Downtown Anaheim Association

What Downtown Anaheim Association does

Downtown Anaheim Association is a private nonprofit organization that organizes and manages the Downtown Anaheim Certified Farmers Market and related community events at Center Street Promenade in Anaheim, California. The association operates a weekly Thursday Farmers Market (11AM-3PM) with 70+ vendors across agriculture, dining, and merchandise categories, supplemented by monthly recurring events such as Cars and Coffee Classics and Shop Small Soirée, plus seasonal festivals including California Jammin '76 and the Tree Lighting Festival. Its core products include the Farmers Market, a Community Events Program, an online Downtown Directory, a Street Rentals program for Center Street Promenade, and a Vendor Application Program for 2026 events.

The association generates revenue through three primary streams: vendor fees from the weekly Farmers Market, vendor application fees for seasonal and themed events, and street rental income from external organizations hosting events on Center Street Promenade. Pricing is not publicly disclosed, with all vendor and rental inquiries routed through online forms. The Farmers Market accepts EBT and Market Match benefits, with token processing supported by Credit Union of Southern California. Free two-hour parking validation is offered at Parking Structures 3, 4, and 5 to encourage visitor turnout.

The organization serves three primary segments: local residents and visitors who shop and attend events, local farmers and food vendors who sell at the market, and downtown business owners and community groups who participate in the directory and event programming. Key institutional partners include MUZEO (cultural center), The Rinks - Anaheim Ice (skating rink), and Anaheim Packing House (food hall), all co-located within the Center Street Promenade district to create a destination ecosystem. The organization operates with 1-10 employees and has no disclosed technology platform, parent company, or institutional funding.

Name

Downtown Anaheim Association

Legal name

Downtown Anaheim Association

Website

https://downtownanaheim.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Downtown Anaheim Association is a nonprofit that organizes the weekly Downtown Anaheim Certified Farmers Market and community events at Center Street Promenade, serving local farmers, food vendors, residents, and visitors through vendor fees, event programming, and street rentals.

Ownership category

akta.pro rank

Product category

Community Event Management & Farmers Market Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYCRAHAHAE

Farmers’ Markets & Farm Stands (Fresh Food)

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

SECONDARYMPAGAFAO

Local Community & Multi-Category Fairs

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYMPAGAFAL

Holiday, Seasonal & Christmas Markets

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYMPAIAFAC

Festival & Event Producers/Organizers

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Live Music & Touring (Promoters, Venues, Ticketing)

Keywords

• Certified farmers market
• Community event management
• Vendor market operations
• Street space rentals
• Downtown district management

Headquarters

HQ city

Arequipa

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Farmers Market Vendor Fees: Local farmers, food vendors, and artisans pay fees to participate in the weekly Thursday Farmers Market at Center Street Promenade
2. Event Vendor Applications: Vendors apply and pay fees to participate in seasonal and themed market events throughout the year
3. Street/Event Space Rentals: External organizations rent Center Street Promenade for events through inquiry/application process

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Downtown Anaheim Association operates and manages the Anaheim Certified Farmers' Market, held weekly on Thursdays from 11AM to 3PM at the Center Street Promenade in Anaheim, California, featuring 70+ vendors across agriculture, dining, and merchandise. The association also runs a year-round Community Events Program of themed markets, seasonal festivals, and recurring events, and provides Center Street Promenade space rentals, vendor application management, and a Downtown Directory listing local restaurants, storefronts, and attractions.

Product overview

Downtown Anaheim Association operates a unified community platform centered on its Anaheim Certified Farmers' Market & Craft Fair, which runs every Thursday at Center Street Promenade. The association complements the market with a year-round Community Events Program featuring themed markets, seasonal festivals, and recurring events like Cars and Coffee Classics. Supporting services include a Downtown Directory showcasing local businesses and attractions, a Street Rentals program for event hosting on Center Street Promenade, and a Vendor Application Program for managing participant businesses at markets and events.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2 hours free parking validation in Parking Structures 3, 4, and 5

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• MUZEOcoreStrategic or Co-development PartnerMUZEO museum and cultural center is located adjacent to the Farmers Market venue at 241 S Anaheim Boulevard. The organizations co-promote downtown Anaheim as a cultural and entertainment destination, with MUZEO hosting the Summer Concert Series that brings additional visitors to the downtown area.
• The Rinks - Anaheim IcecoreStrategic or Co-development PartnerAnaheim Ice skating rink at 300 W Lincoln Ave is co-located with the Farmers Market venue, serving as a key anchor for the Center Street Promenade event space. The ice rink provides additional family entertainment that complements the market and attracts visitors to the downtown area.
• Anaheim Packing HouseminorStrategic or Co-development PartnerFood hall at 440 S Anaheim Blvd listed in the business directory as a key downtown dining destination that attracts visitors who also attend Farmers Market and other association events.
• Credit Union of Southern CaliforniaminorOthersProvides ATM services for the Farmers Market; EBT customers can use their Food Stamps at the market info booth and receive tokens to spend with vendors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• C3 Presents: Major festival and event producer behind Austin City Limits Music Festival, Lollapalooza, and other large-format events. Comparable as a festival/event producer operating outdoor event experiences, though at significantly larger scale.
• AEG (Anschutz Entertainment Group): Global live entertainment and venue operator producing concerts, festivals, and sports events at owned/operated venues. Comparable as a large-scale event promoter with venue operations, though at far greater scale and broader portfolio than the association.

Others

• International Downtown Association: Industry association representing business improvement districts, downtown management organizations, and place-management entities globally. Adjacent peer as the trade body governing the association's broader district-management peer set.
• Farmers Market Coalition: National nonprofit supporting farmers markets through training, networking, and policy advocacy. Adjacent peer as the industry support organization for the farmers market operator category.

Direct peers

• Hollywood Farmers Market: Operates a recurring weekly certified farmers market in Hollywood, CA with vendor-fee revenue and themed community events. Directly comparable as a Southern California farmers market operator serving local residents and small farms/artisans.
• CUESA (Ferry Plaza Farmers Market): Nonprofit operator of the Ferry Plaza Farmers Market in San Francisco, with a multi-day certified market, EBT acceptance, and chef/farmer programming. Highly comparable as a nonprofit farmers market operator with mission-driven food-access focus.
• Downtown Center BID (DTLA): Business improvement district managing a portion of Downtown Los Angeles with events, activations, and district marketing funded by member assessments. Comparable as a SoCal downtown management organization with event programming and stakeholder vendor/tenant relationships.
• Old Pasadena Management District: Property-based business improvement district managing downtown Old Pasadena, CA with events, marketing, and district programming funded by assessments. Comparable as a Southern California district management organization running recurring community events.
• GrowNYC Greenmarket: Nonprofit operating a network of regional farmers markets in New York City, including EBT/SNAP acceptance and food-access programming. Comparable as a multi-market nonprofit with a similar vendor-fee and community-event revenue model.
• Santa Monica Farmers Market: City-operated, multi-day certified farmers market in Santa Monica with a large vendor base, EBT acceptance, and community programming. Comparable as a large-scale SoCal farmers market with similar vendor-fee and food-access model.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/downtownanaheim
• Facebookfacebook.com/downtownanaheim
• LinkedInlinkedin.com/company/downtown-anaheim-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Downtown Anaheim Association