Clever Closet UK

What Clever Closet UK does

Clever Closet UK (legal entity Clever Closet Limited, founded 2011, headquartered in Bilston, West Midlands) designs, supplies and installs made-to-measure under-stairs storage units for UK homeowners. The portfolio comprises ten modular SKUs spanning 2-, 3-, 5- and 6-drawer configurations with optional single or double cupboard doors, sized for under-stairs voids from 53cm to 304cm and engineered to accommodate awkward spaces such as turns, utility meters or under-stairs WCs. Units are built from 18mm Medite MDF for structural elements and 12mm melamine-coated MDF for drawer boxes, with 35kg-rated heavy-duty drawer runners and a primed white paintable finish, and are covered by a 2-year guarantee backed by parent Sharps Furniture Group.

The company operates a direct-to-consumer model: customers configure their unit on the website, pay a £50 deposit, receive a free in-home surveyor measurement check, and have the unit expert-installed (typically in one day) with the balance due on completion; a 12-month instalment finance option is also available. Pricing starts from £764 and scales with size and configuration. Distribution and field-service capacity are delivered through UK-wide local depots inherited from the Sharps Furniture Group, alongside Sharps Bedrooms and Fittingly under the same registered address.

Clever Closet is a wholly-owned subsidiary of Sharps Furniture Group Limited and reports headcount of 101-250. The company cites 60,000+ installations across the UK, a 96% customer satisfaction rate, 2,548 Excellent Trustpilot reviews and consecutive Houzz Best of Service awards (2023, 2024) plus Houzz Best of Design 2024. Marketing combines TV/earned media exposure (BBC, ITV, Channel 4, Discovery+, Sarah Beeny endorsements), influencer collaborations, blog/content, and organic social channels. Revenue is generated entirely through one-time direct sales of bespoke installations to residential customers in the UK.

Name

Clever Closet UK

Legal name

Clever Closet Limited

Website

https://clevercloset.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Clever Closet UK designs, supplies and installs made-to-measure under-stairs storage units for UK homeowners, offering ten modular drawer and drawer-plus-door configurations built from MDF and installed nationwide under the Sharps Furniture Group.

Ownership category

akta.pro rank

Product category

Under Stairs Storage Furniture

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Interior Design Services (541410)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Closet & Wardrobe Storage Systems (Non-Construction) (HSAFAHAA)

akta.pro secondary industries

Closet Systems & Custom Closet Retail (CRAIAJAA), Closet Systems & Storage Installation (closet organizers, wall racks) (HSAGAHAD), Closet Layout Planning & Space Optimization (HSAFABAB)

Keywords

• Under stairs storage
• Fitted storage units
• Home storage solutions
• Bespoke drawer storage
• Hallway storage furniture

Headquarters

HQ city

Bilston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Under Stairs Storage Unit Sales: One-time sale of bespoke under-stairs storage units with full installation included. Customers configure their unit online, pay a £50 deposit, and pay the balance on installation day. Finance options available (12 monthly instalments).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Clever Closet UK designs, manufactures, and installs custom-fitted under-stairs storage units for UK homeowners. The company offers ten modular configurations (ranging from 2 to 6 drawers, with optional cupboard doors) built from 18mm Medite MDF, configured online, professionally measured in-home, and installed typically within one day. The end-to-end offering includes a free measurement check, expert installation, a 2-year guarantee, and optional 12-month instalment finance.

Product overview

Clever Closet UK is the UK's leading under stairs storage solution provider, offering a portfolio of ten modular under stairs storage products. The product line is organized by drawer count (2, 3, 5, or 6 drawers) with three configuration variants: drawers-only, drawers with single door, and drawers with double door. All units are built from high-quality materials including 18mm thick Medite MDF and 12mm thick melamine-coated MDF drawer boxes, with a paintable primed white finish. The products are fully installed by experts, come with a 2-year guarantee, and include free measurement check and delivery. Prices start from £764 for the basic Two Drawers Only model. The company provides a 5-step process: choose storage and pay deposit, confirm measurement check, surveyor visit, fast installation, and final payment.

Differentiator

Problem solved

Functional benefit

Products and services

• Two Drawers Only Under-stairs storage unit with 2 heavy-duty drawers, designed for spaces 53–80cm in length and staircases with a turn at the bottom. For UK homeowners with small or angled under-stairs space.
• Three Drawers Only Under-stairs storage unit with 3 heavy-duty drawers, for straight staircases in spaces 84–144cm in length. For UK homeowners with medium under-stairs space.
• Three Drawers Single Door Under-stairs storage unit combining 3 heavy-duty drawers with a single cupboard door, for straight staircases in spaces 124–204cm in length.
• Three Drawers Double Door Under-stairs storage unit combining 3 heavy-duty drawers with a double door cupboard, for straight staircases in spaces 154–264cm in length.
• Five Drawers Only Under-stairs storage unit with 5 heavy-duty drawers, for staircases with a turn at the bottom in spaces 99–144cm in length.
• Five Drawers Single Door Under-stairs storage unit combining 5 heavy-duty drawers with a single cupboard door, for staircases with a turn at the bottom in spaces 139–204cm in length.
• Five Drawers Double Door Under-stairs storage unit combining 5 heavy-duty drawers with a double door cupboard, for staircases with a turn at the bottom in spaces 174–264cm in length.
• Six Drawers Only Under-stairs storage unit with 6 heavy-duty drawers, for straight staircases in spaces 151–184cm in length.
• Six Drawers Single Door Under-stairs storage unit combining 6 heavy-duty drawers with a single cupboard door, for straight staircases in spaces 186–244cm in length.
• Six Drawers Double Door Under-stairs storage unit combining 6 heavy-duty drawers with a double door cupboard, for straight staircases in spaces 231–304cm in length.

Quantifiable outcome

• Over 60,000 units installed across the UK
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sharps Furniture GroupcoreOthersClever Closet is part of the Sharps Furniture Group, a family of fitted storage brands including Sharps Bedrooms Limited and Fittingly Limited. The group provides backing for the Sharps brand family with shared resources, manufacturing capabilities, and established UK-wide installation networks.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• California Closets: North American specialist in custom closet and home-organisation systems with in-home consultation and professional installation; a like-for-like category peer demonstrating the global playbook for fitted-storage direct-to-consumer brands.
• Hammonds Furniture: UK fitted wardrobe and home storage specialist selling made-to-measure solutions to homeowners through in-home design consultations; comparable in custom fitted-storage product, UK consumer target and consultative sales process.
• Sharps Bedrooms: Sister brand under the same Sharps Furniture Group, offering fitted bedroom wardrobes and storage via an identical in-home consultation and installation model; directly comparable in product category, target customer (UK homeowners) and GTM motion.
• Neville Johnson: UK bespoke fitted furniture provider for alcoves, staircases, bedrooms and home offices; overlaps directly with Clever Closet's under-stairs and made-to-measure fitted-storage offering for the same homeowner customer base.
• Spaceslide: UK fitted wardrobe and sliding-door wardrobe specialist selling made-to-measure bedroom storage to homeowners; closely comparable in product, customisation approach and end-customer.
• Slide Wardrobes: UK online retailer of made-to-measure sliding wardrobes and interior fitments targeted at homeowners seeking affordable fitted-storage alternatives.

Broad incumbents

• B&Q: UK home improvement and DIY retailer offering shelving, wardrobes and storage solutions at lower price points; competes for budget-conscious homeowners who might otherwise consider a Clever Closet installation.
• IKEA: Global flat-pack home furnishings retailer whose PAX wardrobe and modular storage systems are the principal DIY alternative to Clever Closet's fitted under-stairs units in the UK mass market.
• Homebase: UK home and garden improvement retailer offering shelving, storage furniture and fitted-furniture services; relevant comparable for the retail-channel and DIY end of Clever Closet's competitive set.
• Wren Kitchens: Large UK fitted-kitchen retailer operating a very similar in-home design consultation, showroom and installation model; not a closet peer but highly comparable business model and operational footprint that defines UK home-fitted furniture retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clevercloset
• YouTubeyoutube.com/channel/clevercloset
• Facebookfacebook.com/CleverClosetUK
• LinkedInlinkedin.com/company/clevercloset
• Instagraminstagram.com/clevercloset

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clever Closet UK