Slide

What Slide does

Slide (legal entity: SLIDE srl) is an Italian designer and manufacturer of polyethylene furniture and lighting products, founded in 2002 and headquartered in Milan. Its core technology is rotational molding, which the company uses to produce hollow, seamless indoor and outdoor pieces across 30+ named collections, including iconic lines such as GLOBO, CUBO, and LOW LITA, alongside integrated lighting (GLOBO, FLUX, ELIOS & PLUME) and the sustainability-focused Reborn Collection. Slide's portfolio is built around collaborations with internationally recognized designers and studios, including Paola Navone, Marcantonio, Favaretto & Partners, Karim Rashid, Marcel Wanders, and Marc Sadler, with Francesco Favaretto serving as Creative Director.

The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce at slidedesign.it, a B2B contract sales team handling custom projects for hospitality, events, retail, offices, and luxury residential clients, and a sales network supporting resellers and international distribution. Revenue is generated through three streams: one-time product sales via e-commerce, contract/project sales for indoor and outdoor installations, and designer collaborations that contribute to the product portfolio and brand positioning. Standard catalog pricing spans roughly €99 to over €1,200, while contract pricing is customized by project scope. Documented enterprise customers include Starbucks Italia (Milan Design Week 2026 installation), Gabetti Short Rent, and Borgo delle Stelle, with project presence across Italy, France, Germany, Peru, and China, and major trade show participation at Salone del Mobile, Maison&Objet, Ambiente Frankfurt, and CIFF Guangzhou.

The company has no disclosed external funding, no parent company, and operates as an independent private limited company (srl). Recent strategic emphasis is on sustainability via the SECOND LIFE. FIRST NATURE initiative and the Reborn Collection with ecoBirdy, transitioning the production standard toward recycled plastics, alongside co-branded initiatives with Aperol (Campari Group) and Starbucks Italia. Slide also operates a wholly-owned sub-brand, Casa Slide, dedicated to home living products.

Name

Slide

Legal name

SLIDE srl

Website

https://slidedesign.it

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Slide is an Italian designer and manufacturer of rotational-molded polyethylene furniture and lighting, selling through e-commerce, B2B contract projects, and designer collaborations to hospitality, retail, office, and residential customers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - E-commerce: Direct consumer sales through the slidedesign.it e-commerce platform for standard furniture and lighting products. Products are sold at various price points from decorative items to larger furniture pieces.
2. Contract & Project Sales: B2B sales for custom and large-scale furniture projects for hospitality venues, events, retail spaces, and offices. Projects include bespoke product configurations and interior/exterior installations.
3. Designer Collaborations: Products created in collaboration with internationally renowned designers contribute to the product portfolio and brand positioning.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Slide designs, manufactures, and sells designer indoor and outdoor furniture and lighting products made primarily from polyethylene and recycled plastics using rotational molding technology. The company operates a direct-to-consumer e-commerce store and provides B2B contract/project sales for hospitality, retail, office, and event installations, often featuring co-designed pieces with internationally renowned designers.

Product overview

Slide is an Italian design furniture company specializing in indoor and outdoor furniture made primarily from polyethylene and recycled plastics. Their portfolio includes lighting collections (lamps, suspension lights), seating (sofas, armchairs, benches), tables, bar counters, and decorative objects. The company collaborates with renowned international designers including Paola Navone, Marcantonio, Favaretto & Partners, Karim Rashid, Marcel Wanders, and Roberto Paoli. Their products range from iconic collections like GLOBO and CUBO to new sustainable lines like REBORN (with ecoBirdy) featuring recycled materials. They serve both retail customers and contract/professional projects including hospitality venues, events, offices, and retail spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• GLOBO Collection Iconic spherical lamp collection that established Slide's international reputation; includes suspension, floor, and table lighting made from polyethylene.
• CUBO Collection Essential lines combined with integrated light; one of Slide's longest-running collections of luminous cubes and seating elements.
• LOW LITA Collection Designer seating collection by Paola Navone with playful, modern Afro-Pop styling.
• CHUBBY Collection Outdoor collection designed by Marcel Wanders with soft, sculptural forms.
• REBORN Collection Sustainable furniture collection developed with ecoBirdy combining creativity and sustainability by reimagining furniture with recycled plastics.
• BREAK BAR Collection Luminous bar counters that established Slide's worldwide reputation in the hospitality lighting and furniture segment.
• OTTOCENTO Collection Tables and chairs collection inspired by Neoclassicism lines, designed by Paola Navone.
• BLOS Collection Seating collection created by Karim Rashid, characterized by a round, almost comic-book-like form.
• SECOND LIFE. FIRST NATURE A new generation of recycled plastic products representing Slide's new production standard, presented at Salone del Mobile.Milano 2026.
• Aperol Cubo Cube-shaped furniture co-created with Aperol and Campari Group made from 100% recyclable polyethylene, featuring stylized Aperol bottle silhouettes.
• Contract Furniture Solutions Custom furniture solutions and project sales for hospitality, events, offices, retail, and residential projects, delivered through a dedicated B2B contract sales process with project request support.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Starbucks ItaliacoreStrategic or Co-development Partner · 27 March 2026SLIDE collaborated with Starbucks Italia for Milan Design Week 2026, creating an installation exploring material circularity and sustainable design. The project featured SLIDE products including AMBROGIO, TOGETHER POT, TOGETHER LOW TABLE, and REBORN ARMCHAIR, developed with partners Krillmat and Favaretto & Partners.
• Aperol (Campari Group)coreStrategic or Co-development Partner · 30 September 2025Collaboration with Aperol and parent company Campari for the Aperol Cubo product launch. The cube-shaped furniture features stylized Aperol bottle silhouettes and is made from 100% recyclable polyethylene, celebrating Italian design and the joy of togetherness.
• ecoBirdycoreStrategic or Co-development Partner · 1 January 2025Collaboration with ecoBirdy for the Reborn collection, which reimagines furniture using recycled plastics. This partnership represents SLIDE's commitment to the SECOND LIFE initiative of eliminating virgin plastic and adopting recycled materials.
• Favaretto & PartnerscoreStrategic or Co-development PartnerDesign partnership with Favaretto & Partners, specifically Francesco Favaretto who serves as Creative Director. The studio designed products including AMANDA and AMBROGIO for SLIDE, combining traditional craftsmanship with contemporary design approaches.
• MarcantoniocoreStrategic or Co-development PartnerCollaboration with designer Marcantonio who creates pieces that blend artistic concepts with design functionality. Products include BIG KROKO, THREEBU lamp series, and other sculptural furniture exploring connections between man and nature.
• Marcel WanderscoreStrategic or Co-development PartnerPartnership with Dutch designer Marcel Wanders for the Chubby collection, featuring soft sculptural forms designed for outdoor environments with comfortable, rounded aesthetics.
• KrillmatminorStrategic or Co-development PartnerSustainable materials partner for the Starbucks Italia project at Milan Design Week 2026, contributing to the exploration of material circularity in design.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Qeeboo: Italy-based designer furniture and accessories brand producing injection-molded plastic and polyethylene pieces with prominent designer collaborations. Closely mirrors SLIDE's brand-led, sculptural, plastic-furniture positioning for retail and contract customers.
• Vondom: Spanish designer furniture manufacturer focused on outdoor/contract polyethylene and resin furniture, frequently exhibiting at the same trade shows (Maison&Objet, Salone) as SLIDE. Highly comparable in contract/hospitality channel and outdoor-led product mix.
• Serralunga: Italian outdoor and indoor designer furniture manufacturer using rotational-molded polyethylene, very similar in production technology, material, and outdoor/indoor dual-use positioning to SLIDE. Direct competitor in the contract and outdoor designer-furniture segment.
• Magis: Italian design furniture company producing plastic and other material furniture through designer collaborations, distributed globally to retail and contract markets. Directly comparable to SLIDE in materials, designer-driven catalog, and contract/hospitality positioning.
• Kartell: Italian design furniture manufacturer specializing in plastic (including polycarbonate and polyethylene) furniture with iconic designer collaborations. Most direct competitor to SLIDE in the designer-plastic furniture niche, serving both residential and contract/hospitality channels.

Broad incumbents

• Moroso: Italian high-end designer furniture maker with strong contract/hospitality presence and designer collaborations (e.g., Patricia Urquiola). Overlaps SLIDE in the contract channel and Italian design provenance, though much larger in upholstery/living-room categories.
• Cappellini: Italian designer furniture brand (now under Poltrona Frau group) known for iconic plastic-led designs and global distribution. Comparable to SLIDE's design-led, often plastic/material-forward pieces targeted at residential and contract buyers.
• B&B Italia: Large Italian design furniture group with deep indoor/outdoor and contract portfolios and prominent designer collaborations. Competes with SLIDE for premium hospitality specifiers and project budgets at the higher end of the designer-furniture market.
• Edra: Established Italian luxury design furniture manufacturer with deep designer collaborations and strong presence in high-end residential and hospitality. Comparable to SLIDE in the premium Italian designer-furniture space, though broader in materials (upholstery, foam) and product range.

Emerging players

• Plust Collection (by Zalsas): Smaller Italian designer furniture producer focused on polyethylene sculptural indoor/outdoor pieces with designer collaborations. A more niche direct peer to SLIDE's polyethylene-centric, designer-driven approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SLIDEdesignmilano
• LinkedInlinkedin.com/company/slide-srl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slide