RedBrand

What RedBrand does

RedBrand (operating as Red Brand) is an independent Argentine design studio founded in 2009 and headquartered in Vicente López, Buenos Aires. The company delivers full-lifecycle brand communication services structured around a three-stage methodology: Estudio (research, auditing, strategy, positioning, workshops), Creación (naming, brand identity, editorial design, packaging, websites, digital communication, advertising, copywriting, photography), and Gestión (implementation, measurement, monitoring, brand guardianship, production support). It was co-founded by designers Juan Gallelli (founder, UBA-trained, ~25 years of experience, typography faculty at UBA since 2001) and Leticia Motto (co-founder, UBA-trained, 25+ years of experience).

The studio serves enterprise and SMB clients across at least six verticals, including consumer goods and food/beverage (Oligra Sudamericana brands Castello Ponte, Madre Sol; Cerveza Sumeria; Ovinto S.A. / Sidra Tunuyan; El Pireo; Don Onofre; Grupo Escoda), publishing and media (Retail Publishing, AAPAS Revista Seguros, Centro de Estudios Gral. Mosconi TEC1000), healthcare and pharmaceuticals (Droguería Promec, Body Care, Inocular), retail and technology (Emeretail S.A., Safemotion, Amerisur, CNAPPS), industrial/manufacturing (TMCG), and architecture/interior design (Estudio Arana Arquitectos, Interdiseño, Ilux SRL). Long-tenured engagements (Retail Publishing 20+ years, AAPAS 2011-2020, Grupo Escoda 2014-2020, Castello Ponte since 2018) indicate an embedded book of recurring brand guardianship work.

RedBrand generates revenue through project-based professional services engagements, with no public pricing, no disclosed contracts, and no external funding. Go-to-market is sales-led and relationship-driven: portfolio presentation through the company website, social channels (Instagram, Behance, LinkedIn, Facebook), and direct outreach via phone and email. The company is privately held by the two founding partners with no subsidiaries, no patents or trademarks disclosed, and no partnerships or alliances announced; headcount is reported at 1-10 employees, and no AI/ML tooling or platform technology is part of the offering.

Name

RedBrand

Legal name

Red Brand

Website

https://redbrand.com.ar

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

RedBrand is an independent Argentine design studio founded in 2009 that provides brand strategy, identity design, packaging, editorial, web, photography, and advertising services to enterprise and SMB clients across food, publishing, healthcare, retail, industrial, and architecture verticals in Argentina.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Rebrand & Brand Refresh Programs (MPAAAEAJ), Naming & Verbal Identity (BPAFAEAB)

Keywords

• Brand identity design
• Packaging design services
• Visual identity systems
• Editorial design services
• Brand strategy consulting

Headquarters

HQ city

Vicente López

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and Design Services: Project-based professional services revenue model providing comprehensive brand development across three stages: Estudio (research, auditing, strategy, positioning), Creación (naming, brand identity, editorial, packaging, websites, digital communication, advertising, photography), and Gestión (implementation, measurement, monitoring, brand guardianship, production support).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RedBrand is an independent design studio that provides comprehensive brand communication services through a three-stage methodology. Estudio covers research, auditing, strategy, positioning, and workshops; Creación delivers naming, brand identity, editorial design, packaging, websites, digital communication, advertising, copywriting, and photography; and Gestión handles implementation, measurement, monitoring, brand guardianship, and production support for clients across consumer goods, publishing, healthcare, retail technology, architecture, and industrial sectors.

Product overview

RedBrand is a design studio founded in 2009 that offers comprehensive brand communication services. The studio operates across three core areas: Estudio (research and strategy), Creación (design and content creation), and Gestión (brand management). Their service offerings include Branding, Packaging Design, Web Design, Editorial Design, Advertising, Digital Retouch, Copywriting, and Photography. The company works with diverse clients across industries including food and beverage, pharmaceuticals, retail, architecture, and publishing.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Brand identity development service including naming, visual identity systems, and brand strategy for enterprise clients across consumer goods, healthcare, retail technology, and other sectors.
• Packaging Design Packaging design services for food, beverages, and consumer products, delivered as standalone projects such as the Castello Ponte olive oil line and Cerveza Sumeria craft beer.
• Editorial Design Editorial design services for publications, catalogs, and magazines, including long-running redesign work for Retail Publishing (20+ years) and the AAPAS insurance association publication.
• Web Design Website design and development services for clients such as Grupo Escoda and Promec, delivered as part of broader brand or rebranding projects.
• Advertising Advertising campaign development and visual communication design, including the campaign work for Sidra Tunuyan cider.
• Photography Professional photography services for brand and advertising purposes, including art direction for industrial photography work such as the TMCG project.
• Copywriting Content writing and copywriting services for brand communication, used in branding, web, and advertising projects.
• Digital Retouch Digital image editing and retouching services for product photography and marketing materials, used in projects such as Sidra 1922 and Body Care.

Named customers19 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mucca: Argentine full-service branding and identity agency based in Buenos Aires — directly competing for the same enterprise branding accounts in the same geography with comparable services spanning identity, packaging, and brand strategy.
• MetaDesign: International brand strategy and design consultancy with packaging, editorial, and digital offerings — same comprehensive service categories as RedBrand and similar long-tenure multi-sector positioning.
• Pentagram: Partner-led design firm offering full-service branding, identity, packaging, editorial, and digital design under one roof — the same full-service agency model RedBrand operates, with comparable studio structure of senior-led teams.
• Tridimage: Argentina-based packaging design studio serving consumer-goods brands globally — directly comparable for RedBrand's packaging design work (Castello Ponte, Sumeria, Oligra) and the consumer-products client profile.
• Anagrama: Mexico-based independent branding, packaging, and identity agency serving enterprise clients across Latin America — directly comparable in scope (branding, packaging, web) and in operating model as a Latin American independent studio.
• Saffron Brand Consultants: Global brand strategy consultancy with strong presence in Latin America serving enterprise clients on brand positioning and identity — overlapping with RedBrand's Estudio stage (research, auditing, strategy, positioning).

Broad incumbents

• Landor: WPP-owned global branding consultancy covering brand strategy, identity, packaging, and brand guardianship at scale — competes for the same large enterprise rebrands that anchor RedBrand's client roster, but operates with global resources.
• FutureBrand: Interpublic-owned branding consultancy operating globally across branding, packaging, and brand experience — competes for the same enterprise brand identity mandates RedBrand targets, with broader geographic reach.
• Interbrand: Global brand consultancy offering strategy, naming, identity design, and brand valuation — overlaps with RedBrand's full-service brief and competes for enterprise identity mandates across Latin America.
• Wolff Olins: Global brand consultancy with strong identity and brand strategy practice — competes with RedBrand for enterprise rebranding work, particularly with multinational clients operating in Argentina.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/redbranddesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedBrand