What Seacoast United Sports Club does

Seacoast United Sports Club is a privately held youth soccer organization founded in 1992 in the Seacoast region of New Hampshire and currently operating across New Hampshire, Massachusetts, and Maine as a subsidiary of 3 Step Sports LLC. The club operates a vertically integrated, multi-tier player development ecosystem serving approximately 4,000 players aged 3-23, spanning grassroots introductory programs, Junior Academy and Skills Development pathways, competitive club teams, elite MLS Next Academy (U8-U19), Girls Academy, and the SUSC Phantoms USL2 semi-professional team. Seacoast United owns and operates five indoor/outdoor facility complexes (Hampton, Kingston, Bedford, Concord, Epping) totaling over 140,000 square feet of indoor turf plus multiple outdoor fields, and partners with Brewster Academy, Gould Academy, Phillips Exeter, and Governor's Academy for residential camp programming.

Revenue is generated through five primary streams: recurring player registration and program fees, usage-based facility rentals to external teams, tournament hosting (Labor Day, Ocean Cup, Capitol Cup, March College Showcase, Nate Hardy Memorial Day), international travel programs operated in partnership with Inspiresport LLC, and ancillary services such as birthday parties. Pricing follows a unit-pricing model with residential camps at $575-$815, advanced training camps at $130-$550, grassroots programs at $105-$125, and facility rentals at $80-$375 per hour. The technology stack is non-proprietary and operationally focused, relying on 3STEP Sports' PlayerFirst registration platform for enrollment and third-party tools (Veo for video capture, STATSports for GPS performance tracking) for player development analytics.

Distribution is direct-to-consumer through the website and PlayerFirst platform, supplemented by regional club tryouts, ID events, school and community partnerships, and participation in elite leagues (MLS NEXT 2, Girls Academy, USL2). Marketing operates across Instagram, Facebook, Twitter, YouTube, email newsletters, and tournament/showcase events. In 2025 Seacoast United was selected as a founding member of MLS NEXT 2 tier (with Seacoast Bedford and Seacoast MA South), and in June 2026 the club announced a strategic apparel and equipment partnership with adidas, signaling brand-tier elevation. The organization also operates the United Sports Foundation affiliate, providing financial aid via the #AreUIn program.

Name

Seacoast United Sports Club

Legal name

3 Step Sports LLC

Website

https://seacoastunited.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Seacoast United Sports Club is a New England-based youth soccer organization founded in 1992, operating multi-tier player development programs, residential camps, tournaments, and owned indoor/outdoor facilities across New Hampshire, Massachusetts, and Maine, serving approximately 4,000 players aged 3-23 as a subsidiary of 3STEP Sports LLC.

Ownership category

akta.pro rank

Product category

Youth Soccer Sports Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth soccer development
• Soccer club programs
• Residential soccer camps
• Youth sports tournaments
• Sports facility rentals

Headquarters

HQ city

North Andover

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Registration and Program Fees: Primary revenue from player registration fees for various programs including youth programs, camps, residential camps, and competitive club teams. Fees vary by program type, duration, and residential vs commuter options.
2. Facility Rentals: Revenue from renting indoor and outdoor facilities to individuals, teams, and organizations for training, games, and events. Includes field rentals and batting cage rentals.
3. Tournaments: Revenue from hosting tournaments including Labor Day Tournament, Ocean Cup, Capitol Cup, March College Showcase, and Nate Hardy Memorial Day Tournament.
4. International Travel Programs: Revenue from international travel programs operated in partnership with Inspiresport LLC. Includes trips to Spain, England, and participation in The Donosti Cup.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Seacoast United Sports Club operates a comprehensive youth soccer development organization serving approximately 4,000 players ages 3-23 across New England. Core offerings include competitive club teams (MLS Next Academy, Girls Academy, USL2 Phantoms), grassroots introductory programs, goalkeeper-specific training, residential soccer camps at Brewster Academy, Gould Academy, and Camp Bournedale, hosted tournaments and college showcases, recreational leagues, and indoor/outdoor sports facility rentals. The club operates under parent company 3 Step Sports LLC and uses the PlayerFirst platform for program registration.

Product overview

Seacoast United Soccer Club is a comprehensive youth sports organization offering a multi-tiered soccer development ecosystem across New England. The organization operates a portfolio of programs including elite academy teams (MLS Next Academy, Girls Academy, USL2 Phantoms), residential camps (Brewster Academy, Gould Academy, Bournedale Camp), youth development programs (Grassroots, Futures, Junior Academy, Skills Development, Training Academy), and goalkeeper-specific training (SUGS). Additional offerings include Advanced Camps, International Travel, tournaments, leagues, birthday parties, and facility rentals. The club utilizes the PlayerFirst registration platform for program enrollment. The organization serves players ages 3-23 across Massachusetts, Maine, and New Hampshire through its regional club structure.

Differentiator

Problem solved

Functional benefit

Brands

• SUSC Phantoms USL2: Semi-professional soccer team competing in USL League Two
• Junior Academy
• SUGS (Seacoast United Goalkeeper School)
• Elite Regional Program
• 3STEP Sports

Products and services

• MLS Next Academy Elite boys soccer academy program (U8-U19) operating within the MLS Next platform, providing top-level competition and a national development pathway for competitive youth players.
• Girls Academy Elite girls soccer academy program (U8-U19) providing premier competitive pathway and national-level tournament participation for competitive female players.
• SUSC Phantoms USL2 Semi-professional USL Division 2 men's soccer team serving as the top competitive tier for post-youth players in the organization.
• Brewster Academy Residential Soccer Camp Premier residential soccer camp at Brewster Academy in Wolfeboro, NH, featuring intensive training with campus amenities and beach access on Lake Winnipesaukee.
• Gould Academy Residential Soccer Camp Premier residential soccer camp at Gould Academy in Bethel, ME (White Mountains), offering intensive training plus off-field activities including volleyball, movies, and swimming.
• Bournedale Camp Residential soccer camp at Camp Bournedale in Plymouth, MA, featuring 3 daily training sessions, indoor heated pool, lake activities, ropes course, basketball, tennis courts, and talent show.
• Youth Summer Camps General summer camp programs available across all regions (MA, ME, NH) for various age groups and skill levels, with 2026 registration currently open.
• Advanced Training Camps High-intensity multi-day training camps for motivated players ages 7-15 seeking technical and tactical development, offered at Phillips Exeter Academy, Governor's Academy, and other locations.
• Grassroots Youth Programs Introductory soccer programs for ages 3-6 in interactive, fun, structured environments teaching basic skills and fostering love for the game, including Spring Grassroots and Skills & Scrimmage programs.
• Junior Academy Accelerated training program for U7-U14 select players prioritizing skill development in a fun, competitive, age-appropriate environment, offered in all regions (MA, ME, NH).
• Seacoast United Goalkeeper School (SUGS) Specialized goalkeeper training covering fundamentals including handling, diving, distribution, reactions, positioning, and footwork from U8 to U19, with Spring and Summer clinics.
• Elite Regional Program Program for the most talented 2012-2009 players from all regions (outside Academy Teams) providing additional training, domestic tournament participation, and international travel opportunities.
• International Travel Program International tour program operated in partnership with Inspiresport LLC, including training sessions, match play against academy teams, stadium tours, and professional match attendance in Spain and England, with participation in The Donosti Cup.
• Tournament Programs Multiple hosted tournament offerings including Labor Day Tournament, Ocean Cup, Capitol Cup, March College Showcase, March Invitational, and Nate Hardy Memorial Day Tournament, attracting external teams from across the Northeast.
• Hampton and Epping Recreational Leagues Recreational league offerings at Hampton and Epping locations for players of various ages and abilities, including Fall Recreation Programs.
• Birthday Parties Sports-themed birthday party packages at Hampton Indoor Arena and The Rim facility including games, activities, and catering options.
• Facility Rentals Indoor and outdoor field rental services at Hampton, Kingston, Bedford, Concord, and Epping facilities for teams, leagues, and events, with hourly rates varying by field and location.

Quantifiable outcome

• First team in Seacoast United club history to reach National Finals phase of Girls Academy competition

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• adidascoreOEM/ Whitelabel/ Licensing Partner · 1 June 2026Strategic partnership announced June 1, 2026. Adidas becomes the official apparel and equipment partner for Seacoast United. Represents a significant brand elevation for the club and provides unified club identity through premium adidas apparel. Reflects shared vision around innovation, performance, and world-class environment for athletes.
• Inspiresport LLCcoreStrategic or Co-development PartnerInternational travel program partner since November 2023. Operates international tours including Spain and England. Teams have visited Manchester City F.C., Wolverhampton Wanderers F.C., Celtic F.C., and RCD Espanyol. Includes participation in The Donosti Cup with 250+ travelers. Programs designed with Seacoast coaching staff input.
• MLS NEXTcoreStrategic or Co-development PartnerFounding member of MLS NEXT 2 tier starting 2025. Both Seacoast Bedford and Seacoast MA South groups participate. MLS NEXT is the most elite platform for youth player development in North America. Provides access to national events, talent identification for college/professional/national team scouts.
• NikeminorOEM/ Whitelabel/ Licensing PartnerApparel partner (logo visible on registration site).
• soccer.comminorChannel Partner/ Reseller/ DistributorOfficial fanwear and equipment retailer partner with dedicated club storefront.
• GatorademinorOthersOfficial beverage and hydration partner for Seacoast United programs.
• Irving OilminorOthersRegional fuel and convenience store sponsor.
• YETIminorOthersCoolers and equipment sponsor.
• Access Sports MedminorOthersSports medicine and healthcare provider partner.
• Team Travel SourceminorChannel Partner/ Reseller/ DistributorOfficial hotel and travel partner for tournaments and events.
• Brewster AcademycoreImplementation/ SI/ Consulting PartnerHost venue for residential soccer camps in Wolfeboro, NH. Premier camp location on Lake Winnipesaukee with state-of-the-art amenities and beach access.
• Gould AcademycoreImplementation/ SI/ Consulting PartnerHost venue for residential soccer camps in Bethel, ME. Located in White Mountains of Maine, offering intensive training programs.
• 3STEP SportscoreOthersParent company/ownership. Seacoast United is part of 3STEP Sports organization. Powers the registration platform and operational infrastructure.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bethesda SC: Bethesda SC is a large Mid-Atlantic youth soccer club with elite MLS NEXT and Girls Academy programs and a comprehensive pathway from grassroots to college recruitment — directly comparable to Seacoast United in program breadth and elite positioning.
• Players Development Academy (PDA): PDA is one of the largest U.S. youth soccer clubs with elite MLS NEXT and Girls Academy teams, multi-state operations, and residential-style programming — comparable scale and business model to Seacoast United though based in the Mid-Atlantic.
• New England Football Club (NEFC): NEFC is a large youth soccer club operating across Massachusetts and greater New England, offering MLS NEXT and Girls Academy teams with similar academy-style programming and competitive league participation. Directly comparable to Seacoast United in geography, product mix, and target demographic.
• New England Revolution Academy: The official MLS club academy for the New England Revolution, operating MLS NEXT and Girls Academy teams in the same region. Direct competitor for elite talent and a benchmark for the highest tier of youth development pathways Seacoast United is part of.
• FC Greater Boston: FC Greater Boston is a competitive youth soccer club in Massachusetts offering travel and premier-level teams with direct competition for players in the same New England talent pool as Seacoast United.
• Beach FC: Beach FC is a large Virginia-based youth soccer club with elite travel teams, multi-location facilities, and tournament hosting business — comparable in scale and multi-program model to Seacoast United though regionally distinct.
• SUSA FC: SUSA FC is a multi-region youth soccer club operating elite travel and academy teams across the Northeast, offering comparable programs from grassroots through MLS NEXT competition.
• Global Premier Soccer (GPS): GPS is a multi-club youth soccer organization headquartered in New England operating elite travel teams and MLS NEXT competition, with comparable regional club structure and player development pathways across similar geographies.

Broad incumbents

• IMG Academy: IMG Academy operates a broader multi-sport elite training and boarding academy model with soccer among its offerings, including residential camps and college placement. Comparable as a broader incumbent in elite youth sports training and residential programming.
• 3STEP Sports: 3STEP Sports is the parent conglomerate of Seacoast United and operates a nationwide portfolio of youth sports clubs, tournaments, and the PlayerFirst platform — providing the corporate, technology, and operational backbone for Seacoast and comparable peers across multiple sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SeacoastUnited
• YouTubeyoutube.com/c/SeacoastUnitedTV
• Facebookfacebook.com/people/Seacoast-United-US-Soccer-Development-Academy
• Instagraminstagram.com/seacoastunited
• LinkedInlinkedin.com/company/seacoast-united

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seacoast United Sports Club