What dGroup does

dGroup AS is a privately held Norwegian importer, producer, and distributor of structured cabling, fiber optic, and copper network solutions, headquartered in Tønsberg with operations confined to Norway. Founded in 2002, the company sells exclusively to authorized electrical installers and electrical wholesale chains through a B2B e-commerce storefront requiring customer registration, supplemented by direct sales contact with project managers and field sales staff. The product offering centers on the proprietary dGLink brand — covering Category 6, 6A, 7, and 8 copper cabling, keystones, patch panels, and fiber components — supported by a 25-year system warranty and biennial third-party re-certification by GHMT Germany.

Beyond cabling, dGroup distributes a diversified portfolio of complementary hardware: complete data center solutions (Micro, Mini, Maxi configurations with integrated cooling, UPS, fire suppression, PDU, and EMS), Auta IP-based intercom/door entry systems, Maxeta ISO 13485-certified medical room panels for healthcare facilities, Zyxel Nebula cloud-managed WiFi, Coromatic UPS systems, and fiber installation tools. A specialized Fixed Wireless Access (FWA) product line was developed in cooperation with Telia, for which dGroup serves as preferred supplier to subcontractors Oneco and Eltel in Telia's 4G/5G network rollout since 2005.

The business is operated by a small team (1-10 employees) including a Managing Director/Sales lead, project managers, sales consultants, warehouse/order staff, a logistics manager, and an IT manager. Revenue is not publicly disclosed, there are no funding rounds or outside investors, and pricing is quote-based with negotiated discounts for registered B2B accounts.

Name

dGroup

Legal name

dGroup AS

Website

https://dgroup.no

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

dGroup AS is a Norwegian B2B importer and distributor of structured cabling, fiber, and network infrastructure products, selling its proprietary dGLink brand and complementary hardware to authorized electrical installers and electro chains across Norway.

Ownership category

akta.pro rank

Product category

Network Infrastructure & Structured Cabling

NAICS

Other Communications Equipment Manufacturing (334290), Other Communications Equipment Manufacturing (33429), Telephone Apparatus Manufacturing (334210)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Copper Structured Cabling (Cat5e/Cat6/Cat6A/Cat7/Cat8) (HDAFALAA)

akta.pro secondary industries

Cable Assemblies & Patch Cords (Copper/Fiber) (HDAFALAF), Power over Ethernet (PoE) Cabling & Connectivity Components (HDAFALAJ), Data, Communications & Fiber Optic Cable (IMADAMAD), Cabling, Fiber & Structured Connectivity (HDABAKAG)

Keywords

• Structured cabling solutions
• Fiber optic networks
• Copper network cabling
• Network infrastructure distribution
• Cabling equipment supply

Headquarters

HQ city

Tønsberg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Structured Cabling Products: Sale of fiber and copper cabling solutions including dGLink brand cables, keystones, patch panels, patch cables for data networks. Revenue from direct product sales to electrical installers and electro chains.
2. Data Center Infrastructure: Complete data center solutions including racks, cooling systems, UPS, and related equipment for enterprise and mid-market deployments.
3. Active Network Components: Sales of active networking equipment including switches, routers, firewalls, access points, SFP modules, and fiber converters from brand partners like Zyxel, TrendNet, HP.
4. Porttelefon Systems: Auta porttelefon (intercom) systems including door panels, answering devices, system components for residential and commercial buildings.
5. Tools and Instruments: Fiber and copper testing equipment, splicing machines, blow machines, compressors, OTDR, and related installation tools.
6. Healthcare Sector Products: Medical room panels (Sykeromspaneler) from Maxeta brand for healthcare facilities including hospitals, nursing homes, and care facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

dGroup AS imports, produces, and distributes structured cabling systems along with fiber and copper network solutions and related connectivity equipment. The company supplies physical network infrastructure components used by telecom installers, IT integrators, and network operators to build wired connectivity for buildings and telecom networks.

Product overview

dGroup is a Norwegian importer and manufacturer of structured cabling solutions for fiber and copper networks, established in 2002. The product portfolio centers on the proprietary dGLink brand of Category 6/6A/7/8 copper cabling and singlemode/multimode fiber optic components, supported by 25-year system warranties. The offering spans complete data center solutions (Micro, Mini, and Maxi configurations with integrated cooling, power, and monitoring), Auta IP-based door phone systems, medical room panels (Maxeta), professional networking equipment from Zyxel (Nebula cloud-managed WiFi) and Coromatic (UPS), and fiber installation tools including Dragon Jet blowing machines and Atmos compressors. The company also offers passive components for Fixed Wireless Access (FWA/5G) installations, cable routing systems (MaxMini minikanaler), and comprehensive accessories including patch panels, surge protectors, and rack mounting hardware.

Differentiator

Problem solved

Functional benefit

Brands

• dGLink: Proprietary brand of structured cabling products including cables (Kat.6, Kat.6A, Kat.7, Kat.8), keystones, patch panels, and fiber products. Features 25-year system warranty, tool-free RJ-45 modules, and POA++ type 4 802.3bt classification. All system components are re-certified every two years by GHMT in Germany.
• Nebula

Products and services

• Structured Cabling Solutions

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TeliacoreGTM or Marketing Partner · 1 January 2005dGroup was strongly involved when Telia started rolling out its FWA 4G/5G network. Since 2005, dGroup has delivered installation materials to subcontractors Oneco and Eltel. Based on the close cooperation and agreement with Telia as preferred supplier, dGroup developed functional and quality-conscious concepts for FWA installations.
• ZyxelcoreTechnology or IntegrationdGroup AS is certified on Zyxel's Nebula cloud-based solution for professional wireless networks. They sell Nebula products and provide complete setup with access points numbered according to placement drawings. They also handle projection and drawing of installation points and can manage ongoing support and operation agreements.
• CoromaticminorChannel Partner/ Reseller/ DistributordGroup AS delivers UPS (Uninterruptible Power Supply) products from Coromatic. Coromatic offers various UPS models to meet all customer requirements for secure power supply and backup for critical equipment.
• Auta CommunicationscoreChannel Partner/ Reseller/ DistributordGroup is the Norwegian distributor for Auta porttelefon (intercom) systems. Auta has produced intercom systems since 1966, representing over 50 years of experience. dGroup helps customers tailor solutions for residential and commercial buildings including rehabilitation of existing intercom systems.
• CanovateminorChannel Partner/ Reseller/ DistributordGroup distributes Canovate data center and server rack products including wall cabinets, floor cabinets, and mini data center solutions. Canovate 19-inch systems available in various depths and configurations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ALSO Group: Pan-European IT and networking distributor offering structured cabling, active networking, and data center products via resellers and integrators. Comparable business model as a value-add distributor combining proprietary and third-party brands across multiple geographies.
• Ahlsell: Nordic technical wholesaler with a strong Norwegian presence selling electrical installation materials, cabling, and tools to installers. Directly comparable as a multi-brand channel reaching the same authorized electrical installer customer base dGroup serves.
• EET Group: European value-add distributor specializing in networking, cabling, surveillance, and AV/IT products. Highly comparable as a regional specialist distributor combining proprietary brand activity with multi-vendor active and passive networking portfolio.
• Atea: Largest Nordic IT infrastructure and networking distributor headquartered in Norway. Atea resells structured cabling, data center, and networking hardware to enterprise and public-sector buyers — overlapping with dGroup's installer/channel distribution model across the same Norwegian geography.
• Dustin Group: Nordic B2B IT and networking product reseller headquartered in Sweden with operations across the Nordics. Comparable to dGroup as a multi-brand distributor of active and passive networking, data center hardware, and cabling to installers and resellers.

Broad incumbents

• CommScope: Global manufacturer of structured cabling (SYSTIMAX), fiber, and data center connectivity sold through distributor and installer channels. Highly comparable at the product level (copper/fiber structured cabling with warranty programs), but operates as a global incumbent rather than a regional specialist.
• Nexans: French-headquartered global cable manufacturer covering LAN/data cabling, fiber, and infrastructure cables with strong Nordic presence. Comparable at the cable product layer, especially fiber and structured copper cabling, but operates at vastly greater scale across multiple end markets.
• Panduit: Global manufacturer of network infrastructure including copper/fiber cabling, PoE systems, and data center solutions. Comparable as a branded cabling vendor competing for the same installer specifications as dGLink, but with broader global reach and deeper R&D.

Regional players

• Lemvigh-Müller: Danish technical wholesaler distributing electrical installation and cabling products to professional installers. Comparable in customer type and product range, but operates primarily in Denmark rather than competing directly head-to-head in Norway.
• Solar A/S: Danish-headquartered technical wholesale group serving installers and contractors across the Nordics with electrical, cabling, and network products. Comparable product mix and installer-channel model, but primarily Denmark-based with Norwegian subsidiary reach rather than a Norwegian pure-play.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCe7RIMjB_iVUW1pA9cjw-fA/videos
• LinkedInlinkedin.com/company/dgroup-as

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dGroup