Rainbow Resource Center
- Company typePrivate
- Founded1989
- HeadquartersToulon, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Rainbow Resource Center firmographics
Firmographics- Name
- Rainbow Resource Center
- Legal name
- Rainbow Resource Center, Inc.
- Website
- https://rainbowresource.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rainbow Resource Center industry classification
Industry- Product category
- Homeschool Curriculum & Educational Materials Retail
- NAICS
- Office Supplies and Stationery Retailers (45941), Hobby, Toy, and Game Retailers (45912), Book Retailers and News Dealers (45921)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Office, School & Business Supplies Online Retailers (CRAFADAL)
- akta.pro secondary industries
- Educational Supplies & Learning Toys Retail (CRALAIAL), Textbooks & Academic Books Retail (CRALAAAC), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)
Keywords
Where Rainbow Resource Center is headquartered
LocationHeadquarters
- HQ city
- Toulon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rainbow Resource Center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations
Revenue model
- Product Sales: One-time transaction sales of educational curriculum, books, supplements, toys, games, and school supplies through e-commerce platform and catalogs. Products range from core curriculum to supplemental materials for grades PK-12.
- Bargain Materials: Sale of brand-new products that have been dinged or dented at reduced prices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
| Transaction based/ take rate | Pay-as-you-go | Free shipping threshold |
| Unit Pricing | Pay-as-you-go | Bargain materials |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Rainbow Resource Center product offering
Product offeringCore offering
Rainbow Resource Center operates an e-commerce platform and printed catalogs selling over 50,000 homeschool curricula, educational materials, books, supplements, toys, games, and school supplies for grades PK-12. The retail business is paired with free phone, email, and live chat curriculum consulting from experienced educators, as well as dedicated institutional ordering services for schools, libraries, and Education Savings Account programs with purchase order and tax-exemption capabilities.
Product overview
Rainbow Resource Center operates as a multi-channel homeschool curriculum retailer and educational consulting service. The core offering is an e-commerce platform combined with printed and digital catalogs featuring over 50,000 educational products. The product portfolio centers on the Rainbow Resource Center retail platform and Curriculum Catalog (distributed annually in two volumes), supplemented by free curriculum consulting services, a resource blog with educational content, and a free resource library containing worksheets and comparison charts. The company also offers institutional services for schools and ESAs through dedicated account features, and maintains a charitable First Fruits Scholarship Fund for families in financial hardship. Featured curriculum products include language arts programs like the Using Language Well series and math supplements such as IXL Math Workbooks.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 90%+ of orders ship within 2 business days with no backorders
- +2 more outcomes
Companies that use Rainbow Resource Center
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Rainbow Resource Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Rainbow Resource Center partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BraintreecorePrimary payment processor for credit card transactions. Customer financial data is processed directly through Braintree and not stored by Rainbow Resource Center.
- PayPalcoreSecondary payment processor option for customers. Financial data handled directly through PayPal without storage by Rainbow Resource Center.
- Google AdSenseminorAdvertising service for experimenting with advertisement efficiency. Uses cookies to track and personalize ads based on user behavior.
- FacebookminorSocial media platform used for marketing and customer engagement. Tracks referral traffic from Facebook links to the website.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Rainbow Resource Center competitors and assessment
Company assessmentBroad incumbents
- Lakeshore Learning: Established retailer of educational supplies, learning materials, and teacher resources for PK-8 classrooms and homeschool families. Comparable in selling educational materials and school supplies, with overlap in homeschool and traditional classroom customer segments.
- Mardel: Christian retail chain selling books, homeschool curriculum, school supplies, and gifts. Comparable in the faith-aligned homeschool and school supplies segment, with both physical stores and an e-commerce channel.
- Christianbook.com: Large online retailer of Christian books, Bibles, homeschool curriculum, and faith-based gifts. Overlaps significantly with Rainbow Resource Center's faith-aligned homeschool and family customer base, though it is much broader in product scope.
Direct peers
- Sonlight Curriculum: Literature-based homeschool curriculum provider selling all-subject packages for PK-12. Comparable as a direct homeschool curriculum retailer with similar advisory-led sales motion and faith-friendly positioning.
- Memoria Press: Classical Christian homeschool curriculum publisher and retailer offering packaged curricula and teacher guides. Directly comparable in product category (full-year classical curricula) and faith-aligned homeschool customer base.
- Timberdoodle: Direct competitor selling packaged homeschool curriculum kits and educational materials primarily to homeschool families. Highly comparable in target customer (Christian-leaning homeschoolers), product breadth, and reliance on expert curation and customer guidance.
- Bookshark: Literature-based homeschool curriculum provider with grade-level packages and instructor guides. Comparable in the secular/relaxed-Christian homeschool segment and in selling curriculum bundles rather than à la carte items.
- Abeka (A Beka) Academy: Christian textbook and video curriculum provider for homeschool and private schools. Comparable as a curriculum publisher/retailer serving the same faith-based homeschool and small-school customer base with packaged grade-level programs.
- BJU Press Homeschool: Christian homeschool curriculum publisher with complete grade-level packages, teacher editions, and supporting materials. Directly comparable in product offering and target homeschool segment.
Emerging players
- Hewitt Homeschooling: Homeschool curriculum provider offering packaged and à la carte resources, particularly for independent learners. Comparable as a niche homeschool retailer with curated curriculum offerings, though smaller in scale and assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rainbow Resource Center social profiles
Digital presenceRainbow Resource Center compliance and trust
Trust signalCompliance2 records
Rainbow Resource Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rainbow Resource Center leadership team
Management profileNumber of profiles
Profiles8 records
Rainbow Resource Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rainbow Resource Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rainbow Resource Center
What does Rainbow Resource Center do?
Rainbow Resource Center operates an e-commerce platform and printed catalogs selling over 50,000 homeschool curricula, educational materials, books, supplements, toys, games, and school supplies for grades PK-12. The retail business is paired with free phone, email, and live chat curriculum consulting from experienced educators, as well as dedicated institutional ordering services for schools, libraries, and Education Savings Account programs with purchase order and tax-exemption capabilities.
Is Rainbow Resource Center a public or private company?
Rainbow Resource Center is a private company. It is classified as family owned and is currently operating.
When was Rainbow Resource Center founded?
Rainbow Resource Center was founded in 1989. It employs 51 to 100 people.
Where is Rainbow Resource Center based?
Rainbow Resource Center is headquartered in Toulon, United States, in the North America region.
How does Rainbow Resource Center make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are bargain Materials.
Who are Rainbow Resource Center's main competitors?
Broad incumbents on record are Lakeshore Learning, Mardel and Christianbook.com. Direct peers are Sonlight Curriculum, Memoria Press, Timberdoodle, Bookshark, Abeka (A Beka) Academy and BJU Press Homeschool. Hewitt Homeschooling is listed as an emerging player.
Does Rainbow Resource Center have an API?
No public API is recorded for Rainbow Resource Center.
What industry is Rainbow Resource Center in?
Rainbow Resource Center's product category is Homeschool Curriculum & Educational Materials Retail. Its primary akta.pro industry code is CRAFADAL, Office, School & Business Supplies Online Retailers, with a secondary code of CRALAIAL, Educational Supplies & Learning Toys Retail. Its NAICS code is 45941 and its SIC code is 5945.