Saltwater Homes

What Saltwater Homes does

Saltwater Homes, Inc. is a family-owned and operated custom home builder founded in 1974 and headquartered in Flagler County, Florida. The company designs and constructs luxury coastal homes in West Indies, Caribbean-inspired, and modern coastal architectural styles, offering more than 25 standardized floor plans ranging from approximately 2,250 to 6,670 living square feet, alongside fully custom designs. It holds Florida contractor license CBC1265417, has built approximately 350 custom homes over its 50-year history, and cites 100 years of combined experience across its team of architects, sales staff, project managers, and site supervisors.

The company serves high-net-worth individuals and families seeking primary residences, second homes, and retirement homes in premier gated coastal communities including Hammock Beach Resort, Grand Haven, Palm Coast Plantation, Yacht Harbor Village, Hammock Dunes, The Conservatory, Tidelands, Seaside Landings, and The Sanctuary. Its core product is a one-time custom home construction contract priced on a quote basis, with revenue driven by home size, design complexity, lot location, and finish selections. The go-to-market is sales-led and relationship-driven, supported by a content-driven website (mysaltwaterhome.com), blog content, extensive customer testimonials, and an experiential channel of vacation rental properties inside Hammock Beach Resort.

Revenue mechanics are anchored in a 15-step in-house building process from design deposit through final walkthrough, with dedicated project managers, architects, and selections coordinators. Standardized premium supplier partnerships — including Kohler, Delta Faucet, KraftMaid, PGT Custom Windows & Doors, Trane, A.O. Smith, and Control4 smart home automation — provide material consistency across builds. The company is privately held with no institutional capital, no subsidiaries, and no geographic footprint beyond Flagler County and adjacent Florida coastal markets.

Name

Saltwater Homes

Legal name

Saltwater Homes, Inc.

Website

https://mysaltwaterhome.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Saltwater Homes is a family-owned luxury custom home builder founded in 1974 in Flagler County, Florida, designing and constructing bespoke coastal residences in premier gated communities for affluent primary and second-home buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Palm Coast

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Construction: Saltwater Homes generates revenue through the construction and sale of custom luxury homes in Flagler County, Florida. The company builds homes on client-owned lots as well as in predetermined communities. Revenue is earned through one-time custom home construction contracts, with pricing based on home size, design complexity, and selected finishes. The company also offers lot selection assistance and rental coordination during construction.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Saltwater Homes designs and builds custom luxury coastal homes in Flagler County, Florida, offering 25+ named floor plans ranging from approximately 2,250 to 6,670 living square feet in West Indies, Caribbean-inspired, and modern coastal architectural styles. The company builds on client-owned lots as well as in predetermined premier master-planned communities, providing end-to-end services including architectural design, selections coordination, project management, and a structured 15-step building process from design deposit through final walkthrough, finished with premium brand-name materials from Kohler, Delta Faucet, KraftMaid, PGT Windows + Doors, Trane, and Control4.

Product overview

Saltwater Homes is a luxury custom home builder serving Flagler County, Florida with over 25 distinct floor plans ranging from approximately 2,250 to 6,670 living square feet. The core offering consists of custom residential construction with personalized design and coastal-inspired architectural styles (West Indies, Caribbean, contemporary coastal). The product portfolio includes standard floor plans (The Seaglass, The St. James, The Wave, The Latitude, etc.) as well as featured completed homes and in-progress custom projects. The company builds in multiple premier coastal communities including Palm Coast Plantation, Hammock Beach Resort, Grand Haven, Yacht Harbor Village, Seaside Landings, Hammock Dunes, and The Sanctuary. Additional services include vacation rental experiences for prospective buyers to preview the Saltwater lifestyle.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Services Luxury custom home building services in Flagler County, Florida offering bespoke residential construction with personalized design, premium brand-name materials, hurricane-resistant construction for coastal environments, and craftsmanship tailored for coastal living. Serves individual affluent home buyers building primary residences, second homes, and vacation properties.
• Vacation Rental Experience Short-term vacation rental homes built by Saltwater Homes at Hammock Beach Resort, allowing prospective buyers to experience the Saltwater lifestyle firsthand before committing to purchase a custom home.
• Custom Home Construction - In Progress Projects Portfolio of custom homes currently under construction or in concept phase, showcasing luxury waterfront properties in Flagler County available for purchase or as design references.
• The Seaglass Floor Plan Caribbean-inspired estate floor plan with 6,670 living square feet, 5 bedrooms, 8 bathrooms, 1 study, and 4-car garage.
• The St. James Floor Plan British West Indies style floor plan with 6,213 living square feet, 6 bedrooms, grand foyer, elevator, 4-car garage, and master suite with sauna.
• The Marsh View Floor Plan Low country coastal floor plan with 3,841 living square feet, 3 bedrooms, 4 bathrooms, elevator, and open concept layout.
• The Wave Floor Plan Open floor plan design with 3,681 living square feet, 3.5 bathrooms, 2-car garage, elevator, and outdoor living on all three levels.
• The Latitude Floor Plan Spacious coastal floor plan with 3,341 living square feet, 3 bathrooms, 2 studies, double garages, and large lanai.
• The Breakaway Floor Plan Two-story floor plan with nearly 3,400 square feet, 6 bedrooms, 2 master suites, 5 bathrooms, and wet bar area.
• The Enclave Floor Plan Modern coastal luxury floor plan with 3,070 living square feet, 3 bedrooms, 3 bathrooms, his and her dens, butler's pantry, and dual master bathroom.
• The Hideaway Floor Plan Unique coastal floor plan with 3,138 living square feet, grand master suite, his and her studies, wine cellar, and dog wash station.
• The Sabal Floor Plan Contemporary coastal floor plan with 3,100 living square feet, 4 bedrooms, 4 bathrooms, 3-car garage, and bonus room area.
• The Grove Floor Plan West Indies style floor plan with 3,093 living square feet, 4 bedrooms, 3 bathrooms, and open concept layout.
• The Seaside Floor Plan Dutch West Indies beach house floor plan with 3,073 living square feet, 3 bedrooms, 2.5 bathrooms, grand Owner's Suite, and rear balcony.
• The Clearwater Floor Plan Modern coastal with West Indies charm floor plan with 3,021 living square feet, 3 bedrooms, grand master suite, and open-concept layout.
• The Reflection Floor Plan Floor plan with grand exterior entryway, 2,968 living square feet, 4.5 bathrooms, split floor plan, and wet bar.
• The Tide Floor Plan Narrow lot floor plan at 30 feet wide with 2,877 living square feet, elevator, and owner's suite on third floor.
• The Bellagio Floor Plan Elegant coastal floor plan with 2,785 living square feet, sliding glass walls, oversized great room, and outdoor entertaining area.
• The West Naples Floor Plan Naples-inspired floor plan with 2,662 living square feet, 3 bedrooms, 3 bathrooms, 3-car garage, and split floor plan.
• The Tivoli Floor Plan Two-story coastal floor plan with 2,626 living square feet, lanais, porches, balconies, and open kitchen design.
• The Grand Floridian Floor Plan Compact luxury floor plan with 2,592 living square feet, 3 bedroom suites, chef's kitchen, and ceiling treatment details.
• The Isla Floor Plan Cape Dutch facade floor plan with 2,590 living square feet, 13-foot ceilings, grand room layout, and covered lanai.
• The Pacifica Floor Plan Two-story coastal floor plan with 2,563 living square feet, main living on second floor, family room and guest suites on first floor.
• The Oakmont Floor Plan Modern floor plan with West Indies flare, 2,540 living square feet, 3 bedrooms, 3 bathrooms, and 3-car garage.
• The Topside Floor Plan Cozy coastal floor plan at 55 feet wide with 2,445 living square feet, 4 bedrooms, 3 bathrooms, and 2-car garage.
• The Cove Floor Plan Hacienda style floor plan with 2,425 living square feet, 4 bedrooms, 3 bathrooms, oversized kitchen, and lanai with optional summer kitchen.
• The Lana Floor Plan Transitional design floor plan with 2,382 living square feet, 3 bedrooms, 3 bathrooms, expansive pantry, and open kitchen.
• The Retreat Floor Plan Compact coastal floor plan with 2,250 living square feet, oversized study, open floor plan, and powder room.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hammock Beach ResortcoreStrategic or Co-development PartnerFeatured community partner where Saltwater Homes builds custom homes. Hammock Beach Resort is a premier oceanfront community combining residential luxury with five-star resort amenities including two championship golf courses, six dining options, seven pools, eight tennis courts, marina, and spa.
• Grand HavencoreStrategic or Co-development PartnerGated master-planned community along the Intracoastal Waterway featuring a Signature Jack Nicklaus Golf Course, Village Center with swimming, tennis, and café, and Creekside Athletic Center. Saltwater Homes is a featured builder in this 1,400-acre community.
• Palm Coast PlantationcoreStrategic or Co-development PartnerEstablished community offering both intracoastal waterfront and lakefront living with amenities including tennis courts, Olympic-sized heated pool with spa overlooking 126-acre freshwater lake, clubhouse, and boat ramp for Emerald Lake access.
• The ConservatoryminorStrategic or Co-development PartnerExclusive golf community featuring an 18-hole Tom Watson-designed course with waterfalls and island hole. Amenities include 91,000-square-foot pool pavilion with lazy river, waterslide, beach volleyball, and eight Hydro-Grid tennis courts.
• Yacht Harbor VillagecoreStrategic or Co-development Partner76-acre private gated community in The Hammock area of Palm Coast offering waterfront living with marina access. Features over 4,000 feet of Intracoastal Waterway frontage, 88 luxurious waterfront condominiums, 205 homesites, and 209 boat slips.
• Hammock DunescoreStrategic or Co-development PartnerPrivate gated oceanfront golf community spanning 1,182 properties with 2.5 miles of oceanfront and over 5 miles of Intracoastal Waterway property. Features single-family homes, condominiums, and villas with access to Hammock Dunes Club (Platinum Club of America and Distinguished Emerald Club of the World).
• TidelandsminorStrategic or Co-development PartnerNearly 80-acre community nestled along the Intracoastal Waterway with picturesque walking paths shaded by mature oak trees, serene lakes and canals, and a park with fishing pier. Surrounded by water on three sides.
• Seaside LandingscoreStrategic or Co-development PartnerExclusive community along John Anderson Highway in Flagler Beach featuring premium waterfront homesites along two saltwater canals with easy access to open waters. Established in 2020, combining architectural elegance with natural beauty along the Intracoastal Waterway.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• GL Homes: Large Florida home builder focused on luxury single-family homes in master-planned communities, with strong presence in South and Central Florida. Comparable buyer demographic and community-driven model, but operates at substantially larger scale than Saltwater Homes.
• WCI Communities: Florida-based luxury home builder acquired by Lennar, with legacy expertise in coastal and amenitized communities. Comparable in targeting affluent Florida buyers in master-planned settings, though now operates as part of a national public homebuilder portfolio.
• Toll Brothers: National luxury home builder with significant Florida presence, including active communities in coastal markets. Overlaps with Saltwater Homes in serving affluent luxury buyers but operates at far greater scale and geographic breadth as a public, national incumbent.

Direct peers

• Divco Custom Homes: Southwest Florida luxury custom home builder specializing in high-end coastal and waterfront residences. Comparable to Saltwater Homes in custom craftsmanship, premium finishes, and serving affluent buyers in planned coastal communities.
• Arthur Rutenberg Homes: Long-established Florida luxury custom home builder founded by a Hall of Fame architect, with franchisee-builder model across the Southeast. Directly comparable as a custom luxury home builder serving affluent Florida buyers with coastal and golf community expertise.
• John Cannon Homes: Florida-based luxury custom home builder with decades of experience in coastal and golf community construction across the Tampa Bay and Southwest Florida region. Comparable in targeting affluent buyers seeking custom-built luxury homes in premier communities.
• Neal Communities: Privately held Florida home builder with strong presence in master-planned and amenitized communities along the Gulf Coast. Comparable to Saltwater Homes in building custom and semi-custom homes for affluent buyers in coastal Florida planned communities.
• Stock Custom Homes: Florida luxury custom home division of Stock Development, building in premier Southwest Florida communities. Comparable to Saltwater Homes as a luxury custom builder with established community partnerships and similar buyer demographic.
• ICI Homes: Florida-based custom and luxury home builder with strong presence in coastal and master-planned communities. Directly comparable to Saltwater Homes in targeting affluent Florida buyers seeking custom coastal homes, with broader geographic reach across the state.
• London Bay Homes: Naples, Florida-based luxury custom home builder specializing in high-end coastal and waterfront residences. Directly comparable to Saltwater Homes in targeting affluent buyers, premium finishes, and coastal architectural styles in master-planned communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/saltwaterhomes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saltwater Homes