Recoup WWHRS
Recoup WWHRS is a UK manufacturer of Waste Water Heat Recovery Systems for showers, supplying double-walled copper heat exchangers to housebuilders, developers, housing associations and commercial operators via direct specification and 6,000+ plumbing merchant branches.
- Company typePrivate
- Founded2012
- HeadquartersLong Stratton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Recoup WWHRS does
Recoup WWHRS (legal entity Recoup Energy Solutions Ltd) is a UK-based specialist manufacturer of Waste Water Heat Recovery Systems for showers, founded in 2011 and headquartered in Long Stratton, Norfolk. The company's products use falling-film heat exchange with double-walled copper heat exchangers compliant with EN1717 to recover up to 68.5% of the thermal energy from shower waste water and preheat incoming cold mains water, generating per-shower energy savings of up to 55% and supporting Part L, SAP, BREEAM and SBEM compliance for residential and commercial buildings. The product range covers vertical pipe systems (Pipe HEX and variants such as Rd, Active and HF), horizontal under-bath systems (Easyfit+), integrated shower trays (HeatDeck) and wet-room drain systems (Drain+ Duo, Duo HE and Compact), with all products WRAS approved and SAP listed across installation methods A, B and C. The business generates revenue primarily through one-time hardware sales to UK housebuilders, developers, housing associations and commercial operators, supported by a specification-led go-to-market (CPD presentations, design-in services, SAP/Part L modelling support) and channel distribution through national plumbing merchants covering 6,000+ UK branches. Customer relationships are anchored by a sole-supplier agreement with Barratt Developments PLC and continuous supply to Redrow Homes across 7+ years, supplemented by partnerships with Wates Group, Kohler Mira (for the Heatloop electric shower) and others, with the operating footprint confined to England, Scotland and Wales.
Recoup WWHRS firmographics
Firmographics- Name
- Recoup WWHRS
- Legal name
- Recoup Energy Solutions Ltd
- Website
- https://recoup.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Recoup WWHRS is a UK manufacturer of Waste Water Heat Recovery Systems for showers, supplying double-walled copper heat exchangers to housebuilders, developers, housing associations and commercial operators via direct specification and 6,000+ plumbing merchant branches.
- Ownership category
- akta.pro rank
Recoup WWHRS industry classification
Industry- Product category
- Renewable Energy Equipment / Heat Recovery Systems
- NAICS
- Power Boiler and Heat Exchanger Manufacturing (332410), Power Boiler and Heat Exchanger Manufacturing (33241), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Industrial Boilers, HRSGs & Steam Generators (IMAHAFAF)
- akta.pro secondary industry
- Boiler & Hydronic Heating Repair & Service (HSAOAHAG)
Keywords
Where Recoup WWHRS is headquartered
LocationHeadquarters
- HQ city
- Long Stratton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Recoup WWHRS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- WWHRS Product Sales: Sale of Waste Water Heat Recovery Systems including Pipe HEX range, Easyfit+, Drain+ range, HeatDeck, and Preheat Tape. Products sold through merchant distribution and direct to housebuilders. One-time hardware sale per installation.
- Technical Services: Design-in service for specifiers, CPD presentations, technical support and consultation for SAP/BREEAM/SBEM compliance modeling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pipe HEX - Vertical WWHRS system for new build applications |
| One time/ perpetual license | Pay-as-you-go | Pipe HEX Rd - Reduced size vertical WWHRS |
| One time/ perpetual license | Pay-as-you-go | Easyfit+ - Horizontal under-bath WWHRS |
| One time/ perpetual license | Pay-as-you-go | Drain+ Range - Wet room drain systems |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
Recoup WWHRS product offering
Product offeringCore offering
Recoup WWHRS manufactures and supplies Waste Water Heat Recovery Systems (WWHRS) that passively recover heat energy from shower waste water and transfer it to incoming cold water mains feed. The product range includes vertical pipe-based systems (Pipe HEX), horizontal under-bath units (Easyfit+), integrated shower trays (HeatDeck), and wet room drain systems (Drain+ Range), all designed to help new-build and retrofit projects comply with UK Part L building regulations and improve SAP/BREEAM/SBEM scores.
Product overview
Recoup WWHRS offers a comprehensive portfolio of Waste Water Heat Recovery Systems for showers, consisting of vertical pipe-based systems (Pipe HEX Range with multiple variants), horizontal under-bath systems (Easyfit+), integrated shower trays (HeatDeck), and wet room drain systems (Drain+ Range). The product portfolio is designed for diverse applications including new build residential, social housing, commercial buildings, and retrofit scenarios. All products recover heat energy from waste shower water to preheat incoming cold water, achieving energy savings of 40-68.5% per shower use. The systems are designed for easy installation with no planned maintenance, no end-user interaction, and no moving parts. Products are SAP listed and WRAS approved for compliance with UK building regulations including Part L, BREEAM, SBEM, and Passive House standards.
Differentiator
Problem solved
Functional benefit
Brands
- Recoup Pipe HEX: Vertical waste water heat recovery pipe system with up to 68.5% efficiency, 10-year warranty. Designed for first floor showers in new build applications.
- Recoup Easyfit+
- Recoup HeatDeck
- Recoup Drain+ Range
Products and services
- Recoup Pipe HEX Range Vertical waste water heat recovery pipe system for new build applications, featuring a double-walled copper heat exchanger with up to 68.5% heat recovery efficiency. Includes variants such as Pipe HEX, Pipe HEX Rd (reduced size), Pipe HEX Be, Pipe HEX Active (with pump for same-level installations), Pipe HEX Rd Active, and Pipe HEX HF. Sold to housebuilders, developers, and plumbing merchants.
- Recoup Easyfit+ High-efficiency horizontal under-bath WWHRS designed to fit directly under standard baths, ideal for new-build apartments, flatted developments, affordable housing, MEES retrofit upgrades, and social housing. Achieves recovery efficiency of up to 47.6%.
- Recoup HeatDeck WWHRS integrated shower tray combining heat recovery with a shower enclosure. High efficiency of up to 43%, available in common sizes with upstand and anti-slip options. Requires no planned maintenance and is SAP listed.
- Recoup Drain+ Range WWHRS wet room drain systems for commercial applications with high traffic such as hotels, gyms, student accommodation, and leisure facilities. Range includes Drain+ Duo HE (up to 57% efficiency), Drain+ Duo, and Drain+ Compact (800mm), with Quadratto or In-line cover options.
- Mira Heatloop Electric Shower Partner product developed with Kohler Mira — the first electric shower compatible with WWHRS technology. Connects to any Recoup WWHRS product and saves up to 40% of energy per shower.
- Recoup Preheat Tape Identification tape to mark preheat pipework during installation, sold in boxes of 10 rolls. An accessory product supporting WWHRS installations.
Quantifiable outcome
- Up to 55% energy reduction per shower use
- +5 more outcomes
Companies that use Recoup WWHRS
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Recoup WWHRS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Recoup WWHRS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Barratt Developments PLCcoreSole supplier agreement for WWHRS since 2014. Recoup Pipe+ HE incorporated into standard specification for over 50% of Barratt & David Wilson Homes' 2013 house-types throughout the UK. Agreement extended by two years to December 2018 and continued beyond.
- Redrow HomescoreSeventh consecutive year of supply agreement since 2013. Long-term partnership testament to Recoup's competitive pricing, product efficiency, ease of installation, and service delivery. WWHRS used in new-build homes primarily in Wales for Part L compliance.
- Wates Group / Wates Sustainable Technology ServicescoreSelected as Sustainable Technology Partner to Wates Group following 2017 Innovation Competition and 'Green Dragons' Den' style pitch. Wates Sustainable Technology Services promotes Recoup WWHRS across Wates business, supply chain, and customers. Easyfit+ being promoted for social housing, affordable housing, and retrofit sectors.
- Kohler MiracorePartnership for Mira Heatloop electric shower - the first electric shower compatible with WWHRS. Available as Mira Advance Heatloop and Vista Heatloop models. Connects to any Recoup WWHRS product. Combined SAP application in progress.
- Wolseley Group / Plumb CentercoreNational merchant distribution for Recoup WWHRS products. Specific product codes maintained including D04046 for Pipe HEX pack and D00997 for Easyfit+. Over 6000 UK branches collectively.
- Travis Perkins PLCcoreMajor national plumbers merchant group distributing Recoup WWHRS products through their branch network across the UK.
- Thermal EconomicsminorSAP modeling partners who worked with Recoup and Barratt Developments to model Pipe+ HE within residential properties for Part L compliance calculations.
- EcologiminorCarbon offsetting partner for Recoup's 'CPDs for Trees' initiative. Over 6,000 trees donated since the program's inception.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Recoup WWHRS competitors and assessment
Company assessmentBroad incumbents
- Vaillant: European heating manufacturer with a strong UK presence in boilers, hot-water systems and heat pumps; competes with Recoup for Part L compliance specification in new-build residential.
- Ideal Heating: UK boiler and commercial heating brand offering hot-water cylinders and renewable heating products that overlap with WWHRS as alternative compliance measures for housebuilders and social landlords.
- Daikin UK: Global HVAC and heat pump manufacturer with a strong UK position in air-source heat pumps that increasingly competes with WWHRS for low-carbon hot water specification under Future Homes Standard.
- Baxi: Major UK boiler and heating manufacturer offering hot-water and renewable heating solutions that compete with WWHRS for Part L / Future Homes Standard compliance in new build and replacement markets.
- Worcester Bosch: UK-leading boiler and renewable heating brand (including air-source heat pumps) that competes with Recoup's WWHRS for spec-in at housebuilders and for low-carbon hot water compliance.
- Mitsubishi Electric Living Environmental Systems UK: UK division of Mitsubishi Electric supplying air-source heat pumps and HVAC systems, competing with Recoup's WWHRS as a primary low-carbon hot-water compliance solution for new build and retrofit.
Others
- Kohler Mira: UK shower manufacturer and Recoup's technology partner for the Mira Heatloop electric shower — the first WWHRS-compatible electric shower. Adjacent rather than competitive, but a key channel for combined shower + WWHRS specification.
Direct peers
- Save H2O: UK-based manufacturer of waste water heat recovery systems for showers, directly competing with Recoup across vertical pipe, horizontal and drain-based WWHRS products sold through UK merchants and direct to housebuilders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Recoup WWHRS social profiles
Digital presenceRecoup WWHRS compliance and trust
Trust signalCompliance4 records
Recoup WWHRS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recoup WWHRS leadership team
Management profileNumber of profiles
Profiles2 records
Recoup WWHRS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recoup WWHRS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recoup WWHRS
What does Recoup WWHRS do?
Recoup WWHRS manufactures and supplies Waste Water Heat Recovery Systems (WWHRS) that passively recover heat energy from shower waste water and transfer it to incoming cold water mains feed. The product range includes vertical pipe-based systems (Pipe HEX), horizontal under-bath units (Easyfit+), integrated shower trays (HeatDeck), and wet room drain systems (Drain+ Range), all designed to help new-build and retrofit projects comply with UK Part L building regulations and improve SAP/BREEAM/SBEM scores.
Is Recoup WWHRS a public or private company?
Recoup WWHRS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Recoup WWHRS founded?
Recoup WWHRS was founded in 2012. It employs 11 to 50 people.
Where is Recoup WWHRS based?
Recoup WWHRS is headquartered in Long Stratton, United Kingdom, in the Europe region.
How does Recoup WWHRS make money?
Two revenue lines are on record. WWHRS Product Sales are the primary driver. The others are technical Services.
Who are Recoup WWHRS's main competitors?
Broad incumbents on record are Vaillant, Ideal Heating, Daikin UK, Baxi, Worcester Bosch and Mitsubishi Electric Living Environmental Systems UK. Kohler Mira is listed as an others. Save H2O is listed as a direct peer.
Does Recoup WWHRS have an API?
No public API is recorded for Recoup WWHRS.
What industry is Recoup WWHRS in?
Recoup WWHRS's product category is Renewable Energy Equipment / Heat Recovery Systems. Its primary akta.pro industry code is IMAHAFAF, Industrial Boilers, HRSGs & Steam Generators, with a secondary code of HSAOAHAG, Boiler & Hydronic Heating Repair & Service. Its NAICS code is 332410 and its SIC code is 3433.