Urban Lumber Company
Urban Lumber Co. manufactures custom live-edge hardwood furniture and commercial furnishings from salvaged Pacific Northwest urban trees, serving residential customers, restaurants, breweries, wineries, hotels, tech firms, and government clients across Oregon, Washington, and California.
- Company typePrivate
- Founded2006
- HeadquartersSpringfield, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Urban Lumber Company does
Urban Lumber Co. INC is a Springfield, Oregon-based custom hardwood furniture manufacturer founded in 2006 by Seth San Filippo. The company salvages urban trees from the Pacific Northwest (primarily Oregon and Washington) that would otherwise be chipped, burned, or landfilled, and converts them into live-edge tables, conference tables, bar tops, desks, and seating for both residential and commercial customers. Approximately 100,000 board feet of premium lumber is salvaged annually, processed through Wood-Mizer LT40 milling plus a proprietary custom-built band saw capable of cutting slabs up to 8 feet wide and 35 feet long, followed by multi-year air drying and in-house kiln drying to 7–8% moisture content. In-house metal fabrication (steel bases, powdercoat finishes) is integrated into finished pieces. The wholly-owned subsidiary Urban Hardwoods LLC operates a parallel showroom and woodshop in Seattle.
Revenue is generated almost entirely through one-time custom project sales, with prices ranging from ~$40 (cutting boards) to $27,000 (25-foot conference tables) and a typical ticket of $3,000–$5,000. The customer mix is roughly 65% commercial (breweries, wineries, restaurants, hotels, tech firms including Oracle, and government/education clients) and 35% residential. Go-to-market combines a flagship showroom at the historic Booth Kelly Mill in Springfield, a wholesale/appointment-only Los Angeles showroom, an online store (urbanlumber.shop), and a direct custom-commercial sales motion supported by free in-house design consultations. Historical revenue was $1.2M in 2017, with company-stated 20–50% annual growth through the 2010s; 2025 included a high-profile Microsoft campus-salvage partnership executed via the Urban Hardwoods subsidiary.
Urban Lumber Company firmographics
Firmographics- Name
- Urban Lumber Company
- Legal name
- Urban Lumber Co. INC
- Website
- https://urbanlumber.co
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Lumber Co. manufactures custom live-edge hardwood furniture and commercial furnishings from salvaged Pacific Northwest urban trees, serving residential customers, restaurants, breweries, wineries, hotels, tech firms, and government clients across Oregon, Washington, and California.
- Ownership category
- akta.pro rank
Urban Lumber Company industry classification
Industry- Product category
- Custom Wood Furniture Manufacturing
- NAICS
- Sawmills and Wood Preservation (3211), Wood Product Manufacturing (321)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Planing Mills & Lumber Surfacing (IMAMABAE)
- akta.pro secondary industries
- Building Materials & Lumber Distribution (CRAOAFAD), Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)
Keywords
Where Urban Lumber Company is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Urban Lumber Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Custom Furniture Sales: One-time custom furniture sales primarily for tables (dining, conference, coffee), bar tops, benches, and custom woodwork. Prices range from $40 (cutting boards) to $27,000 (25-foot conference tables), with sweet spot of $3,000-$5,000. Mix of commercial (65%) and residential (35%) customers.
- Wood Slabs and Lumber Sales: Sale of finished slabs and lumber with eco-friendly varnish, without bases or hardware. Also sell bases separately for customers who want to source their own tops.
- Tree Services: Tree salvage services working with arborists, municipalities, and property owners. Free quotes provided for tree removal and salvage.
- Refinishing and Repair Services: Refinishing services for furniture they created. Custom metal fabrication for furniture bases and accents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cutting boards and small items |
| One time/ perpetual license | Pay-as-you-go | Kitchen tables and smaller custom furniture |
| One time/ perpetual license | Pay-as-you-go | Dining tables and mid-range conference tables |
| One time/ perpetual license | Pay-as-you-go | Large custom conference tables |
| One time/ perpetual license | Pay-as-you-go | Customer-supplied wood projects |
| Quote-based/ custom | Multi-year contract | Commercial bulk orders |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Urban Lumber Company product offering
Product offeringCore offering
Urban Lumber Company designs and manufactures custom hardwood furniture and large live edge slabs from salvaged urban trees sourced in Oregon and Washington. Its product portfolio spans residential pieces (dining tables, bed frames, cutting boards, mantles) and commercial furnishings (bar tops, conference tables, reception desks, seating) for restaurants, hotels, wineries, breweries, and tech firms. The business is vertically integrated, handling tree salvage, milling, multi-year air and kiln drying, custom metal fabrication, and finishing in a single 32,000 sq ft Springfield facility.
Product overview
Urban Lumber Co is a custom furniture manufacturing company specializing in sustainable handcrafted hardwood furnishings made from salvaged urban trees in Oregon and Washington. The company's product portfolio centers on Custom Hardwood Furniture (live edge tables, conference tables, dining sets, desks, bed frames, seating) and Commercial Furnishings (restaurant, office, and hospitality furniture). These offerings are supported by Tree Services for salvage and removal, a Wood Species Collection featuring Black Walnut, Maple, Oak, Fir, Elm, and Redwood, and Metalwork/Custom Bases for integrated steel components. Additional services include refinishing for company-made pieces and free design consultations. The company operates from the historic Booth Kelly Mill in Springfield, OR, and also owns Seattle-based Urban Hardwoods LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Hardwood Furniture Handcrafted custom furniture including live edge tables, conference tables, dining sets, desks, seating, bed frames, and decor items made from salvaged Pacific Northwest hardwoods, for residential homeowners and commercial buyers.
- Commercial Furnishings Custom commercial furniture solutions for restaurants, offices, hotels, wineries, breweries, and hospitality venues, including bar tops, conference tables, reception desks, seating, banquettes, and shelving, delivered via direct sales with architects, designers, and contractors.
- Live Edge Slabs Large natural edge slabs cut from salvaged urban trees using the company's custom-built sawmill, capable of being cut up to 8 feet wide. Sold with eco-friendly varnish, without bases, with bases also available separately.
- Tree Services Sustainable tree salvage and removal services for arborists, municipalities, and property owners, including tree health inspections, trimming, pruning, storm damage removals, and full service removals, with free quotes.
- Refinishing Services Furniture refinishing, repair, and maintenance services for pieces created by Urban Lumber Company, including eco-friendly varnish reapplication and metal fabrication for furniture bases and accents.
- Design Consultation Free in-house design consultation service to guide residential and commercial customers through creating custom one-of-a-kind furniture pieces, supported by an in-house design team that produces detailed line drawings.
Quantifiable outcome
- Diverts approximately 100,000 board feet of premium lumber from landfills annually
- +3 more outcomes
Companies that use Urban Lumber Company
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles4 records
Urban Lumber Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Urban Lumber Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreUrban Hardwoods (sister company to Urban Lumber Co.) partnered with Microsoft to salvage approximately 60,000 board feet of trees from Microsoft's Redmond campus expansion construction. Currently outfitting the expanded campus with custom furnishings made from the salvaged construction site timber.
Scale indicators6 records
Recent moves12 records
Expansion highlights6 records
Urban Lumber Company competitors and assessment
Company assessmentBroad incumbents
- Restoration Hardware (RH): RH is a large publicly-traded luxury home furnishings retailer whose RH Modern and Interiors lines include reclaimed wood, live edge, and large-scale dining and conference tables aimed at affluent residential and hospitality buyers. It overlaps with Urban Lumber at the high-end live edge/solid wood table category but operates at vastly greater scale and broader assortment.
- West Elm: West Elm is a national retail brand under Williams-Sonoma offering modern, sustainably sourced furniture including wood dining and occasional tables with select FSC-certified and reclaimed wood collections. It is comparable as a broad-incumbent modern furniture retailer addressing sustainability-conscious consumers, though at mass-market rather than bespoke positioning.
- Crate & Barrel: Crate & Barrel is a national furniture and home goods retailer offering solid wood dining and occasional tables with sustainability messaging. It is comparable as a broad-incumbent touching the same consumer/contract furniture space, though with a more mass-market, mixed-material assortment.
- Room & Board: Room & Board is a national retailer of modern, American-made furniture, including solid wood and live edge collections sourced from sustainably managed forests. It is comparable as a broader-scale incumbent offering overlapping live edge and solid wood furniture to consumers and commercial buyers, though with catalog/retail scale rather than bespoke one-off pieces.
Direct peers
- Cisco Home: Cisco Home is a Los Angeles-based manufacturer of custom, sustainably sourced hardwood furniture, including live edge and solid wood pieces for residential and hospitality customers. It is directly comparable to Urban Lumber in its vertical integration on FSC-certified and reclaimed woods and its B2B/hospitality commercial model.
- The Joinery: The Joinery is a Portland, Oregon-based custom furniture maker producing handcrafted hardwood pieces from responsibly sourced domestic woods, with strong B2B/hospitality and residential trade business. It is directly comparable as a Pacific Northwest craftsman operating in the same geography with similar custom-built, sustainability-positioned furniture offerings.
Emerging players
- The Citizenry: The Citizenry is a DTC home furnishings brand producing ethically sourced, artisan-made furniture and textiles with a global artisan partnership model. It is comparable as an emerging brand in the sustainability-plus-craftsmanship space selling premium solid wood furniture to design-conscious consumers, overlapping Urban Lumber's brand narrative.
- Article: Article is a direct-to-consumer modern furniture brand selling solid wood dining tables and case goods at mid-premium price points via online-first retail. It is comparable as an emerging DTC player pursuing design-conscious, quality-focused consumers with streamlined sourcing and pricing, partially overlapping Urban Lumber's residential demographic.
- Avocado Green Mattress (Avocado): Avocado is a DTC sustainable home brand offering mattresses and an expanding line of GOTS- and FSC-certified wood bed frames and furniture. It is comparable as an emerging eco-positioned furniture player leveraging sustainability credentials and direct-to-consumer pricing, partially overlapping Urban Lumber's environmental value proposition in adjacent categories.
- Medley Home: Medley Home is a sustainable furniture brand producing solid wood beds, dressers, and tables made from FSC-certified and reclaimed hardwoods with non-toxic finishes. It is comparable as an emerging sustainability-positioned wood furniture brand targeting eco-conscious premium consumers, partially overlapping Urban Lumber's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Urban Lumber Company social profiles
Digital presenceUrban Lumber Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Lumber Company leadership team
Management profileNumber of profiles
Profiles11 records
Urban Lumber Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
Urban Lumber Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Lumber Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Lumber Company
What does Urban Lumber Company do?
Urban Lumber Company designs and manufactures custom hardwood furniture and large live edge slabs from salvaged urban trees sourced in Oregon and Washington. Its product portfolio spans residential pieces (dining tables, bed frames, cutting boards, mantles) and commercial furnishings (bar tops, conference tables, reception desks, seating) for restaurants, hotels, wineries, breweries, and tech firms. The business is vertically integrated, handling tree salvage, milling, multi-year air and kiln drying, custom metal fabrication, and finishing in a single 32,000 sq ft Springfield facility.
Is Urban Lumber Company a public or private company?
Urban Lumber Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Lumber Company founded?
Urban Lumber Company was founded in 2006. It employs 11 to 50 people.
Where is Urban Lumber Company based?
Urban Lumber Company is headquartered in Springfield, United States, in the North America region.
How does Urban Lumber Company make money?
Four revenue lines are on record. Custom Furniture Sales are the primary driver. The others are wood Slabs and Lumber Sales, tree Services and refinishing and Repair Services.
Who are Urban Lumber Company's main competitors?
Broad incumbents on record are Restoration Hardware (RH), West Elm, Crate & Barrel and Room & Board. Direct peers are Cisco Home and The Joinery. Emerging players are The Citizenry, Article, Avocado Green Mattress (Avocado) and Medley Home.
Does Urban Lumber Company have an API?
No public API is recorded for Urban Lumber Company.
What industry is Urban Lumber Company in?
Urban Lumber Company's product category is Custom Wood Furniture Manufacturing. Its primary akta.pro industry code is IMAMABAE, Planing Mills & Lumber Surfacing, with a secondary code of CRAOAFAD, Building Materials & Lumber Distribution. Its NAICS code is 3211 and its SIC code is 2400.