Immoral
Immoral Growth Group is a Barcelona-based digital marketing services firm offering paid media, social media management, AI-driven automation, email marketing, and influencer marketing under a proprietary "Brandformance" methodology, serving fashion, ecommerce, B2B, and lifestyle brands across Europe and Latin America.
- Company typePrivate
- Founded2018
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Immoral does
Immoral Growth Group (legally Immoral Group SLU) is a Barcelona-based digital marketing services firm founded in 2018 by Marco Sapiña as ADMK Team and rebranded to Immoral in 2020. The company positions itself as a strategic growth ecosystem rather than a traditional agency, offering six core service lines: paid media advertising across Meta, Google, LinkedIn, TikTok, YouTube, Pinterest, and Spotify; brand design and content creation; social media management; process automation and AI integration; email marketing automation and sales funnels; and influencer marketing. Services are delivered under a proprietary "Brandformance" methodology that fuses brand-building with performance marketing across the full funnel, applied through a quote-based engagement model with free initial consultations and no public pricing.
The firm operates through a four-vertical ecosystem of wholly-owned sub-brands — imfashion (fashion Brandformance), imfilms (cinema advertising), imcontent (AI-powered social media content), and immoralia (AI and automation services) — supported by an immedia paid-media unit and Immoral Lab for internal innovation. Underlying technology consists primarily of third-party SaaS tools (n8n for workflow automation, ActiveCampaign for CRM/email, HeyGen for AI video generation, Zapier for API integration, Google Analytics 4, Meta Pixel, Calendly, Figma, WordPress), without disclosed proprietary AI models, patents, or published research. AI is applied through service delivery in the form of chatbot development, generative content, predictive analytics, and process automation rather than developed as core IP.
Immoral generates revenue through professional-services fees with no disclosed pricing, structure, or recurring contracts; the firm has published 18+ client case studies spanning fashion (Bobo Choses, La Manso, Vasquiat, Velites, Amlul), food and beverage (Nutfruit, Mun Kombucha, Cool Bottles), wellness (Angela Navarro, La Marca Well), B2B services (Iventions, Oxperta Capital, Oxperta Express, TravelPerk), and community platforms (WeTribu). The company is privately held and bootstrapped (no funding rounds disclosed), structured as a single-member Spanish limited company (Sociedad Limitada Unipersonal) under sole ownership of the founder. The team consists of 14 named professionals spanning creative, technical, media, and strategy functions, with operations concentrated in Spain and cross-border engagements in the UK, USA, South Korea, and Latin America (Brazil, Argentina, Chile, Mexico).
Immoral firmographics
Firmographics- Name
- Immoral
- Legal name
- Immoral Group SLU
- Website
- https://immoral.es
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Immoral Growth Group is a Barcelona-based digital marketing services firm offering paid media, social media management, AI-driven automation, email marketing, and influencer marketing under a proprietary "Brandformance" methodology, serving fashion, ecommerce, B2B, and lifestyle brands across Europe and Latin America.
- Ownership category
- akta.pro rank
Immoral industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Measurement, Attribution & Brand Safety (Fraud/Compliance) (MPACAGAF), Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Immoral is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Immoral business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Marketing and Advertising Services: Fees charged for advertising campaigns across Meta, Google, LinkedIn, TikTok, YouTube, Pinterest, and Spotify platforms. Services include paid media strategy, campaign execution, and optimization.
- Social Media Management and Content Creation: Fees for social media strategy, content creation, community management, and UGC production services.
- Brand Design and Creative Services: Rebranding, visual identity, motion design, web design/UX-UI, copywriting, and corporate materials. One-time project fees.
- Email Marketing Automation and Sales Funnel Services: Design and implementation of email marketing flows, sales funnels, database segmentation, and CRM integration.
- Process Automation and AI Integration Services: Custom automation of operational processes, AI chatbot development, workflow optimization, and digital transformation consulting.
- Influencer Marketing Strategy and Management: Data-driven influencer selection, campaign strategy, creator management, and UGC content optimization services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Immoral product offering
Product offeringCore offering
Immoral Group is a Barcelona-based digital marketing firm that delivers integrated paid media advertising, brand design and content creation, social media management, email marketing automation and sales funnels, influencer marketing, and AI-powered process automation services for brands. The company operates through four specialized vertical sub-brands (imfashion for fashion brandformance, imfilms for cinema advertising, imcontent for AI-powered social content, and immoralia for AI and automation services). It combines brand building with performance marketing using its proprietary 'Brandformance' methodology, with documented client results including +523% conversion rate improvement and -449% CAC reduction.
Product overview
Immoral Growth Group is a digital ecosystem comprising a main digital marketing and AI services division plus four specialized verticals: Imfashion (fashion brandformance), Imfilms (cinema advertising), Imcontent (creative content for social media), and Immoralia (AI and automation). The core offering provides integrated services including media advertising, brand design and content creation, social media management, process automation and AI implementation, email marketing automation with sales funnels, and influencer marketing. The verticals operate as specialized sub-brands targeting specific industries while leveraging shared AI and automation capabilities from Immoralia.
Differentiator
Problem solved
Functional benefit
Brands
- imfashion: Brandformance digital marketing vertical specialized in scaling fashion brands, covering branding, campaigns, paid media, and performance.
- imfilms
- imcontent
- immoralia
- immedia
- Immoral Lab
Products and services
- Media Advertising Services Digital advertising campaigns across Meta, Google, LinkedIn, TikTok, YouTube, Pinterest, and Spotify with custom-tailored strategies and real-time optimization. For brands seeking full-funnel paid media management.
- Brand Design & Content Services Comprehensive brand identity design including rebranding, motion design, UGC videos, paid media creativities, social media content, copywriting, web design, and UX/UI. For brands needing creative and visual identity work.
- Social Media Management Content strategy, planning, community management, automation of interaction and DM responses, with data-driven optimization for engagement and conversion. For brands seeking to build and manage social media presence.
- Process Automation & AI Custom automation and AI solutions that analyze business processes, identify bottlenecks, and design tailored solutions to reduce friction and scale operations. Includes AI chatbots, virtual assistants, and digital transformation consulting. For companies seeking operational efficiency.
- Email Marketing Automation & Sales Funnels Sales funnel design, email automation sequences, database segmentation, CRM integration, and continuous optimization for lead conversion and customer retention. For brands needing lifecycle marketing and CRM automation.
- Influencer Marketing Data-driven influencer selection, strategy design, performance analysis, collaboration management, and UGC creator optimization for measurable ROI. For brands seeking influencer and creator-led campaigns.
- Imfashion Vertical Specialized vertical brand for fashion brandformance marketing, covering branding, campaigns, paid media, and performance to grow fashion brand sales.
- Imfilms Vertical Advertising services for the cinema and film industry, providing creative strategy that connects with audiences, generates emotion, and fills theaters.
- Imcontent Vertical Creative content production vertical for social media, enhanced with AI technology to maximize engagement and conversion.
- Immoralia Vertical AI and automation vertical providing process efficiency and intelligent decision-making solutions for enterprises, leveraging shared AI capabilities from the Immoral ecosystem.
Quantifiable outcome
- +400% revenue growth, +370% purchase volume, +380% new customer acquisition for Velites fitness ecommerce
- +15 more outcomes
Companies that use Immoral
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles5 records
Immoral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability12 records
Feature4 records
Immoral partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- GooglecoreGoogle Ads and Google Analytics 4 are core to Immoral's advertising and measurement services. The company runs campaigns across Google Search, Shopping, Display, and YouTube for clients, and uses Google Analytics 4 for performance tracking (confirmed in privacy policy as data processor).
- Meta (Facebook & Instagram)coreMeta platforms are central to Immoral's paid social strategy. The company runs advertising campaigns on Facebook and Instagram, and uses Meta Pixel for conversion tracking and remarketing (confirmed in privacy policy as data processor — Meta Platforms Ireland Limited).
- LinkedIncoreLinkedIn is used as a platform for B2B advertising campaigns and professional social media management. The company runs LinkedIn ad campaigns for B2B clients such as Oxperta Express, WeTribu, and Teamder.
- TikTokcoreTikTok is listed as one of the platforms the company uses for advertising, alongside being used for organic social content creation (confirmed in Teamder case study for social media strategy).
- YouTubecoreYouTube is used for video advertising campaigns and brand awareness, particularly for clients like Mun Kombucha, Bobo Choses, and La Marca Well. Also used as a content distribution channel for clients like Nutfruit.
- ActiveCampaigncoreActiveCampaign is used as the CRM and email marketing automation platform for client campaigns. Confirmed in Teamder case study for building automated flows and in general email marketing service descriptions.
- n8ncoren8n is used as a workflow automation platform for AI and process automation services. Listed in the website footer as a technology partner, and n8n is referenced as an automation tool in the general approach to process automation.
- ZapiercoreZapier is used for API integrations and workflow automation, confirmed in the Teamder case study and Oxperta Capital case study for connecting lead generation forms to commercial advisor systems.
Scale indicators18 records
Recent moves7 records
Expansion highlights6 records
Immoral competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Immoral social profiles
Digital presenceImmoral compliance and trust
Trust signalCompliance2 records
Immoral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immoral leadership team
Management profileNumber of profiles
Profiles14 records
Immoral subsidiaries and ownership
Company hierarchySubsidiaries4 records
Immoral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immoral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immoral
What does Immoral do?
Immoral Group is a Barcelona-based digital marketing firm that delivers integrated paid media advertising, brand design and content creation, social media management, email marketing automation and sales funnels, influencer marketing, and AI-powered process automation services for brands. The company operates through four specialized vertical sub-brands (imfashion for fashion brandformance, imfilms for cinema advertising, imcontent for AI-powered social content, and immoralia for AI and automation services). It combines brand building with performance marketing using its proprietary 'Brandformance' methodology, with documented client results including +523% conversion rate improvement and -449% CAC reduction.
Is Immoral a public or private company?
Immoral is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Immoral founded?
Immoral was founded in 2018. It employs 11 to 50 people.
Where is Immoral based?
Immoral is headquartered in Barcelona, Spain, in the Europe region.
How does Immoral make money?
Six revenue lines are on record. Digital Marketing and Advertising Services are the primary driver. The others are social Media Management and Content Creation, brand Design and Creative Services, email Marketing Automation and Sales Funnel Services, process Automation and AI Integration Services and influencer Marketing Strategy and Management.
Does Immoral have an API?
No public API is recorded for Immoral.
What industry is Immoral in?
Immoral's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.