Priority Home Lending
Priority Home Lending is a privately held retail mortgage lender operating across six western US states (WA, OR, ID, AZ, CA, CO), offering conventional, VA, FHA, refinance, and renovation loans to individual homebuyers and homeowners through a digital platform and a team of loan officers.
- Company typePrivate
- Founded-
- HeadquartersIssaquah, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Priority Home Lending does
Priority Home Lending, LLC is a privately held retail mortgage lender headquartered at 1700 NW Gilman Boulevard, Suite 300, Issaquah, Washington. The company originates and processes residential mortgage loans for individual homebuyers and homeowners seeking purchase financing, refinancing, or renovation financing. It is licensed to operate across six western US states: Washington, Oregon, Idaho, Arizona, California, and Colorado, holding NMLS 1031451 and individual state licenses (WA CL-1031451, AZ BK #1022462, Oregon CRMLA 41DBO-71795, and licensure under the California Residential Mortgage Lending Act). The firm's primary customer segment is consumer retail, with no disclosed B2B or institutional clientele.
The company offers a portfolio of conventional, government-backed (VA, FHA), refinance, and renovation loan products, supplemented by what it markets as 250+ loan programs. Underlying technology consists of a digital mortgage lending platform with an online prequalification form, a mobile application, and a secure borrower portal hosted on the houseloan.com multi-brand platform (the corporate site resolves to houseloan.com/PriorityHomeLending/). Differentiated program offerings include the 10-Day Ready Program (expedited close-and-fund), 15-Minute Prequalification, Buy Before You Sell (equity-based bridge financing), Lock, Shop & Go (rate lock before finding a home), Certified Mortgage Ready (enhanced pre-approval), and Cash Edge (buyer competitive positioning). The distribution model is direct-to-consumer with a sales force of approximately 12 named loan officers and supporting educational content (guides, FAQs, glossary, calculators).
The business model is transactional retail mortgage origination. Revenue is generated through origination fees, gain on sale of loans to secondary market investors, and related fee income; pricing is not publicly disclosed and is determined on a quote basis through the application process. No funding rounds, parent company, acquisitions, or external investor backing are disclosed. The company's website indicates it operates as a brand within the larger houseloan.com platform, which suggests shared infrastructure and potential affiliation economics rather than fully independent operations. No AI/ML capabilities, patents, or proprietary technology moats are disclosed.
Priority Home Lending firmographics
Firmographics- Name
- Priority Home Lending
- Legal name
- Priority Home Lending, LLC
- Website
- https://prioritylending.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Priority Home Lending is a privately held retail mortgage lender operating across six western US states (WA, OR, ID, AZ, CA, CO), offering conventional, VA, FHA, refinance, and renovation loans to individual homebuyers and homeowners through a digital platform and a team of loan officers.
- Ownership category
- akta.pro rank
Priority Home Lending industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Real Estate Credit (522292)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
- akta.pro secondary industry
- Private Credit / Direct Lending (FSAAAHAG)
Keywords
Where Priority Home Lending is headquartered
LocationHeadquarters
- HQ city
- Issaquah
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Priority Home Lending business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels1 record
Marketing channels3 records
Priority Home Lending product offering
Product offeringCore offering
Priority Home Lending, LLC is a privately held residential mortgage lender that originates and funds home purchase, refinance, and renovation loans—including VA, FHA, conventional, and renovation products—across six western US states. The company supports these loans with expedited programs (10-Day Ready closing, 15-minute online prequalification, Buy Before You Sell, Lock Shop & Go, Cash Edge, Certified Mortgage Ready) and a digital borrower portal and mobile app.
Product overview
Priority Home Lending is a mortgage lending company offering a portfolio of loan products including VA Loans, Conventional Loans, FHA Loans, Refinance Loans, and Renovation Loans. The company operates across Washington State, Oregon, Idaho, Arizona, California, and Colorado. Their product ecosystem combines core mortgage products with supporting tools including Payment Calculator, Mortgage Calculator, Home Buyer Guide, FAQs, Loan Checklist, and Mortgage Glossary. Specialized programs include the 10-Day Ready Program for expedited closings, Buy Before You Sell for equity access, Lock Shop & Go! for rate locking, Certified Mortgage Ready for enhanced pre-approval, 15-Minute Prequalification for quick online applications, and Cash Edge for competitive buyer advantage. The company also provides a secure Borrower Portal for loan management.
Differentiator
Problem solved
Functional benefit
Products and services
- VA Loans
- Conventional Loans
- FHA Loans
- Refinance Loans
- Renovation Loans
Companies that use Priority Home Lending
Customer profileSegments1 record
Ideal customer profiles1 record
Priority Home Lending technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Priority Home Lending partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Priority Home Lending competitors and assessment
Company assessmentBroad incumbents
- Rocket Mortgage: Largest US retail mortgage lender by volume, serving all states including Priority's six western markets. Operates a direct-to-consumer digital model with mortgage products overlapping Priority's full suite.
- United Wholesale Mortgage (UWM): Largest US wholesale mortgage lender; competes indirectly by partnering with independent loan officers who might otherwise align with smaller regional retail lenders like Priority Home Lending.
- Caliber Home Loans: National retail and correspondent mortgage lender offering the same product categories across Priority's six western states with significantly larger balance sheet and broader servicing infrastructure.
- loanDepot: Large publicly-traded national mortgage lender offering the same retail consumer product mix (purchase, refinance, FHA, VA, conventional) across all 50 states, with substantially larger scale and technology investment.
Direct peers
- Paramount Residential Mortgage Group: Privately-held retail mortgage lender with comparable west-coast operational footprint, similar multi-state licensing strategy, and overlapping product mix including government and conventional loans.
- Guild Mortgage: Privately-held, multi-state residential mortgage lender with comparable multi-state western US footprint and similar product mix including renovation, FHA, VA, and conventional loans. Both target retail consumers through digitally-enabled retail branches and a network of loan officers.
- New American Funding: Privately-held multi-state retail mortgage lender with similar in-house retail branch structure, comparable loan products including specialized programs for underserved borrowers, and overlapping western US state coverage.
- Plaza Home Mortgage: Privately-held multi-state retail and wholesale mortgage lender with comparable licensed-branch retail model, similar product breadth, and west-coast operational presence.
- Academy Mortgage: Privately-held regional mortgage lender with comparable multi-state retail branch model, broad product offering (VA, FHA, conventional, renovation), and digital prequalification infrastructure targeting similar homebuyers.
- Cornerstone Home Lending: Multi-state retail mortgage lender operating through licensed branches across the western and southern US with comparable loan officer-driven retail model, FHA/VA/conventional product mix, and digital application infrastructure.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Priority Home Lending social profiles
Digital presencePriority Home Lending compliance and trust
Trust signalCompliance1 record
Priority Home Lending financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priority Home Lending leadership team
Management profileNumber of profiles
Profiles12 records
Priority Home Lending funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priority Home Lending M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priority Home Lending
What does Priority Home Lending do?
Priority Home Lending, LLC is a privately held residential mortgage lender that originates and funds home purchase, refinance, and renovation loans—including VA, FHA, conventional, and renovation products—across six western US states. The company supports these loans with expedited programs (10-Day Ready closing, 15-minute online prequalification, Buy Before You Sell, Lock Shop & Go, Cash Edge, Certified Mortgage Ready) and a digital borrower portal and mobile app.
Is Priority Home Lending a public or private company?
Priority Home Lending is a private company. It is classified as unknown and is currently operating.
When was Priority Home Lending founded?
Priority Home Lending was founded in -1. It employs 11 to 50 people.
Where is Priority Home Lending based?
Priority Home Lending is headquartered in Issaquah, United States, in the North America region.
Who are Priority Home Lending's main competitors?
Broad incumbents on record are Rocket Mortgage, United Wholesale Mortgage (UWM), Caliber Home Loans and loanDepot. Direct peers are Paramount Residential Mortgage Group, Guild Mortgage, New American Funding, Plaza Home Mortgage, Academy Mortgage and Cornerstone Home Lending.
Does Priority Home Lending have an API?
No public API is recorded for Priority Home Lending.
What industry is Priority Home Lending in?
Priority Home Lending's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance), with a secondary code of FSAAAHAG, Private Credit / Direct Lending. Its NAICS code is 522292 and its SIC code is 6162.