What insideBE.com does

insideBE.com (legal entity: INSIDEBE, s.r.o.) is a Bratislava-based online platform that aggregates behavioral economics and consumer psychology knowledge for business application. Founded in 2021, the company operates a content library of 55+ case studies, 8+ certified online courses, 14+ reports/guides, 14+ videos, and an expert database, drawing on contributions from a network of recognized behavioral economics consultants and firms including BEworks, Ogilvy Behavioral Science, Mindworx, Cowry Consulting, and Innovationbubble. The platform is structured around topical knowledge bases covering pricing, sales, conversion, product design, customer satisfaction, and retention.

The core technology stack is a web-based WordPress site (logo hosted at insidebe.com/wp-content/themes/insidebe/) integrating two third-party SaaS infrastructure providers: Memberful for payment processing, subscriptions, and lifetime-access purchases, and Teachable for course registration and delivery. The company is GDPR-compliant under EU and Slovak data protection law and operates from a single registered office in Bratislava with a headcount of 11–50 employees.

The business model is a hybrid content subscription revenue model. Individual buyers can purchase single case studies for €9.90, subscribe to the full case study library for €149, or buy lifetime access to all content (case studies, courses, reports, webinars) for €790. Enterprise revenue comes from quote-based Company Licenses (team-wide access with onboarding) and Custom Training Programs (tailored programs combining online content with expert facilitation, delivered online, in-person, or hybrid). Acquisition is primarily product-led through content marketing, SEO, and a biweekly newsletter, with a consultative sales motion for enterprise clients. The customer segments are horizontal: marketers, sales professionals, and general business professionals, with enterprise companies served as a secondary segment.

Name

insideBE.com

Legal name

INSIDEBE, s.r.o.

Website

https://insidebe.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

insideBE.com is a Bratislava-based online platform aggregating behavioral economics case studies, courses, and reports for marketers, sales professionals, and business leaders, with a tiered subscription model and enterprise training offerings.

Ownership category

akta.pro rank

Product category

Professional Education and Training

NAICS

Educational Services (611), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

akta.pro secondary industries

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Behavioral economics education
• Consumer psychology training
• Online professional courses
• Business case studies
• Marketing training resources

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Case Studies: Single case studies available for individual purchase at 9.90€ per study. Content is unlocked upon purchase.
2. Case Study Subscription: Access to all 60+ case studies for 149€ (subscription or one-time). Provides comprehensive access to behavioral economics case study library.
3. Full Platform Lifetime Access: Lifetime access to all InsideBE content including 60+ case studies, 8+ online courses, 14+ reports and guides, live webinars for 790€.
4. Reports and Guides: Individual how-to guides and ebooks available for purchase separately, such as the Friction ebook at 79€.
5. Corporate Licenses: Company-wide licenses for team access to InsideBE content, with customized onboarding and ongoing access management.
6. Custom Training Programs: Tailored training programs designed for specific company needs, combining online courses, case studies, and expert facilitation in online, in-person, or hybrid formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

InsideBE.com operates an online behavioral economics and consumer psychology hub that sells access to a curated library of case studies, certified online courses, how-to reports/guides, and video case studies authored by world-recognized experts. The platform serves individual professionals via self-serve subscriptions and per-content purchases, and provides enterprises with company licenses, custom training programs, and an expert-matching service.

Product overview

InsideBE is an online educational platform offering a comprehensive suite of behavioral economics and consumer psychology resources for business professionals. The core offering consists of a content library combining 63+ case studies, 8+ online courses, 14+ reports/guides, and 14+ videos—all centered on applying behavioral economics to marketing, sales, and business strategy. The platform also provides an expert database for consulting needs. For enterprise clients, InsideBE offers three main solutions: Company Licenses (team-wide access with onboarding), Custom Trainings (tailored programs combining selected resources with expert facilitation), and Expert/Consultant Matching (connecting organizations with specialists). The platform operates on a freemium model with premium content accessible through individual purchases or subscription plans via Memberful, while course registration leverages teachable.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioral Economics Case Studies Curated library of 55+ real-world behavioral economics case studies covering marketing, sales, retail, banking, insurance, and other industries, each tied to a quantifiable business outcome. Available individually at €9.90 per study or via full-library subscription at €149.
• Certified Online Courses Certified masterclasses on behavioral economics and consumer psychology, including 'Behavioral Economics & Psychology in Marketing' and '6 Key Behavioral Principles to Begin With'. Delivered via Teachable with completion certificates.
• Reports and How-to Guides E-books and how-to guides covering behavioral economics principles such as anchoring, friction, social proof, uncertainty, and perceived effort. Available for individual purchase (e.g., Friction guide at €79) or bundled into the full platform lifetime package at €790.
• Video Case Studies and Expert Presentations Video library of 14+ case studies and presentations from behavioral economics experts covering retention, transformation, marketing, UX, and the combination of AI with behavioral science.
• Company Licenses Organizational subscription granting teams access to the full InsideBE content library (case studies, courses, guides) with team onboarding, ongoing access management, and regular content updates. Custom-priced based on team size.
• Custom Training Programs Tailored behavioral economics training programs combining selected online courses, case studies, and expert-led facilitation. Delivered online, in-person, or hybrid to match client needs.
• Expert/Consultant Matching Service Service connecting companies with behavioral economics experts and consultants from InsideBE's global network based on the client's specific industry and challenge.
• Full Platform Lifetime Access One-time payment bundle priced at €790 granting lifetime access to all InsideBE content, including 60+ case studies, 8+ online courses, 14+ reports and guides, and live webinars.

Quantifiable outcome

• Cosmetics company increased intention to buy by 128% through modified messaging and shelf display
• +11 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BEworkscoreStrategic or Co-development PartnerBEworks is a behavioral economics consulting firm that has contributed multiple case studies to the InsideBE platform, including a landmark study showing how a cosmetics company increased purchase intention by 128% through modified messaging and shelf display. The partnership provides InsideBE with high-quality, research-backed case study content.
• Mindworx Behavioral ConsultingcoreStrategic or Co-development PartnerMindworx Behavioral Consulting, led by CEO Matej Sucha, is a key content contributor to InsideBE. Their case studies include insurance fraud reduction (36%), tripled email conversions (167%), and job ad optimization (3x more candidates). They also collaborate on custom training programs.
• Cowry ConsultingcoreStrategic or Co-development PartnerFounded by Jez Groom, Cowry Consulting contributes case studies including restaurant menu redesign that increased customer spend and work with Standard Life that increased customer satisfaction by 13%. They are featured experts on the platform.
• InnovationbubblecoreStrategic or Co-development PartnerInnovationbubble, led by Simon Moore, provides neuropsychology-based case studies including a fashion brand conversion improvement (51% increase) and work with diabetes patients on treatment acceptance.
• Boxed SkillsminorStrategic or Co-development PartnerBoxed Skills' behavioral economics team contributed a case study on banking product take-up, showing a 387% increase in current account package conversions through behavioral interventions.
• OgilvycoreStrategic or Co-development PartnerOgilvy's behavioral science team, including Sam Tatam, contributes case studies to InsideBE covering topics like KFC sales increases (56%), Adobe retention improvements (8.8%), and Greenwich riot reduction through behavioral nudges.
• MIDAminorStrategic or Co-development PartnerMIDA contributed a Porsche case study showing how confronting sales floor biases increased car sales by 28%.
• DectechminorStrategic or Co-development PartnerDectech contributed an insurance fraud reduction case study showing a 36% decrease through clever messaging rooted in psychology.
• Global Behavioral Economics Experts NetworkcoreStrategic or Co-development PartnerInsideBE collaborates with top behavioral economics experts across the globe, connecting companies with specialists matching their industry and challenge needs. The network includes experts like Nir Eyal, Rachel Altmann, Charlotte Blank, and others.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Innovationbubble: Innovationbubble is a neuropsychology and behavioral science firm that contributes case studies and courses to InsideBE. It competes for the same audience of marketers and business leaders seeking applied BE insights.
• Irrational Labs: Irrational Labs is a behavioral science company that combines consulting with educational content and case studies for business audiences. It is directly comparable to InsideBE's applied BE focus and B2B training model.
• Mindworx Behavioral Consulting: Mindworx is a behavioral economics consultancy that also produces educational content (including case studies on InsideBE). It is comparable in combining applied BE consulting with thought-leadership content marketing.
• BEworks: BEworks is a behavioral economics consulting firm and a core content partner of InsideBE. It sells applied BE services and publishes case studies, making it directly comparable as an education-plus-consulting BE business.
• The Decision Lab: The Decision Lab is a behavioral science consultancy that publishes applied research and educational content for business and government. It overlaps with InsideBE on applied BE education and consulting.
• Cowry Consulting: Cowry Consulting, founded by Jez Groom, is a behavioral economics consultancy that publishes case studies and provides training, directly overlapping with InsideBE's content and training offerings.

Emerging players

• CXL: CXL is a conversion optimization and marketing training platform that sells courses, certifications, and team training to marketers. It is comparable to InsideBE's niche focus on conversion-driving behavioral insights for marketing professionals.
• Skillshare: Skillshare is a creator-led course marketplace with subscription access to thousands of classes. It is comparable to InsideBE's multi-instructor, subscription-based online learning model.

Broad incumbents

• MasterClass: MasterClass is a subscription-based creator-led course platform featuring expert instructors. It is comparable to InsideBE's premium expert-content subscription model, though broader in subject matter.
• LinkedIn Learning: LinkedIn Learning is a large-scale B2B/B2C professional course platform with corporate licensing. Comparable to InsideBE in the online courses and corporate L&D category, but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/insidebe-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about insideBE.com