MIDA
- Company typePrivate
- Founded1994
- HeadquartersMiercurea-ciuc, Romania
- Headcount101–250
- GTM typeB2C
- OfferingServices
MIDA firmographics
Firmographics- Name
- MIDA
- Legal name
- MIDA SRL
- Website
- https://mida.ro
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where MIDA is headquartered
LocationHeadquarters
- HQ city
- Miercurea-ciuc
- HQ country
- Romania
- HQ region
- Europe
Offices2 records
Markets served
MIDA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales (New): Sale of new Renault and Dacia vehicles including personal vehicles, commercial vehicles, and electric/hybrid models
- Vehicle Sales (Used): Sale of used/pre-owned vehicles through RENEW partnership with warranty and vehicle history services
- Automotive Service and Maintenance: Authorized mechanical service for Renault, Dacia, and RAR including diagnosis, maintenance, and complex repairs for all vehicle brands
- Bodywork Services: Collision repair and bodywork services meeting national and international standards
- Technical Inspection (ITP): Periodic technical inspection services for vehicles owned by individuals or businesses with complex fleets
- Financing Services: Auto financing including cash purchases, auto loans (individuals and PFA), financial leasing (companies), operational leasing, and professional guidance
- Insurance Services: Auto insurance and CASCO coverage sales with specialist advice on suitable coverage types
- Trade-In Services: Vehicle exchange program where customers receive free evaluation of their current vehicle as down payment for new purchase
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Renault vehicles |
| Unit Pricing | Pay-as-you-go | Used vehicles |
| Other | Multi-year contract | Fleet & Business services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MIDA product offering
Product offeringCore offering
MIDA operates as an authorized Renault and Dacia automotive dealership in Romania, selling new passenger and commercial vehicles from both brands plus certified pre-owned vehicles through the RENEW program. The dealership also provides authorized mechanical service and maintenance, periodic technical inspections (ITP), bodywork and collision repair, vehicle financing (loans and leasing), auto insurance brokerage, and trade-in services across two locations in Miercurea Ciuc and Sfântu Gheorghe.
Product overview
MIDA is a Romanian automotive dealership offering a dual-brand portfolio of Renault and Dacia vehicles across two locations (Miercurea Ciuc and Sfântu Gheorghe). The company operates as an authorized dealer for both brands, complemented by a comprehensive suite of after-sales services including authorized vehicle maintenance and repairs, periodic technical inspections (ITP), bodywork services, and vehicle financing options. The product portfolio includes new Renault vehicles (spanning personal vehicles like Clio, Captur, Megane, Scenic, Austral, Rafale, Arkana, Symbioz, and commercial vehicles including Trafic, Kangoo, and Master) and new Dacia vehicles (Bigster, Sandero, Logan, Duster, Spring, Jogger). Used vehicle sales are facilitated through the RENEW partnership program, offering verified vehicles with warranty and trade-in options.
Differentiator
Problem solved
Functional benefit
Products and services
- Renault New Vehicles Sale of new Renault passenger vehicles (Clio, Captur, Megane, Austral, Rafale, Arkana, Symbioz), electric/hybrid models (Megane E-Tech, Scenic E-Tech, Renault 4 E-Tech, Renault 5 E-Tech), and commercial vehicles (Kangoo, Trafic, Master), with test drives and after-sales support for individual and business buyers in Romania.
- Dacia New Vehicles Sale of new Dacia passenger and electric vehicles (Bigster, Sandero, Sandero Stepway, Logan, Duster, Spring, Jogger) for individual and business buyers in Romania, with test drives and after-sales support.
- RENEW Used Vehicles Pre-owned vehicle sales through the RENEW partnership program featuring verified vehicle history, warranty services, and trade-in options for retail and business buyers.
- Vehicle Service and Maintenance Authorized mechanical service center providing diagnostics, maintenance, and complex repairs for all vehicle brands (not limited to Renault/Dacia), targeting individual owners and business fleet operators.
- ITP Periodic Technical Inspection Periodic technical inspection (ITP) services for individual vehicle owners and businesses with complex fleets, performed at an authorized RAR inspection station.
- Bodywork Services Bodywork and collision repair services meeting national and international standards for individual and business fleet customers.
- Vehicle Financing Vehicle financing solutions including cash purchases, auto loans for individuals and PFA (authorized natural persons), financial leasing for companies, and operational leasing options, with professional advisory support.
- Auto Insurance and CASCO Auto insurance and CASCO coverage brokerage with specialist advice on suitable coverage types based on vehicle and customer preferences.
- Flote & Business Program Fleet and business consulting and sales program targeting small and medium businesses, organizations, and public administration entities, offering multi-year fleet contracts, business financing, and operational leasing.
- Trade-In Vehicle Evaluation Vehicle exchange program offering free professional evaluation of a customer's current vehicle, which can be applied as down payment toward a new or used vehicle purchase.
Quantifiable outcome
- Services for all vehicle brands (not limited to Renault/Dacia)
Companies that use MIDA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MIDA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MIDA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- RENEWminorPartnership with RENEW for selling used vehicles. RENEW provides vehicles with complete warranty and assistance services. All sold used vehicles are verified with vehicle history available.
- DaciacoreAuthorized Dacia dealer offering the complete range of new Dacia vehicles including Bigster, Sandero Stepway, Sandero, Logan, Duster, Spring (electric), and Jogger models.
- RenaultcoreAuthorized Renault dealer offering the complete Renault range including personal vehicles (Clio, Captur, Megane, Austral, Rafale, Symbioz, Arkana), electric vehicles (Megane E-Tech, Scenic E-Tech, Renault 4 E-Tech, Renault 5 E-Tech), and commercial vehicles (Kangoo, Trafic, Master).
- RAR (Registrul Auto Român)coreAuthorized RAR inspection station for periodic technical inspections (ITP) of vehicles owned by individuals or businesses with complex fleets.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MIDA competitors and assessment
Company assessmentRegional players
- Auto Italia: Romanian multi-brand dealer group with authorized sales and service for several franchises. Comparable as a regional Romanian dealership competitor with overlapping customer base and similar one-stop-shop service orientation.
Others
- Pendragon: Major UK-based automotive retailer with multi-brand franchised dealerships and integrated F&I/service operations. Comparable business model (franchised retail, service, F&I) although operating in a different geography; relevant as a structural peer for dealership economics.
- Dacia (Renault Group): OEM brand whose full lineup MIDA retails. Relevant as an upstream counterpart whose product strategy, EV roadmap, and dealer-network policy directly determine MIDA's revenue and margin trajectory.
- RAR (Registrul Auto Român): Romanian state-authorized vehicle inspection authority under whose authorization MIDA operates its ITP station. Relevant as a regulatory counterpart whose authorization framework underpins MIDA's recurring ITP revenue stream.
Broad incumbents
- Emil Frey Group: One of Europe's largest privately-held automotive dealer and distribution groups with operations across multiple countries. Comparable as a franchised dealer consolidator and potential roll-up counterparty for small Romanian franchises like MIDA.
- Porsche Inter Auto Romania: Romanian arm of the large European Porsche Holding dealer group representing multiple volume and premium brands. Comparable as a Romanian authorized dealer group, but with broader brand portfolio and substantially larger operational footprint.
- Inchcape: Global automotive distributor and retailer with presence across multiple emerging markets including Eastern Europe. Comparable as a multi-brand retail/distribution operator and a potential strategic acquirer of regional dealers.
- Tiriac Auto: Romania's largest multi-brand automotive dealer group operating dozens of showrooms nationwide. Direct comparable as a Romanian full-service dealer with new/used sales, service, and financing, but at materially greater scale and brand breadth than MIDA.
Direct peers
- Trust Motors: Romanian dealer group representing multiple brands with sales, service, and fleet offerings. Comparable as a competing authorized Romanian dealer operating with a similar one-stop-shop model and customer segmentation.
- Renault Retail Group: OEM-owned Renault/Dacia dealer network primarily across Western Europe. Closest direct comparable by product line, brand authorization, and integrated service/retail model, though operating at much larger scale and broader geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MIDA social profiles
Digital presenceMIDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIDA leadership team
Management profileNumber of profiles
MIDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIDA
What does MIDA do?
MIDA operates as an authorized Renault and Dacia automotive dealership in Romania, selling new passenger and commercial vehicles from both brands plus certified pre-owned vehicles through the RENEW program. The dealership also provides authorized mechanical service and maintenance, periodic technical inspections (ITP), bodywork and collision repair, vehicle financing (loans and leasing), auto insurance brokerage, and trade-in services across two locations in Miercurea Ciuc and Sfântu Gheorghe.
Is MIDA a public or private company?
MIDA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MIDA founded?
MIDA was founded in 1994. It employs 101 to 250 people.
Where is MIDA based?
MIDA is headquartered in Miercurea-ciuc, Romania, in the Europe region.
How does MIDA make money?
Eight revenue lines are on record. Vehicle Sales (New) is the primary driver. The others are vehicle Sales (Used), automotive Service and Maintenance, bodywork Services, technical Inspection (ITP), financing Services, insurance Services and trade-In Services.
Who are MIDA's main competitors?
Auto Italia is listed as a regional player. Others are Pendragon, Dacia (Renault Group) and RAR (Registrul Auto Român). Broad incumbents are Emil Frey Group, Porsche Inter Auto Romania, Inchcape and Tiriac Auto. Direct peers are Trust Motors and Renault Retail Group.
Does MIDA have an API?
No public API is recorded for MIDA.