Urban Spikes

What Urban Spikes does

Urban Spikes is a Dallas-based botanical design company founded in 2016 by Courtney Goldberg that designs, installs, and maintains custom plant arrangements, succulent designs, moss art, and exterior containers for commercial and residential clients. The company's core offerings span six commercial service lines (Interior Plant Design, Exterior Plant Design, Moss Art, Plant Maintenance, Custom Plant Arrangements, and Botanical Event Design) plus residential custom design services and a pre-made cut succulent e-commerce line (SKUs priced $40-$285). Its technical differentiation rests on a proprietary cut succulent technique that produces maintenance-free arrangements lasting 2-6 months without water, and preserved/faux moss wall installations that require no irrigation, both suited to low-light commercial environments.

The business operates through a four-step consultative GTM (Consultation, Custom Design, Installation, Ongoing Care) combining direct sales, a DFW showroom at 4885 Alpha Rd., e-commerce (shipping limited to DFW), and an architect/designer partnership channel offering AIA-approved CEU credits via Green Plants For Green Buildings. Revenue streams blend one-time product sales, recurring bi-weekly maintenance subscriptions, custom project installations (quote-based), and event rentals. Primary customers span corporate offices (CBRE, NDBT, LTK), hospitality (Arctos, 7OH2, Gillys), retail (Bella Bra Shop), and DFW homeowners, with named luxury partnerships including Stanley Korshak and Scout Design Studio.

The firm is privately held, founder-owned, bootstrapped with no disclosed external funding, and operates with a 1-10 person team from its Dallas studio since 2019. Geographic reach is concentrated in the Dallas/Fort Worth metroplex, with selective nationwide commercial projects (first out-of-state installation completed in Detroit in 2024). Competitive positioning rests on craft expertise, premium supplier relationships with Dutch growers, and an established regional brand built over a decade of regional press coverage and architect community engagement.

Name

Urban Spikes

Legal name

Urban Spikes

Website

https://urbanspikes.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Spikes is a Dallas-based botanical design firm founded in 2016 that creates custom plant arrangements, moss art, and maintenance programs for commercial and residential clients across the Dallas/Fort Worth metro and select national projects.

Ownership category

akta.pro rank

Product category

Interiorscaping and Botanical Design Services

NAICS

Landscaping Services (56173), Landscaping Services (561730)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Container Gardening Design, Planting & Maintenance (HSAIAFAN)

akta.pro secondary industries

Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Botanical design services
• Succulent arrangements
• Plant installation services
• Moss wall installations
• Interiorscaping services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales (E-commerce and Showroom): Direct sales of cut succulent designs, planted arrangements, faux designs, moss art, and gemstones through the online shop and Dallas showroom. Products range from $40-$285 for standard designs.
2. Maintenance Services: Ongoing plant maintenance programs for commercial and residential clients. Commercial clients typically receive bi-weekly maintenance visits. Includes plant replacement, rotation, and seasonal refreshes.
3. Custom Design and Installation: Bespoke botanical design services for commercial and residential spaces, including interior plant design, exterior container designs, moss walls, and living walls. Proposal-driven with custom pricing.
4. Event Rentals: Botanical event design rentals for corporate events, weddings, and special occasions. Standard event designs are rentals with delivery, setup, and pickup services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Urban Spikes designs and installs custom botanical arrangements—including cut succulent designs, planted arrangements, moss walls, and exterior container installations—for commercial and residential spaces. The company provides end-to-end service from consultation and custom design through installation and ongoing horticultural maintenance programs.

Product overview

Urban Spikes is a botanical design company offering custom plant and succulent arrangements for commercial and residential spaces. The portfolio includes six core commercial services: Interior Plant Design, Exterior Plant Design, Moss Art, Plant Maintenance, Custom Plant Arrangements, and Botanical Event Design. Residential offerings comprise Custom Botanical Design and Custom Plant Arrangements. The company also operates an e-commerce shop selling Cut Succulent Designs (pre-made arrangements like Pacific Neutral, Pacific Colorful, Ellis, Paxton, Akard, Davis, Pearl, Beck, Olive, Orion, Magnolia, Clyde, Oxford, Lamar) and offers Biophilic Design Services and Architect & Designer Partnership programs including CEU credits. All offerings center on premium succulent, cactus, moss, and plant-based designs incorporating natural materials such as crystals, sand, driftwood, and stones.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Plant Design Custom botanical designs incorporating living and faux plants, tabletop elements, and trees for offices, stores, and restaurants, with optional ongoing maintenance. Targeted at commercial property managers and business owners.
• Exterior Plant Design Container-based outdoor plant designs for entryways, patios, and rooftops using luxury containers and UV-protected faux options. Targeted at commercial properties and hospitality venues.
• Moss Art Custom preserved and faux moss wall installations that provide visual impact without irrigation or maintenance requirements. Suitable for low-light spaces and commercial interiors.
• Plant Maintenance Ongoing horticultural maintenance services including watering, pest control, pruning, plant rotation, and seasonal refreshes for commercial and residential clients.
• Custom Plant Arrangements (Commercial) Bespoke tabletop botanical displays featuring succulents, cactus, wood, moss, pebbles, stones, crystals, and sand patterns designed for corporate and commercial spaces.
• Botanical Event Design Themed botanical designs for corporate events, weddings, and special occasions with rental, delivery, setup, and pickup services.
• Custom Botanical Design (Residential) Personalized interior and exterior botanical designs including living walls, moss art, and sculptural plant arrangements for homeowners.
• Cut Succulent Designs Pre-made and custom cut succulent arrangements featuring decorative elements like sand, driftwood, gemstones, and moss. Product line includes Pacific Neutral, Pacific Colorful, Ellis, Paxton, Akard, Davis, Pearl, Beck, Olive, Orion, Magnolia, Clyde, Oxford, and Lamar, priced from $40 to $285.
• Biophilic Design Services Design consulting incorporating natural elements into built environments, including AIA-approved Continuing Education Units (CEU) training for architects and designers.

Quantifiable outcome

• 15% higher productivity and 6% higher wellbeing reported in workplaces with natural elements
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Stanley KorshakcoreStrategic or Co-development PartnerDesign collaboration with luxury retailer Stanley Korshak, aligning with brands that share appreciation for thoughtful design and customer experience.
• Scout Design StudiocoreStrategic or Co-development PartnerPartnership with design studio noted as meaningful collaboration with creative teams sharing strong appreciation for aesthetics and design excellence.
• Green Plants For Green BuildingscoreStrategic or Co-development PartnerCourtney Goldberg is a registered and certified trainer through Green Plants For Green Buildings, providing AIA-approved Continuing Education Units (CEU) to architectural and design firms on biophilic design topics.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Natura Group: Natura Group offers interior plantscaping, living walls, and plant maintenance services to commercial clients. They are a direct peer with both design and recurring maintenance offerings similar to Urban Spikes' commercial services portfolio.
• Suite Plants: Suite Plants provides interior plant rental, design, and maintenance programs for offices, hotels, and commercial properties. They are a direct peer with a similar subscription maintenance model and custom design services for enterprise clients.
• LiveWall (LiveWall Verde Walls): LiveWall designs and manufactures living wall and green wall systems for interior and exterior commercial applications. They are a direct peer in the moss wall and vertical botanicals category that Urban Spikes serves through its Moss Art offering.
• Planteriors Inc: Planteriors provides interior plant design, installation, and maintenance for commercial spaces, with a focus on corporate, hospitality, and healthcare. They are a direct peer with a similar service model (consult-design-install-maintain) targeting overlapping enterprise customer segments.
• RoofTop Garden / Sprout Home: Sprout Home is a Chicago-based garden and design shop offering custom botanical arrangements, planters, and plant design services for residential and commercial clients. They are a direct peer in the premium custom succulent and botanical design category with both retail and design offerings.

Emerging players

• The Sill: The Sill is a direct-to-consumer plant retailer with a focus on houseplants and design-forward botanical products sold online and through urban storefronts. They overlap with Urban Spikes on the e-commerce cut succulent and plant decor side but do not provide commercial installation or maintenance services.
• Form Plants: Form Plants provides modern plant design and office plant solutions including plant rental, living walls, and moss walls for commercial spaces. They are an emerging player with overlapping commercial moss wall and custom botanical offerings.

Regional players

• Planted Detroit: Planted Detroit operates an urban farm and plant shop producing and selling indoor plants and custom arrangements. They overlap with Urban Spikes on retail succulent/plant products but are more of a regional grower-retailer than a commercial interiorscaper.

Others

• Green Plants for Green Buildings: Green Plants for Green Buildings is a nonprofit that provides CEU training and education on biophilic design to architects and design professionals. Urban Spikes' founder is a certified trainer through this organization, making them a strategic ecosystem partner rather than a competitor.

Broad incumbents

• Ambius: Ambius is a large interiorscaping and plant services provider offering design, installation, and maintenance for commercial interiors across multiple countries. They are a broad incumbent in the same category as Urban Spikes but operate at much larger scale with broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/urbanspikes
• Instagraminstagram.com/urbanspikes/?hl=en
• LinkedInlinkedin.com/company/urban-spikes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Spikes