Sally’s Apizza
Sally's Apizza is a privately-held restaurant chain founded in 1938 in New Haven, CT that serves authentic New Haven-style apizza across seven Connecticut and Massachusetts locations, with ten-plus additional sites in development and revenue streams spanning dine-in, take-out, nationwide shipping via Goldbelly, catering, and private events.
- Company typePrivate
- Founded1938
- HeadquartersNew Haven, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sally’s Apizza does
Sally's Apizza is a privately-held restaurant company founded in 1938 in New Haven, Connecticut by Salvatore "Sally" Consiglio, operating a chain of full-service bar-and-pizza restaurants that serve authentic New Haven-style apizza hand-crafted in custom-designed ovens using original 1938 recipes. As of early 2026 the company operates seven locations across Connecticut and Massachusetts (New Haven, Stamford, Fairfield, Farmington, Wethersfield, Woburn, and Dorchester), with an additional ten-plus locations in active development spanning Connecticut, Massachusetts, Rhode Island, New York, and Florida, including a Foxwoods Casino venue.
The product portfolio centers on a single brand with multiple revenue channels: dine-in restaurant service, take-out, online ordering via the Thanx platform, nationwide shipping through a Goldbelly partnership, structured off-premise catering (with disclosed budget tiers from $500 to over $5,000), and a private events program at Stamford, Fairfield, and Woburn that accommodates groups of 14 to 150 guests. Operational technology consists of standard restaurant-industry point-of-sale and reservation integrations plus the proprietary custom oven infrastructure that underpins the culinary offering; no proprietary software platform, mobile app beyond a branded presence, or AI/ML capability is disclosed.
The business model is multi-unit casual dining with diversified revenue per location across dine-in (the core), bar/happy-hour (seven days a week at non-New Haven locations), event-driven private dining and catering (higher-AOV group business), and Goldbelly-driven national e-commerce. Customer segments are horizontally distributed across individual consumers, corporate/event clients, and event hosts, with no named enterprise anchor accounts and no disclosed B2B contract concentration. The company is privately held with no disclosed institutional investors, parent company, or public-market listing, and operates 101-250 employees.
Sally’s Apizza firmographics
Firmographics- Name
- Sally’s Apizza
- Legal name
- Sally's Apizza
- Website
- https://sallysapizza.com
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sally's Apizza is a privately-held restaurant chain founded in 1938 in New Haven, CT that serves authentic New Haven-style apizza across seven Connecticut and Massachusetts locations, with ten-plus additional sites in development and revenue streams spanning dine-in, take-out, nationwide shipping via Goldbelly, catering, and private events.
- Ownership category
- akta.pro rank
Where Sally’s Apizza is headquartered
LocationHeadquarters
- HQ city
- New Haven
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Sally’s Apizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Distribution channels6 records
Marketing channels3 records
Sally’s Apizza product offering
Product offeringCore offering
Sally's Apizza operates a chain of bar and pizza restaurants serving hand-crafted, New Haven-style apizza using original 1938 recipes baked in custom-designed ovens. The company offers dine-in service, take-out, online ordering, catering for events, in-restaurant private event hosting, daily happy hour, and nationwide shipping of its pizzas through a third-party platform.
Product overview
Sally's Apizza operates as a single-brand restaurant chain offering authentic New Haven-style apizza. The core offering consists of dine-in restaurant services, take-out, and online ordering across multiple locations. The product portfolio includes: dine-in bar restaurant service with custom-designed ovens using original recipes from 1938; take-out and online ordering for pickup; nationwide pizza shipping via Goldbelly; catering services for off-premise events; private event hosting at select locations; and daily happy hour specials. The company has expanded from its original New Haven, Connecticut location to multiple locations across Connecticut and Massachusetts, with additional locations in development.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Restaurant Dining
Companies that use Sally’s Apizza
Customer profileSegments3 records
Ideal customer profiles3 records
Sally’s Apizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Sally’s Apizza partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- GoldbellycoreNationwide shipping partnership through Goldbelly platform. Allows customers anywhere in the US to order and receive Sally's Apizza shipped directly to their door.
- OpenTableminorRestaurant reservation platform integration powering the online reservation system on sallysapizza.com. Used for booking tables at multiple locations including Wethersfield.
Recent moves6 records
Expansion highlights5 records
Sally’s Apizza competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sally’s Apizza social profiles
Digital presenceSally’s Apizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sally’s Apizza leadership team
Management profileNumber of profiles
Sally’s Apizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sally’s Apizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sally’s Apizza
What does Sally’s Apizza do?
Sally's Apizza operates a chain of bar and pizza restaurants serving hand-crafted, New Haven-style apizza using original 1938 recipes baked in custom-designed ovens. The company offers dine-in service, take-out, online ordering, catering for events, in-restaurant private event hosting, daily happy hour, and nationwide shipping of its pizzas through a third-party platform.
Is Sally’s Apizza a public or private company?
Sally’s Apizza is a private company. It is classified as family owned and is currently operating.
When was Sally’s Apizza founded?
Sally’s Apizza was founded in 1938. It employs 101 to 250 people.
Where is Sally’s Apizza based?
Sally’s Apizza is headquartered in New Haven, United States, in the North America region.
Does Sally’s Apizza have an API?
No public API is recorded for Sally’s Apizza.