Procellecorp

What Procellecorp does

Procellecorp Projetos e Construções Elétricas Ltda. ("Procel") is a Brazilian privately held electrical infrastructure contractor headquartered in Santa Rosa, Rio Grande do Sul. Founded in 1980 and operating for 45+ years, the company specializes in the construction, maintenance, and emergency servicing of high-voltage transmission lines (69 kV to 230 kV), substations, and medium-voltage distribution networks. Its core deliverable is turnkey project execution — including engineering, deployment of heavy equipment such as 26-meter/14-ton transmission poles, NR-10/NR-12/NR-35-certified field crews, and post-construction maintenance — delivered under contract to enterprise utility clients.

The company serves a narrow set of large enterprise customers, primarily Brazilian electric utilities and energy-intensive industrial clients. Named customers include CPFL (Companhia Paulista de Força e Luz), RGE (Rio Grande Energia), AES Brasil, CEEE-GT, and YARA Brasil. Procel operates multiple regional bases across Rio Grande do Sul (Santa Rosa, Frederico Westphalen, Três Passos, Palmeira das Missões, Porto Alegre) and has extended project execution into Minas Gerais and São Paulo. The company has been recognized for consecutive-year transmission-line delivery excellence (Prêmio CPFL Mais Valor 2024 and 2025) and sustained safety performance (RGE 2-year accident-free recognition).

The business model is B2B project-based professional services: revenue is generated through construction contracts and ongoing maintenance agreements with utility clients, priced via quote-based bidding rather than published rates. The go-to-market is direct enterprise sales and long-cycle relationship management — no consumer-facing channels, no product sales, and no recurring SaaS or licensing revenue. Revenue figures are not publicly disclosed. The company is family-owned (with Director João Heck as a second-generation leader), with no disclosed external investment, subsidiaries, or M&A activity. Internal operational excellence is supported by the Programa 5S workplace methodology, standardized operational procedures developed with AEM Consultoria, and a full SESMT/CIPA safety governance structure.

Name

Procellecorp

Legal name

Procellecorp Projetos e Construções Elétricas Ltda.

Website

https://procel-sul.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Procellecorp (Procel) is a 45+ year-old Brazilian electrical infrastructure contractor specializing in high-voltage transmission line, substation, and distribution network construction and maintenance for enterprise utility clients such as CPFL, RGE, and AES Brasil.

Ownership category

akta.pro rank

Product category

Electrical Infrastructure Construction Services

NAICS

Electric Power Transmission, Control, and Distribution (22112), Electric Power Distribution (221122)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Electric Services (4911)

akta.pro primary industry

Distribution Network Construction (Feeders, Laterals, Service Drops) (IMAFAHAC)

akta.pro secondary industry

Pole, Tower & Structure Installation / Replacement (Distribution) (EUAEACAE)

Keywords

• Electrical infrastructure construction
• Transmission line construction
• Distribution network services
• Substation construction
• Electrical maintenance services

Headquarters

HQ city

Santa Rosa

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Construction and Maintenance Services: Primary revenue from construction and maintenance services for electrical transmission lines, substations, and distribution networks for energy distribution companies
2. Transmission Line Projects: Turnkey transmission line construction projects including LT 230 kV ITÁ-PIN II C1/C2 and other high-voltage projects

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Procellecorp provides turnkey construction, maintenance, and emergency response services for electrical transmission and distribution infrastructure, including high-voltage transmission lines (69 kV, 138 kV, 230 kV), substations, and medium-voltage distribution networks. The company serves large Brazilian electric utilities as a specialized contractor, operating from multiple bases in Rio Grande do Sul and other states. Services are delivered under contract with named utilities including CPFL Energia, RGE, AES Brasil, and CEEE-GT.

Product overview

Procellecorp Projetos e Construções Elétricas (Procel) is an electrical construction and engineering services company providing projects and construction services for electrical infrastructure. The company specializes in transmission lines (Linhas de Transmissão), electrical distribution networks, and construction and maintenance services. They operate operational bases in Santa Rosa, Frederico Westphalen, Três Passos, Palmeira, and Porto Alegre in Rio Grande do Sul, Brazil. The company also provides occupational health and safety services (SESMT) and operates its own fleet management and webmail systems for internal operations. Procel's service portfolio includes medium voltage network projects, high voltage transmission lines (69kV, 138kV, 230kV), infrastructure construction, and maintenance services for electrical distribution systems. The company was founded in 1979 and celebrated its 45th anniversary in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Transmission Line Construction Services Turnkey construction services for high-voltage electrical transmission lines, including 69 kV, 138 kV, and 230 kV lines, for energy distribution and transmission companies such as CPFL and CEEE-GT.
• Distribution Network Construction and Maintenance Construction and maintenance of medium-voltage electrical distribution networks, including compact standard installations, for utility clients such as RGE and CPFL. Operates from bases in Frederico Westphalen, Três Passos, and Palmeira das Missões.
• Substation Construction Construction of electrical substations as part of transmission and distribution projects for utility clients.
• Emergency Response and Network Maintenance Services Emergency services and planned maintenance for electrical power networks, including power line maintenance and shutdowns for network upgrades, delivered to utility clients.
• Turnkey Transmission Line Project Delivery End-to-end delivery of named transmission line projects such as LT 230 kV ITÁ-PIN II C1/C2 and the QUINTA-CEEE-GT to YARA BRASIL 2 interconnection, including assembly, implantation, and commissioning.

Quantifiable outcome

• Winner of Prêmio CPFL Mais Valor 2025 in Transmission Lines - second consecutive year
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• SESI (Serviço Social da Indústria)minorStrategic or Co-development Partner · 17 October 2025Health and wellness partnership providing occupational health services, breast cancer awareness (Outubro Rosa), and vaccination campaigns for employees.
• Cruz Vermelha de Santa RosaminorStrategic or Co-development Partner · 12 October 2025Partnership for community outreach through toy donation campaigns for Children's Day. Procellecorp collects toys through employee donations and delivers to Cruz Vermelha for distribution to children in vulnerable social situations.
• SEST SENATminorStrategic or Co-development Partner · 1 January 2023Partnership providing facilities for the 1st Safety Seminar at SEST SENAT location in Santa Rosa.
• Associação Beneficente Espaço FelizminorStrategic or Co-development Partner · 1 June 2021Community partnership for clothing donation drive - 310 pieces collected and donated to Espacio Feliz association in Bairro Planalto.
• SENAR (Serviço Nacional de Aprendizagem Rural)minorStrategic or Co-development Partner · 1 January 2018Agricultural training partnership for chainsaw instructor courses. SENAR provided certified instructors for specialized training programs.
• Sindicato dos Trabalhadores Rurais de Santa RosaminorStrategic or Co-development Partner · 1 January 2018Partnership with rural workers union for chainsaw instructor training program delivery.
• AEM ConsultoriaminorImplementation/ SI/ Consulting Partner · 1 December 2017Consulting partnership for implementation of Operational Procedures (Procedimentos Operacionais) to improve work processes.
• Grokker Desenvolvimento HumanominorImplementation/ SI/ Consulting Partner · 1 July 2012Leadership and human development training program for team leaders, administrative staff, and management candidates.
• SindusconminorStrategic or Co-development Partner · 1 July 2012Partnership with construction industry union for human relations training programs.
• RGE (Rio Grande Energia)coreChannel Partner/ Reseller/ DistributorPrimary utility client for distribution network services. RGE is a CPFL Energia group company and Procellecorp provides construction and maintenance services under ongoing contracts. Base in Três Passos awarded 2 years accident-free recognition.
• CPFL EnergiacoreChannel Partner/ Reseller/ DistributorMajor utility client and award-giver. Procellecorp won Prêmio CPFL Mais Valor 2025 in transmission lines for second consecutive year. Provides transmission line construction, substations, and distribution maintenance services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• WEG: Major Brazilian manufacturer of electrical equipment including transformers, generators, and substation components. Adjacent ecosystem participant that supplies into T&D projects rather than competing as an EPC contractor.

Direct peers

• Construtora Aterpa: Brazilian construction firm with infrastructure and power transmission project capabilities. Overlaps with Procellecorp in HV transmission and substation build work for Brazilian utilities.
• Coesa Engenharia: Brazilian engineering and construction company with significant presence in power transmission and distribution projects. Competes for similar transmission and substation EPC contracts targeting regional utilities.
• Engelmig Construções e Instalações: Brazilian specialty electrical construction firm providing transmission line, distribution, and substation build services to utility clients. Directly comparable to Procellecorp in service scope (HV/MV T&D construction) and target market (Brazilian utilities).
• Afirma Construções e Instalações: Brazilian T&D contractor focused on transmission lines, substations, and distribution networks for major utilities. Operates as a direct competitor for similar utility contract work as Procellecorp.

Broad incumbents

• Siemens Energy (Brazil): Global energy technology major with a Brazilian presence supplying HV substations, grid technologies, and EPC services. Comparable on transmission infrastructure but at materially larger scale and as part of a much broader portfolio.
• ABB (Brazil): Global electrification and automation incumbent providing substations, protection, and grid infrastructure in Brazil. Overlaps with Procellecorp in substation and HV grid work but across a much wider product portfolio.
• Schneider Electric (Brazil): Global energy management and automation major with a Brazilian footprint in grid solutions and substations. Adjacent competitor in T&D infrastructure but operates at materially larger scale across a diversified portfolio.
• GE Vernova (formerly GE Grid Solutions): Global grid equipment and solutions provider (formed from Alstom Grid and GE Power) operating in Brazil. Comparable in T&D and substation work as part of a much larger global portfolio.

Regional players

• IMPSA: Latin American power generation and T&D equipment/services provider based in Argentina. Operates as a regional peer with comparable HV transmission capabilities but primarily serves a different home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Procellecorp
• LinkedInlinkedin.com/company/procellecorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procellecorp