What Agromex S.r.o. does

Agromex s.r.o., headquartered in Modletice, Czech Republic, is the self-described largest distributor of agricultural machinery in the country, operating ten branch locations spanning Modletice, Slatina, Hradec Králové, Starý Jičín, České Budějovice, Plzeň, Brno, Žamberk, Blížkovice, and Havlíčkův Brod. The company is a member of the Danish Agro group and holds authorised distribution rights for AGCO's premium Fendt brand alongside complementary non-AGCO brands — Lemken and Kerner for tillage and seeding, Weidemann for material handling, Kröger Agroliner for transport, and Pellenc for vineyards and orchards. Its portfolio spans wheeled and crawler tractors (including the Fendt e100 Vario battery-electric series), combine and forage harvesters, sprayers, soil preparation implements, loaders, and trailers, integrated with the FendtONE precision farming ecosystem, FendtGuide GNSS auto-steering, PTx FarmENGAGE cloud fleet management, and the Smart Feature Unlock OTA activation service.

The business operates a direct field-sales model with regional branches, supported by advisory, demonstration, test-drive, and in-house financing services. Revenue is generated across five streams: new machinery sales, used equipment (Agromex Plus), OEM spare parts and accessories (including an e-shop), workshop and field service plus Fendt Care maintenance contracts (Bronze, Silver, Gold, Platinum tiers), and financing and insurance packages. Pricing for major hardware is quote-based with sample list prices of CZK 3.45M–7.48M per premium tractor excluding VAT, while software features (e.g., Smart Feature Unlock) are sold on annual subscription. Customer segments include large agricultural holdings, specialised crop producers (vineyards, orchards, hop gardens), and municipalities; named customers range from enterprise operations such as Dúbrava-Agro a.s. and ZD Pozovice to SMB holdings such as Soukromé hospodářství Křivousy and Farma Křimice.

The 2026 calendar shows active product, service, and channel expansion: Weidemann Series 90 loaders launched in July, Fendt IDEAL 9T Gen3 combine harvester introduced via a South Moravia Demo Tour in June, a Fendt 900 Vario 50,000-unit commemorative limited edition, and new subscription-based aftermarket offerings in Fendt Smart Feature Unlock and the expanded Fendt Care tier programme. Marketing combines a Czech-language content website and e-shop, demo tours and trade-show presence (including Agritechnica), customer reference programmes, and a partnered YouTube channel (AGROmedia CZ).

Name

Agromex S.r.o.

Legal name

AGROMEX s.r.o.

Website

https://agromex.cz

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Agromex s.r.o. is the largest distributor of agricultural machinery in the Czech Republic, selling premium AGCO/Fendt tractors and harvesters alongside complementary Lemken, Kerner, Weidemann, Kröger, and Pellenc brands through ten branches, serving arable farms, specialised crop producers, and municipalities with new and used equipment, parts, service, and financing.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

Keywords

• Agricultural machinery distribution
• Farm equipment sales
• Precision farming solutions
• Tractor dealership services
• Agricultural equipment service

Headquarters

HQ city

Modletice

HQ country

Czechia

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Machinery Sales: Sale of new agricultural machinery including tractors, harvesters, sprayers, trailers, material handling equipment, and soil preparation implements from Fendt, Lemken, Kerner, Weidemann, Kröger, and Pellenc brands.
2. Used Equipment Sales: Sale of pre-owned agricultural machinery through Agromex Plus program.
3. Original Spare Parts and Accessories: Sale of genuine OEM spare parts and accessories for all brands sold, through the E-shop and branch networks.
4. Service and Maintenance: Workshop and field service, maintenance contracts (Fendt Care tiers), and extended warranty programs.
5. Financing and Insurance: Structured financing and insurance products for agricultural machinery purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Agromex S.r.o. distributes and services premium agricultural machinery, parts, and precision farming solutions in the Czech Republic, operating as the exclusive Fendt (AGCO) distributor alongside complementary brands Lemken, Kerner, Weidemann, Kröger Agroliner, and Pellenc. The company sells new tractors, combine and forage harvesters, sprayers, material-handling loaders, tillage and seeding implements, transport trailers, and vineyard/orchard equipment, complemented by used machinery (Agromex Plus), OEM spare parts, maintenance contracts, and financing services through a 10-branch national network.

Product overview

Agromex s.r.o. is the largest distributor of agricultural machinery in the Czech Republic, operating 10 branch locations (Modletice, Slatina, Hradec Králové, Starý Jičín, České Budějovice, Plzeň, Brno, Žamberk, Blížkovice, Havlíčkův Brod). The company sells AGCO group brands and is a member of the Danish Agro group. Its portfolio spans multiple equipment categories: Fendt wheel tractors (including electric e100 Vario/e100 V Vario and crawler 900/1100 Vario MT), Fendt combine harvesters (IDEAL 9T Gen3) and Katana forage harvesters, Fendt sprayers, Weidemann wheel and telescopic wheel loaders (including the new Series 90), Lemken and Kerner tillage and seeding equipment, Pellenc vineyard/orchard equipment, and Kröger Agroliner transport trailers. A comprehensive precision agriculture ecosystem (FendtONE, FendtGuide, PTx FarmENGAGE, Smart Feature Unlock, TI Headland) is integrated across the Fendt range. The company also offers used equipment (Agromex Plus), original parts and service, an e-commerce shop, and advisory/financing services.

Differentiator

Problem solved

Functional benefit

Brands

• Agromex Plus: Used agricultural machinery sales and services

Products and services

• Fendt Wheel Tractors Full portfolio of Fendt Vario wheeled tractors from compact specialty models (Fendt 200 Vario, e100 V Vario) through mid-range (Fendt 300–500 Vario) to high-horsepower (Fendt 700–1100 Vario Gen3–Gen7), equipped with Vario CVT, Fendt iD low-speed concept, FendtONE cockpit and the Fendt 900 Vario Limited Edition (50,000-unit milestone) for enterprise arable farms and specialised crop growers.
• Fendt e100 Vario Electric Tractors First series-produced standard-battery electric tractors from Fendt delivering zero local emissions and low noise for municipalities, communal services, and specialised crop growers; available in standard (Fendt e100 Vario) and narrow specialty (Fendt e100 V Vario) chassis configurations.
• Fendt Crawler (Track) Tractors Fendt 900 Vario MT and 1100 Vario MT rubber-track tractors delivering maximum traction with minimal soil compaction for large arable and biogas operations.
• Fendt Katana Forage Harvesters Fendt Katana 650 and 850 self-propelled forage harvesters with CropFlow 2.0, the largest knife drum on the market, FillControl spout automation, and ECO/Power engine management for high-capacity forage harvesting on enterprise farms.
• Fendt IDEAL Combine Harvesters Fendt IDEAL 9T Gen3 combine harvesters with dual rotors, real-time IDEAL Harvest visualization, up to 17.1 m³ grain tank, 210 l/s unloading, and TrakRide undercarriage for high-throughput cereal harvesting on enterprise farms; Fendt 5185 E also referenced for cereal harvesting.
• Fendt Sprayers Fendt Rogator self-propelled precision sprayers integrated with FendtONE Section Control and Variable Rate Control for precise agrochemical application and reduced input waste on large arable farms.
• Fendt Precision Agriculture (FendtONE Suite) Integrated FendtONE precision agriculture ecosystem comprising FendtGuide GPS auto-steering (NovAtel Smart 7L / Trimble AG-482 RTK receivers), FendtONE 12-inch touchscreen with TI Headland and Turn Assistant automation, PTx FarmENGAGE mixed-fleet farm management, and over-the-air Smart Feature Unlock premium-feature activation.
• Weidemann Wheel and Telescopic Wheel Loaders Weidemann Hoftrac, wheel loader and telescopic wheel loader range (including new Series 90 models 2090/2090T/3090/3090T and existing 4080T/4060T) for agriculture, municipalities, horticulture, and forestry-nursery operations, with Dynamic Loading Assistance, Object Detection, Active Work Lighting and Rehlko Stage V engines.
• Lemken and Kerner Soil Tillage and Seeding Equipment Soil cultivation, seedbed preparation and seeding implements from Lemken and Kerner (part of the Lemken Group), including Kerner Stratos 600 combined disc-tine implement, Kerner X-Cut Solo 600 knife roller, Kerner Ventos 390 mounted disc harrow, and Lemken compact disc harrows, for stubble cultivation, residue management, and seeding on arable farms.
• Pellenc Vineyard and Orchard Equipment Pellenc equipment for vineyards, orchards, and specialty crops including pre-harvesting tools, electric handheld equipment and pruning machinery, complemented by the Fendt 209 F Vario narrow specialty tractor for hop fields, vineyards and orchards.
• Kröger Agroliner Transport Trailers and Tippers Kröger Agroliner TAW/SAW compression transport trailers with active push-off compaction wall for 20% payload gain, MUK 303 twin-axle dump trailers, HKD three-sided tippers, and SAW 32/36 semi-trailers for cereal, rapeseed, fertiliser and biogas-plant transport on enterprise farms.
• Agromex Plus Used Agricultural Machinery Pre-owned and certified used agricultural machinery from the Fendt, Lemken, Kerner, Weidemann, Kröger and Pellenc brands, operated as the Agromex Plus programme to provide a lower-cost entry point to the Agromex machinery portfolio.
• Fendt Care Maintenance and Warranty Programs Tiered Fendt Care maintenance and extended-warranty service programme comprising Care Bronze (fixed-cost maintenance), Care Silver (maintenance plus repair coverage and up to 30% faster diagnostics on connected machines), Care Gold (full unexpected-repair coverage), and Care Platinum (guaranteed machine uptime), delivered through Agromex branches on a quote-based annual subscription.
• Agromex E-shop (Accessories, Clothing and Original Spare Parts) Online shop offering accessories, branded clothing, promotional items, packaging materials and discounted original OEM spare parts for the Fendt, Lemken, Kerner, Weidemann, Kröger and Pellenc brands distributed by Agromex.

Quantifiable outcome

• Fendt e100 Vario achieves lower carbon footprint than comparable diesel tractor after fewer than 900 operating hours when charged with renewable energy (50% of diesel footprint after 3,500 hours)
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AGCO (parent company of Fendt)coreStrategic or Co-development PartnerAGCO is a global leader in the design, manufacture, and distribution of agricultural machinery and precision agriculture technology. Agromex is an authorised distributor representing AGCO brands — primarily Fendt — in the Czech Republic. AGCO provides the product portfolio, technology roadmap, brand marketing, financial backing, and parts distribution infrastructure.
• Danish AgrocoreStrategic or Co-development PartnerAgromex is a member of the Danish Agro group, which provides financial backing, strategic direction, and synergies across agricultural distribution operations in Northern and Central Europe.
• LemkencoreChannel Partner/ Reseller/ DistributorLemken is a German manufacturer of soil cultivation and seeding equipment. Agromex distributes Lemken products in the Czech Republic as part of its full-line agricultural machinery portfolio.
• Kerner (Lemken Group)coreChannel Partner/ Reseller/ DistributorKerner, part of the Lemken Group, produces stubble cultivation and residue management equipment. Agromex distributes Kerner products including the Stratos 600 combined tillage tool and X-Cut Solo stubble crushers in the Czech Republic.
• Weidemann GmbHcoreChannel Partner/ Reseller/ DistributorWeidemann, a subsidiary of Wacker Neuson SE, manufactures Hoftrac wheel loaders, wheel loaders, and telehandler loaders for agriculture, municipalities, and industry. Agromex is the authorised distributor of Weidemann products in the Czech Republic.
• Kröger Fahrzeugbau (Kröger Agroliner)coreChannel Partner/ Reseller/ DistributorKröger is a German manufacturer of transport trailers and tippers including the Agroliner range. Agromex distributes Kröger Agroliner products including the TAW, SAW, MUK, and HKD series in the Czech Republic, offering unique compaction technology for payload optimisation.
• PellenccoreChannel Partner/ Reseller/ DistributorPellenc is a French manufacturer specialising in equipment for vineyards, orchards, and olive groves, including electric handheld tools. Agromex distributes Pellenc products for viticulture and horticulture applications in the Czech Republic.
• AGROmedia CZ (YouTube partner)minorGTM or Marketing PartnerAGROmedia CZ, a YouTube channel operated by Michal Vencel, produces in-depth Fendt technology content and coverage of Agromex Demo Tour events.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Maschinenfabrik Bernard Krone GmbH & Co. KG: German family-owned manufacturer of forage harvesters, balers, and grassland equipment. Comparable as a premium European ag machinery OEM whose products directly compete with Fendt Katana and Fendt Rotana in the forage and baling segments Agromex serves.
• SDF Group (Same Deutz-Fahr): Italian agricultural machinery group owning Same, Deutz-Fahr, Lamborghini Trattori, and Hürlimann brands. Comparable as a European premium ag machinery OEM competing for similar specialty-crop, vineyard, and mid-to-large farm customers in Central Europe.
• John Deere: Largest global agricultural machinery manufacturer with extensive dealer network across Europe. Comparable as a premium competing ag machinery OEM whose Czech dealer channel competes with Agromex for large-farm equipment sales, service, and parts.
• AGCO Corporation: Global agricultural machinery manufacturer and parent of the Fendt brand that Agromex distributes. Comparable as the upstream partner whose product roadmap, R&D investment, and brand equity directly drive Agromex's competitive position in the Czech Republic.
• BayWa AG: German agricultural trading, machinery, and energy group with significant ag input distribution and equipment dealer operations across Germany and Central Europe. Comparable as a large-scale multi-line agricultural distributor with machinery division competing in adjacent markets.
• CNH Industrial (Case IH / New Holland / Steyr): Global agricultural machinery group owning Case IH, New Holland, and Steyr brands. Comparable as a major competing premium ag machinery OEM with established dealer networks across the Czech Republic and Central Europe targeting similar enterprise farm customers.
• CLAAS: German family-owned agricultural machinery manufacturer specializing in combine harvesters, forage harvesters, tractors, and balers. Comparable as a premium European ag machinery OEM competing for the same large-farm customer segment in Czech Republic and Central Europe.
• Kverneland Group (Kubota): European tillage, seeding, and feeding equipment manufacturer now owned by Kubota. Comparable as a premium European ag equipment maker whose tillage and seeding product lines overlap with the Lemken and Kerner portfolio Agromex distributes.

Direct peers

• AGROTEC Group a.s. Czech multi-brand dealer for agricultural machinery, construction equipment, and commercial vehicles. Comparable as a leading domestic ag machinery distributor with multi-brand portfolio and branch network serving similar Czech farming customers.
• AGRALL zemědělská technika s.r.o. Czech agricultural machinery distributor and a member of the AGCO dealer network handling non-Fendt brands (Massey Ferguson, Valtra). Directly comparable as a competing premium ag equipment distributor in the same Czech market, with similar GTM and customer overlap.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agromex S.r.o.