HIT Hub

What HIT Hub does

HIT Hub is a Georgia-based B2B technology and consulting firm founded in 2024 that targets the hospitality and winemaking industries. The company operates from a Tbilisi headquarters and a Telavi regional hub in the Kakheti wine region, and is led as a partnership by Vladimer Kaperski (Director & Managing Partner), David Tamarashvili (Principal Consultant & Partner), and Teona Kurashvili (Founder & Head of HIT.Design). It positions itself as a 'Premium B2B Tech Agency' offering complete digital business transformation rather than standalone software resale.

The company's product architecture is organized around four pillars — Technology, Consulting, Management, and Training & Support — and comprises more than 20 proprietary modules, including HIT.PMS (Property Management System), HIT.POS (Point of Sale), HIT.RMS (Revenue Management), HIT.WMS (Winery Management System), HIT.VMS (Vineyard Management), HIT.HMS (Hospitality Management System), HIT.FoodSafe, HIT.AuditTech+ (premium audit), HIT.E-Com, HIT.Analytic, HIT.ORG, HIT.SOP, HIT.TRAIN, and HIT.CARE (24/7 support). International technology partners include Yanolja, Newhotel, 360Winery, and Kelsius, while domestic strategic alliances with the Georgian Tourism Association (GTA), VWG, and the Wine International Association (WIA) provide market access.

The business model blends technology licensing/subscription revenue with professional services (consulting, management consulting, training, and ongoing support). Pricing is custom and quote-based under multi-year contracts, and go-to-market is consultative and sales-led via a 'Book consultation' funnel, supplemented by content marketing and direct enterprise sales. Named customers include Roots Resort, Margot, and Avaliani, all in hospitality or winemaking.

Name

HIT Hub

Legal name

HIT Hub

Website

https://hithub.ge

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

HIT Hub is a Georgia-based B2B technology and consulting firm offering an integrated ecosystem of proprietary software (PMS, POS, WMS, RMS, analytics) and advisory services to hotels, wineries, and restaurants. Founded in 2024, it serves domestic hospitality and wine clients via international technology partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

T'elavi

HQ country

Georgia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Technology Solutions Licensing: HIT Hub provides proprietary software systems including HIT.PMS, HIT.POS, HIT.RMS for hospitality and HIT.WMS, HIT.VMS for winemaking. The revenue likely derives from software licensing, implementation fees, and ongoing support contracts based on the 'one window principle' from idea to result.
2. Consulting Services: Strategic consulting services including business process audits (HIT.AuditTech+), project valuation, technology roadmaps, and organizational design. Revenue from advisory engagements and analysis projects.
3. Management Consulting: Operational design, process optimization, organizational structure creation, and management standards development services.
4. Training & Support Services: HIT.TRAIN provides practical team preparation, HIT.SOP handles procedures implementation, and HIT.CARE offers 24/7 technical support. These services generate ongoing revenue through training programs and support contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HIT Hub operates as a Premium B2B Tech Agency providing an integrated ecosystem of proprietary hospitality and winemaking management software (HIT.PMS, HIT.POS, HIT.RMS, HIT.HMS, HIT.WMS, HIT.VMS) combined with consulting, operations management, training, and 24/7 technical support. The offering is structured around four business pillars — Technology, Consulting, Management, and Support — and follows a 'one window principle' (ერთი ფანჯრის პრინციპი) from idea to full execution for hotels, wineries, restaurants, and vineyards primarily in Georgia.

Product overview

HIT Hub offers a comprehensive ecosystem of hospitality and winemaking technology solutions organized around four business pillars: Technology, Consulting, Management, and Training & Support. The platform-based architecture centers on HIT.HMS (Hospitality Management System) and HIT.WMS (Winery Management System) as core platforms, with specialized modules for property management (HIT.PMS), point of sale (HIT.POS), revenue management (HIT.RMS), and vineyard operations (HIT.VMS). The ecosystem also includes dedicated modules for food safety (HIT.FoodSafe), organizational management (HIT.ORG), cost analysis (HIT.Cost, HIT.Analytic), operational management across hotel, restaurant, and wine operations (HIT.HOM, HIT.ROM, HIT.WOM), procedural documentation (HIT.SOP), training (HIT.TRAIN), and ongoing technical support (HIT.CARE). Premium offerings include HIT.AuditTech+ for advanced business process auditing and HIT.E-Com for integrated e-commerce capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• HIT Technology Solutions
• HIT Consulting Services
• HIT Management Services
• HIT Training and Support Services

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Yanolja (Yanolja Cloud Solution)coreTechnology or IntegrationInternational technology partner providing cloud solutions for hospitality. Yanolja is a South Korean hospitality technology company offering cloud-based property management and distribution solutions. This partnership enables HIT Hub to leverage global hospitality technology expertise and integrate international standards into their solutions.
• NewhotelcoreTechnology or IntegrationInternational hospitality technology partner specializing in hotel management solutions and distribution systems. Newhotel provides enterprise-level property management and distribution solutions for hotels worldwide.
• 360WinerycoreTechnology or IntegrationWinemaking technology partner specializing in winery management, vineyard operations, and wine production solutions. 360Winery aligns with HIT Hub's winemaking vertical focus.
• KelsiussupportingTechnology or IntegrationTechnology partner providing specialized solutions that complement HIT Hub's hospitality and food safety offerings.
• Fix ITsupportingImplementation/ SI/ Consulting PartnerLocal Georgian IT services partner providing implementation and technical support services. Fix IT is based in Georgia (fixit.ge), supporting local implementation capabilities.
• GTA (Georgian Tourism Association)coreStrategic or Co-development PartnerStrategic partnership with the Georgian Tourism Association (tourism-association.ge), the national tourism industry body. This partnership provides market access and industry credibility in Georgia's hospitality sector.
• VWG (VWG)supportingStrategic or Co-development PartnerPartnership with VWG (vwg.ge), a wine industry stakeholder that supports HIT Hub's positioning in Georgia's wine sector.
• WIA (Wine International Association)coreStrategic or Co-development PartnerStrategic partnership with Wine International Association (wineinternationalassociation.org), providing international wine industry connections and credibility for HIT Hub's winemaking solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotelogix: Cloud hotel PMS with multi-property management, channel manager and booking engine — a direct peer to HIT.PMS/RMS for small and mid-market independent hotels.
• Cloudbeds: Hospitality management suite combining PMS, channel manager, booking engine and payments — directly comparable to HIT Hub's property and operations modules for the same target customer (independent/regional hotels).
• 360Winery: Direct competitor and partner providing winery and vineyard management software. Overlaps with HIT.WMS and HIT.VMS for the same winemaker customer base, making it the closest comparable product peer.
• Mews: Cloud-native hotel PMS and hospitality operating system serving independent hotels and hotel groups — the global pure-play equivalent of HIT.PMS/HIT.HMS, with comparable PMS + POS + integrations scope.
• Newhotel: Enterprise PMS, booking engine and distribution solutions for hotels; HIT Hub lists Newhotel as an integration partner, but it is functionally a competitor on HIT.PMS/RMS scope for larger hospitality properties.
• InnoVint: Cloud winery production software for crush, cellars, inventory, and lab — overlaps directly with HIT.WMS on wine production tracking and compliance.
• RMS Cloud: Hospitality management software covering PMS, POS, bookings, and revenue management — overlaps with HIT.HMS and HIT.RMS across the same hospitality verticals.

Broad incumbents

• Toast: All-in-one restaurant POS, payments, and operations platform — a broad incumbent that overlaps with HIT.POS and HIT.ROM in the restaurant segment but serves a much wider market.
• Lightspeed Restaurant: Cloud-based POS and restaurant management suite comparable in scope to HIT.POS plus HIT.ROM, targeting hospitality operators as part of a broader commerce platform.
• Yanolja Cloud Solution: South Korea-based global hospitality cloud platform offering PMS and distribution at much larger scale; an HIT Hub partner but also a broad incumbent targeting the same hospitality customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hithub.ge

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIT Hub