Restart The Heart

What Restart The Heart does

Restart The Heart, trading as Restan Group Pty Ltd (ABN 42 648 843 645), is an Australian-owned online retailer specializing in Automated External Defibrillator (AED) supplies and related emergency-preparedness products. The company operates a Shopify-hosted e-commerce storefront serving customers nationally across Australia, with 1-3 business day shipping, 1300-number phone support, and email-based customer service. Its catalog spans new and refurbished defibrillators from six major brands (Philips HeartStart, HeartSine Samaritan, LIFEPAK, Cardiac Science Powerheart, Schiller FRED, and ZOLL), brand-specific replacement pads and batteries, AED cabinets and accessories, and Australian-standard first-aid kits.

The core technology stack is a standard Shopify storefront with broad payment-method support (American Express, Apple Pay, Google Pay, Mastercard, PayPal, Shop Pay, Union Pay, Visa); no proprietary software, mobile app, API, or AI components are disclosed. A notable operational capability is the company's 7-point reconditioning process for pre-owned defibrillators, which it backs with a 4-year warranty and sells from $995, undercutting new-unit pricing. Marketing is multi-channel and low-cost: organic social on Instagram and Facebook, an educational blog covering AED maintenance and product comparisons, a discount-oriented email newsletter, and recurring stocktake-style promotional sales with headline discounts of $850-$900 on defibrillators.

The revenue model is hardware resale with a consumables tail. Revenue is generated from three streams: (1) one-time hardware sales of new and refurbished AEDs at price points from $995 to $4,750; (2) recurring consumables — AED pads ($135-$350) and replacement batteries ($295-$680) with 2-4 year replacement cycles that create a built-in repurchase cadence tied to expiration dates; and (3) accessories such as cabinets, carry cases, and prep kits ($39.95-$275). The company targets a horizontal customer base across four segments — businesses/workplaces, educational institutions, healthcare facilities, and government/public sector — with no disclosed named enterprise customers or contract-based revenue. The company is privately held with no external funding, no parent company, no management team information in the public record, and 1-10 employees.

Name

Restart The Heart

Legal name

Restan Group Pty Ltd

Website

https://restarttheheart.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Restart The Heart is an Australian-owned online retailer that sells new and refurbished defibrillators, AED pads, batteries, and accessories from brands including Philips, LIFEPAK, HeartSine, Cardiac Science, Schiller, and ZOLL to workplaces, schools, healthcare facilities, and government buyers across Australia.

Ownership category

akta.pro rank

Product category

Defibrillator Supplies

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC)

akta.pro secondary industry

Cardiac Assist & Heart Failure Therapies (Implantables, Neuromodulation) (HLAHAFAL)

Keywords

• Defibrillator supplies
• AED equipment
• Cardiac emergency devices
• AED accessories
• First aid supplies

Headquarters

HQ city

Malvern East

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales - Defibrillators: Sale of new and refurbished automated external defibrillators (AEDs) across multiple brands including Philips, LIFEPAK, Cardiac Science, HeartSine, Schiller, and ZOLL. One-time purchase model with varying price points from $995 to $4,750.
2. Consumables and Replacement Parts: Recurring sales of AED pads (adult and child/infant), batteries, and electrode replacements. Consumable products with expiration dates requiring periodic replacement. Price range from $135 to $680 for batteries and pads.
3. Accessories and Accessories: Sale of AED cabinets, carry cases, prep kits, and first aid supplies. One-time accessory purchases that complement the core defibrillator and consumables business.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Restart The Heart is an Australian online retailer that sells new and refurbished Automated External Defibrillators (AEDs) across multiple brands (Philips HeartStart, HeartSine Samaritan, Cardiac Science Powerheart, LIFEPAK, Schiller FRED, and ZOLL) along with compatible AED electrode pads, replacement batteries, storage cabinets, carry cases, prep kits, and a compliant first aid kit. The company operates a Shopify-powered storefront with national 1–3 business day shipping, phone and email support, and recurring consumable replacement supply.

Product overview

Restart The Heart is an Australian-owned online retailer specializing in Automated External Defibrillator (AED) supplies and related products. The company offers a comprehensive portfolio of defibrillator devices from multiple brands (Philips HeartStart, HeartSine Samaritan, Cardiac Science Powerheart, LIFEPAK, and Schiller FRED), along with compatible AED pads, batteries, and accessories. Their product ecosystem includes AED cabinets (standard and alarmed), first aid preparation kits, and a MODULATOR 4 Series first aid kit compliant with Australian standards. They also sell refurbished/pre-owned defibrillators with a 4-year warranty. The core offering centers on defibrillators as the primary devices, with pads and batteries as essential consumable accessories, complemented by storage solutions and emergency preparedness kits.

Differentiator

Problem solved

Functional benefit

Products and services

• Defibrillators (AEDs)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stryker / HeartSine: Owner of the HeartSine Samaritan AED line and LIFEPAK defibrillators. Comparable as a major upstream supplier with potential to disintermediate via direct sales.
• Cardiac Science: Manufacturer of Powerheart G3 and G5 AEDs and associated pads/batteries sold through Restart The Heart. Comparable as an upstream brand whose continued supply matters to the catalog.
• ZOLL Medical: Manufacturer of ZOLL AED Plus/3 and CPR-D-padz products stocked by Restart The Heart. Comparable as the upstream brand whose distribution rights materially underpin the catalog.
• Defibtech: US-based AED manufacturer of the Lifeline series. Comparable as another brand-level incumbent in the same product category that competes for AED placement at the same customer sites.
• Philips (HeartStart AEDs): Manufacturer of Philips HeartStart HS1 and FRx AEDs sold by Restart The Heart. Comparable as the largest premium-brand supplier whose distribution is critical to the retailer's offering.

Direct peers

• Cardio Partners: US distributor and service provider of AEDs and related consumables to workplaces, schools and healthcare. Comparable in combining multi-brand AED distribution with recurring pads/batteries revenue.
• AED Brands: Online AED specialist retailing defibrillators, replacement pads and batteries from major manufacturers. Directly comparable multi-brand, consumables-driven D2C model.
• AED Superstore: US-based online retailer of AEDs, pads, batteries and accessories across multiple brands. Closest direct comparable to Restart The Heart in product mix, multi-brand strategy and D2C e-commerce model.

Regional players

• St John Ambulance Australia: Australian first-aid and emergency-response organization that sells AEDs and consumables alongside training. Directly competitive in Australian AED hardware plus training bundles.
• Aero Healthcare Australia: Australian supplier of first aid, wound care and resuscitation/AED products. Comparable as an Australia-based competitor serving the same workplace, education and healthcare channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/letsrestarttheheart
• Instagraminstagram.com/restarttheheart.com.au
• LinkedInlinkedin.com/company/restart-the-heart-aus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restart The Heart