Schrock Homes
Schrock Homes is a privately-held, family-owned custom homebuilder and remodeler founded in 1975 in Goshen, Indiana, serving families across Northern Indiana and Southern Michigan with custom homes, planned communities, building lots, move-in-ready homes, and remodeling services.
- Company typePrivate
- Founded1975
- HeadquartersGoshen, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Schrock Homes does
Schrock Homes is a privately-held, family-rooted custom homebuilder founded in 1975 by Adlai Schrock in Goshen, Indiana. The company designs, builds, and remodels residential homes for families across a roughly 75-mile service radius covering Northern Indiana and Southern Michigan — including Goshen, Elkhart, South Bend, Mishawana, Granger, Warsaw, and surrounding towns. Operations are organized under three sub-brands: Schrock Homes (custom homebuilding and community development), Schrock Remodeling (kitchen, bath, whole-home, and aging-in-place renovations), and SchrockCommercial (adjacent commercial construction). The core offering spans five product lines: custom homes (full design-and-build with on-staff interior designers), pre-designed home plans with free modifications, developed residential communities (NorthBrooke, Country Crossing, Westoria, Bradford Shores, Cedarglen), building lots for sale, and move-in ready homes for immediate occupancy.
The underlying operating model is an integrated under-one-roof platform: lot acquisition and evaluation, in-house architectural and interior design, construction, landscaping and irrigation, warranty service, and financing guidance are all delivered by Schrock personnel. Pricing on listed inventory ranges from approximately $389K (Hawthorne model, 1,466 sq ft) to $1.1M (Bradford Shores estate, 3,285 sq ft), with customization and plan modifications provided at no additional cost. The firm employs between 11 and 50 staff, organized under President Bo Leatherman, VP Fred Yoder, VP of Estimating/Secretary Dean Sprunger, VP of Finance/Treasurer Dave Hostetler, plus design, sales, project management, and field operations roles.
Schrock Homes generates revenue through one-time project sales across four streams: custom home construction, home remodeling projects, sale of move-in-ready homes, and sale of developed lots. The go-to-market motion is direct sales: customers are guided from initial consultation through design, financing, construction, and warranty in a sales-led, relationship-driven process with no intermediaries. Marketing is conducted through a 4-platform social presence (Facebook, Instagram, LinkedIn, YouTube), a website with structured gallery and resources content, and bottom-of-funnel referral/relationship management. The company does not disclose revenue, has no parent company, no outside equity funding, and no public listing; ownership and operation remain with the founding family and executive team.
Schrock Homes firmographics
Firmographics- Name
- Schrock Homes
- Legal name
- Schrock Homes
- Website
- https://schrockhomes.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schrock Homes is a privately-held, family-owned custom homebuilder and remodeler founded in 1975 in Goshen, Indiana, serving families across Northern Indiana and Southern Michigan with custom homes, planned communities, building lots, move-in-ready homes, and remodeling services.
- Ownership category
- akta.pro rank
Schrock Homes industry classification
Industry- Product category
- Residential Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)
Keywords
Where Schrock Homes is headquartered
LocationHeadquarters
- HQ city
- Goshen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schrock Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Home Sales: Design and construction of custom homes for families, including lot acquisition, home design, construction, and finishing services.
- Home Remodeling Services: Kitchen, bathroom, whole-home remodeling, aging-in-place renovations, and additions.
- Move-In Ready Home Sales: Pre-built homes offered for sale in various communities, providing immediate occupancy options.
- Lot Sales: Sale of developed lots within communities for customers who wish to build custom homes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hawthorne Model - 1,466 sq ft, 3 bed, 2 bath ranch home |
| Unit Pricing | Pay-as-you-go | Lot 25 Country Crossing - 1,964 sq ft, 2 bed, 2 bath |
| Unit Pricing | Pay-as-you-go | Lot 41 Westoria - 2,462 sq ft, 3 bed, 3 bath ranch |
| Unit Pricing | Pay-as-you-go | Bradford Shores Lot 48 - 3,285 sq ft, 4 bed, 3.5 bath ranch |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Schrock Homes product offering
Product offeringCore offering
Schrock Homes designs, builds, and remodels custom residential homes for families in Northern Indiana and Southern Michigan. The company provides end-to-end services covering lot evaluation, architectural design, construction, in-house interior design, landscaping and irrigation, financing guidance, and warranty support. It also develops residential communities, sells developed building lots, and offers move-in ready homes alongside full-service remodeling such as kitchen, bathroom, whole-home, and aging-in-place renovations.
Product overview
Schrock Homes is a custom homebuilder offering a comprehensive portfolio of residential property services. The core offering includes Custom Homes (full-service design and construction), Home Plans (pre-designed floor plans with free modification), Communities (developer-built neighborhoods), Lots for Sale (building parcels), Homes for Sale (move-in ready inventory), and Remodeling services. All offerings are supported by in-house interior design, landscaping, irrigation, and financing guidance services. The company operates as a unified homebuilding platform where customers can purchase finished lots, choose from or customize home plans, build custom homes, or remodel existing properties—all under one roof with consistent quality craftsmanship since 1975.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Homes Full-service custom homebuilding in which Schrock designs, constructs, and delivers personalized homes tailored to each family's lifestyle, involving on-staff interior designers and comprehensive lot evaluation.
- Home Plans Pre-designed home floor plans available for purchase and customization, with plan modifications offered at no additional cost.
- Communities Residential community developments built by Schrock Homes with curated neighborhoods featuring strong curb appeal and full-service landscaping.
- Lots for Sale Residential building lots available for purchase, with lot availability and pricing information provided upon inquiry.
- Homes for Sale Move-in ready homes built by Schrock featuring the same craftsmanship as custom builds but available immediately, with listings across Northern Indiana and Southern Michigan.
- Remodeling Full-service home remodeling including kitchen, bathroom, whole-home renovations, aging-in-place solutions, and additions, with an in-house design center and the same craftsmanship standards as custom homes.
Companies that use Schrock Homes
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Schrock Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Schrock Homes partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Schrock Homes competitors and assessment
Company assessmentBroad incumbents
- D.R. Horton: Largest U.S. homebuilder with extensive Indiana presence offering move-in ready homes across multiple price tiers. Comparable as dominant national competitor operating in Schrock's same regional market.
- Fischer Homes: Cincinnati-based regional homebuilder with significant Indiana presence offering both production and customizable homes. Comparable as a larger established operator in the same regional Midwest custom market with broader product portfolio.
- M/I Homes: Columbus, Ohio-based national homebuilder with operations across the Midwest including Indiana. Comparable as a publicly-traded regional builder operating in overlapping Indiana markets with customizable home offerings.
- PulteGroup: National homebuilder (Centex, Pulte, Del Webb, John Wieland brands) with active Indiana communities. Comparable as large incumbent operating in the same regional market across multiple buyer segments including 55+.
- Toll Brothers: National luxury homebuilder with active communities across Indiana including the South Bend area. Comparable on premium custom/luxury positioning and overlapping Northern Indiana footprint, though at much larger scale.
- Lennar: National homebuilder with significant Indiana operations offering new construction homes and communities. Comparable as a major production competitor in the same Midwest markets.
- Taylor Morrison: National homebuilder with active communities across Indiana including luxury and 55+ segments. Comparable as established competitor with premium positioning overlapping Schrock's higher-end product tiers.
Direct peers
- Granite Homes: Indiana-based custom homebuilder with operations in the Carmel/Indianapolis region, offering custom designs and personalized build experiences. Comparable regional custom builder with similar positioning on family-driven custom builds.
- Pyatt Builders: Indiana-based custom homebuilder focused on personalized single-family homes and communities in the Indianapolis and surrounding Indiana markets. Comparable as another Indiana custom builder targeting similar family buyer segments.
- Lancia Homes: Fort Wayne, Indiana-based custom homebuilder serving Northern Indiana with custom designs, communities, and personalization. Highly comparable regional custom builder with overlapping service territory and similar custom-build model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Schrock Homes social profiles
Digital presenceSchrock Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schrock Homes leadership team
Management profileNumber of profiles
Profiles9 records
Schrock Homes subsidiaries and ownership
Company hierarchySubsidiaries2 records
Schrock Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schrock Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schrock Homes
What does Schrock Homes do?
Schrock Homes designs, builds, and remodels custom residential homes for families in Northern Indiana and Southern Michigan. The company provides end-to-end services covering lot evaluation, architectural design, construction, in-house interior design, landscaping and irrigation, financing guidance, and warranty support. It also develops residential communities, sells developed building lots, and offers move-in ready homes alongside full-service remodeling such as kitchen, bathroom, whole-home, and aging-in-place renovations.
Is Schrock Homes a public or private company?
Schrock Homes is a private company. It is classified as family owned and is currently operating.
When was Schrock Homes founded?
Schrock Homes was founded in 1975. It employs 11 to 50 people.
Where is Schrock Homes based?
Schrock Homes is headquartered in Goshen, United States, in the North America region.
How does Schrock Homes make money?
Four revenue lines are on record. Custom Home Sales are the primary driver. The others are home Remodeling Services, move-In Ready Home Sales and lot Sales.
Who are Schrock Homes's main competitors?
Broad incumbents on record are D.R. Horton, Fischer Homes, M/I Homes, PulteGroup, Toll Brothers, Lennar and Taylor Morrison. Direct peers are Granite Homes, Pyatt Builders and Lancia Homes.
Does Schrock Homes have an API?
No public API is recorded for Schrock Homes.
What industry is Schrock Homes in?
Schrock Homes's product category is Residential Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of HSAPAEAC, Whole-Home Interior Renovation (Non-Structural). Its NAICS code is 236115 and its SIC code is 1520.