Wellfish
- Company typePrivate
- Founded2022
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Wellfish firmographics
Firmographics- Name
- Wellfish
- Legal name
- Wellfish AB
- Website
- https://wellfish.se
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wellfish industry classification
Industry- Product category
- Sustainability Reporting Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE)
- akta.pro secondary industry
- Environmental Data Management Platforms (EHS/EMS, LIMS, ELN, Compliance Data Hubs) (EUAHAKAA)
Keywords
Where Wellfish is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Wellfish business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Climate Calculations (Usage-based): Usage-based pricing at SEK 1.35 per record (transaction/entry in accounting that becomes part of climate calculation). No fixed monthly fee, no connection cost. Scales with transaction volume. Typical annual cost: SEK 500-1,800 for 10-25 employees, SEK 1,200-2,400 for 25-50 employees, SEK 1,700-4,600 for 50-80 employees.
- VSME Reporting License: Optional add-on license for Voluntary SME sustainability reporting. Starting from SEK 10,000/year (excl. VAT). Includes initial implementation support, user setup, process planning, system training, and integration of accounting system.
- CSRD Reporting License: Optional add-on license for Corporate Sustainability Reporting Directive compliance. Starting from SEK 60,000/year (excl. VAT). Includes full CSRD/ESRS reporting capabilities with implementation support.
- Advisory & Professional Services: Expert advisory services for CSRD gap analysis, materiality assessments, sustainability communication, and Science Based Targets. Additional project management and training services available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Climate Calculations - Usage-based |
| Subscription | Annual | VSME Reporting License |
| Subscription | Annual | CSRD Reporting License |
| Freemium | Pay-as-you-go | Free Trial Period |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Wellfish product offering
Product offeringCore offering
Wellfish provides an AI-supported SaaS platform that connects via API to a customer's accounting or ERP system, automatically categorizes each transaction, and calculates Scope 1, 2, and 3 GHG Protocol-compliant carbon footprints. The platform also offers dedicated modules for VSME and CSRD sustainability reporting, double materiality assessment, and a built-in AI assistant called Gippity, with services for advisory, implementation, project management, and training, plus sustainability financing in partnership with Solvatten.
Product overview
Wellfish is a unified SaaS platform for automated sustainability reporting and carbon accounting, built around a core climate calculations engine with AI-powered transaction categorisation. The platform is modular: the foundation is the Wellfish Climate Calculations product (usage-based pricing at SEK 1.35/record), which automatically connects to a company's accounting system via API and delivers GHG Protocol-compliant Scope 1, 2, and 3 carbon footprint data. On top of this foundation, customers can add the VSME Reporting Module (for SMEs, with Basic and Comprehensive tiers), the CSRD Reporting Module (for larger companies, from SEK 60,000/year), the Double Materiality Assessment Module, the Data Collection Module, and the Report Generation Module. The Wellfish AI (Gippity) assistant is built into the platform, providing NLP-powered guidance through reporting question sets and automated transaction interpretation. Ancillary services (Advisory, Project Management, Training, Implementation) are offered as add-on consulting engagements. A Sustainability Financing add-on via the Solvatten partnership provides carbon offsetting. A dedicated PE Firm Module serves private equity firms managing multiple portfolio companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellfish Climate Calculations AI-driven GHG Protocol-compliant carbon accounting service that connects to a customer's accounting/ERP system, auto-categorizes transactions, applies sector-specific emission factors, and produces Scope 1, 2, and 3 emissions calculations traceable to source documents. Sold on usage-based pricing per record, aimed at SMEs, large enterprises, and PE portfolio companies.
- VSME Reporting Module Subscription module that helps SMEs produce VSME-aligned voluntary sustainability reports, including greenhouse gas emissions, social KPIs, and governance indicators, with two package tiers (Basic and Comprehensive) and a 3-month free trial.
- CSRD Reporting Module Annual subscription module for CSRD-obligated large companies that supports double materiality assessment, ESRS Gap Analysis, and production of an audit-ready sustainability statement using transaction-level data.
- PE Firm Module Module designed for private equity firms to aggregate ESG data, climate footprints, and CSRD/VSME reporting across multiple portfolio companies on a single platform.
- Wellfish Advisory Professional advisory service provided by Wellfish's in-house sustainability experts to help customers interpret CSRD/VSME requirements and shape their sustainability strategy.
- Wellfish Implementation Implementation service covering setup, data integration, and configuration of the Wellfish platform for a customer's accounting and reporting environment.
- Wellfish Project Management Project management service supporting customers through their sustainability reporting projects, including planning, milestone tracking, and coordination with internal stakeholders.
- Wellfish Training Training service that equips customer teams to use the Wellfish platform and understand sustainability reporting requirements.
- Wellfish Sustainability Financing (Solvatten) Sustainability financing offering delivered in partnership with Solvatten, enabling customers to convert sustainability actions into measurable climate impact financing.
Quantifiable outcome
- Viva Wine Group (40+ companies): 330,000+ transactions from 6,000+ suppliers processed automatically, eliminating 6 weeks of Excel work
- +3 more outcomes
Companies that use Wellfish
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
Wellfish technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature5 records
Wellfish partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SolvattencoreVerified climate compensation partnership offering customers a way to offset emissions through Solvatten solar water purification products distributed to families in Kenya and Uganda. Project holds Gold Standard Certified Design (ID 11438). Each Solvatten reduces emissions by ~1.5 tonnes CO₂/year and preserves 6-10 trees. Contributes to UN goals 3, 5, 6, 7, 13, 15, and 17.
- Accounting & Consultancy FirmscoreAgency and consultancy partners use Wellfish to deliver modern sustainability services to their clients. Partners can offer climate calculations, CSRD reporting, and VSME without building own systems. Wellfish provides software while partners deliver complete solutions.
- Accounting System VendorscoreIntegration partnerships with 13+ accounting and ERP system vendors including Fortnox, Visma (Business, Net, e-Ekonomi), SAP/Business Central, 24SevenOffice, Medius, Procounter, Bjorn Lunden, Hogia, Kleer, EMCE, Marathon by Kase. Automatic integrations via APIs enable seamless data flow for sustainability calculations.
Scale indicators6 records
Recent moves4 records
Expansion highlights6 records
Wellfish competitors and assessment
Company assessmentBroad incumbents
- ClimatePartner: Munich-based climate solutions provider combining carbon accounting, offsetting, and advisory. Comparable in climate accounting but operates much more broadly across consulting and offset markets.
- Watershed: US-based enterprise carbon accounting and climate platform serving large corporations. Comparable technology category but operates at a much larger scale and enterprise tier.
- Persefoni: US-based climate management and carbon accounting platform for large enterprises and financial institutions. Comparable product category with broader, enterprise-focused footprint.
Direct peers
- Position Green: Nordic sustainability and ESG reporting platform with strong presence in Sweden and Norway, offering CSRD and climate accounting for SMEs and enterprises. Strong geographic and product overlap with Wellfish.
- Normative: Stockholm-based carbon accounting SaaS also serving Nordic and European companies with GHG Protocol-aligned Scope 1/2/3 emissions calculations. Most directly comparable competitor given geography and customer base overlap.
- Greenly: Paris-based carbon accounting platform focused on SMBs and mid-market companies with automated emissions tracking and CSRD support. Closely comparable in target segment (SMB-led PLG motion) and product scope.
- Plan A: Berlin-based carbon accounting and ESG platform with CSRD-ready reporting for SMBs and enterprises across Europe. Comparable offering and customer profile, with similar SMB-first positioning.
- Emitwise: London-based carbon accounting SaaS targeting mid-market companies with Scope 1-3 emissions tracking and CSRD-aligned reporting. Comparable product and customer segment.
- Sweep: French carbon and ESG management platform serving European mid-market and enterprise with CSRD/VSME reporting. Comparable scope and regulatory focus, with broader enterprise traction.
Emerging players
- Net0: Emerging carbon accounting platform with CSRD-focused emissions tracking for SMEs and mid-market. Partial overlap with Wellfish in scope, smaller scale and earlier stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wellfish social profiles
Digital presenceWellfish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellfish leadership team
Management profileNumber of profiles
Profiles6 records
Wellfish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellfish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellfish
What does Wellfish do?
Wellfish provides an AI-supported SaaS platform that connects via API to a customer's accounting or ERP system, automatically categorizes each transaction, and calculates Scope 1, 2, and 3 GHG Protocol-compliant carbon footprints. The platform also offers dedicated modules for VSME and CSRD sustainability reporting, double materiality assessment, and a built-in AI assistant called Gippity, with services for advisory, implementation, project management, and training, plus sustainability financing in partnership with Solvatten.
Is Wellfish a public or private company?
Wellfish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wellfish founded?
Wellfish was founded in 2022. It employs 1 to 10 people.
Where is Wellfish based?
Wellfish is headquartered in Stockholm, Sweden, in the Europe region.
How does Wellfish make money?
Four revenue lines are on record. Climate Calculations (Usage-based) is the primary driver. The others are VSME Reporting License, CSRD Reporting License and advisory & Professional Services.
Who are Wellfish's main competitors?
Broad incumbents on record are ClimatePartner, Watershed and Persefoni. Direct peers are Position Green, Normative, Greenly, Plan A, Emitwise and Sweep. Net0 is listed as an emerging player.
Does Wellfish have an API?
No public API is recorded for Wellfish.
What industry is Wellfish in?
Wellfish's product category is Sustainability Reporting Software. Its primary akta.pro industry code is EUABAEAE, Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms, with a secondary code of EUAHAKAA, Environmental Data Management Platforms (EHS/EMS, LIMS, ELN, Compliance Data Hubs). Its NAICS code is 54151 and its SIC code is 7370.