Rapides Parish Coliseum

What Rapides Parish Coliseum does

Rapides Parish Coliseum, now operating as Laborde Earles Coliseum (LEC), is a multipurpose entertainment and event venue in Alexandria, Louisiana, founded in 1964 and renamed in 2017 following a $23 million renovation. It functions as the primary large-capacity event facility in Central Louisiana, hosting concerts, rodeos, wrestling, high school and college basketball, trade shows, car shows, and private events under the management of Legends Global, an ASM Global brand.

The venue's core infrastructure comprises two main spaces: the main Coliseum arena with configurable seating supporting 4,657 to 10,000 attendees, and the 20,000 sq ft Entertainment Center accommodating 1,488 to 1,500 guests. Ancillary facilities include six meeting rooms of 700-2,200 sq ft, seven luxury suites, and four locker rooms, allowing the venue to serve both ticketed entertainment and corporate/private event bookings. Geographic access is a key positioning element, with the venue situated at the intersection of I-10, I-20, and I-49 and proximate to Alexandria International Airport.

Revenue is generated through five distinct streams: ticketed event sales distributed via Ticketmaster, event space rentals, luxury suite rentals, advertising and sponsorship (including digital signage, naming rights, and branding), and catering delivered through partner AHG. The go-to-market model relies on event promoters, touring productions, corporate bookers, and direct consumer ticket sales, with marketing support from the Alexandria/Pineville Area Convention Bureau. The venue serves a regional Central Louisiana market with no disclosed expansion outside this geography.

Name

Rapides Parish Coliseum

Legal name

Laborde Earles Coliseum

Website

https://rpclive.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Rapides Parish Coliseum (Laborde Earles Coliseum) is a multipurpose entertainment and event venue in Alexandria, Louisiana, hosting concerts, sporting events, trade shows, and private functions for the Central Louisiana region. It operates a main arena seating up to 10,000 and a 20,000 sq ft Entertainment Center under Legends Global management.

Ownership category

akta.pro rank

Product category

Live Event Venue and Arena Facilities

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Live event venue
• Arena entertainment
• Event hosting services
• Convention facilities
• Sports arena rental

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ticketed Event Revenue: Revenue from concerts, rodeos, tradeshows, car shows, wrestling, and basketball events through Ticketmaster ticket sales
2. Event Space Rental: Rental of coliseum and meeting spaces for ticketed events, corporate events, religious events, and rehearsal space for concert tours
3. Luxury Suite Rental: Corporate suite rentals offering private restrooms, upscale furnishings, reserved seating, TV monitors, climate control, and private lounge access during events
4. Advertising and Sponsorship: Digital signage, scoreboard and television advertising, backlits, interior naming rights for meeting rooms and suites, wall/window/door decals, locker room branding, and point-of-purchase displays
5. Catering and Food & Beverage: On-site catering services provided through partnerships for events and luxury suites

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Rapides Parish Coliseum (also known as Laborde Earles Coliseum) is a multi-purpose arena and entertainment venue in Alexandria, Louisiana, hosting concerts, rodeos, sporting events, trade shows, and private functions. The facility includes a main arena with flexible seating for 4,657 to 10,000 guests, an Entertainment Center of approximately 20,000 square feet accommodating 1,488–1,500 guests, six meeting rooms, and seven luxury suites. Ticketing is handled through Ticketmaster and on-site catering is operated by American Hospitality Group (AHG).

Product overview

The Laborde Earles Coliseum operates as a multi-venue entertainment complex offering event hosting services. The core product consists of the main Coliseum arena (8,000-10,000 capacity) and the 20,000 sq ft Entertainment Center. Add-on offerings include six meeting rooms (700-2,100 sq ft) and seven luxury suites with premium amenities. The facility hosts diverse events including concerts, rodeos, tradeshows, car shows, wrestling, and basketball. Ticketmaster serves as the primary ticketing platform. The venue underwent a $23 million renovation completed in 2017, expanding seating capacity and adding meeting rooms, locker rooms, catering kitchen, luxury suites, and office space.

Differentiator

Problem solved

Functional benefit

Brands

• The Entertainment Center: A newly renovated 20,000 square foot multipurpose venue at the Laborde Earles Coliseum capable of hosting concerts, comedy shows, trade shows, receptions, banquets, Mardi Gras balls, and more with a capacity of 1,488-1,500.

Products and services

• Main Arena Rentals and Event Hosting
• Entertainment Center Rentals
• Meeting Rooms and Luxury Suites
• On-site Catering Services (AHG)
• Ticketing Services

Quantifiable outcome

• Seating capacity expanded through $23M renovation
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Legends Global / ASM GlobalcoreImplementation/ SI/ Consulting PartnerLegends Global operates as the facility management company for the Laborde Earles Coliseum. Their logo appears on the website footer alongside privacy notices and terms of use links. ASM Global is the parent company providing venue management services.
• PaffordminorOthersPafford logo appears in the Partners section on the website. Specific partnership details not disclosed.
• Alexandria/Pineville Area Convention BureauminorGTM or Marketing PartnerThe Convention Bureau is referenced for recommending hotels, restaurants, shops, and attractions for visitors to the venue. Part of the local tourism ecosystem supporting event attendees.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for the venue. Tickets to most events can be purchased online at Ticketmaster. ADA accessible seating is available through Ticketmaster.com and via telephone.
• AHG (American Hospitality Group)coreImplementation/ SI/ Consulting PartnerAHG provides catering and guest services at the Laborde Earles Coliseum. Melissa Smith serves as AHG Director of Catering and Guest Services. The catering staff assists with all food and beverage needs for events.

Scale indicators6 records

Recent moves8 records

Expansion highlights2 records

Regional players

• Pensacola Bay Center: Multipurpose arena in Pensacola, Florida, with similar mid-size capacity and mixed concert/sports programming. Comparable asset class and touring economics, though located in an adjacent Gulf Coast market.
• Mobile Convention Center / Mobile Civic Center: Multipurpose event venue in Mobile, Alabama, hosting concerts, conventions, and trade shows. Similar mid-size venue profile serving a comparable regional Gulf Coast entertainment market.

Direct peers

• Mississippi Coast Coliseum: Multipurpose arena and convention center in Biloxi, Mississippi, hosting concerts, conventions, and trade shows. Comparable mid-capacity multipurpose venue serving a similar Gulf Coast regional market.
• Cajundome: Multipurpose arena in Lafayette, Louisiana, hosting concerts, rodeos, and sporting events at a similar mid-size capacity. Highly comparable given shared Louisiana market, touring economics, and rodeo/concert programming overlap.
• Burton Coliseum: Multipurpose arena in Lake Charles, Louisiana, hosting rodeos, concerts, and events. Comparable mid-size Louisiana multipurpose venue with similar programming mix and touring economics.
• Raising Cane's River Center: Multipurpose arena and convention venue in Baton Rouge, Louisiana, hosting concerts, sporting events, and trade shows. Directly comparable as a mid-size Louisiana multipurpose arena serving similar touring and regional events.
• Brookshire Grocery Arena: Multipurpose arena in Bossier City, Louisiana, hosting concerts, family shows, and sporting events. Directly comparable as a Louisiana mid-size arena competing for the same touring acts and regional entertainment spend.

Emerging players

• Saenger Theatre: Historic performing arts venue in New Orleans hosting concerts, comedy, and theatrical productions. Comparable as a Louisiana event venue with overlapping concert programming, though smaller capacity and more focused on performing arts.

Broad incumbents

• Smoothie King Center: Large-capacity arena in New Orleans home to the NBA Pelicans and major touring acts. Operates as a larger-scale Louisiana arena that competes for premium touring content and absorbs regional entertainment demand.

Others

• ASM Global (Corporate): Global venue management company that manages the Laborde Earles Coliseum. Relevant as an ecosystem participant that influences operations, booking access, and capital decisions across the venue management peer set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/liveatRPC
• Facebookfacebook.com/TheRapidesParishColiseum
• LinkedInlinkedin.com/company/rapides-parish-coliseum

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapides Parish Coliseum