Brookshire Grocery Arena

What Brookshire Grocery Arena does

Brookshire Grocery Arena is a 270,000-square-foot, multi-purpose entertainment venue in Bossier City, Louisiana, owned by the City of Bossier City and managed by Legends Global. Opened in 2000 and previously known as CenturyLink Center, the facility accommodates approximately 14,000 guests for concerts, sporting events, family shows, ice-skating productions, motor sports, rodeos, conventions, graduations, and community events, and has welcomed more than 7,000,000 cumulative guests. Core technical infrastructure includes a center-hung videoboard, four ribbon boards, fully upholstered seating, 16 luxury suites with private restrooms, wet bars, and storage, a 35-foot-wide concourse with two large food courts, more than 200 restroom facilities, and over 4,000 parking spaces.

The venue generates revenue across six streams: ticket sales (via Ticketmaster, AXS, and the on-site b1BANK Box Office), premium experiences including the ShireTix membership and luxury suite contracts, food and beverage concessions operated by SAVOR, sponsorship and advertising revenue anchored by Brookshire Grocery Company's naming rights and B1 Bank's box office partnership, non-profit fundraising commissions (donating over $100,000 annually to local 501(c)(3) groups), and private event hosting for corporate clients. Customer segments span general event attendees, corporate and private event clients, premium/luxury experience seekers, and non-profit partner organizations. Distribution leverages Ticketmaster and AXS digital channels, an in-house group sales team, and a direct sales force for luxury suites and private events.

The go-to-market motion is event-driven: the venue competes on the strength of its touring calendar, regional location on the Red River near Shreveport casinos and hotels, and venue quality. The Shreveport-Bossier region has ranked in Pollstar's Top 100 U.S. Concert Markets in 2024 and 2026, with mid-year rankings rising between November 2024 and May 2025. The arena has no app, no proprietary AI systems, and no disclosed revenue; commercial operations depend on partner integrations rather than in-house technology.

Name

Brookshire Grocery Arena

Legal name

Brookshire Grocery Arena

Website

https://brookshiregroceryarena.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Brookshire Grocery Arena is a 14,000-seat, 270,000-square-foot municipal entertainment venue in Bossier City, Louisiana, hosting concerts, sporting events, family shows, and private events, and monetizing through ticketing, premium suites, concessions, and sponsorships.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Live entertainment venue
• Concert event hosting
• Sports arena rental
• Private event venue
• Arena concessions services

Headquarters

HQ city

Bossier City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for concerts, sporting events, family shows, rodeos, and other entertainment events. The venue uses Ticketmaster and AXS ticketing platforms with the b1BANK Box Office handling on-site sales.
2. Premium Experiences & VIP Services: Revenue from luxury suites, VIP tickets, ShireTix premium membership program, and premium food and beverage experiences.
3. Food & Beverage Concessions: SAVOR provides all food and beverage services. Revenue is generated through concession stands including Hangar 52 Fueling Station, The Nutty Bavarian, Main Squeeze Juice Co., and Dippin' Dots. Catering services are also offered for private events.
4. Sponsorship & Advertising: Revenue from naming rights (Brookshire Grocery Company), box office partnership (B1 Bank), and various advertising partnerships with sponsors including Barksdale Federal Credit Union, Coca-Cola, Michelob Ultra, Jean Simpson, Down Home Meats, Louisiana Lottery, Andy Frain Services, and Louisiana Rouxgaroux.
5. Non-Profit Fundraising Partnership: Non-profit organizations are paid by commission—a percentage of the net sales from the area or role they support at events. Over $100,000 donated to local non-profits annually, with groups earning up to $8,000 per single event.
6. Private Event Hosting: Revenue from hosting private events including corporate events, holiday parties, and special gatherings. Contact via [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels11 records

Core offering

Brookshire Grocery Arena is a 270,000-square-foot multi-purpose entertainment facility in Bossier City, Louisiana, hosting world-class concerts, family shows, ice-skating shows, motor sports, rodeos, conventions, graduations, religious events, and community events for up to approximately 14,000 guests. The venue also offers ancillary services including ticket sales through Ticketmaster and AXS, 16 luxury suites with premium amenities, two large food courts with multiple concession vendors, VIP/ShireTix premium experiences, group sales, private event hosting, and non-profit fundraising partnership programs. The facility is owned by the City of Bossier City and managed by Legends Global.

Product overview

Brookshire Grocery Arena is a 270,000-square-foot entertainment venue in Bossier City, Louisiana offering a comprehensive event hosting platform. The core product is event hosting and venue rental, supporting concerts, family shows, ice-skating shows, motor sports, rodeos, conventions, graduations, and community events with capacity for approximately 14,000 guests. Supporting products include Ticket Sales & Box Office Services (via Ticketmaster and AXS), Luxury Suites (16 premium suites with private amenities), Concessions & Food Courts (multiple dining options including Hangar 52, Nutty Bavarian, and Main Squeeze Juice Co.), Premium Experiences (VIP/ShireTix membership), Group Sales, and Non-Profit Fundraising Programs. Infrastructure includes a center-hung videoboard, four ribbon boards, and over 4,000 parking spaces. The venue is managed by Legends Global and owned by the City of Bossier City.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Hosting & Venue Rental Multi-purpose arena hosting world-class concerts, family shows, ice-skating shows, motor sports, rodeos, conventions, graduations, religious and community events, with capacity for approximately 14,000 guests across a 270,000-square-foot facility.
• Ticket Sales & Box Office Services Ticket distribution through Ticketmaster and AXS platforms with b1BANK Box Office handling on-site transactions, including general admission, reserved seating, VIP tickets, and group sales for parties of 10+.
• Luxury Suites 16 luxury suites located 20 rows from the action, featuring private restrooms, upscale seating, wet bars, storage, and access to premium food and beverage menus, sold on multi-year contracts.
• Concessions & Food Courts Two large food courts on a 35-foot-wide concourse operated by SAVOR, offering multiple dining options including Hangar 52 Fueling Station, The Nutty Bavarian, Main Squeeze Juice Co., and Dippin' Dots.
• Premium Experiences (ShireTix/VIP)

Quantifiable outcome

• Over 7,000,000 guests welcomed since opening in 2000
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Brookshire Grocery CompanyflagshipGTM or Marketing PartnerBrookshire Grocery Company holds the naming rights to Brookshire Grocery Arena as the naming rights partner. This is the primary and most prominent partnership, establishing the venue's brand identity.
• B1 BankflagshipGTM or Marketing PartnerB1 Bank is the box office partner, with the b1BANK Box Office located at Brookshire Grocery Arena. The bank serves as the primary on-site box office branding partner.
• Coca-ColacoreGTM or Marketing PartnerCoca-Cola is a proud partner of Brookshire Grocery Arena, serving as a beverage partner.
• Michelob UltracoreGTM or Marketing PartnerMichelob Ultra is a proud partner of Brookshire Grocery Arena, serving as a beverage/alcohol partner.
• Barksdale Federal Credit UnionminorGTM or Marketing PartnerBarksdale Federal Credit Union is a proud partner of Brookshire Grocery Arena.
• Jean SimpsonminorGTM or Marketing PartnerJean Simpson is a proud partner of Brookshire Grocery Arena, providing personal services.
• Down Home MeatsminorGTM or Marketing PartnerDown Home Meats is a proud partner of Brookshire Grocery Arena, providing food products.
• Andy Frain ServicescoreImplementation/ SI/ Consulting PartnerAndy Frain Services provides security and ushering services for events at Brookshire Grocery Arena.
• SAVORflagshipImplementation/ SI/ Consulting PartnerSAVOR provides all food and beverage services at Brookshire Grocery Arena, including catering for events, concessions, and luxury suite dining.
• Event Services & Supplies, Inc.coreImplementation/ SI/ Consulting PartnerEvent Services & Supplies, Inc. handles all merchandise sales at Brookshire Grocery Arena.
• ASM GlobalflagshipImplementation/ SI/ Consulting PartnerASM Global is the venue management company for Brookshire Grocery Arena. ASM Global manages venues across five continents, 14 countries, and more than 300 prestigious arenas, stadiums, convention and exhibit centers, and performing arts venues.
• Legends GlobalflagshipImplementation/ SI/ Consulting PartnerBrookshire Grocery Arena is managed by Legends Global. Legends Global handles operations, privacy notices, and is referenced as the management company for the venue.
• TicketmasterflagshipTechnology or IntegrationTicketmaster is the primary ticketing software provider for Brookshire Grocery Arena. BGA Box Office personnel handle all ticketing operations through Ticketmaster.
• AXScoreTechnology or IntegrationAXS is a ticketing software provider for Brookshire Grocery Arena alongside Ticketmaster for online ticket sales.
• Louisiana LotteryminorGTM or Marketing PartnerLouisiana Lottery is a proud partner of Brookshire Grocery Arena.
• Louisiana RouxgarouxminorGTM or Marketing PartnerLouisiana Rouxgaroux is a proud partner of Brookshire Grocery Arena, appearing on the sponsor partner list.
• City of Bossier CityflagshipOthersBrookshire Grocery Arena is owned by the City of Bossier City. The venue was built on the vision of former Mayor George Dement and Bossier City public officials.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Simmons Bank Arena: A 13,000+ capacity arena in Little Rock, Arkansas, hosting concerts, family shows, and sporting events. Closest comparable peer by size, event mix, and secondary-market positioning in the broader region.
• BOK Center: A 19,000+ capacity arena in Tulsa, Oklahoma, operated by ASM Global. Comparable size tier, similar mid-size market positioning, and operates under one of BGA's prior management companies.
• Paycom Center: A 18,000+ capacity arena in Oklahoma City hosting NBA Thunder games, concerts, and family shows. Comparable mid-market arena with similar event-driven programming and regional draw.

Broad incumbents

• ASM Global: Global venue management company managing 300+ arenas, stadiums, and convention centers. Directly comparable as a competing management company that previously operated BGA, with portfolio overlap across similar-sized venues.
• Live Nation Entertainment: Largest live entertainment company globally, controlling venue management, ticketing, and artist promotion. Broad incumbent that influences touring artist routing decisions critical to BGA's event calendar.

Regional players

• Smoothie King Center: A 17,000+ capacity arena in New Orleans, Louisiana, hosting NBA Pelicans games, concerts, and family shows. Direct geographic peer within Louisiana with a comparable event-driven venue operations model and similar size tier.
• Cajundome: Multi-purpose arena and convention facility in Lafayette, Louisiana, hosting concerts, sporting events, and conventions. Direct in-state peer with comparable size (~13,000 capacity) and similar event mix.
• Mississippi Coast Coliseum: A multi-purpose arena and convention center in Biloxi, Mississippi, hosting concerts, sporting events, and tradeshows. Comparable regional venue with similar tourism-dependent catchment.
• Raising Cane's River Center: A multi-purpose arena and convention center in Baton Rouge, Louisiana, hosting concerts, family shows, and sporting events. In-state peer with similar event-driven programming and government-affiliated operating structure.
• Landers Center: A 10,000+ capacity multi-purpose arena in Southaven, Mississippi, hosting concerts, sporting events, and family entertainment. Comparable size and event mix in an adjacent regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brookshirearena
• Facebookfacebook.com/BrookshireGroceryArena
• Instagraminstagram.com/brookshirearena
• LinkedInlinkedin.com/company/brookshirearena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookshire Grocery Arena