YourRide

What YourRide does

YourRide is the consumer-facing trade name of TaxiCharge Limited Partnership, a privately held New Zealand limited partnership headquartered in Grafton, Auckland. It operates a nationwide taxi-booking mobile marketplace on iOS and Android (the underlying app retains the legacy package identifier nz.co.zoomy.zoomy from the predecessor Zoomy brand) that connects passengers with approximately 2,000 licensed taxis across more than 15 cities, from Whangarei to Invercargill. The platform aggregates 16+ regional taxi cooperatives — including Auckland Co-op Taxis (~700 vehicles), Wellington Combined Taxis (400+ vehicles), Blue Star (Christchurch and Invercargill), Dunedin, Hamilton, Hawkes Bay, New Plymouth, Nelson, Queenstown and others — into a single demand layer, with dedicated pick-up zones at Auckland, Wellington and Christchurch airports and rank-based pickup elsewhere. Core technology consists of a real-time GPS-tracked mobile app with upfront fare estimates, scheduled-trip booking up to 7 days in advance, in-app payment exclusively via third-party processors (cash is prohibited), and a TaxiCharge eTaxi administrator dashboard for corporate voucher management.

The product portfolio extends beyond core on-demand rides to YourRide XL (app-bookable vans for up to 8 passengers), Digital Vouchers for corporate accounts, Scheduled Trips, an Auckland Total Mobility subsidised-accessibility integration (75% off fares up to $80/trip), and an in-app charity round-up feature. The business model is a marketplace commission plus transaction fees: passengers pay base fare plus per-km/minute charges with fixed fares on key airport routes (Auckland CBD-airport $75 one-way; Wellington/New Plymouth fares ~15-30% below metered rate when booked via YourRide), and the platform retains a discretionary Administrative Fee on every transaction while drivers retain over 90% of the fare. Secondary revenue comes from cancellation fees, damage fees of up to $500, B2B corporate accounts via TaxiCharge (with monthly invoicing and Digital Vouchers carrying spending and trip limits), and pass-through airport fees, tolls and taxes. No surge pricing is used. The customer base spans individual consumer riders across New Zealand, SMB-to-enterprise corporate accounts on TaxiCharge, Total Mobility cardholders in Auckland, and licensed taxi drivers operating as independent contractors on the supply side.

Name

YourRide

Legal name

TaxiCharge Limited Partnership T/A YourRide

Website

https://yourride.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

YourRide operates a New Zealand mobile-app taxi marketplace that connects passengers with approximately 2,000 licensed taxis across 16+ cities, offering fixed-fare pricing, GPS tracking, corporate Digital Vouchers, and Total Mobility accessibility rides through its parent TaxiCharge Limited Partnership.

Ownership category

akta.pro rank

Product category

Taxi booking and ride-hailing marketplace

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)

SIC

Transportation Services (4700)

akta.pro primary industry

E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)

akta.pro secondary industry

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

Keywords

• Taxi booking app
• Ride hailing marketplace
• Corporate taxi accounts
• Accessible taxi transport
• Airport taxi transfers

Headquarters

HQ city

Ponsonby

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Passenger ride fees: Ride Fees consist of a base price plus incremental distance/time charges, with minimum fares on short rides. Paid via debit/credit card, TaxiCharge Cards or Digital Vouchers through the app. Cash is prohibited. Charges appear as 'YourRide' on statements.
2. Driver commission / Administrative Fee: YourRide retains an Administrative Fee (Commission Rate) on every transaction in which a driver provides services through the platform. Rate is communicated via the Driver Application Form and is adjusted at YourRide's discretion based on local market factors.
3. Damage Fees and Cancellation Fees: Cancellation Fees apply when rides are cancelled more than 5 minutes after request, on frequent cancellations, or no-shows. Damage Fees of up to $500 can be charged to passengers for material damage to a driver's vehicle.
4. Business / Corporate accounts (TaxiCharge) and Digital Vouchers: Business customers apply for TaxiCharge accounts and purchase Digital Vouchers (with spending/trip limits). Charges only occur on actual voucher usage — unused voucher value is not charged. Monthly invoicing for account holders.
5. Airport fees, tolls and taxes pass-through: Actual or anticipated airport fees, tolls, surcharges and applicable taxes are collected from passengers and passed through; fares can vary by service type.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

YourRide operates an iOS/Android mobile marketplace app that connects passengers with licensed, police-vetted taxi drivers across more than 15 New Zealand cities, aggregating a nationwide network of approximately 2,000 taxis. Passengers book, track and pay for rides in-app via upfront fare estimates, with fixed airport and city-to-city fares, scheduled advance bookings, real-time GPS tracking, in-car security cameras, and an Auckland-only van service called YourRide XL. The platform is operated by TaxiCharge Limited Partnership T/A YourRide, which also provides B2B corporate accounts through Digital Vouchers and the eTaxi administrator dashboard.

Product overview

YourRide is a single unified consumer-facing mobile platform (the YourRide app on iOS and Android) operated by TaxiCharge Limited Partnership T/A YourRide that connects Passengers with licensed taxi Drivers across more than 15 New Zealand cities through a network of 2,000 taxis. The core app is complemented by several named product modules and features: YourRide XL for group van bookings, Digital Vouchers for corporate payment and campaign management (powered by the TaxiCharge eTaxi Dashboard), Scheduled Trips for advance booking, the Total Mobility subsidised-accessibility program, the Charity Round-Up ("Round up and donate") giving feature, and dedicated Airport Pick-up zones. Together these offerings form a platform-plus-modules architecture where the YourRide app is the core marketplace and the named modules extend it for groups, corporate accounts, accessibility, scheduled travel, charitable giving, and airport-specific workflows.

Differentiator

Problem solved

Functional benefit

Brands

• YourRide XL: App-bookable taxi van service offering up to 8 passengers, $40 minimum fare, and fixed airport fare of $90 from Auckland CBD. Initially launched in Auckland.

Products and services

• YourRide (mobile taxi app) A New Zealand mobile marketplace app (iOS and Android) that lets passengers book, track and pay for rides with registered, police-vetted taxi drivers across more than 15 cities nationwide, with upfront fare estimates, real-time GPS tracking, in-car security cameras, fixed airport fares and no surge pricing.
• YourRide XL (van service) Auckland's first app-bookable taxi van service for groups of up to 8 passengers, available on demand or pre-booked with a $40 minimum fare, $90 fixed CBD-to-Airport fare ($92 return), and the same vetted drivers and in-car camera safety as standard YourRide rides.
• Digital Vouchers (TaxiCharge corporate payment product) A B2B corporate payment product that lets administrators issue, cancel, set spending and trip limits on, and distribute taxi vouchers to staff or customers via SMS or email, with redemption handled directly inside the YourRide app and monthly invoicing to the account holder.
• Total Mobility (subsidised accessibility rides) A subsidised transport scheme for Total Mobility cardholders (people with disabilities) currently available in Auckland, providing 75% off taxi fares up to a maximum of $80 per trip, with the remaining balance paid in the YourRide app, using licensed drivers and access to Total Mobility–equipped vehicles where available.

Quantifiable outcome

• Wellington Combined fares are on average 15% lower than the standard metered rate in-car when booked via YourRide
• +6 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

22 partnerships are on record, tiered flagship / largest network partner, flagship, core, minor and flagship / parent.

• Auckland Co-op Taxisflagship / largest network partnerChannel Partner/ Reseller/ DistributorLargest taxi fleet in Auckland (~700 late-model, hybrid and electric vehicles); Auckland Co-op has been operating since 1947 and provides the bulk of YourRide's Auckland supply. YourRide routes demand to Co-op drivers via the app, including fixed $75 CBD↔Airport fare and dedicated airport pick-up zones.
• Wellington Combined Taxis (Blue Bubble)flagshipChannel Partner/ Reseller/ DistributorLeading taxi service in Wellington with 400+ late-model vehicles; provides YourRide supply in Wellington. YourRide offers ~15% lower fares than standard metered rate. Member of Blue Bubble Alliance. Has dedicated J Rank pick-up zone at Wellington Airport.
• Blue Star Taxis (Christchurch)flagshipChannel Partner/ Reseller/ DistributorCanterbury-owned and operated, 80+ years of experience. Provides YourRide's Christchurch supply, dedicated pick-up zone at Christchurch Airport, $49 fixed CBD↔Airport fare and YourRide-branded vehicles for direct boarding.
• Dunedin TaxiscoreChannel Partner/ Reseller/ DistributorOperating since 1939, modern fleet of 60 vehicles privately owned by shareholders; provides 24/7 transportation including Total Mobility wheelchair-accessible vehicles. Member of Blue Bubble Alliance. Fixed $85 University↔Airport and $89 CBD/North↔Airport fares.
• Blue Star Taxis InvercargillcoreChannel Partner/ Reseller/ DistributorLocally owned, operating for 70+ years; fleet of 30+ cars including hybrids, EVs, vans and 4 wheelchair-capable vehicles; provides YourRide's Invercargill and surrounding-district coverage.
• Hamilton TaxiscoreChannel Partner/ Reseller/ DistributorWaikato-based, part of the local landscape for 65+ years; Kiwi-owned with 24/7 service, online booking and real-time tracking. Fixed $50 Airport↔University/Hospital and $55 Airport↔CBD fares.
• New Plymouth TaxiscoreChannel Partner/ Reseller/ DistributorLargest taxi fleet in New Plymouth, 20+ years serving Taranaki, ~30 professional drivers, 24/7/365 service. YourRide booking offers fares up to 30% lower than standard metered rate. 100% NZ owned.
• Hawkes Bay Combined TaxiscoreChannel Partner/ Reseller/ DistributorLargest taxi company in Hawke's Bay region, serving Napier, Hastings, Havelock North since the 1930s. Member of Blue Bubble Alliance. Fixed $75 Hastings↔Airport and $90 Havelock North↔Airport fares.
• Nelson City TaxiscoreChannel Partner/ Reseller/ DistributorPremier taxi service in Nelson/Tasman; diverse fleet including sedans, wagons, 6-11 seater vans and Total Mobility vehicles; 24/7 service with NZQA-trained drivers.
• Queenstown Taxis (Queenstown Blue Bubble Taxis)coreChannel Partner/ Reseller/ DistributorPremier taxi service in Queenstown offering 24/7 service, largest fleet in the area; airport transfers, ski transfers, sightseeing tours, Total Mobility vehicles, Dial-A-Driver service, up to 11-seater vehicles.
• Waiheke Island TaxisminorChannel Partner/ Reseller/ DistributorOperates on Waiheke Island with over a decade of experience; NZQA-qualified drivers offering local rides, scenic and wine-tasting tours; hybrid vehicles with GPS tracking; 7am-11pm Sun-Thu, until midnight Fri-Sat.
• Rotorua TaxisminorChannel Partner/ Reseller/ DistributorRegional taxi operator supplying YourRide demand in Rotorua.
• Taupo TaxisminorChannel Partner/ Reseller/ DistributorRegional taxi operator supplying YourRide demand in Taupo.
• Tauranga Mount TaxisminorChannel Partner/ Reseller/ DistributorRegional taxi operator supplying YourRide demand in Tauranga/Mount region.
• Levin TaxisminorChannel Partner/ Reseller/ DistributorRegional taxi operator supplying YourRide demand in Levin; offers $150 fixed fare to Palmerston North Airport.
• A1 Cabs WhangareiminorChannel Partner/ Reseller/ DistributorRegional taxi operator supplying YourRide demand in Whangarei (the northernmost city in the YourRide network).
• TaxiCharge New Zealandflagship / parentStrategic or Co-development PartnerTaxiCharge Limited Partnership T/A YourRide is the parent/operating entity. TaxiCharge NZ has been trusted by Kiwis for 30+ years and powers YourRide's B2B corporate accounts, Digital Vouchers and eTaxi administrator portal.
• Auckland City MissionminorGTM or Marketing PartnerCharity partner — passengers can round up fares to donate via the 'Round up and donate' feature in the YourRide app. Supported for over 10 years (since the Zoomy era).
• Wellington City MissionminorGTM or Marketing PartnerCharity partner supported through the in-app 'Round up and donate' feature. 120 years of service in the Wellington region.
• Christchurch City MissionminorGTM or Marketing PartnerCharity partner — 'Round up and donate' in-app donations; supports 60,000 people a year through social services.
• KidsCanminorGTM or Marketing PartnerCharity partner supported via in-app 'Round up and donate'; KidsCan provides food, jackets, shoes and health products to Kiwi kids in poverty.
• Shine (Safer Homes in New Zealand Everyday)minorGTM or Marketing PartnerCharity partner addressing family violence; supported via in-app 'Round up and donate' feature.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Blue Star Taxis: Canterbury- and Southland-based taxi cooperative network (Christchurch, Invercargill) and YourRide partner. Comparable as a multi-city licensed taxi operator with its own customer base and brand.
• Auckland Co-op Taxis: Largest taxi cooperative in Auckland (~700 vehicles), YourRide's flagship supply partner. Comparable as a major regional licensed-taxi operator with its own dispatch capability, illustrating the supply-side dependence YourRide manages.
• Wellington Combined Taxis: Wellington's leading taxi operator with 400+ vehicles and a Blue Bubble dispatch network; YourRide's Wellington flagship partner and a regional incumbent with overlapping coverage.

Broad incumbents

• Gojek: Southeast Asian super-app with ride-hailing as a core vertical. Comparable as a multi-service mobility platform expanding across geographies, though not currently operating in NZ.
• DiDi: Global rideshare super-app that has entered or is positioned to enter Australasian markets. Comparable mobile ride-hailing platform with broader multi-modal ambitions versus YourRide's licensed-taxi focus.
• Lyft: US-headquartered rideshare incumbent. A useful 'broad incumbent' comparable on mobile-app ride marketplace mechanics, even though Lyft does not directly compete in New Zealand today.

Direct peers

• Uber: Global rideshare platform actively operating in New Zealand's largest cities (Auckland, Wellington, Christchurch). Most direct competitor to YourRide on consumer on-demand urban rides, with overlapping target customers but a non-licensed driver model.
• Curb: US-based taxi-hailing app connecting riders exclusively with licensed taxi fleets — same licensed-taxi marketplace model as YourRide and a useful international comparable for the regulated-taxi aggregator thesis.
• Ola: International rideshare platform with presence in New Zealand competing head-to-head with Uber and YourRide on consumer ride-hailing; comparable mobile-app marketplace business model and direct-to-consumer GTM.
• Gett (formerly Hailo): Former Hailo taxi app, now Gett — a B2B-leaning taxi and ground-transport platform with corporate-account focus. Closely comparable to YourRide on the TaxiCharge corporate-account / managed-services side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YourRideNZ
• LinkedInlinkedin.com/company/zoomy
• Instagraminstagram.com/YourRideNZ

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YourRide