CleanSport

What CleanSport does

CleanSport is a privately held U.S. company founded in 2023 that builds and sells CleanStretch, a standalone hardware appliance which disinfects, washes, and dries yoga mats in fitness facilities using UV-C germicidal lamps, a chemical-free misting spray, an integrated blower/dryer, and automatic mat feeding sensors. The product is positioned as a sustainable replacement for disposable disinfectant wipes in gyms and yoga/Pilates studios, leveraging UV-C light to penetrate the porous surface of mats — a limitation the company identifies in conventional wipe-based cleaning. CleanSport is headquartered in Allentown, New Mexico (4140 Parker Rd.) and currently operates a single-geography, direct enterprise sales motion through its website, targeting gym owners and studio operators with consultation-based selling.

The business model is hardware sales of the CleanStretch machine to commercial fitness facilities, with pricing not publicly disclosed and described by the company as accommodating all purchasing powers. Customer segmentation distinguishes traditional gyms and fitness centers (primary) from dedicated yoga and Pilates studios (secondary), addressing pain points such as ineffective wipe-based cleaning, chemical skin irritation, environmental waste (the company cites 9.7 billion pounds of disposable wipes generated annually), and labor cost for manual mat cleaning. The go-to-market relies on a content-marketing blog (top-of-funnel sustainability and UV-C education) feeding into direct enterprise sales via the company website and email/phone contact, with no disclosed distributors, resellers, or marketplace channels.

The company is founder-controlled, with Jai Chopra serving as Founder & CEO, supported by a four-member advisory board covering Marketing (Rob Levin, ex-WWE/Nickelodeon/Priceline/GE), Strategy (Milap Thakker, ESG/DEI expertise), Administration (Spencer Marr, ex-Sangha Systems), and Product (Karan Jerath, Forbes 30 Under 30 Energy, UN Young Leader for SDGs). No institutional investors, funding rounds, named customers, patents, certifications, headcount, or revenue figures are disclosed, indicating CleanSport is operating in the earliest pre-commercial or pilot-sale stage of development.

Name

CleanSport

Website

https://thecleansport.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

CleanSport, founded in 2023 and headquartered in Allentown, New Mexico, sells CleanStretch — a UV-C germicidal hardware appliance that automates disinfection, washing, and drying of yoga mats — directly to commercial gyms and yoga/Pilates studios as a sustainable, chemical-free alternative to disposable disinfectant wipes.

Ownership category

akta.pro rank

Product category

Commercial Fitness Sanitation Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro industry

PRIMARYHLAHANAD

Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Sterilization, Infection Prevention & Medical Disposables

Keywords

• Yoga mat cleaning equipment
• UV-C disinfection machines
• Fitness facility sanitation
• Commercial cleaning appliances
• Gym hygiene automation

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. CleanStretch Machine Sales: Sale of the CleanStretch flagship product - a UV-C based yoga mat cleaning machine for fitness facilities. The machine provides disinfection, washing, and drying in one automated system. Designed as a long-lasting durable product built with stainless steel components.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

CleanSport sells the CleanStretch machine, a stainless-steel commercial appliance for fitness facilities that automatically disinfects, washes, and dries yoga mats using UV-C germicidal lamps, chemical-free misting, and integrated blower/dryer technology. The hardware replaces disposable disinfectant wipes by delivering 99.9% germ elimination on porous mat surfaces without chemicals, targeting gym and studio operators as a sustainable, labor-saving hygiene solution.

Product overview

CleanSport offers a single flagship product called CleanStretch, a standalone yoga mat cleaning machine designed for fitness centers and yoga studios. The machine combines UV-C germicidal disinfection technology with automated cleaning, washing, and drying capabilities in one unit. Built with stainless steel for durability, it eliminates the need for disposable wipes and chemical cleaners, providing an eco-friendly alternative to traditional cleaning methods.

Differentiator

Problem solved

Functional benefit

Brands

• CleanStretch: Flagship product utilizing UV-C germicidal disinfection lamps, chemical-free misting spray system, blower and dryer for quick drying, and automatic mat feeding sensors for seamless yoga mat cleaning operation.

Products and services

• CleanStretch yoga mat cleaning machine A commercial stainless-steel appliance that automatically disinfects, washes, and dries yoga mats for gyms, fitness centers, and yoga/Pilates studios. It uses UV-C germicidal lamps to eliminate 99.9% of germs on porous mat surfaces, combined with chemical-free misting, a blower/dryer, and automatic mat feeding, sold directly to facility operators as a sustainable alternative to disposable disinfectant wipes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Puro Lighting: Puro Lighting offers UV-C disinfection fixtures and devices for schools, offices, transportation, and consumer use. It is comparable to CleanSport as a UV-C hardware specialist addressing commercial hygiene, though with broader lighting-fixture distribution and a different go-to-market.
• CASPR (Continuous Air and Surface Pathogen Reduction): CASPR develops UV-based air and surface disinfection products for commercial interiors. Like CleanSport, it leverages UV-C germicidal technology to reduce reliance on chemical disinfectants, but its products target ambient air and HVAC-integrated surfaces rather than porous equipment.
• R-Zero: R-Zero builds UV-C disinfection devices for buildings and shared spaces (originally offices, schools, healthcare). Like CleanSport, it commercializes UV-C germicidal technology for surface decontamination, although it targets rooms and shared surfaces rather than porous yoga mats.
• Cleanbox Technology: Cleanbox uses UV-C light to disinfect shared electronics such as VR headsets, headphones, and mobile devices. It is comparable to CleanSport as a niche hardware company applying UV-C to a category-specific shared-asset hygiene problem in commercial environments.
• PhoneSoap: PhoneSoap uses UV-C light to sanitize personal electronics such as phones and keys. While consumer-focused rather than B2B fitness, it is comparable to CleanSport as a small-hardware company built around UV-C disinfection for a specific use case.

Broad incumbents

• Life Fitness: Life Fitness is one of the largest commercial fitness equipment OEMs, supplying cardio and strength equipment to gyms worldwide. It is comparable to CleanSport as a B2B supplier into the same gym customer base, though at vastly greater scale and across a much broader product portfolio.
• Xenex Disinfection Services: Xenex manufactures UV-C disinfection robots used in hospitals and healthcare facilities. It shares CleanSport's core UV-C germicidal disinfection technology but operates as an established incumbent in healthcare, a much larger and more regulated market.
• UVD Robots: UVD Robots produces autonomous UV-C disinfection robots for hospitals, hotels, and offices. It overlaps with CleanSport on UV-C germicidal hardware and the broader disinfection-device category, though at a larger enterprise scale and in different verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cleansport

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CleanSport