Wentronic Holding Gmbh

Name

Wentronic Holding Gmbh

Legal name

Wentronic Holding Gmbh

Website

https://wentronic.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Wentronic is a B2B electronics accessories wholesaler that distributes its own brands Goobay (entry, standard, plus tiers, plus Goobay Tools) and Clicktronic (premium cables with OFC inner conductors), alongside third-party brands, across 13+ categories including network cabling, AV, mobile, power, lighting, batteries, mounts, E-mobility, and workshop tools. It also offers Private Label/OEM manufacturing services and dedicated Automotive & Industry solutions to retailers, resellers, and installers across Germany, Poland, the UK, and Asia Pacific.

Product overview

Wentronic Holding Gmbh is a B2B electronics accessories wholesaler operating under a multi-brand strategy. The company distributes its own brands (Goobay for general consumer electronics accessories and tools, Clicktronic for premium cables) alongside a comprehensive catalog of electronics accessories across 14+ product categories: Network/Cabling, Mounts, E-Mobility, Audio/Video, Mobile/Tablet, Notebook/PC, TV/SAT, Cable Management, Power, Caravan/Camping, Lighting, Workshop, and Batteries. Wentronic also offers Private Label/OEM manufacturing services and serves Automotive & Industry B2B segments. The company operates across multiple European markets (Germany, Poland, UK, Asia Pacific) with multi-language e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Goobay: Electronics accessory brand including cables, adapters, network products, lighting, tools, and E-Mobility solutions.
• Goobay Plus Series
• Goobay Basic
• Goobay Standard
• Goobay Tools
• Goobay Compact Powerbank
• Clicktronic

Products and services

• Goobay brand (Basic / Standard / Plus / Tools / Powerbank sub-lines) Wentronic's primary in-house electronics accessory brand covering cables (HDMI, USB-C, audio/video), chargers, power banks, lighting, tools, TV ceiling mounts, and premium Plus-series Soft High-Speed HDMI cables with Ethernet. Sold wholesale to retailers, resellers, and installers.
• Clicktronic brand Premium cable brand featuring high-quality audio/video cables (AUX, coaxial, component) using OFC (oxygen-free copper) inner conductor technology. Targeted at premium-tier resellers and AV installers.
• Network (Netzwerk) Product Line Network cables (CAT 5e, CAT 6, CAT 6A, CAT 7, CAT 7A+, CAT 8.1), fiber optic cables (OS2, OM3, OM4), LAN installation cables, RJ45 connectors, keystones, network testers, patch panels, and network switches. For network installers, IT resellers, and system integrators.
• Mounts (Halterungen) Product Line Mounting solutions including TV wall mounts, TV floor stands, monitor mounts, speaker mounts, projector mounts, and caravan mounts. For AV installers and retailers.
• E-Mobility Product Line Electric vehicle charging products including Type 2 Mode 3 charging cables (helix comfort, spiral, flat), mobile Mode 2 charging stations, and EV accessories. For EV charging resellers and automotive aftermarket.
• Audio/Video Product Line Audio and video cables and adapters including BNC, Cinch, Digital Opto, DIN, DisplayPort, DVI, HDMI, XLR/microphone, SCART, S-Video, stereo/mono cables, plus signal distributors, amplifiers, and HDMI switches/splitters/matrix switches. For AV resellers and installers.
• Mobile & Tablet (Handy & Tablet) Product Line Mobile device accessories including USB chargers (USB power supplies, car chargers, wireless chargers), cables and adapters (USB-C, Lightning, Micro/Mini USB), power banks, phone mounts for car and home/office, and phone cases. For mobile accessory resellers and retailers.
• Notebook & PC Product Line Computer accessories including USB cables/adapters, video cables/adapters, network/ethernet cables, data/power cables, docking stations, USB hubs, PC peripherals (multiport adapters, sound cards, card readers, PC locks), PC components (IDE/SATA cables, HDD mounts), bags and backpacks, and notebook power supplies. For IT resellers and computer retailers.
• TV & SAT Product Line Television and satellite products including coaxial cables (IEC antenna cable for cable TV, F antenna cable for SAT-TV), reception technology (DVB-T antennas, satellite dishes, LNBs, SAT multiswitches), connectors and installation materials, and flush/undercut mounting boxes. For SAT/TV installers and retailers.
• Cable Management (Kabelmanagement) Product Line Cable management solutions for organizing, fixing, and marking cables including cable channels, cable sheaths, cable clamps, and cable ties. For installers and retail.
• Power (Strom) Product Line Power products including caravan/camping CEE cables, power cables (Euro, Schuko, extensions, international, outdoor IP44, open end), sockets (multi-sockets, extensions, radio sockets), power supplies (universal, fixed voltage), timers, travel adapters, voltage converters, and installation accessories. For power accessory resellers.
• Caravan & Camping Product Line Caravan and camping electrical products including CEE connection cables and caravan TV mounts. For caravan/camping accessory retailers.
• Lighting (Licht) Product Line Lighting products including motion detectors, decorative/Christmas lighting, interior lights (table, ceiling, under-cabinet, children's/night lights, floor), exterior lights (floodlights, wall, solar, table, decorative, head/torch, floor), work lights (construction spotlights, magnifier lights), installation/power supply accessories, light bulbs (Edison screw, pin base, plug-in, mini/indicator), and head/torch lights. For lighting retailers and electrical wholesalers.
• Workshop (Werkstatt) Product Line Workshop equipment including soldering technology (stations, tips, solder), tools (leisure/home, renovation, repair, crafts, hand tools), sprays (cleaning, cooling/releasing, oiling/greasing, insulating/sealing), and measurement technology (calipers, current/voltage, air pressure, scales). For trade and workshop retailers.
• Batteries (Batterien) Product Line Battery products including standard batteries (alkaline, zinc chloride, lithium), special batteries, photo batteries, button cells (alkaline, silver oxide, lithium, zinc-air for hearing aids), rechargeable batteries (standard, DECT), industrial batteries (SUB-C, battery packs, LSD-NiMH ready-to-use, lithium), lead-acid batteries, chargers, and installation accessories (battery testers, clips, holders, plugs/adapters). For battery retailers and distributors.
• Private Label/OEM Services Custom private label and OEM manufacturing services for electronics accessories, enabling retailers and partners to create their own branded products. For retailers seeking own-brand SKUs.
• Automotive & Industry Solutions B2B solutions targeting automotive and industrial sectors with specialized electronics accessories and components. Distinct from the general trade/commerce channel.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights4 records

Broad incumbents

• ALSO Group: European technology distributor covering IT, consumer electronics, accessories and value-added services to resellers. Highly comparable B2B channel model with multi-country European footprint (DE, PL, among others) overlapping Wentronic's principal markets.
• Farnell / element14 (Newark): Global distributor of electronic components, test, tools and accessories serving designers, engineers and B2B customers. Comparable product taxonomy (cables, connectors, power, tools) and global multi-language B2B e-commerce overlap with Wentronic.
• Ingram Micro: Global IT and consumer electronics distributor with a broad accessories and mobility portfolio serving resellers and retailers. Comparable B2B distribution model; substantially larger scale and global breadth than Wentronic.
• Arrow Electronics: Global distributor of electronic components, enterprise computing and accessories. Broad overlap with Wentronic in cabling, power, mobility and tools at the B2B/distribution layer, but at significantly larger scale and with deeper supply-chain programs.
• RS Components (RS Group): Major UK-headquartered distributor of electronic, electrical and industrial components and accessories, now also owning Distrelec. Overlaps with Wentronic on cabling, connectors, tools, batteries and B2B catalog distribution, but at substantially larger global scale.

Direct peers

• Conrad Electronic: German electronics, tools and accessories distributor serving B2B and B2C customers across Europe. Comparable to Wentronic across multiple product categories (cabling, tools, power, components) and on multi-channel B2B/wholesale positioning.
• Distrelec: European distributor of electronic and industrial components, automation, tools and accessories to engineers and resellers. Direct catalog and customer overlap with Wentronic on cabling, installation accessories and tools across DACH and other European geographies.
• Codico: European distributor of electronic components (connectors, passives, semiconductors, cabling). Adjacent product overlap with Wentronic's cabling/connector lines and comparable B2B/distribution model across European markets.
• Bürklin: German specialty distributor of electronic components, tools, soldering equipment and accessories. Overlaps with Wentronic's workshop, cabling and component accessories offering and serves a comparable DACH trade customer base.
• Reichelt Elektronik: One of Germany's largest online electronics distributors, offering cables, network components, power supplies, tools, and accessories to retailers, installers and end-customers. Highly comparable to Wentronic on B2B/wholesale positioning, broad catalog depth and DACH market focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wentronic.de
• LinkedInlinkedin.com/company/wentronic

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wentronic Holding Gmbh