WeBe Life

What WeBe Life does

WeBe Life Inc. is a privately held Bethesda, Maryland–based digital health company (founded 2018, 11–50 employees) that operates a mobile well-being platform aimed at individuals and organizations seeking structured tools for mental health and emotional support. The company's flagship product is a consumer iOS/Android app that lets users track, share, and strengthen six core elements of well-being — Emotional Experience, Relationships, Physical Health, Sleep, Activity, and Spirituality — and consolidates status into a proprietary "WeBe Score," a single 1–100 self-report index that the company states has been validated against the Mental Health Continuum–Short Form (MHC-SF).

The platform combines daily self-tracking with real-time and historical feedback, peer-support features, and "Affinity Groups" that let trusted circles or organizational pods share well-being data and resources. Complementary care content covering meditation, breathwork, journaling, yoga, and art therapy is embedded directly in the app and is presented as evidence-based under a "WeBe Science" content section. Distribution is via the Apple App Store and Google Play globally, with social login through Facebook and Twitter/X. The company also operates the WeBe Life Foundation as a separate nonprofit affiliate and runs the "WeBe Channel" YouTube series "Ask Dr B" featuring CEO Dr. Barbara Van Dahlen.

WeBe Life distributes the app free to individual users; pricing is not publicly disclosed. The company's emerging commercial layer is an organizational "Affinity Group" partnership offering accessed via [email protected], suggesting a B2B or B2B2C subscription or licensing model that has not been publicly priced. The company has disclosed no funding rounds, no revenue figures, and no institutional investors, and its EULA explicitly states the application is not tailored to HIPAA-covered use cases, which limits adoption pathways in regulated health systems. Leadership comprises Dr. Barbara Van Dahlen (Co-Founder, CEO; clinical psychologist; former PREVENTS Executive Director; TIME 100 honoree), Michael Akinyele (Co-Founder, COO; Stanford MBA; former VA founding Chief Innovation Officer), and Randy Phelps, Ph.D. (Co-Founder, Chief Clinical and Science Officer; 25-year APA senior executive).

Name

WeBe Life

Legal name

WeBe Life Inc.

Website

https://webelife.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

WeBe Life operates a mobile health platform that enables individuals and partner organizations to track, share, and strengthen six evidence-based elements of well-being via a validated scoring system and peer-support features. Founded 2018, headquartered in Bethesda, Maryland.

Ownership category

akta.pro rank

Product category

Digital Mental Health and Well-Being

NAICS

Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro industry

PRIMARYMPACAJAL

Health, Wellness & Patient Communities

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Social Networking & Community Platforms

SECONDARYBPAMABAL

Health & Support Communities

Business & Public Services/Web, Mobile & Digital Platforms/Social Networks & Online Communities

SECONDARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Mental health tracking
• Well-being platform
• Digital wellness app
• Peer support community
• Affinity group wellness

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile App Distribution: The WeBe Life app is available for download from App Store and Google Play. While the app appears to be free for individual users, organizational affinity groups suggest potential B2B revenue opportunities. Specific monetization details are not publicly disclosed.
2. Organizational Partnerships (Affinity Groups): The company offers partnership opportunities for organizations to form affinity groups, suggesting a B2B subscription or licensing model for organizational deployment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WeBe Life sells a mobile health platform (the WeBe App) that lets individual users track and share six evidence-based elements of well-being (Emotional Experience, Relationships, Physical Health, Activity, Sleep, and Spirituality) with trusted contacts and Affinity Groups. It generates a single validated WeBe Score (1-100), enables peer support, and bundles complementary care resources (meditation, breathwork, journaling, yoga, art therapy). A separate B2B partnership channel allows organizations to license the platform as Affinity Groups for their members or employees.

Product overview

WeBe Life offers a unified mobile health platform centered on the WeBe App, which enables users to track and share six evidence-based elements of well being (Emotional Experience, Relationships, Physical Health, Activity, Sleep, and Spirituality) with trusted contacts. The platform includes a single-score well being rating system, peer support features, community affinity groups, and complementary care resources. The company also operates the WeBe Life Foundation as a related nonprofit initiative.

Differentiator

Problem solved

Functional benefit

Brands

• WeBe Channel: A YouTube channel featuring the 'Ask Dr B' series where Dr. Barbara Van Dahlen answers user questions about mental health and well being.

Products and services

• WeBe App A mobile health platform available on iOS and Android that enables individuals to track, share, and strengthen six evidence-based elements of well-being (Emotional Experience, Relationships, Physical Health, Activity, Sleep, and Spirituality) with trusted contacts and Affinity Groups. Includes a single-score WeBe rating (1-100) validated against the MHC-SF, peer support features, community connectivity through Affinity Groups, and complementary care resources covering meditation, breathwork, journaling, yoga, and art therapy. The app is offered as a free download to individual users (18+) and is explicitly not HIPAA-compliant.
• WeBe Life Foundation A separate nonprofit foundation affiliated with WeBe Life Inc. that supports the company's broader mission to improve global mental health and well-being.

Quantifiable outcome

• WeBe score validated against MHC-SF with highly significant correlations in moderate to strong range
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lyra Health: Mental health benefits platform sold to employers and affinity partners (e.g., health plans) providing access to therapy and well-being services. Directly comparable to WeBe's organizational affinity-group B2B motion targeting the same HR/benefits buyers.
• Spring Health: Precision mental health benefits platform sold to employers, providing assessments, therapy, coaching and wellness resources. Comparable to WeBe's well-being tracking and organizational partner channel serving employer populations.
• BetterHelp (Teladoc): Large direct-to-consumer online therapy platform with a strong mental-health brand. Comparable as a consumer mental health destination app and a reference point for the wellness/peer-support traffic that WeBe targets.
• Headspace Health (Headspace + Ginger merger): Leading consumer mental wellness and on-demand coaching/therapy platform serving both consumers and B2B employer customers. Directly comparable as a freemium-to-paid mental wellness app with employer-channel distribution that targets the same individual and affinity-group buyers as WeBe Life.
• Talkspace: Online therapy and mental health platform serving both consumers and B2B/enterprise customers via employer and payer channels. Comparable to WeBe's B2B2C organizational partnership model and well-being focus.

Direct peers

• Calm: Subscription meditation, mindfulness and well-being app with strong content library (meditation, breathwork, sleep, movement) and an enterprise/business arm. Comparable to WeBe's complementary-care tracks (meditation, breathwork, journaling, yoga) and overall well-being positioning.
• Happify Health: Consumer digital therapeutics and well-being app focused on tracking, activities, and self-guided programs for stress, sleep and resilience. Closely comparable to WeBe's six-element tracking, evidence-based content, and community features.

Emerging players

• Woebot Health: Digital mental health company offering an AI-driven therapeutic chatbot and well-being program often sold to employers and health plans. Comparable as a digital, evidence-anchored mental wellness solution targeting WeBe's organizational partnerships segment.
• Mindstrong (acquired by Sondermind): Mental health platform combining digital biomarkers, peer-support community features, and clinician services. Comparable in blending community/peer support with a digital platform and in targeting the populations-served-by-partner channel WeBe pursues.
• Sanvello (Optum): Mental health and well-being app originally built as a D2C offering and now distributed through Optum/UHG health-plan channels. Comparable freemium, tracking-plus-community model now scaled via an enterprise channel — a relevant analog for WeBe's affinity-group B2B ambition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNnsDz-kd-j8S6OLO2_L7WA
• Xx.com/webelifeinc
• Facebookfacebook.com/webelifeinc
• LinkedInlinkedin.com/company/webe-life

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeBe Life