Reid Technology

What Reid Technology does

Reid Technology Ltd. is a New Zealand family-owned electronics importer, distributor and project provider founded in 1956 by David J Reid, headquartered at 11A Paul Matthews Road, Rosedale, Auckland with 14 staff. The company operates four divisions under a unified "Technology for Independence" value proposition: Hearing and Healthcare (New Zealand's largest audiology product supplier, established 1980, distributing clinical supplies, otoscopes, hearing aid accessories, amplified phones and assistive listening devices from brands such as Bellman & Symfon and Oricom); Solar Power Products and Projects (design, supply and installation of grid-connected and off-grid PV systems for residential, commercial, government and industrial customers across NZ and the Pacific, distributing Trinasolar, SMA/Sunny, Solis, Studer, Morningstar, Daqo and others); Aids to Navigation (NZ and Pacific distributor for Sealite and Avlite since 1995, supplying marine lanterns, buoys, aviation lighting and obstruction lights); and Assistive Technologies (Bellman & Symfon home alerting, Emfit seizure and bed-exit monitors, WeWALK smart cane, CARY dementia clocks and Cirrus noise monitoring).

The business model combines hardware distribution/wholesale with project delivery services. In Healthcare, Navigation and Assistive Technologies, Reid earns margin on imported products sold to audiologists, ports, airports, construction sites and end consumers via phone and website channels. In Solar, the company runs two intertwined streams: wholesale distribution of panels, inverters, batteries, regulators and mounting systems to installers, and direct project delivery (design-supply-install) for large-scale PV systems such as the 1.4 MWp Maersk Superhub at Ruakura (2025), 1.232 MWp Auckland Airport Transport Hub (2024), 1.166 MWp Foodstuffs North Island Ambient Distribution Centre and 2.2 MWp Samoa Racecourse. Customers span enterprise, government and education segments including Auckland International Airport, Maersk, Lion NZ, Mainfreight, Foodstuffs, Lincoln University, the NZ Department of Conservation and the Ministry of Foreign Affairs & Trade. Geographic reach covers New Zealand and Pacific island nations (Tonga, Samoa, Solomon Islands, Marshall Islands, Kiribati, Vanuatu, Cook Islands).

Name

Reid Technology

Legal name

Reid Technology Ltd.

Website

https://reidtechnology.co.nz

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Reid Technology Ltd. is a New Zealand family-owned electronics importer, distributor and project provider founded in 1956, operating four divisions (Audiology, Solar, Aids to Navigation, Assistive Technologies) across New Zealand and the Pacific.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Audiology and Healthcare Products: Distribution of hearing aids accessories, assistive listening devices, and healthcare products as New Zealand's largest audiology supplier
2. Solar Power Products and Systems: Sale of solar components (panels, inverters, batteries, regulators) as distributor/wholesaler, plus project delivery services for design, supply and installation of solar PV systems
3. Navigation Products: Distribution of Sealite and Avlite navigation lights, buoys and aviation lighting products
4. Assistive Technologies: Distribution of assistive technology products including alerting systems, seizure monitors, amplified phones, and cognitive aids

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Reid Technology is an NZ-based importer, distributor and project provider of specialty electronics across four divisions: Hearing & Healthcare (audiology supplies, hearing devices, amplified phones), Solar Power Products & Projects (PV system components and full design-supply-install services), Aids to Navigation (marine lanterns, buoys, aviation lighting as Sealite/Avlite distributor), and Assistive Technologies (alerting systems, seizure monitors, smart canes, dementia aids). The company sells products directly to consumers via website/phone and delivers large-scale solar PV projects across NZ and the Pacific.

Product overview

Reid Technology is a New Zealand electronics company specializing in Technology for Independence across four core divisions. The product portfolio includes: (1) Hearing & Healthcare - New Zealand's largest audiology supplier with products including clinical supplies, otoscopes, ear protection, hearing aids, amplified phones, and Bellman & Symfon assistive listening devices; (2) Solar Power Products & Projects - design, supply and installation of solar PV systems with products from Trinasolar, Sunny, Solis, Studer, Morningstar and other brands including panels, inverters, batteries, regulators and mounting systems for residential, commercial, on-grid and off-grid applications throughout NZ and the Pacific; (3) Aids to Navigation - distributor for Sealite and Avlite (Australian manufacturers) providing marine navigation lights, buoys, aviation lighting and obstruction lights; (4) Assistive Technologies - products for disability independence including Bellman Visit alerting systems, seizure monitors (Emfit), dementia clocks (CARY), smart canes (WeWALK), and noise monitoring equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Hearing & Healthcare Products New Zealand's largest supplier of audiology products and accessories including clinic supplies, clinical products, fitting supplies, otoscopes, ear protection, hearing devices, and assistive listening devices for audiologists, hearing clinics, and hearing healthcare professionals.
• Solar Power Products & Projects Solar PV components (panels, inverters, batteries, regulators, mounting systems) and full design-supply-install project services for residential, commercial, industrial, government, and off-grid applications throughout NZ and the Pacific.
• Aids to Navigation Distribution of Sealite marine navigation lights, buoys, control systems, and Avlite solar aviation lighting for ports, airports, harbours, construction sites, and infrastructure projects across NZ and the Pacific.
• Assistive Technologies Assistive technology products for individuals with hearing impairments, cognitive challenges, mobility limitations, or seizure disorders including Bellman Visit home alerting systems, Emfit bed-exit and tonic-clonic seizure monitors, WeWALK smart canes, CARY dementia calendar clocks, Oricom amplified phones, and Cirrus noise monitoring equipment.

Quantifiable outcome

• 17 SEANZ awards over 19 years for solar projects
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SealitecoreChannel Partner/ Reseller/ Distributor · 1 January 1995Since 1995, Reid Technology has been the New Zealand and Pacific distributor for Sealite - a world leading Australian manufacturer of navigation lights, buoys and control systems. Over the past 30 years they have won a number of Sealite distributor awards, including 3rd place within Sealite's more than 50 international distributors in 2018.
• AvlitecoreChannel Partner/ Reseller/ Distributor · 1 January 1995Avlite, a subsidiary of Sealite, specialises in solar aviation lighting and control systems. Reid Technology has represented Avlite since 1995 as part of their navigation division.
• BP SolarminorChannel Partner/ Reseller/ Distributor · 1 January 1995Reid Technology entered the alternative energy and solar power market in 1995 when the BP Solar agency and staff were acquired from the Forgan Jones Company.
• Bellman & SymfoncoreChannel Partner/ Reseller/ DistributorFor more than 25 years Reid Technology has been proud to be Bellman and Symfon's New Zealand distributor. Bellman specialises in assistive listening devices and alarms for the hard of hearing.
• EmfitminorChannel Partner/ Reseller/ DistributorOver the last ten years they added Emfit tonic/clonic monitors and Emfit bed exit/occupancy monitors to their assistive technology product line.
• OricomminorChannel Partner/ Reseller/ DistributorDistributed amplified phones, baby monitors and alerting devices from Oricom as part of assistive technology offerings.
• WeWALKminorChannel Partner/ Reseller/ DistributorSmart cane products for visually impaired individuals added to assistive technology product line over the last ten years.
• CARYminorChannel Partner/ Reseller/ DistributorCARY base dementia calendar clocks added to cognitive assistive technology products.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Vector Limited: NZ-listed energy infrastructure and distribution company operating across electricity, gas, solar, and emerging technologies. A larger established player whose commercial solar programs and infrastructure projects overlap with Reid's enterprise customer base in NZ.
• Meridian Energy: NZ state-owned renewable electricity generator and retailer with significant solar PPA programs. Has partnered with Reid on multiple solar projects including Lion NZ Pride and Lincoln University, positioning it as both a customer and an adjacent incumbent in NZ energy.
• Genesis Energy: NZ energy generator and retailer with a renewable portfolio that has commissioned Reid for the Kenehi on Bryce 100.2kWp solar project. Operates adjacent to Reid Solar in NZ's energy infrastructure value chain and shares customer relationships in distributed generation.
• Mercury NZ: NZ-listed renewable energy generator and retailer with solar and wind portfolio. Operates as an adjacent incumbent in NZ's renewable energy value chain where Reid provides solar PV EPC services, and represents a potential commercial customer and PPA counterparty.

Direct peers

• Solgen Energy: New Zealand solar EPC serving residential and commercial customers with design, supply and installation of PV systems. Competes directly with Reid Solar for grid-connected and off-grid solar projects in New Zealand's residential, commercial, and rural segments with overlapping product portfolios.
• Krannich Solar: German-headquartered global solar wholesale distributor with strong Pan-Pacific operations including Australia. Closely comparable business model to Reid Solar, with multi-brand PV component distribution, project support services, and exclusive regional partner arrangements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reid-technology-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reid Technology