What Reel does

Reel (legal entity: Reel Security Corp., a California corporation) is a B2B risk management consulting firm purpose-built for the entertainment industry. The company supplies Safety, Security, Sustainability, and Health advisors to film and television productions, embedding on-site staff who handle hazard identification, stunt/special-effects risk, on-set security, talent and IP protection, environmental compliance, and crew health services. Its customer base is concentrated in the film and TV production vertical, with named engagements across HBO, Netflix, Walt Disney, Universal, Paramount, NBC, Sony Pictures, Marvel Studios, Hulu, BET, Showtime, and Focus Features.

Reel monetizes through a professional services model (per-engagement consulting, on-demand advisors, and dedicated Client Success Managers available 24/7) supplemented by its proprietary ReelTrak technology platform, which provides digital workflow management, document storage, central communications, daily studio oversight, cadence reporting, and hazard remediation tracking. The mobile companion app has accumulated 100,000+ downloads, and the platform is positioned as the system-of-record layer wrapping its advisory services. Pricing is quote-based and not publicly disclosed; services are delivered on a per-production or retainer basis rather than via self-serve subscription.

The company's go-to-market is enterprise field sales into studio risk, safety, and operations leaders, supported by content marketing through the Reel Insights blog and an active social presence. Operating presence spans offices in California, Georgia, Louisiana, New Mexico, and New York, covering all 50 US states, with a 2022-opened UK hub at Pinewood Studios serving as the European center. Self-reported headcount is 950+ employees and the company claims 5,000+ productions supported and 50,000+ filming locations covered, though these operating numbers are inconsistent with an initial firmographic headcount of 51-100 and should be re-verified during diligence. No external funding or M&A activity is publicly disclosed.

Name

Reel

Legal name

Reel Security Corp.

Website

https://reel.inc

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Reel (Reel Security Corp.) provides safety, security, sustainability, and health risk management consulting to film and television productions, supplemented by its proprietary ReelTrak workflow platform, serving major US studios and the UK entertainment market via dedicated on-site advisors and 24/7 enterprise support.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Risk Management Consulting Services: Reel provides Health & Safety Risk Management Consulting services for the film production industry, including Safety, Security, Sustainability, and Health consulting. Services are delivered through on-demand advisors, Client Success Managers, and round-the-clock support teams.
2. Technology Platform (ReelTrak): Proprietary technology platform providing digital workflow, document management, and communication tools for film productions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Reel provides safety, security, sustainability, and health risk management consulting services to film and television productions. The company delivers on-site advisors, risk assessment, and compliance support across four consulting verticals, complemented by ReelTrak, a proprietary technology platform for digital workflow, document storage, central communication, and production reporting on film sets.

Product overview

Reel is a risk management consulting firm for the entertainment industry offering four core service verticals: Safety, Security, Sustainability, and Health Consulting. These consulting services provide production safety advisors, security advisors, sustainability managers, and health advisors to film productions. The company's technology offering is ReelTrak, a proprietary custom platform that enables digital workflow management, central communication, document storage, and production reporting. The consulting services and technology platform work together to provide comprehensive risk management solutions for film and television productions of all sizes.

Differentiator

Problem solved

Functional benefit

Brands

• ReelTrak: Custom technology platform for managing sets, storing documents, digital workflow, central communication, and data management for film productions.

Products and services

• Safety Consulting Services Risk management services including safety advisors, on-site safety management, activity safety for high-risk activities (stunts, machinery, special effects, firearms), and EHS partnerships providing engineering reports and environmental testing for film and TV productions.
• Security Consulting Services Security risk management including security advisors, on-site security, close protection services with trained officers, and intellectual property protection against theft and piracy for film productions.
• Sustainability Consulting Services Environmental impact reduction services including sustainability advisors, on-site environmental compliance, climate change management, and sustainable supply chain sourcing for film and television productions.
• Health Consulting Services Health and wellness services for cast and crew including health advisors, lab testing (travel, flu, drug, STD, COVID, soil, paint, air, water), protective equipment procurement and training, and environmental cleaning with sustainable products.
• ReelTrak Custom proprietary technology platform providing digital workflow management, central communication, daily studio oversight, document storage and access, real-time oversight, and production reports for film and TV productions.

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ReelSecurity.com (Sister Company)minorOthersReelSecurity.com is referenced as a 'sister company' that provides guarding services. The security consulting page notes that for guarding services, customers should visit reelsecurity.com, indicating a related but separate entity for physical security guard services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Entertainment Partners: Entertainment Partners delivers production finance, payroll, tax incentives, and software to the film and TV industry. It is one of the largest production-services platforms serving the same Hollywood studio clients as Reel and competes for the same production-services wallet.
• Wrapbook: Wrapbook provides production payroll, insurance, and financial management software for film and TV productions. It targets the same studio and independent production customers as Reel and is embedding risk and compliance workflows into its platform, overlapping with ReelTrak.
• GreenSlate: GreenSlate offers payroll, production accounting, and business management services to film and TV productions. It operates as a B2B services-and-software partner to the same entertainment-industry customer base that Reel serves.
• Cast & Crew (now Silvermine Group): Cast & Crew provides payroll, production accounting, and production-services software to film and TV productions. Like Reel, it operates as a B2B production-services partner to major studios across the same enterprise customer base, with technology layered on top of services.

Broad incumbents

• Marsh: Marsh is a global risk management and insurance brokerage with an established entertainment industry practice. It addresses similar buyer needs (production risk, liability, crew safety) but as part of a broader enterprise offering rather than an entertainment-only specialist.
• Aon: Aon provides global risk management, insurance brokerage, and human capital consulting with experience servicing media and entertainment clients. It competes for the same enterprise risk-management spend but at much larger scale and broader scope than Reel's entertainment focus.
• EPIC Insurance Brokers & Consultants: EPIC Insurance is a large national broker with a dedicated entertainment practice providing insurance, risk management, and surety to film and TV productions. It competes with Reel in the entertainment risk and insurance space but from an insurance-carrier distribution model rather than a services platform.

Emerging players

• Stunt Coordinators Inc. Stunt Coordinators Inc. provides stunt and action safety services for film productions. It overlaps with a subset of Reel's high-risk-activity safety work (stunts, special effects) and serves the same Hollywood production customers.
• Production Safety Services (UK): Production Safety Services is a UK-based specialist providing safety advisors and risk management to UK film and TV productions. It overlaps directly with Reel's safety consulting line and operates in the same Pinewood-anchored production corridor as Reel's European hub.

Others

• Allianz (Entertainment Insurance): Allianz is a global insurer with entertainment and film production insurance products, providing production package policies and risk-engineering services. It is an adjacent supplier rather than a direct competitor but shapes the regulatory and risk-management standards Reel must operate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reelsafety
• LinkedInlinkedin.com/company/reel-global
• Instagraminstagram.com/reelglobal/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reel