Produce Innovations

What Produce Innovations does

Produce Innovations is a privately held B2B fresh-cut produce processor headquartered in Norwalk, Iowa, operating a 50,000 square foot SQF Level 2 certified facility. Founded in 2014 as a subsidiary of Loffredo Fresh Produce, the company extends over 35 years of parent-company fresh-cut processing experience into a dedicated operation focused on value-added precut and packaged produce ingredients. Its core offering is custom fresh-cut processing combined with co-packing and labeling services, where customers specify variable cuts, portions, weights, dimensions, and packaging configurations for retail grocery, food service, manufacturing, institutional, and convenience store end markets.

The company differentiates through food-safety infrastructure rather than technology innovation: HACCP protocols are managed by an on-staff microbiologist, and the facility holds SQF Level 2 certification with ongoing third-party inspections from the FDA, State of Iowa Food and Consumer Safety Bureau, and the United States Army. Refrigerated loading and receiving docks, restricted-access trailers, secured inbound and outbound deliveries, and full product traceability recall programs provide cold-chain integrity. Operational sustainability investments include motion-sensing LED lighting, scrap-to-feed organic waste recycling, 100% corrugated recycling, and a plastics recycling program launched in 2014.

Produce Innovations generates revenue through direct B2B sales of processed fresh-cut produce to manufacturers, institutions, retail grocers, food service operators, and convenience store chains. Pricing is quote-based and tailored to each customer specification, with no publicly disclosed pricing or contract terms. Distribution is regional, leveraging the Midwest-central facility for faster pickup and delivery, and the go-to-market motion is relationship-driven and sales-led, emphasizing tailor-made solutions rather than digital or self-service channels.

Name

Produce Innovations

Legal name

Produce Innovations

Website

https://produceinnovations.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Produce Innovations is a B2B fresh-cut produce processor in Norwalk, Iowa, and a subsidiary of Loffredo Fresh Produce. It supplies precut, custom-packaged produce ingredients and co-packing services to retail grocery, food service, manufacturing, institutional, and convenience store customers.

Ownership category

akta.pro rank

Product category

Fresh-Cut Produce Processing

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

akta.pro secondary industries

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Fresh Produce Packaging (IMALAHAE)

Keywords

• Fresh-cut produce processing
• Co-packing services
• Custom produce packaging
• Food manufacturing services
• Private label produce

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh-Cut Produce Processing: Processing and manufacturing of precut and packaged fresh ingredients. Value-added fresh produce is cut, portioned, packaged and labeled to customer specifications. Revenue is generated through the sale of processed fresh-cut produce to B2B customers.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Produce Innovations processes and packages fresh-cut produce ingredients and grab-and-go snacks for B2B customers. The company operates a 50,000 square foot SQF Level 2 certified facility in Norwalk, Iowa, offering custom manufacturing with variable cuts, portions, weights, dimensions and packaging sizes. Services include co-packing and labeling for retail grocery, food service, manufacturing, institutional and convenience store clients.

Product overview

Produce Innovations is a fresh-cut produce processing company that evolved from Loffredo Fresh Produce with over 35 years of experience. The company operates a single unified service offering centered on fresh-cut produce processing, providing precut and packaged fresh ingredients with custom packaging solutions. The core Fresh-Cut Produce Processing service is complemented by Custom Packaging Solutions, allowing businesses to receive tailor-made fresh ingredients in specific portions, sizes, and packaging configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh-Cut Produce Processing

Quantifiable outcome

• Over 6,500 tons of organic waste diverted from landfill since 2010
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Earthbound Farm: Organic-focused packaged salads and fresh-cut produce brand supplying grocery and foodservice with comparable value-added, washed, and portioned SKUs.
• Crunch Pak: Specialty fresh-cut processor focused on sliced apples and fresh produce snack packs, directly comparable in the grab-and-go fresh-snacking category Produce Innovations targets.
• Church Brothers Farms: Vertically integrated grower-processor of fresh-cut leafy greens and vegetables for retail and foodservice, with co-packing capabilities analogous to Produce Innovations' custom manufacturing.
• Misionero Vegetables: Fresh-cut leafy greens and organic salad processor serving retail, club, and foodservice; closely comparable in value-added fresh produce processing and co-packing.
• Taylor Farms: One of the largest North American fresh-cut produce processors serving retail, foodservice, and grab-and-go; directly comparable in product category (precut vegetables, salad kits, fresh snacks) and B2B customer mix.
• Boskovich Farms: Grower-processor offering fresh-cut vegetables, herbs, and packaged salads for retail and foodservice customers — comparable in product mix and B2B contract manufacturing model.
• Ready Pac Foods (Bonduel): Producer of fresh-cut salads, vegetables, and snack packs for retail and foodservice with co-packing and private-label capabilities — a directly comparable fresh-cut processor.
• Mann Packing (Taylor Farms): Fresh-cut vegetable and value-added produce processor (now part of Taylor Farms) supplying retail and foodservice with comparable pre-cut, packaged SKUs.
• Fresh Express: Major packaged fresh-salad and fresh-cut processor (a Chiquita subsidiary) supplying grocery and foodservice with similar value-added, washed-and-cut produce offerings.

Broad incumbents

• Dole Fresh Vegetables: Diversified fresh-produce major with a packaged salads and fresh-cut vegetables business; broader portfolio than Produce Innovations but overlapping on core fresh-cut retail SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/produce-innovations

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Produce Innovations