Rolling Ridge Nursery

What Rolling Ridge Nursery does

Rolling Ridge Nursery is an independent, privately-held retail nursery and garden center operating a single storefront at 60 N. Gore Ave. in Webster Groves, Missouri, serving the St. Louis metropolitan area. The business sells live plants (houseplants, annuals, perennials, trees and shrubs, edibles, and bulbs), garden supplies (soil, mulch, fertilizers, pest and disease control, tools, grass seed, sod, bird seed), and a large assortment of pots, planters, and home/gift items, complemented by in-store services including custom potting at a dedicated greenhouse potting bench and tool sharpening. Revenue is generated almost entirely through one-time transactional sales of physical goods, with modest incremental revenue from gift cards and recurring paid workshops such as the Pollinator Preserve Workshop ($55) and Compost Class ($65).

The company runs a hybrid physical-and-digital model: a Shopify-powered online store at rollingridgenursery.com supports pickup-only ordering (no shipping or local delivery), with most pickup orders ready within 24 hours. Its customer-facing technology stack includes the Rolling Ridge Rewards mobile app on iOS and Android (loyalty points plus a My Garden plant-tracking tab) and Jim AI, an AI-powered assistant for plant care questions, product help, photo-based plant identification, and plant problem diagnosis. Marketing is driven by educational content on the Plant Knowledge and More! blog, an email newsletter, an Instagram presence, and on-site SEO, with no paid acquisition or partnerships disclosed.

Go-to-market is direct-to-consumer with a strong local-community orientation: customers are primarily home gardeners and wildlife-conscious gardeners in St. Louis, supplemented by workshop participants and gift shoppers. The company has no disclosed external funding, no institutional investors, and no management team information publicly available, and is recognized by the local community as Best Garden Store/Nursery. Online ordering is constrained to in-store pickup at the single Webster Groves location, which limits geographic scalability but reinforces the local-experience positioning.

Name

Rolling Ridge Nursery

Legal name

Rolling Ridge Nursery

Website

https://rollingridgenursery.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Rolling Ridge Nursery is an independent Webster Groves, Missouri garden center selling live plants, garden supplies, pots, and home goods via a single retail store and pickup-only Shopify online shop, supported by workshops, a loyalty app, and an AI plant-care assistant.

Ownership category

akta.pro rank

Product category

Garden Center & Retail Nursery

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG)

Keywords

• Retail plant nursery
• Garden supply store
• Ornamental plant sales
• Pots and planters
• Garden workshops

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Plant Sales: Sale of houseplants, annuals, perennials, trees, shrubs, edible plants, and bulbs through physical store and online shop.
2. Garden Supplies Sales: Sale of soil, mulch, amendments, fertilizer, plant food, pest/weed/disease control products, garden tools, watering equipment, garden seed, grass seed, sod, and bird seed/wildlife supplies.
3. Pots, Planters & Home Goods: Sale of pots, planters, saucers, home accessories, gifts, candles, and seasonal items. Over 961 pots/planters in inventory and 385 home/gift items.
4. Workshops & Classes: Revenue from educational workshops including Pollinator Preserve Workshop ($55) and Compost Class ($65). Classes are held at specific dates/times with materials included.
5. Gift Cards: Sale of gift cards in denominations of $10, $25, $50, and $100.
6. Custom Potting Services: Customers select plants and pots, staff pot them up with appropriate soil and amendments. Service included with purchase of plants and pots from the store.
7. Tool Sharpening Service: Tool sharpening service offered in-store to maintain and restore garden tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rolling Ridge Nursery is a local retail garden center that sells live plants (houseplants, annuals, perennials, trees, shrubs, edibles, bulbs), garden supplies (soil, mulch, fertilizers, pest/weed/disease control, tools, seeds, sod, bird seed), pots and planters, and home/gift items through its Webster Groves, MO storefront and a Shopify-based pickup-only online store. Paid services include custom potting, tool sharpening, gift cards, and educational workshops such as the Pollinator Preserve Workshop and Compost Class.

Product overview

Rolling Ridge Nursery is a brick-and-mortar nursery and garden center in Saint Louis, MO that operates an e-commerce platform built on Shopify. The core offering consists of a diverse plant catalog (houseplants, annuals, perennials, trees & shrubs, edibles, bulbs) and comprehensive garden supplies (soil, fertilizers, pest control, tools, grass seed, sod, bird seed). The product portfolio includes complementary services such as the Rolling Ridge Rewards App (loyalty points with My Garden tracking), Jim AI (AI-powered plant care assistant), custom potting, tool sharpening, and educational workshops (Pollinator Preserve Workshop, Compost Class). Additional revenue streams include gift cards and a Home & Gifts section with home decor and seasonal items. Online ordering is pickup-only at their Webster Groves location.

Differentiator

Problem solved

Functional benefit

Brands

• Rolling Ridge Rewards: Loyalty rewards program allowing customers to earn points on taxable in-store purchases and redeem for discounts on future purchases

Products and services

• Plants Live plants sold to home gardeners and indoor plant enthusiasts, including houseplants, annuals, perennials, trees and shrubs, edible plants, and bulbs for residential gardens, landscapes, and indoor collections.
• Garden Supplies Soil, mulch, amendments, fertilizer, plant food, pest/weed/disease control, garden tools, watering equipment, garden seeds, grass seeds, sod, and bird/wildlife supplies sold to home gardeners for residential lawn and garden care.
• Pots & Planters Pots, planters, saucers, liners, hanging containers, and plant stands in various sizes and styles (961 in stock), priced from $0.79 to $299, for indoor and outdoor container gardening.
• Home & Gifts In-stock home and garden decor, gifts, candles, birding accessories, and seasonal items (385 products) for home decor and gifting purposes, ranging from $4.50 to $217.
• Bird Seed & Wildlife Bird seed, suet, nectar, and backyard wildlife supplies (19 products) including No Waste Bird Seed, Black Oil Seed, safflower seed, hummingbird nectar, and suet blocks for feeding wild birds and backyard wildlife.
• Grass Seed Grass seed and lawn repair blends (11 varieties) for establishing, overseeding, and patching lawns, including Dutch White Clover, Blue Grama, K31, Shade Mix, Tall Fescue Mix, and Jonathan Green Lawn Repair.
• Sod Fescue Sod ($8.99) and Zoysia Sod ($13.99) for lawn establishment and repair.
• Rolling Ridge Gift Card Digital gift cards redeemable at Rolling Ridge Nursery, available in $10, $25, $50, and $100 denominations, for use by gift shoppers purchasing on behalf of friends and family.
• Pollinator Preserve Workshop Hands-on workshop ticket priced at $55 where participants build their own pollinator-attracting planter; ticket includes planter, two annuals, one herb, water source, and insect habitat, designed for DIY gardeners and pollinator advocates.
• Compost Class Ticket Workshop ticket priced at $65 that teaches at-home composting to reduce food waste and build healthy soil; includes a complete tiered vermiculture compost system with worms for immediate at-home composting.
• Custom Potting Service In-store custom potting service where customers select plants and pots (including Italian Berg's Potter, Kanso Pottery, mud + rose, Giessow Pottery, and terra cotta options), drop them at the greenhouse potting bench, and staff pot them up with the exact soil and amendments required.
• Tool Sharpening Service Professional in-store tool sharpening service for garden tools, restoring blades to optimal condition for home gardeners.

Quantifiable outcome

• Pollinator workshops provide materials including planter, annuals, herbs, water source, and insect habitat for hands-on learning
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Pike Nurseries: Atlanta-area independent garden center chain offering plants, garden supplies, home decor, and recurring workshops/events. Comparable to Rolling Ridge in multi-store independent garden retail with active customer community programming.
• Armstrong Garden Centers: California-based independent garden center chain with multiple locations selling plants, garden supplies, and home/gift items. Comparable to Rolling Ridge as a multi-store independent garden retailer operating outside RRN's Midwest geography.
• English Gardens: Multi-location independent garden center chain in the Detroit metro area offering plants, garden supplies, home decor, giftware, and seasonal workshops. Comparable to Rolling Ridge as a regional garden retailer with strong gift/home category and educational programming.

Direct peers

• Greenscape Gardens: St. Louis-area independent garden center offering plants, garden supplies, landscape services, and gift/home goods. Comparable to Rolling Ridge as a regional independent garden retailer with multi-category breadth and similar customer demographics.
• Frisella Nursery: Independent garden center and nursery in Defiance, MO serving the greater St. Louis market. Direct comparable to Rolling Ridge in single-store independent garden retail with broad plant and supply assortments serving the same regional customer base.
• Bowood Farms: Boutique garden center and farm in the St. Louis area combining curated plant selection, gift and home goods, and on-site cafe/venue. Comparable to Rolling Ridge in independent local garden retail with a strong gift/home category mix.

Emerging players

• The Sill: DTC online plant retailer offering houseplants with subscription, plant care content, and AI-assisted plant identification. Comparable to Rolling Ridge in houseplant focus, plant-care content strategy, and use of digital tools (Jim AI) to drive plant-care engagement.
• Bloomscape: DTC online plant retailer that ships live plants nationwide from a fulfillment network. Comparable to Rolling Ridge in core houseplant category focus, but operates the direct shipping model that RRN's pickup-only approach explicitly avoids.

Broad incumbents

• Lowe's Garden Centers: Big-box home improvement retailer with substantial garden center departments offering plants, soil, mulch, tools, and seasonal garden supplies. Comparable to Home Depot as a broad incumbent competing with Rolling Ridge on commodity garden supply pricing and selection.
• Home Depot Garden Centers: Big-box home improvement retailer with extensive garden center departments offering plants, soil, mulch, tools, and garden supplies at scale. Direct competitor to Rolling Ridge in commodity garden supply categories where pricing pressure is most acute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rollingridgenursery
• Xx.com/rrnursery
• Facebookfacebook.com/rollingridgenursery
• LinkedInlinkedin.com/company/rolling-ridge-nursery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolling Ridge Nursery