All-star Talent

What All-star Talent does

All-Star Talent Consulting, Inc. is a privately held public sector talent recruitment firm headquartered in Lincoln, California, that helps government agencies fill hard-to-recruit positions across three verticals: law enforcement, medical/mental health, and skilled labor/trades. The company delivers an integrated stack of services organized around a proprietary Candidate Relationship Management (CRM) system customized for public safety hiring, with role-based automated email/SMS communication, workflow management, KPI dashboards, and an embedded integration with Guardian Alliance Technologies for background checks. Supporting service lines include Brand Development & Creative Services (web design, ad design, video/photo production), Pay Per Candidate advertising campaigns, Integrated Communication Solutions, Talent Acquisition Consulting, Virtual Recruitment Events, and Custom Recruitment Websites, enabling end-to-end campaign execution from creative through candidate onboarding.

The business model blends a performance-based Pay Per Candidate transaction fee (clients pay only when qualified candidates are delivered) with professional services revenue from consulting, branding, and content production. Go-to-market is consultative direct sales to government agencies (enterprise field sales plus inside sales for mid-market accounts), supported by multi-channel digital marketing (Meta, Google, LinkedIn, programmatic, job boards), virtual recruitment events, SEO/content marketing, and client referrals. The company serves 50+ government agencies across at least 10 U.S. states, with named clients including the California Department of Corrections & Rehabilitation (4,000+ applications processed per month), San Francisco Police Department, Missouri State Highway Patrol, Nevada Department of Corrections, Columbus Department of Public Safety, Kansas Department of Corrections, and Metropolitan Water District of Southern California. Documented outcomes include vacancy reductions (e.g., Nevada DOC from 40% to 12%, Missouri State Highway Patrol from 11.9% to 4.1%) and 100,000+ aggregate candidate outcomes across campaigns.

The company was co-founded by Erica Arashiro (CEO) and Jason Litchney (CIO), operates with approximately 12 team members, and is bootstrapped with no disclosed venture or private equity funding. It also operates under the trade names Law Enforcement Recruiter and AST Consulting, and the CIO is publicly positioned as the leading expert in law enforcement employer branding, reinforcing a domain-specialist brand identity.

Name

All-star Talent

Legal name

All-Star Talent Consulting, Inc.

Website

https://allstartalent.us

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

All-Star Talent is a privately held public sector recruitment firm that helps government agencies in law enforcement, healthcare, and skilled trades fill vacancies through targeted digital campaigns, employer branding, and a proprietary CRM.

Ownership category

akta.pro rank

Product category

Public Sector Recruitment Services

NAICS

Employment Placement Agencies (561311), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industry

Employer Brand Strategy & Talent Branding (BPAFAEAH)

Keywords

• Public sector recruitment
• Law enforcement recruiting
• Talent acquisition consulting
• Employer branding services
• Government recruitment marketing

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Pay Per Candidate Solution: Performance-based model where clients pay only when qualified candidates are delivered. Data-driven campaigns target audiences across social media, search engines, and display networks.
2. Talent Acquisition Consulting: Expert consulting services to enhance recruitment processes, strengthen employer branding, and build engagement strategies for public sector clients.
3. Brand Development & Creative Services: Award-winning employer branding services including web design, ad visuals, video production, and cohesive employer branding across digital platforms.
4. Video Packages: On-site video and photography production including one-on-one interviews, focus groups, b-roll footage, and custom content for recruitment campaigns.
5. Integrated Communication Solutions: Communication system services ensuring consistent employer brand voice across channels with streamlined candidate engagement strategies.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

All-Star Talent is a public sector talent recruitment firm that provides end-to-end recruiting services for government agencies across law enforcement, medical/mental health, and skilled labor/trades verticals. Its core offering combines a performance-based Pay Per Candidate digital advertising solution, employer branding and creative services, video production, talent acquisition consulting, integrated candidate communication, and a custom-built Candidate Tracking System (CRM) with embedded analytics dashboards to manage campaigns end-to-end.

Product overview

All-Star Talent is a public sector talent recruitment firm offering a suite of integrated services organized around a proprietary Candidate Tracking System (CRM). The core offering consists of six service pillars: Brand Development & Creative Services (web design, graphic design, video production), Pay Per Candidate Solution (performance-based digital advertising), Integrated Communication Solutions (candidate engagement via email/SMS), Talent Acquisition Consulting, Video Packages, and Custom Recruitment Websites. These services are underpinned by the company's proprietary CRM platform — a customized applicant tracking and candidate relationship management system with embedded Dashboard Analytics — enabling automated communication workflows, standardized reporting, and KPI tracking across all campaigns. Supporting services include Virtual Recruitment Events (end-to-end event management), Social Media & Digital Marketing (across Meta, Google, LinkedIn, job boards), Graphic and Web Design, Campaign Management, and Recruitment and Retention Consulting. All services are tailored to three public sector verticals: Law Enforcement, Medical/Mental Health, and Skilled Labor/Trades.

Differentiator

Problem solved

Functional benefit

Products and services

• Pay Per Candidate Solution Performance-based recruitment advertising where public sector clients pay only when qualified talent is delivered. Includes data-driven digital campaigns across social media, search engines, and display networks targeting candidate audiences for government agencies.
• Talent Acquisition Consulting Expert consulting service for public sector organizations to enhance recruitment processes, strengthen employer branding, build engagement strategies, and improve candidate attraction and retention.
• Brand Development & Creative Services Award-winning employer branding services including web design, ad visuals, graphic design, style guides, video production, and cohesive branding strategies tailored for public sector agencies.
• Video Packages On-site video and photography production services including one-on-one interviews, focus groups, b-roll footage, video editing, and photo editing to tell compelling stories about public sector agencies.
• Integrated Communication Solutions Streamlined communication strategies ensuring a consistent employer brand voice across candidate-facing channels, bridging the gap between organizations and potential candidates through email and SMS engagement.
• Custom Recruitment Website Custom-built, purpose-designed recruitment landing pages and websites for public sector agencies, serving as centralized hubs for job seekers with intuitive navigation, clear calls to action, and mobile-friendly experiences.
• Virtual Recruitment Events End-to-end virtual recruitment event management including event planning, post-event reporting, in-event assistance, internal staff training, agenda planning, materials, registrations, reminders, and event-specific advertising campaigns.
• Social Media & Digital Marketing Digital recruitment marketing services spanning social media platforms (Google, LinkedIn, Facebook, Twitter), programmatic marketing, job board advertising (Indeed, Glassdoor, Monster), and awareness campaign marketing with design, asset creation, and advertisement management.
• Graphic and Web Design User experience-focused graphic design and web development services including ad design, employer branding centers, employer value propositions, style guides, logos, mobile-friendly design, and automated form fills tailored for law enforcement and public sector agencies.
• Recruitment and Retention Consulting Employee retention and recruitment strategy consulting including TalentVoice research, hiring and staffing assessments, market research, process improvement, engagement and exit surveys, and detailed reporting dashboards.

Quantifiable outcome

• Nevada DOC vacancy rates decreased from 40% to 12% (17% decrease) within one year
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Guardian Alliance TechnologiescoreTechnology or IntegrationPartnership with Guardian Alliance Technologies for background investigation services. Integration with their background check software enables seamless pre-screening and verification process for public safety candidates. Guardian provides cutting-edge background investigation technology with state-of-the-art processes.
• IndeedsupportingChannel Partner/ Reseller/ DistributorJob board partnership for posting open positions and reaching job seekers. Indeed is one of several job boards used (including Glassdoor, Monster) to reach wide candidate audiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NEOGOV: Leading HR, payroll, and recruitment software platform purpose-built for the public sector. Directly comparable to AST because both sell recruitment technology and services to government agencies, though NEOGOV focuses on software (ATS, onboarding) while AST combines software with agency execution.
• Recruitics: Recruitment marketing agency offering programmatic job advertising, employer branding, and analytics for employers. Closely comparable to AST in business model (data-driven recruitment marketing agency) but serves commercial employers broadly rather than specializing in public sector.
• JobTarget: Recruitment advertising network and agency helping employers distribute job postings and manage paid media campaigns. Comparable to AST in recruitment advertising focus and Pay Per Candidate-style performance offerings, with deeper penetration in healthcare and commercial verticals.
• AppCast: Programmatic recruitment advertising platform using real-time bidding to distribute job ads. Comparable to AST because both leverage programmatic media buying for candidate generation; AppCast is the technology layer AST could either partner with or compete against.
• GovernmentJobs.com: Public sector job board and recruitment platform (now part of NEOGOV). Directly comparable to AST because it serves the same government agency buyer for candidate generation and recruitment marketing, though it operates a marketplace model rather than full-service agency.
• JobAps: Applicant tracking system designed specifically for public sector and government agencies. Directly comparable to AST because both serve government HR teams, though JobAps is software-only while AST bundles software with full-service recruitment marketing.
• PoliceApp.com: Law enforcement-specific job board and applicant platform connecting police agencies with candidates. Directly comparable to AST's law enforcement vertical, though PoliceApp is primarily a job marketplace rather than a full-service recruitment marketing agency.
• GovHR USA: Executive recruitment and HR consulting firm dedicated to local government. Comparable to AST as a government-focused recruitment consultancy, though GovHR focuses on executive search and HR consulting rather than high-volume frontline recruitment marketing.

Broad incumbents

• Cielo: Global RPO and talent acquisition partner offering recruitment process outsourcing and employer branding. Comparable to AST in the talent acquisition services category, but Cielo is a scaled RPO incumbent versus AST's specialized public sector agency model.
• TMP Worldwide: Global recruitment marketing and talent acquisition agency (now part of Hudson RPO). Comparable to AST in recruitment advertising and employer branding capabilities, but operates at much larger scale and across all industries rather than specializing in public sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allstartalentconsulting
• LinkedInlinkedin.com/company/allstartalent
• Instagraminstagram.com/allstartalentconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All-star Talent