Sacher

What Sacher does

Sacher-Exclusive, operating under the legal entity Autohaus Sacher, is a privately-held automotive customization boutique headquartered in Bernburg, Germany. The company has operated for over 25 years in vehicle modification, tuning, bodywork, paint design, and in-car multimedia installations, serving affluent individual vehicle owners rather than fleet or enterprise accounts. Its core offerings are organized into interconnected service modules: full vehicle imports from US ports with EU conversion and TÜV certification, performance tuning (engine, exhaust, forced induction), aerodynamic bodywork and carbon/fiberglass fabrication, suspension technology built around KW Automotive components, brake upgrades, custom paint design, and wheel sales. Supporting modules include Mobile Media (in-car entertainment systems), Executive Toys (premium upgrades for Ferrari and Bentley), CarCapsule storage solutions, LSD-Doors gullwing conversions, and motorsport preparation.

Underlying technology comprises in-house custom carbon fiber and fiberglass fabrication, a precision Laser-Achsmessanlage HD10 Easytouch system for axle alignment, and certified dealer relationships with premium aftermarket brands including KW Automotive, Competition Suspension, LSD-Doors, BMC Air Filters, and CarCapsule. The business model is project-based and quote-driven with no published price list: each vehicle modification is individually scoped and priced, with work performed at the Bernburg workshop and complemented by a Hol & Bring pickup/delivery service in partnership with Europcar. Go-to-market is sales-led through the company website, Facebook presence, and trade events (KW Brandweeks), targeting individual high-end vehicle enthusiasts, US car import customers in Germany and the Netherlands, executive vehicle upgraders, and motorsport participants. The company employs 1-10 people, is privately held with no external funding or parent company, and is led by Peter Sacher as the named data controller under GDPR.

Name

Sacher

Legal name

Autohaus Sacher

Website

https://sacher-exclusive.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sacher-Exclusive is a privately-held German automotive customization boutique in Bernburg, specializing in bespoke vehicle modifications, US vehicle imports with EU conversion, performance tuning, and aerodynamic bodywork for affluent individual owners of luxury and performance vehicles.

Ownership category

akta.pro rank

Product category

Automotive Customization Services

NAICS

Motor Vehicle Body Manufacturing (336211), Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Seating and Interior Trim Manufacturing (33636)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Truck & Bus Bodies (3713)

akta.pro primary industry

Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)

akta.pro secondary industries

Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates) (IMACAKAD), Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE), Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

Keywords

• Vehicle modification services
• Automotive customization shop
• Us vehicle import
• Performance tuning
• Aftermarket parts dealer

Headquarters

HQ city

Bernburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Modification and Customization Services: Core revenue stream from custom vehicle modifications including performance upgrades, bodywork, suspension, brakes, and bespoke modifications. Services are priced individually based on vehicle and scope of work. Turnaround times vary from standard installations to complex custom projects.
2. US Vehicle Import Services: Complete import service for American vehicles including transport from US ports (Los Angeles, New York, Miami, Chicago, Houston), EU conversion, TÜV certification, and registration. All-inclusive pricing model available.
3. Aftermarket Parts and Accessories Sales: Sales of branded aftermarket products including wheels (Oxigin), suspension components (KW, Competition), air filters (BMC), LSD-Doors gull-wing kits, and specialty automotive accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sacher-Exclusive (Autohaus Sacher) is a Bernburg, Germany-based automotive customization workshop that performs bespoke vehicle modifications on luxury and performance cars, including performance tuning, aerodynamic bodywork, suspension upgrades, brake upgrades, custom paint and wheel design, and in-car multimedia installations. The company also runs a full-service US vehicle import operation covering transport from US ports, EU conversion, TÜV inspection, and registration, and acts as a certified dealer for premium aftermarket brands such as KW Automotive, Competition Suspension, LSD-Doors, CarCapsule, and BMC.

Product overview

Sacher-Exclusive is a German automotive customization shop and US vehicle import specialist based in Bernburg, operating for over 25 years. The company offers a broad portfolio of vehicle modification services organized as a suite of interconnected service modules centered around a core vehicle customization and import capability. The core offering encompasses the import of US vehicles (with full transport, EU conversion, TÜV inspection, and registration services) and bespoke vehicle modification services including performance tuning (Leistungssteigerung), aerodynamic bodywork (Bodykits/Bodywork), suspension technology (Fahrwerkstechnik) with KW Automotive components, brake upgrades (Bremsen), custom paint design (Lackdesign), and wheel customization (Wheels). Supporting service modules include Mobile Media (in-car multimedia), Executive Toys (high-end carbon fiber upgrades for Ferrari and Bentley), CarCapsule (vehicle storage solutions), LSD Kits (gullwing door conversions via LSD-Doors), BMC Airfilters (distributed performance air filter products), Motorsport support, and professional vehicle photography (Fotoshooting). The company also provides ancillary web tools including a tire calculator (Reifenrechner), speeding fine calculator (Bußgeldrechner), and license plate lookup (Kfz-Kennzeichensuche), plus a pickup and delivery service (Hol & Bring Service) in partnership with Europcar.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Modification Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KW AutomotivecoreChannel Partner/ Reseller/ DistributorOfficial sales and service point for KW Automotive products including suspension systems, coilovers, and racing components. KW is a leading German suspension manufacturer with motorsport credentials including wins at 24h Nürburgring and involvement in WTCC, FIA GT, and DTM.
• Competition SuspensioncoreChannel Partner/ Reseller/ DistributorCertified dealer for Competition Suspension products, offering racing suspension components and expertise for motorsport applications.
• LSD-DoorscoreChannel Partner/ Reseller/ DistributorAuthorized dealer and installer for LSD-Doors gull-wing door conversion kits. LSD-Doors from Fichtenberg, Germany offers vehicle-specific conversion kits for over 100 series models with TÜV certification.
• CarCapsulecoreChannel Partner/ Reseller/ DistributorPlatinum Partner status for CarCapsule products including air garages, air tents, weatherproof outdoor capsules, and ShowCase personal showrooms for vehicle storage and display.
• BMC Air FilterminorChannel Partner/ Reseller/ DistributorLong-term importer and dealer for BMC air filters, an Italian manufacturer serving Formula 1, WTTC, American Le Mans, DTM, Superbike, and MotoGP teams.
• EuropcarminorGTM or Marketing PartnerOfficial Europcar pickup point offering courtesy vehicle services for customers during service visits, enhancing customer convenience and service experience.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mansory: Germany-based luxury tuning house known for carbon fiber bodykits, performance upgrades, and bespoke interior conversions for Ferrari, Bentley, and Rolls-Royce — closely analogous in product offering and customer base.
• Novitec: German specialist tuner for Ferrari, Maserati, Lamborghini, and McLaren offering engine tuning, aerodynamic bodykits, and exhaust systems — operates in the same luxury/exotic customization segment.
• Techart Automobildesign: German Porsche-specialist tuning and customization house offering bodywork, performance upgrades, and aerodynamics — directly comparable in craft, customer segment, and end-market focus.
• Lumma Design: German tuning specialist producing widebody kits, performance upgrades, and bespoke styling for SUVs and luxury vehicles — comparable scale and segment focus.
• Ruf Automobile: German bespoke Porsche specialist producing complete vehicles and high-performance conversions — operates in the same German high-end bespoke performance market.
• Brabus: German luxury/exotic vehicle tuning specialist providing performance, bodywork, and bespoke modifications for high-end marques — a direct peer in the German high-end tuning category.
• Prior Design: German widebody and aerodynamic kit designer/manufacturer producing custom carbon and composite body panels for high-end vehicles — directly comparable for bespoke bodywork and aerodynamics.
• Geiger Cars: German tuner offering US muscle-car imports, performance upgrades, and custom modifications — directly analogous to Sacher's import-plus-customization dual offering.

Others

• KW Automotive (Suspensions): Germany-based premium suspension manufacturer and motorsport brand that is both a key Sacher partner and a broadly comparable automotive performance brand.

Emerging players

• Edo Competition: German specialist in Ferrari, Maserati, and Lamborghini performance tuning with engine, exhaust, and aerodynamic offerings — adjacent niche overlap with Sacher's exotic-car work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sacherexclusive
• LinkedInlinkedin.com/company/sacher

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sacher