What Crossnative does

Crossnative GmbH is a Hamburg, Germany-based digital consulting and technology firm that was carved out of PPI AG in 2024, where it previously operated as the PPI.X cross-functional methods and technology division. The firm serves enterprise and upper Mittelstand clients in the DACH region, with named insurance and financial services clients (HanseMerkur, GVV, Aon) and adjacent public sector work, while expanding into new verticals through partnerships such as the Embedded Insurance joint development with Aon.

Crossnative's core product is HyOS (Hyperautomation Operating System), a proprietary platform structured around three engines: a Data Engine that uses LLM-powered document extraction, a Process Engine built on Camunda for workflow orchestration, and a Communication Engine for automated customer communication. The firm also offers the Data Vault Generator (DVG) tool for automated data warehouse engineering. The technology stack is anchored on Camunda, Snowflake, BSI, Power BI, and dbt integrations, enabling deployment into existing core insurance and ERP environments.

The business model combines project-based professional services with proprietary product licensing. Engagements are quote-based enterprise contracts, typically multi-year, spanning six consulting skill areas. Revenue mechanics blend fixed-scope transformation projects, platform implementation, managed services around HyOS/DVG, and product licensing. Pricing is not publicly disclosed, and customer concentration sits in a small number of large enterprise anchors, with insurance as the dominant vertical at present.

Name

Crossnative

Legal name

crossnative GmbH

Website

https://crossnative.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Crossnative is a Hamburg-based digital consulting and technology firm offering the HyOS hyperautomation platform and data engineering services to enterprise and Mittelstand clients in the DACH region, primarily serving financial services, insurance, and public sector organizations.

Ownership category

akta.pro rank

Product category

Hyperautomation Software and Consulting

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

akta.pro secondary industries

HRIS/HCM Implementation Services (BPAEAGAE), Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Hyperautomation consulting
• Process automation software
• Data extraction AI
• Digital transformation services
• Insurance automation platform

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting and Professional Services: crossnative generates revenue primarily through consulting engagements, project-based professional services, and technology implementation. The company offers six core skill areas (Agile Coaching, CX & CRM, Data & Analytics, Development, Test Management, User Experience) delivered through cross-functional consulting teams.
2. Technology Product Licensing (HyOS): HyOS is offered as a hyperautomation operating system product, suggesting platform/software licensing revenue alongside consulting engagements. The company also offers a free whitepaper for HyOS as a demand-generation mechanism.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Crossnative sells the HyOS (Hyperautomation Operation System), a proprietary platform that combines AI-powered data extraction, Camunda-based process orchestration, and automated customer communication to deliver end-to-end hyperautomation for enterprises. Alongside the platform, the company delivers six cross-functional consulting practices — Agile Coaching & Project Management, CX & CRM, Data & Analytics, Development, Test Management, and User Experience — packaged as project-based professional services engagements.

Product overview

Crossnative is a digital consulting and technology partner offering HyOS, a Hyperautomation Operation System, as its core product. HyOS is built on a platform-plus-modules architecture consisting of three interconnected engines: Data Engine (AI-powered document and communication processing), Process Engine (Camunda-based workflow orchestration), and Communication Engine (automated customer messaging). Additional modules include the Dark Service Center for autonomous operations. Crossnative also developed the proprietary Data Vault Generator (DVG) tool for automated DWH architecture. Beyond the platform, Crossnative offers six consulting services covering Agile Coaching, CX & CRM, Data & Analytics, Development, Testmanagement, and User Experience. The company also integrates with partner products BSI Customer Suite (CRM) and Camunda (process orchestration) to deliver comprehensive hyperautomation solutions for regulated industries including insurance and banking.

Differentiator

Problem solved

Functional benefit

Brands

• HyOS (Hyperautomation Operation System): A proprietary hyperautomation operating system with three core engines: Data Engine, Process Engine, and Communication Engine.

Products and services

• HyOS (Hyperautomation Operation System) HyOS is the central hyperautomation platform structuring automation across three engines: Data Engine for AI-powered data extraction and classification, Process Engine for end-to-end workflow orchestration via Camunda, and Communication Engine for automated customer communication. HyOS enables enterprises to overcome the Automation Plateau and achieve near-complete dark processing (Dunkelverarbeitung) by connecting data, processes, and communication in a unified system.
• Data Vault Generator (DVG) Proprietary tool that automates Data Vault-based data warehouse modeling, loading processes, and technical artifacts on Snowflake. Reduces integration effort, keeps data models consistent, and enables efficient extensions, providing a scalable foundation for long-term growth.
• Agile Coaching & Projektmanagement Consulting service helping organizations become more adaptable through agile methods, workshops, and coaching. Builds change-resilient, efficient, and future-ready project and organizational cultures.
• CX & CRM Customer Experience and CRM consulting service that designs Customer Journeys, optimizes conversion rates, and maximizes ROI across the full lifecycle from acquisition to long-term retention.
• Data & Analytics Data and Analytics consulting service providing holistic approaches from data collection through secure storage to smart analytics. Cloud-based, scalable, practice-oriented solutions help enterprises recognize opportunities, minimize risks, and build competitive advantages.
• Development Software development service using cross-functional teams to implement ambitious IT visions, creating individual cloud-native solutions that optimize processes, increase efficiency, and open new business fields.
• Testmanagement Test Management consulting service developing test strategies that ensure quality and minimize risks through automated workflows and targeted testing for every solution.
• User Experience User Experience consulting service bundling expertise in Business Design, Research, UX Design, and Innovation to develop forward-looking business ideas, products, and services based on market analysis and user research.

Quantifiable outcome

• > 98% dark processing rate in pet insurance claims processing (1,500–2,000 daily entries processed)
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature7 records

Partnerships

One partnership is on record.

• Aon (Aon Versicherungsmakler Deutschland GmbH)coreStrategic or Co-development PartnerAon is a global risk, retirement, and health consulting firm. Crossnative and Aon jointly developed a hyperautomated Embedded Insurance and Affinity platform with open APIs, central orchestration, and Cloud-Native architecture (Azure). The platform enables scalable integration of insurance and affinity products into digital customer journeys. A pilot was launched in ski mountain railway ticket sales, with potential for further industries and distribution partners.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Automation Anywhere: Automation Anywhere offers the Automation Success Platform combining RPA, AI, and process orchestration for end-to-end automation. Directly competes with HyOS in the hyperautomation category, with broader geographic reach and a more mature partner ecosystem than crossnative.
• UiPath: UiPath is the global leader in RPA and hyperautomation with an enterprise platform covering process discovery, attended/unattended bots, AI document understanding, and orchestration. Comparable to crossnative's HyOS in the hyperautomation category, though UiPath operates at vastly larger scale and broader industry footprint.
• ServiceNow: ServiceNow's Now Platform combines workflow automation, integration hub, AI agents, and process mining under the Hyperautomation OT framework. Comparable to crossnative's HyOS in enterprise workflow orchestration, with broader IT service management and employee experience focus.
• Celonis: Celonis is the process mining and execution management leader with the Celonis EMS platform. Directly relevant to crossnative's process automation focus, particularly the Process Engine and Dark Service Center concepts. Celonis anchors automation efforts in data-driven process intelligence, while crossnative's HyOS orchestrates end-to-end execution.
• Pegasystems: Pega offers low-code platform, CRM, and robotic automation with the Pega Infinity platform. Comparable to crossnative's HyOS in business rules management, BPM, and decisioning. Pega has deep roots in insurance and banking — the same verticals crossnative targets — though it operates at much larger scale globally.
• Microsoft Power Automate: Power Automate is Microsoft's low-code RPA and process automation platform bundled with the Power Platform / Dynamics 365 ecosystem. Competes with HyOS at the entry-to-mid automation tier, with significant advantages in distribution and ecosystem but less specialized for highly regulated industries like insurance.

Direct peers

• Thoughtworks: Thoughtworks is a global technology consultancy that builds software, data platforms, and digital transformation solutions for enterprises. Closely comparable to crossnative's consulting services (Agile Coaching, Data & Analytics, Development, UX) and approaches end-to-end hyperautomation engagements with technology implementation. Operates at global scale vs. crossnative's DACH focus.
• Camunda: Camunda is the process orchestration platform used by crossnative as the Process Engine within HyOS. Camunda offers BPMN-based workflow orchestration, decision management, and visible process monitoring at enterprise scale. Both companies target process-heavy industries (insurance, banking), though Camunda is a direct technology partner and component supplier for crossnative.
• ABBYY: ABBYY provides AI-based document understanding, OCR, and process intelligence (Timeline). Strongly comparable to crossnative's Data Engine (AI-powered document extraction, classification, and structuring) and the hyperautomation narrative. Both target insurance and regulated industries for document-heavy automation.

Emerging players

• Workato: Workato is an enterprise integration and automation platform (iPaaS) targeting workflow and API orchestration. Comparable to crossnative's integration-heavy approach, particularly the Process Engine and Communication Engine. Workato is more US-focused and offers a self-service model, while crossnative's HyOS emphasizes embedded AI data extraction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crossnative-ppi

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossnative