interiorstyle

What interiorstyle does

interiorstyle is a full-service interior design boutique based in Half Moon Bay, California, founded by Lisa Fahrbach with approximately 20 years of industry experience. The firm serves affluent residential clients along the California coast and on a selective basis in New York, delivering end-to-end interior design services including new construction interior design, full-scale residential renovations, project management, architect and builder collaboration, custom furniture procurement, color consultation, and art collection and installation. Its portfolio spans 15+ named residential projects ranging from modern coastal and mid-century retreats to farmhouses, bungalows, and multi-use gallery/hospitality spaces.

The company operates as a traditional professional services firm with no proprietary technology platforms, software products, or digital tools. All design work is delivered manually by the founder and one junior designer, with project execution relying on direct client engagement, consultative selling, and partnerships with construction firms, staging providers, and local artisans. The business does not maintain any public pricing, fee structures, or digital sales channels; prospective clients initiate contact via phone or email.

Revenue is generated through project-based design fees typical of the residential interior design profession, with no disclosed financial data, institutional investment, or external funding. The firm is entirely founder-owned and operates as a small, independent boutique practice. Its go-to-market motion is sales-led and relationship-driven, relying primarily on a portfolio-based website to attract prospective clients and on the founder's personal reputation and network within the coastal California design community.

Name

interiorstyle

Legal name

interiorstyle

Website

https://interiorstylehmb.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

interiorstyle is a founder-led, full-service interior design boutique based in Half Moon Bay, California, serving affluent residential homeowners along the California coast and selectively in New York with new construction, renovation, and custom furnishing design services.

Ownership category

akta.pro rank

Product category

Residential Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Residential interior design
• Home renovation services
• Custom furniture design
• Color consultation services
• Construction project management

Headquarters

HQ city

Half Moon Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Interior Design Services: Full-service interior design fees for residential projects including consulting with architects and builders, finishes and decor selection, custom furniture procurement, and project management. Revenue is generated through project-based design fees for new construction, renovations, and decorating services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

interiorstyle is a full-service residential interior design boutique based in Half Moon Bay, California. The firm provides new construction interior design, full-scale residential renovations, project management, architect and builder collaborations, custom furniture procurement, color consultation, and art collection and installation services for affluent homeowners along the California coast and select projects in New York.

Product overview

interiorstyle is a full-service interior design boutique in Half Moon Bay, CA offering a unified service rather than a technology product. The core offering consists of design services including new construction, full-scale residential renovations, project management, architect and builder collaborations, personalized finishes and furniture, design and construction management, color consultation, and art collection and installation. The portfolio showcases 16 distinct residential projects spanning various styles including coastal, modern farmhouse, mid-century, bungalow, and contemporary designs. Projects like Endless Summer, Sea Glass Hideaway, Casa Bianca, Gallery Retreat Multi-Use, Suite Retreat, Retro Mod Collective, Surfside Farmhouse, Mavericks Modern Coastal, California Classic Bungalow, West Coast HQ, Fresh Brooklyn Brass, Manhattan Modern, Bright in Burlingame, and Water's Edge represent the breadth of interiorstyle's design capabilities across residential interiors.

Differentiator

Problem solved

Functional benefit

Products and services

• interiorstyle Design Services

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Location StagingminorStrategic or Co-development PartnerHome staging partner used for spec home projects including Bright in Burlingame and Manhattan Modern. Location Staging provides furniture staging services to enhance property presentation during design implementations.
• Gallery KBNYminorStrategic or Co-development PartnerBrooklyn-based construction partner responsible for retrofit and construction on the Fresh Brooklyn Brass brownstone renovation project. interiorstyle provided interior design while Gallery KBNY handled the structural renovation work.
• Local Artisans and CraftspeoplecoreStrategic or Co-development PartnerPartnership with local Half Moon Bay artisans and craftspeople for the Gallery Retreat Multi-Use project (M Stark Gallery). The design approach celebrates local craftsmanship and creates spaces that complement the Half Moon Bay art scene and hospitality.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pierce & Ward: High-end boutique interior design firm serving celebrity and luxury residential clients with full-scope design and custom furnishings; comparable in boutique scale and affluent residential target market.
• Amber Interiors: California-based residential interior design studio serving affluent homeowners with full-service design including custom furniture and styling; closely comparable to interiorstyle's coastal CA positioning and service scope.
• Suzanne Kasler Interiors: AD100-listed high-end residential interior design firm offering full-service design with custom furnishings and architecture collaboration; comparable in premium positioning and full-service scope.
• Heather Hilliard Design: San Francisco-based luxury residential interior design firm specializing in full-scale renovations and new construction for high-end clients; directly comparable to interiorstyle's CA-based luxury residential focus.
• Studio McGee: Residential interior design firm with a strong project portfolio-based brand and full-service offerings spanning new construction and renovation; directly comparable to interiorstyle's boutique residential model.
• House of Nomad: Residential interior design boutique offering full-service design with custom furniture and curated styling for affluent homeowners; directly comparable in service mix and project-based model.
• Nate Berkus Associates: High-profile residential interior design practice serving affluent homeowners with full-scope design including new construction, renovation, and custom furnishings; comparable in service model and target client.
• Bunny Williams Interior Design: Established high-end residential interior design firm offering full-service design, custom furniture, and architectural collaboration; comparable in luxury residential service breadth.
• Lori Dennis Design: Los Angeles-based interior designer serving affluent residential clients with new construction, renovation, and bespoke furnishings; comparable boutique California-residential model.

Broad incumbents

• Locati Architects: Established architecture and design firm offering broader residential and estate design services; comparable as a California/regional luxury residential design provider though operating at larger scale and broader scope than interiorstyle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/interiorstyle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about interiorstyle