Rebellious Unicorns

What Rebellious Unicorns does

Rebellious Unicorns Production Company Inc. is a 100% 2SLGBTQ+ owned events, broadcasting, and media production company founded in 2017 in Kelowna, British Columbia, by Dustyn Baulkham. The company operates across three integrated pillars: live events (Peak Pride mountain festival at Sun Peaks Resort, Ella's Naughty Bingo across eight BC cities, Kelowna's Next Drag Superstar, drag brunches, dance parties, and queer music series), e-commerce merchandise (a Shopify-powered online store carrying 104+ products including 25+ pride flags, pins, clack fans, branded apparel, and blankets), and streaming/production services via the Unicorns.LIVE virtual platform with over 350 hours of professional livestream experience. Customers include individual 2SLGBTQ+ community members and allies purchasing tickets and merchandise, corporate clients procuring virtual drag bingo and livestream production (including Okanagan Symphony Orchestra, Opera Kelowna, and Kelowna Pride Society), and arts & culture organizations across British Columbia and Western Canada. The business generates revenue through tiered event ticket sales, unit-priced merchandise, and professional livestream service packages starting at $999, with distribution through Shopify, a physical pickup location at the recently acquired Unicorn Lounge (formerly Friends of Dorothy, rebranded January 1, 2026), and venue partnerships. The company is privately held, founder-operated, and bootstrapped with 1-10 employees, and the founder simultaneously holds leadership roles at Kelowna Pride (Festival Manager), Unison Festival 2026 (General Manager), Central Okanagan Foundation (Chair), and Okanagan College (Board of Governors).

Name

Rebellious Unicorns

Legal name

Rebellious Unicorns Production Company Inc.

Website

https://rebelliousunicorns.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Rebellious Unicorns is a 100% 2SLGBTQ+ owned Kelowna-based events, streaming, and e-commerce company producing drag bingo, mountain pride festivals, and merchandise for the Western Canadian 2SLGBTQ+ community, arts organizations, and corporate clients.

Ownership category

akta.pro rank

Product category

Event Production & Entertainment Services

NAICS

Amusement, Gambling, and Recreation Industries (713), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYMPAGAEAE

Community Parades, Carnivals & Street Fairs

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Cultural Festivals & Community Events

SECONDARYCRALAJAB

Novelty & Humor Gifts Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYCRALAGAK

Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

Keywords

• Pride event production
• Pride merchandise retail
• Livestream production services
• Drag entertainment events
• LGBTQ media production

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Event Tickets: Ticket sales for signature events including Ella's Naughty Bingo, Peak Pride, drag brunches, dance parties, drag shows, and pride festivals. Tickets are tiered by price with early-bird and standard pricing.
2. Merchandise Sales: Online store selling Pride flags (25+ in stock), pins, clothing, accessories, clack fans, blankets, and custom branded merchandise. Major product lines include Pride flags, identity pins, and apparel.
3. Virtual Drag Bingo: Corporate team-building events featuring celebrity drag performers with customizable ratings from family-friendly to adult. Packages vary based on host requested.
4. Livestream Production Services: Professional streaming services for events with customizable packages starting at $999, including revenue options through referral and ticket sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rebellious Unicorns is an events, broadcasting, and media production company that produces 2SLGBTQ+ Pride-themed events (including Peak Pride, drag brunches, drag bingo, and drag pageants), sells branded Pride merchandise through a Shopify storefront, and delivers professional livestream production services via its Unicorns.LIVE platform and Virtual Drag Bingo offering.

Product overview

Rebellious Unicorns is a 100% 2SLGBTQ+ owned events, broadcasting, and media production company based in Kelowna, BC, founded in 2017. The company operates as a multi-faceted business comprising three main pillars: (1) Events & Entertainment — producing signature drag events including Ella's Naughty Bingo, Kelowna's Next Drag Superstar, and the Peak Pride mountain festival, plus photobooth services; (2) E-commerce Merchandise — operating one of Western Canada's largest Pride merchandise stores selling pride flags, pins, clack fans, blankets, and RU-branded apparel through their Shopify platform; and (3) Streaming & Production — offering the Unicorns.LIVE virtual streaming platform and professional livestream production services for events, corporate functions, and arts organizations. The company also acquired the Friends of Dorothy venue in January 2026, rebranding it as Unicorn Lounge to expand their physical event space presence.

Differentiator

Problem solved

Functional benefit

Brands

• Unicorns.LIVE: Virtual platform for independent creators featuring safe space for 2SLGTBQ+ entertainment content
• Virtual Drag Bingo
• Peak Pride
• Unicorn Booth

Products and services

• Pride Flags
• Pins Collection
• Clack Fans
• Pride Blankets
• RU Branded Merchandise
• Peak Pride Festival Multi-day Pride festival held in Kelowna, BC, with tiered ticketing (Early Bird, Tier 1, Tier 2) targeting the local and regional 2SLGBTQ+ community and allies.
• Ella's Naughty Bingo Ticketed adult-themed drag bingo event series featuring drag performers, targeted at adult individual consumers seeking nightlife entertainment.
• Kelowna's Next Drag Superstar Drag pageant competition series in Kelowna, BC, where performers compete for the title, with ticketed audience attendance targeting fans of drag performance.
• Unicorns.LIVE Streaming Platform Proprietary livestream platform used to broadcast event content and partner content, accessible via unicorns.live, targeting both community viewers and organizational partners.
• Virtual Drag Bingo Remote drag bingo experience delivered as a livestreamed service for corporate clients, teams, and organizations seeking virtual entertainment and team-building events.
• Livestream Production Services Professional livestream production service providing broadcast-quality streaming for events and organizations, with over 350 hours of produced content to date.
• Unicorn Booth (Photobooth Service) Branded photobooth service deployed at events and festivals for hire, providing on-site photo experiences at partner events.

Quantifiable outcome

• Kelowna Pride Festival attracts 10,000+ attendees
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Kelowna ChevroletminorGTM or Marketing PartnerPartnership to create a pride-themed 2022 Chevy Tahoe as a 'bastion of pride.' Coleman Patterson serves as liaison to make car buying safe and welcoming for 2SLGBTQ+ community. Partnership aimed at making traditionally non-2SLGBTQ+ friendly car dealerships more inclusive.
• The Benedetti GroupminorStrategic or Co-development PartnerCollaboration to create virtual Celebrity Drag Bingo experience. The Benedetti Group works with Rebellious Unicorns Production Company Inc to deliver remote team-building events with top tier drag talent.
• Left of Center ProductionsminorStrategic or Co-development PartnerCollaboration for Virtual Drag Bingo product development and delivery alongside Rebellious Unicorns Production Company Inc.
• Okanagan Symphony OrchestraminorStrategic or Co-development PartnerProfessional livestream production partnership for summer programming. Unicorns.LIVE team provided high-quality streaming services.
• Kelowna Pride SocietycoreStrategic or Co-development PartnerLong-term partnership for event production. Dustyn Baulkham serves as Festival Manager for Kelowna Pride. Created 'Voices Unheard' virtual programming reaching beyond LGBT community.
• Opera KelownaminorStrategic or Co-development PartnerProfessional livestream production for summer 2021 programming. Dustyn and team provided highly professional service with smooth process on short COVID-pivot notice.
• Sun Peaks ResortcoreStrategic or Co-development PartnerHost venue for Peak Pride festival (Feb 27 - Mar 1, 2026). Sun Peaks Grand Hotel is host hotel. Multi-year partnership for mountain pride events.
• Heritage LawminorGTM or Marketing PartnerPresenting sponsor for Kelowna's Next Drag Superstar 2025 and related events.
• ShopifycoreTechnology or IntegrationE-commerce platform powering online store and event ticketing system. Provides payment processing, analytics, and customer support integration.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Twitch: Dominant consumer live-streaming platform that overlaps with Unicorns.LIVE's livestreaming value proposition for independent creators and live event broadcasting, though at far greater scale and infrastructure depth.
• Hot Topic: Major pop culture collectibles and apparel retailer with overlapping merchandise categories (pins, flags, identity apparel). Operates at vastly greater scale across physical and digital channels with similar fandom/community identity merchandising.
• Spencer Gifts: National novelty and humor gifts retailer with broadly overlapping merchandise (flags, pins, themed apparel, accessories). Comparable as a multi-channel specialty retailer in the novelty gift and identity merchandise space.
• World of Wonder: Producer of RuPaul's Drag Race and global drag entertainment franchise. Comparable as a media and event producer operating in the drag entertainment space Rebellious Unicorns serves through drag bingo, shows, and streaming.
• Pride Toronto: One of North America's largest Pride festivals, operating at significantly greater scale than Rebellious Unicorns in the same Canadian Pride event category. Comparable as a flagship Canadian Pride organization with broader sponsor and audience reach.

Regional players

• Vancouver Pride Society: Producer of Vancouver Pride Festival, another major BC-based Pride organization. Operates in the same regional market and audience as Rebellious Unicorns but focuses on the Metro Vancouver area rather than Okanagan/ski-resort programming.

Others

• Shopify: E-commerce platform provider that powers Rebellious Unicorns' merchandise store and event ticketing. Not a competitor but a critical infrastructure dependency and a comparable commerce-enabling ecosystem participant.
• Vimeo: Video hosting and livestream production platform used by many arts and corporate organizations. Adjacent to Unicorns.LIVE's professional livestream production services (starting at $999) for weddings, corporate, and arts clients.

Direct peers

• Fierté Canada Pride: National network of Canadian Pride organizations that coordinates and supports regional festivals. Founder Dustyn Baulkham previously served as Treasurer, providing direct comparability in national-scale Pride event production and community advocacy.
• Kelowna Pride Society: Producer of the Kelowna Pride Festival, drawing 10,000+ attendees; Rebellious Unicorns' founder serves as Festival Manager, making them deeply operationally intertwined with the same event audience and merchandise market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCARMshLzSoCLHqMB9Ic4z7A
• Facebookfacebook.com/rebelliousunicornsevents
• Instagraminstagram.com/rebelliousunicornsevents
• TikToktiktok.com/@rebellious.unicorns
• LinkedInlinkedin.com/company/rupc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebellious Unicorns