Sun Peaks Resort
Sun Peaks Resort is a privately held four-season mountain resort in British Columbia, Canada, operating as Canada's second-largest ski area across three peaks, serving individual tourists and families through direct-to-consumer channels, global pass partnerships, and on-site hospitality.
- Company typePrivate
- Founded1992
- HeadquartersLower Nicola, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Sun Peaks Resort firmographics
Firmographics- Name
- Sun Peaks Resort
- Legal name
- Sun Peaks Resort LLP
- Website
- https://sunpeaksresort.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sun Peaks Resort is a privately held four-season mountain resort in British Columbia, Canada, operating as Canada's second-largest ski area across three peaks, serving individual tourists and families through direct-to-consumer channels, global pass partnerships, and on-site hospitality.
- Ownership category
- akta.pro rank
Sun Peaks Resort industry classification
Industry- Product category
- Mountain Resort and Outdoor Recreation Services
- NAICS
- Skiing Facilities (71392), Recreational Goods Rental (532284), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
Keywords
Where Sun Peaks Resort is headquartered
LocationHeadquarters
- HQ city
- Lower Nicola
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Sun Peaks Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Lift Tickets and Passes: Core revenue from ski, snowboard, bike park, and hiking lift tickets. Season passes including Alpine Season Pass, Ikon Pass partnership, Mountain Collective partnership, and Bike Park Season Passes. Day tickets and multi-day card products.
- Sports School and Lessons: Ski and snowboard lessons, camps, and programs through the Sports School. Nordic skiing lessons, bike park instruction, and golf lessons.
- Sponsorship and Corporate Partnerships: Partnerships with brands including Pepsi (Official Beverage), Mike Wiegele Helicopter Skiing (Heli-Ski Partner), Powder Ventures (Title Sponsor), and Toyota (Event Sponsor).
- Real Estate: Development and sale of real estate including Alder Estates lots and Switchback Creek luxury homes. $1.2M investment in East Village ski-in/ski-out infrastructure upgrades to support property values.
- Accommodation and Hospitality: Partnership with Sun Peaks Grand Hotel and other lodging properties. Commission from booking referrals and village operations.
- Food and Beverage: On-mountain dining, village restaurants, and catering services for events and weddings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bike Park Season Pass |
| Subscription | Annual | Bike Park Twilight Season Pass |
| Unit Pricing | Pay-as-you-go | Ski with Olympic Champion Nancy Greene Experience |
| Subscription | Multi-year contract | Bike Park Peaks Cards |
| Subscription | Annual | Athlete Sponsorship |
| Other | Pay-as-you-go | Alaska Airlines Atmos Rewards Partner |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Sun Peaks Resort product offering
Product offeringCore offering
Sun Peaks Resort operates a four-season mountain destination in the interior of British Columbia, Canada's second-largest ski area across three peaks (Tod Mountain, Mt. Morrisey, Sundance). It sells lift-access alpine skiing, Nordic skiing, terrain parks, race centre programming, lift-access downhill mountain biking, alpine hiking, and an 18-hole golf course. Supporting paid offerings include the Sports School (ski, snowboard, bike lessons and camps), Sundance Kids Centre, equipment rentals, premium experiences (Ski with Olympic Champion Nancy Greene), ambassador/athlete sponsorship programs, on-mountain food and beverage, and ski-in/ski-out residential real estate development (Alder Estates, Switchback Creek).
Product overview
Sun Peaks Resort is a year-round mountain destination in British Columbia, Canada's second-largest ski resort. The resort operates a multi-peak alpine skiing operation with terrain parks and a race centre for winter, and a lift-access bike park, golf course, and hiking network for summer. The core offering combines lift-access recreation activities with sports instruction (Sports School), equipment rentals, event programming, and real estate development (Alder Estates, Switchback Creek). Ticketing products include Alpine Peaks Cards, Season Passes (Ikon Pass and Mountain Collective partnerships), and Day Tickets. The resort also operates ambassador programs (Winter Ambassador Team, Sun Peaks Squad Summer) for athlete sponsorships and community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Alpine Skiing & Snowboarding Downhill alpine skiing and snowboarding across three peaks at Canada's second-largest ski area, with terrain for all skill levels and freestyle areas. Available to winter visitors as lift-access recreation.
- Nordic Skiing Cross-country skiing operated from the East Village Centre with trail access, lessons, camps, and equipment rentals for winter visitors.
- Terrain Parks Freestyle terrain features including jumps, rails, and progression parks for skiers and snowboarders of all levels.
- Race Centre Competitive ski and snowboard racing programs, training facilities, and event hosting for clubs and individual athletes.
- Bike Park Lift-access downhill and cross-country mountain biking with trails for all skill levels, operating during the summer season with daily chairlift access.
- Golf Course 18-hole golf course winding through a forested valley surrounded by mountains, with memberships, tee times, and tournament hosting for golfers.
- Alpine Hiking Alpine hiking trails with lift access, trail maps, and guided hiking tours during the summer season.
- Sports School Professional instruction in skiing, snowboarding, Nordic skiing, and mountain biking through lessons, camps, and programs for all ages and abilities.
- Sundance Kids Centre Childcare and ski instruction program for young children to learn skiing and snowboarding in a safe, supervised environment.
- Equipment Rentals Ski, snowboard, and bike equipment rentals available for resort guests through Elevation Bike, Ski & Board rental service.
- Alder Estates Real Estate Premium ski-in/ski-out real estate lots in Sun Peaks East Village, zoned for nightly rentals with investment potential for buyers and investors.
- Switchback Creek Real Estate Luxury ski-in/ski-out alpine homes offering mountain living near the Sun Peaks village centre.
- Snow Secure Snow Preservation System Finnish-engineered extruded polystyrene mat snow-preservation system that insulates and stores snow through summer months, enabling earlier season openings. Sun Peaks was the first Canadian resort to adopt the technology, retaining 80% of covered snow.
- Ski with Olympic Champion Nancy Greene Experience Premium half-day private ski tour hosted by Olympic champion Nancy Greene (up to seven guests per group), available December 20 to March 31, with proceeds supporting the Sun Peaks Education Society.
Quantifiable outcome
- 80% of stored snow retained using Snow Secure technology
- +2 more outcomes
Companies that use Sun Peaks Resort
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
Sun Peaks Resort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sun Peaks Resort partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Alaska AirlinescoreAlaska Airlines Atmos Rewards Alpine Getaways program offering Sun Peaks discounts including free lift tickets on arrival, up to 25% off lodging, and discounted gear rentals for Alaska Airlines passengers.
- PepsicoreOfficial Beverage of Sun Peaks Resort. Partnership for branded beverage offerings throughout resort food and beverage operations.
- Mike Wiegele Helicopter SkiingcoreSun Peaks Resort's Heli-Ski Partner. Premier helicopter skiing operator offering ultimate heli-ski journeys.
- Powder VenturescoreTitle Sponsor of the Powder Ventures Cross Course. Partnership with Sun Peaks & Kamloops Excavation Services.
- ToyotaminorEvent Sponsor for resort events and activities.
- Ikon PasscoreGlobal ski pass partnership providing Ikon Pass holders access to Sun Peaks resort.
- Mountain CollectivecoreMountain biking pass partnership providing reciprocal access for Sun Peaks Bike Park.
- Snow Secure (Finnish Company)coreFinnish technology provider for extruded polystyrene mats that insulate and preserve snow through summer months. Sun Peaks was first Canadian resort to adopt the technology with 80% snow retention rate. Has since invested in two additional systems.
- Sun Peaks Alpine FitnessminorGym partnership providing complimentary six-month membership to athlete and ambassador program members for training support.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Sun Peaks Resort competitors and assessment
Company assessmentDirect peers
- Fernie Alpine Resort: BC resort offering four-season recreation including ski, bike, and golf. Comparable on lift ticket, season pass, and event revenue mix; analogous mid-tier destination positioning.
- Kicking Horse Mountain Resort: BC interior ski and summer resort with similar lift-access biking, hiking, and ski terrain mix. Comparable in scale and customer profile to Sun Peaks' mountain biker and skier segments.
- Whistler Blackcomb: Largest ski resort in Canada and BC neighbor. Direct competitor for destination ski travel, four-season activities, Ikon Pass distribution, and high-end real estate — provides the upper-bound benchmark for Sun Peaks' scale and pricing power.
- Big White Ski Resort: Major BC interior ski resort competing for similar family and destination segments. Comparable in lift tickets, ski school, accommodations, and family-friendly positioning; useful direct comparable for unit economics.
- SilverStar Mountain Resort: BC interior ski resort with similar four-season product (ski, bike, events) and village-style lodging. Closest analog for mid-size BC destination resort operations and pricing structure.
- Revelstoke Mountain Resort: BC resort with comparable heli-ski partnerships, lift-access skiing, and growing bike park. Direct competitor in the BC destination category and comparable on partner ecosystem (e.g., Mike Wiegele-style offerings).
- Panorama Mountain Resort: BC interior resort operating alpine skiing, Nordic, and summer activities. Direct competitor for family and intermediate skier segments, useful for benchmarking shoulder-season yield.
- Banff Sunshine Village & Lake Louise Ski Resort: Iconic Canadian Rocky Mountain resorts competing for similar destination traveler and international tourist demand. Useful for benchmarking destination pricing, real estate, and season pass economics.
Broad incumbents
- Vail Resorts (corporate): Owner of Whistler Blackcomb and operator of 40+ resorts globally. Indirect incumbent via Ikon-rival Epic Pass, lift technology, and snowmaking scale — sets the operational benchmark for chain-style ski resort economics.
Others
- Mike Wiegele Helicopter Skiing: BC heli-ski operator already partnered with Sun Peaks as Heli-Ski Partner. Comparable on premium winter adventure offering and Heli-Ski customer base, useful for sizing the high-end segment Sun Peaks accesses via partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Sun Peaks Resort social profiles
Digital presenceSun Peaks Resort compliance and trust
Trust signalCompliance2 records
Sun Peaks Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Peaks Resort leadership team
Management profileNumber of profiles
Profiles3 records
Sun Peaks Resort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Peaks Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Peaks Resort
What does Sun Peaks Resort do?
Sun Peaks Resort operates a four-season mountain destination in the interior of British Columbia, Canada's second-largest ski area across three peaks (Tod Mountain, Mt. Morrisey, Sundance). It sells lift-access alpine skiing, Nordic skiing, terrain parks, race centre programming, lift-access downhill mountain biking, alpine hiking, and an 18-hole golf course. Supporting paid offerings include the Sports School (ski, snowboard, bike lessons and camps), Sundance Kids Centre, equipment rentals, premium experiences (Ski with Olympic Champion Nancy Greene), ambassador/athlete sponsorship programs, on-mountain food and beverage, and ski-in/ski-out residential real estate development (Alder Estates, Switchback Creek).
Is Sun Peaks Resort a public or private company?
Sun Peaks Resort is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sun Peaks Resort founded?
Sun Peaks Resort was founded in 1992. It employs 501 to 1,000 people.
Where is Sun Peaks Resort based?
Sun Peaks Resort is headquartered in Lower Nicola, Canada, in the North America region.
How does Sun Peaks Resort make money?
Six revenue lines are on record. Lift Tickets and Passes are the primary driver. The others are sports School and Lessons, sponsorship and Corporate Partnerships, real Estate, accommodation and Hospitality and food and Beverage.
Who are Sun Peaks Resort's main competitors?
Direct peers on record are Fernie Alpine Resort, Kicking Horse Mountain Resort, Whistler Blackcomb, Big White Ski Resort, SilverStar Mountain Resort, Revelstoke Mountain Resort, Panorama Mountain Resort and Banff Sunshine Village & Lake Louise Ski Resort. Vail Resorts (corporate) is listed as a broad incumbent. Mike Wiegele Helicopter Skiing is listed as an others.
Does Sun Peaks Resort have an API?
No public API is recorded for Sun Peaks Resort.
What industry is Sun Peaks Resort in?
Sun Peaks Resort's product category is Mountain Resort and Outdoor Recreation Services. Its primary akta.pro industry code is THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities). Its NAICS code is 71392 and its SIC code is 7000.