Recreate
Recreate is an Italian DTC beachwear brand (WAVES S.r.l.s.) selling men's swimwear, kids' swimwear, coordinated family sets, women's bikinis, and wooden snapback caps globally through its Shopify-powered e-commerce site recreateshop.com.
- Company typePrivate
- Founded2012
- HeadquartersRome, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Recreate does
Recreate is an Italian direct-to-consumer beachwear brand legally registered as WAVES S.r.l.s., founded in 2012 and headquartered in Rome, Italy. The company operates exclusively through its Shopify-powered e-commerce site recreateshop.com, selling men's swimwear, matching kids' swimwear, coordinated father-son sets, women's bikinis, and signature wooden snapback caps to individual consumers in 40+ countries. Core products are men's swim shorts made from 100% Superdry quick-dry polyester, featuring branded hardware (adjustable drawstrings with metal aglets, branded eyelet water drainage, engraved buttons, embroidered logos) and distinctive culturally-inspired prints referencing Italian heritage (Sicilian ceramics, Emilia-Romagna cuisine, traditional crafts). The company's revenue model is straightforward one-time product sales, with prices ranging from $29 USD for kids' swimwear to $83 USD for coordinated family sets, supplemented by digital gift cards (€50-€200) and limited-edition mystery boxes offering discounted bundle pricing.
The business is bootstrapped with no disclosed funding rounds, no parent company, and a lean team of 1-10 employees. Customer acquisition is driven primarily through organic Instagram presence (@recreate_official), email marketing with a 10% first-purchase discount incentive, content marketing on product pages featuring print origin stories, and seasonal promotional campaigns (up to -40% off summer sales). Distribution relies on global shipping via BRT (Italy, 24-48h), DPD Local (Europe), and FedEx/DHL/UPS (international, 3-5 days), with extensive localized payment options including regional methods like Bancontact, BLIK, iDEAL, and MobilePay. The company has no physical retail presence, no marketplace listings, no B2B channels, and no disclosed AI/ML capabilities — operating as a focused, design-led niche DTC brand with seasonal revenue concentration in the summer swimwear window.
Recreate firmographics
Firmographics- Name
- Recreate
- Legal name
- WAVES S.r.l.s.
- Website
- https://recreateshop.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Recreate is an Italian DTC beachwear brand (WAVES S.r.l.s.) selling men's swimwear, kids' swimwear, coordinated family sets, women's bikinis, and wooden snapback caps globally through its Shopify-powered e-commerce site recreateshop.com.
- Ownership category
- akta.pro rank
Recreate industry classification
Industry- Product category
- Beachwear and Swimwear
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Swim & Surf Performance Wear (CRAAAEAG), Swimwear & Beachwear Cut & Sew (IMAOAEAH), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)
Keywords
Where Recreate is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Recreate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time product sales of swimwear (men's, kids'), bikinis, wooden snapback caps, and gift cards through the e-commerce platform. Products are sold at fixed retail prices with seasonal discounts (up to -40% during summer sales).
- Gift Cards: Digital gift cards sold in €50, €100, and €200 denominations, delivered via email with no expiration date. Recipients can use them to purchase any product on the site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's Swimwear - Patterned |
| Unit Pricing | Pay-as-you-go | Men's Swimwear - Monocolor |
| Unit Pricing | Pay-as-you-go | Kids' Swimwear |
| Unit Pricing | Pay-as-you-go | Women's Bikinis |
| Unit Pricing | Pay-as-you-go | Wooden Snapback Caps |
| Unit Pricing | Pay-as-you-go | Mystery Box |
| Unit Pricing | Pay-as-you-go | Coordinated Father-Son Sets |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Recreate product offering
Product offeringCore offering
Recreate designs and sells Italian-made beachwear and swimwear direct-to-consumer through its e-commerce platform recreateshop.com. The product line centers on men's quick-dry swim shorts in vibrant prints, complemented by matching kids' swimwear, coordinated father-son sets, handcrafted women's bikinis, signature wooden snapback caps, gift cards, and limited-edition mystery boxes.
Product overview
Recreate is an Italian beachwear brand operating exclusively via e-commerce at recreateshop.com, powered by Shopify. The product portfolio centers on men's swimwear (Costumi Uomo) — quick-dry Superdry fabric swim shorts in vibrant prints and solid colors — complemented by matching kids' swimwear (Costumi Bambino) and coordinated father-son sets (Costumi Coordinati Padre-Figlio). The women's collection includes handcrafted-in-Italy bikinis in various designs. Accessories include the brand's signature wooden snapback caps marketed as the first in Italy. Additional offerings comprise gift cards in €50/€100/€200 denominations and limited-edition mystery boxes containing surprise swimwear selections. No API, AI/ML capabilities, or technology integrations beyond standard e-commerce payment processors were identified.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Swimwear (Costumi Uomo) Men's swim shorts made from 100% Superdry quick-dry fabric with side pockets, internal mesh lining, branded drawstring with aglet, and branded eyelet for water drainage, available in various colorful prints and solid colors. Targeted at men seeking premium, colorful Italian-designed swimwear for beach, pool, and summer events.
- Kids' Swimwear (Costumi Bambino) Children's swimwear matching many of the men's print designs, available in sizes from 2 to 10 years, featuring quick-dry fabric and comfortable fit for beach and pool use. Designed for children to coordinate with parents' beachwear.
- Coordinated Father-Son Swimwear Sets (Costumi Coordinati Padre-Figlio) Matching swimwear sets combining men's and kids' sizes in the same print design, allowing fathers and children to wear coordinated outfits at the beach or pool.
- Women's Bikinis Handmade-in-Italy women's bikinis featuring adjustable tops with removable cups and Brazilian-cut bottoms, available in various color combinations including Ava (orange/rust), Bottiglia (bottle green), Donan (indigo), and Taiga (gold) designs. Targeted at women seeking exclusive, handcrafted beachwear with artisanal quality.
- Wooden Snapback Caps (SNAPBACK) Wooden visor caps (snapbacks) made from materials including walnut and oak wood, available in various colors and finishes (Radica, Rovere, Limited editions). Marketed as the first wooden snapback in Italy, popular among water sports athletes.
- Gift Cards Digital gift cards available in denominations of €50, €100, or €200, delivered via email with no expiration date, redeemable for any product on the e-commerce site.
- Mystery Box Limited edition mystery box containing surprise men's swimwear selections chosen by the Recreate team, available in 2-costume or 3-costume boxes at discounted pricing compared to individual item values.
Quantifiable outcome
- Fast shipping: 24-48 hours in Italy, 3-5 days worldwide
Companies that use Recreate
Customer profileSegments4 records
Ideal customer profiles3 records
Recreate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature3 records
Recreate partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Recreate competitors and assessment
Company assessmentBroad incumbents
- Billabong: Global surf and beach lifestyle brand offering men's and women's swimwear, boardshorts and beach accessories. Comparable as a broad incumbent in the swim/boardshort category with stronger marketing budgets and broader distribution.
- Calzedonia: Large Italian beachwear, swimwear and hosiery retailer with extensive physical and online presence. Comparable on Made-in-Italy beachwear assortment (including men's swim shorts and women's bikinis) and Italian design positioning.
- Arena: Established global swimwear and water-sports apparel brand with broad product range including men's swim shorts, women's swimwear and kids'. Comparable as a larger incumbent competing in the same men's swim shorts and beachwear category Recreate serves.
Direct peers
- Tom & Teddy: Kids' and matching family swim shorts brand offering coordinated adult-child sets. Highly comparable to Recreate on the family-coordinated swimwear concept that anchors Recreate's father-son collection.
- Sundek: Heritage Italian men's swim shorts brand with strong surf heritage. Comparable to Recreate on Italian beachwear heritage, men's swim shorts focus, and design-led printed collections.
- Chubbies: US-based DTC men's swim shorts brand built on bold prints and a humorous social media identity. Comparable to Recreate on men's swim shorts focus, print-led product strategy, DTC channel, and reliance on Instagram for acquisition.
- Orlebar Brown: Premium British men's swim shorts DTC brand offering tailored, photographic-print beach shorts. Closely comparable to Recreate on target customer (style-conscious men), product category (men's swim shorts), DTC-first model, and premium price positioning ($40-$60+).
- MC2 Saint Barth: Italian premium beachwear and swimwear brand known for colorful, Mediterranean-inspired prints. Comparable on Made-in-Italy positioning, vibrant print design language, and premium swim/bikini assortment for men and women.
- Boardies: Australian/UK DTC swim shorts brand with vibrant prints sold globally online. Comparable on men's swim shorts, print-driven design, direct e-commerce and global shipping model.
Emerging players
- Funky Trunks: Men's and kids' swim shorts brand focused on bold printed designs sold primarily DTC and through specialty channels. Comparable on print-driven men's and kids' swim shorts, with a similarly playful design-led positioning to Recreate's coordinated family sets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Recreate social profiles
Digital presenceRecreate compliance and trust
Trust signalCompliance1 record
Recreate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recreate leadership team
Management profileNumber of profiles
Recreate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recreate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recreate
What does Recreate do?
Recreate designs and sells Italian-made beachwear and swimwear direct-to-consumer through its e-commerce platform recreateshop.com. The product line centers on men's quick-dry swim shorts in vibrant prints, complemented by matching kids' swimwear, coordinated father-son sets, handcrafted women's bikinis, signature wooden snapback caps, gift cards, and limited-edition mystery boxes.
Is Recreate a public or private company?
Recreate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Recreate founded?
Recreate was founded in 2012. It employs 1 to 10 people.
Where is Recreate based?
Recreate is headquartered in Rome, Italy, in the Europe region.
How does Recreate make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are gift Cards.
Who are Recreate's main competitors?
Broad incumbents on record are Billabong, Calzedonia and Arena. Direct peers are Tom & Teddy, Sundek, Chubbies, Orlebar Brown, MC2 Saint Barth and Boardies. Funky Trunks is listed as an emerging player.
Does Recreate have an API?
No public API is recorded for Recreate.
What industry is Recreate in?
Recreate's product category is Beachwear and Swimwear. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAEAG, Swim & Surf Performance Wear. Its NAICS code is 458110 and its SIC code is 5600.