Wellfed/wellfedapp

Name

Wellfed/wellfedapp

Legal name

WellFed

Website

https://wellfed.us

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Personalized Meal Planning Software

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

akta.pro secondary industry

General Nutrition Coaching (HSADAFAA)

Keywords

• Meal planning app
• AI recipe recommendations
• Nutrition tracking
• Personalized meal plans
• Grocery list automation

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Freemium App with Premium Subscription: WellFed offers a robust free version with essential features. Premium subscription provides advanced tools and exclusive meal plans for enhanced functionality. Subscription-based recurring revenue model with freemium conversion funnel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wellfed provides a mobile application that uses AI to deliver personalized recipe recommendations, weekly meal planning, automated grocery lists, and nutrition tracking (including barcode scanning and macro counting) to individual consumers. The product targets users who want to reduce meal-planning decision fatigue, manage dietary restrictions, and cut household food waste. It is distributed as a freemium app on iOS and Android, with a premium subscription tier unlocking advanced tools and exclusive meal plans.

Product overview

WellFed is a unified mobile platform combining AI-powered recipe recommendations, meal planning, and nutrition tracking. The core WellFed App serves as the central interface, integrating the Meal Planning module (weekly calendar with auto-generated grocery lists), Recipe Database (20+ cuisines with chef-curated content), and Nutrition Tracking (barcode scanning via Fatsecret API). The platform personalizes recipes based on dietary preferences and allergies, and is available on iOS (14.0+) and Android (8.0+).

Differentiator

Problem solved

Functional benefit

Products and services

• Wellfed App Mobile application providing AI-powered personalized recipe recommendations, weekly meal planning with automated grocery lists, and nutrition tracking (including barcode scanning for calorie and macro monitoring) for individual consumers; available as a freemium app on iOS (App Store) and Android (Google Play).

Quantifiable outcome

• Users save $124.50 per week on average through meal planning and reduced food waste
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• FatSecretcoreTechnology or IntegrationFatSecret nutrition API powers the WellFed nutrition analyzer feature, providing barcode scanning, food search, and macro/calorie tracking capabilities integrated directly into the app.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lose It!: Lose It! is a calorie counting and weight loss app with meal planning and barcode scanning features. It is a broader incumbent in the consumer nutrition and weight management space where WellFed also operates.
• Yummly: Yummly is a recipe discovery and meal planning platform with personalization features, now part of Whirlpool's connected kitchen ecosystem. It overlaps with WellFed on AI-powered recipe recommendations and shopping list generation.
• MyFitnessPal: MyFitnessPal is the dominant consumer nutrition tracking app with a massive food database and macro tracking capabilities. While broader in scope, its premium tier and recipe features overlap with WellFed's calorie/macro tracking and personalization.
• Cronometer: Cronometer is a detailed nutrition tracking platform used by fitness enthusiasts and health-conscious consumers for macro and micronutrient tracking. It is a broader incumbent with overlapping capability on the nutrition tracking side of WellFed's offering.

Direct peers

• Mealime: Mealime is a meal planning app offering personalized weekly meal plans, grocery lists, and recipes. It is one of the closest direct competitors to WellFed in the personalized meal planning category, addressing the same 'what's for dinner?' pain point for individual consumers.
• PlateJoy: PlateJoy delivers personalized meal plans and grocery lists tailored to dietary preferences and health goals, with a subscription model. It is a direct peer to WellFed, operating in the same personalized meal planning subscription category.
• Eat This Much: Eat This Much is an automated meal planning service that generates daily meal plans tailored to user dietary goals, budget, and preferences. It directly competes with WellFed on AI-driven personalization for nutrition planning and macro targets.

Emerging players

• SideChef: SideChef is a guided cooking and meal planning app with step-by-step recipes, grocery lists, and integrations with grocery retailers. It is an emerging player with a comparable product surface to WellFed across recipe guidance and grocery planning.
• Spoonacular: Spoonacular provides an API and consumer apps for recipe search, meal planning, and nutrition analysis, with AI-driven personalization. It is an emerging player with overlapping technology and a developer-facing angle that intersects with WellFed's personalization approach.
• Forks Over Knives: Forks Over Knives offers plant-based recipes, meal plans, and a recipe app targeting dietary-lifestyle consumers. It is an emerging player focused on a specific dietary vertical that overlaps with WellFed's personalization for restricted diets like vegetarian and gluten-free.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/your.WellFedApp
• LinkedInlinkedin.com/company/posts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellfed/wellfedapp