Sacred Roots Massage School of Montana

What Sacred Roots Massage School of Montana does

Sacred Roots Massage School of Montana is a private, founder-led massage therapy education institution headquartered in Missoula, Montana, with a second campus in Bozeman (875 Bridger Drive Unit C, MT 59715) capped at 12 students per cohort versus the Missoula campus cap of 16. The company delivers a 750-hour Therapeutic Massage Course covering 24+ subject areas from Swedish, deep tissue, and myofascial techniques to craniosacral therapy, energy medicine, eastern modalities, and spa arts, including anatomy, physiology, pathology, ethics, and business training. Tuition is $14,444 inclusive of textbooks, massage table package, linens, supplies, cream/oils, hot springs soak, Reiki Level I certification, and first-year LMT liability insurance through ABMP. Core technology is limited to standard SaaS commerce and scheduling tools — Square for gift cards, Vagaro for LMT booking through Missoula House of Wellness, PocketSuite for student-massage clinic bookings, and Wix for the public website.

The business model is primarily B2C tuition revenue, augmented by student massage clinic services ($40 / 60 minutes, $55 / 90 minutes, both campuses), continuing-education classes (e.g., Craniosacral Therapy Level 2 at $395), gift cards (Square), and licensed LMT therapeutic services delivered through Missoula House of Wellness via Vagaro. Eight tiered payment plans lower enrollment friction ($2,500–$3,500 deposits, monthly installments stretching to 24 months), and GI Bill acceptance opens the funnel to veteran students. Marketing is conducted primarily through the company's own website, the @sacredrootsmt Instagram account, word-of-mouth/alumni referrals, and a biannual $1,000 scholarship program.

The institution is founder-owned and operated by Randi Plouffe (Educational Director & Founder), supported by a team of approximately a dozen credentialed instructors across both campuses. In 2024, the company's online distance-learning offering was rebranded and separated into 'Grounded Touch Online Massage Therapy School' (onlinemassagetherapy.school) to serve students across multiple states. The school holds NCBTMB, AMTA, and ABMP membership/certification, providing regulatory defensibility, graduate credibility, and access to industry-standard student resources.

Name

Sacred Roots Massage School of Montana

Legal name

Sacred Roots Massage School of Montana

Website

https://massageschoolofmontana.com

Company type

Private

Operating status

Operating

Short description

Sacred Roots Massage School of Montana is a private massage therapy education institution operating campuses in Missoula and Bozeman, Montana, offering a 750-hour certification program plus student-massage clinics, continuing-education classes, and a separately branded online program, Grounded Touch, serving multi-state students.

Ownership category

akta.pro rank

Product category

Massage Therapy Education

NAICS

Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Massage Therapy Schools & Certification Programs (HSALANAJ)

akta.pro secondary industries

Massage Therapy & Bodywork (EDAOALAH), Craniosacral Therapy (HSALAEAK), Reiki & Energy Healing (HSADAHAM)

Keywords

• Massage therapy education
• Therapeutic massage certification
• Continuing education courses
• Holistic health training
• Student massage clinic

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Revenue: Primary revenue from 750-hour therapeutic massage certification program tuition at $14,444 total cost. Multiple payment plan options available including deposits ranging from $2,500-$3,500 with monthly installments.
2. Student Massage Services: Revenue from student-performed massage sessions at both Missoula and Bozeman campuses. 60-minute sessions at $40, 90-minute sessions at $55.
3. Continuing Education Classes: CE courses offered including TMJ Intraoral, Traditional Thai Massage, Lymphatic Massage, and Craniosacral Therapy. Classes generate revenue from participant tuition.
4. GI Bill Acceptance: Accepts GI Bill for eligible veteran students, providing additional revenue stream through VA education benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sacred Roots Massage School of Montana delivers a 750-hour therapeutic massage certification program training students to become licensed massage therapists, with a holistic mind-body-spirit curriculum covering anatomy, physiology, pathology, multiple massage modalities (Swedish, deep tissue, myofascial, craniosacral, energy medicine, eastern modalities), business ethics, and clinical practice. The school operates in-person at campuses in Missoula and Bozeman, Montana, and offers an online program under the Grounded Touch brand.

Product overview

Sacred Roots Massage School of Montana operates as a dual-campus massage therapy education institution offering a comprehensive 750-hour Therapeutic Massage Course as its core product. The school provides in-person instruction at Missoula and Bozeman campuses, along with an online program (now branded as Grounded Touch Online Massage Therapy School) that combines live intensives with remote learning. Supplementary offerings include student-performed massage services at both campuses, professional LMT services in Missoula, continuing education courses, and gift cards. The institution also administers a $1,000 scholarship program for tuition assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• 750-Hour Therapeutic Massage Course A comprehensive 750-hour therapeutic massage certification program that trains students to become certified massage therapists and intuitive healers, covering anatomy, physiology, pathology, Swedish, deep tissue, myofascial, energy medicine, business ethics, and clinical practice. Delivery is in-person at the Missoula and Bozeman campuses (and online under the Grounded Touch sub-brand). Targeted at adults 18+ seeking licensure-qualifying training. Total program cost $14,444.
• Student Massage Services Affordable massage sessions performed by students under instructor supervision at the Missoula and Bozeman campuses, priced at $40 per 60-minute session and $55 per 90-minute session. Available to the general public and serves as practical clinical training for enrolled students.
• LMT Therapeutic Massage Professional therapeutic massage services provided by licensed massage therapists (LMT) at the Missoula House of Wellness location, bookable through Vagaro. Aimed at the general public seeking professional-grade massage therapy.
• Gift Cards Gift cards redeemable for massage services at either the Missoula or Bozeman campus, sold digitally through the Square gift card ordering system. Targets gift buyers and the general local consumer market.
• Continuing Education Classes Professional development workshops for licensed massage therapists including TMJ Intraoral, Traditional Thai Massage (16 hours, $395), Lymphatic Massage for Detoxification, and Craniosacral Therapy Level 2 (16 hours, $395). Delivered at both Missoula and Bozeman campuses. Targeted at LMTs, RYTs, PTs, and other licensed practitioners seeking CE hours and advanced modality training.
• Grounded Touch Online Massage Therapy School Online massage therapy program combining remote learning with live hands-on intensives and one-on-one mentorship. Rebranded from the Sacred Roots distance learning offering to better serve students across multiple states with varying hour requirements while retaining the same curriculum and teaching staff.

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ABMP (Associated Bodywork & Massage Professionals)coreStrategic or Co-development PartnerABMP provides student insurance for enrolled students, Exam Coach testing platform access, and 5 Minute Muscles educational resources as part of tuition. School holds ABMP School Member status.
• NCBTMB (National Certification Board for Therapeutic Massage and Bodywork)coreStrategic or Co-development PartnerSchool is NCBTMB Certified, meeting national standards for massage therapy education and ensuring graduates are prepared for certification exams.
• AMTA (American Massage Therapy Association)coreStrategic or Co-development PartnerSchool holds AMTA School Member status, demonstrating commitment to professional standards and providing graduates with pathway to professional membership.
• U.S. Department of Veterans Affairs (GI Bill)minorOthersSacred Roots accepts GI Bill education benefits for eligible veteran students, providing tuition assistance through VA education programs.
• Missoula House of WellnessminorChannel Partner/ Reseller/ DistributorLMT Therapeutic Massage services offered through Missoula House of Wellness location, expanding service reach for licensed graduates.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Wellness Skills Academy: Online-focused massage therapy training provider serving multiple states. Comparable on the digital/online program dimension that Sacred Roots' Grounded Touch brand is attempting to compete in.

Direct peers

• SOCHI (formerly Sarasota School of Massage Therapy): Florida-based massage therapy school with holistic and clinical training tracks. Comparable program structure (multi-hundred-hour certification) and similar use of student clinic services as ancillary revenue.
• National Holistic Institute: Multi-campus California-based massage therapy school offering holistic-oriented programs with similar NCBTMB/AMTA positioning. Closest structural peer — vocational, holistic-leaning, in-person + distance learning footprint.
• Cortiva Institute: National chain of massage therapy schools operating across multiple states. Directly comparable core offering (state-approved massage certification) with broader geographic reach than Sacred Roots.
• Irene's Myomassology Institute: Michigan-based massage therapy school offering comprehensive therapeutic bodywork programs. Comparable vocational certification model with similar program length and clinical training structure.
• Boulder College of Massage Therapy: Colorado-based massage therapy school with a holistic, embodied curriculum philosophy similar to Sacred Roots. Comparable small-cohort model and state-approved certification focus.
• Center for Natural Wellness School of Massage Therapy: New York-based massage therapy school offering comprehensive state-approved programs. Comparable vocational structure with student clinic and CE class offerings.
• Potomac Massage Training Institute: Washington, D.C.-area massage therapy school offering comprehensive 750+ hour programs with similar focus on holistic and embodied training. Comparable curriculum breadth and licensure-readiness orientation.
• Southwestern College of Healing Arts: New Mexico-based school offering massage therapy and holistic health training with a mind-body-spirit curriculum emphasis that closely mirrors Sacred Roots' philosophical positioning.

Broad incumbents

• Aveda Institute: Large national beauty and wellness school network offering cosmetology, esthiology, and in some locations massage therapy. Comparable vocational training format but broader portfolio and brand reach than Sacred Roots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sacredrootsmt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sacred Roots Massage School of Montana