Private Capital

What Private Capital does

Private Capital is a Mexico-based boutique investment advisory firm serving high-net-worth individuals and enterprises with personalized, discretionary portfolio management across Mexico, the United States, and Switzerland. The firm operates under the Swiss independent asset management model adapted for the Mexican market — it does not take custody of client assets, instead managing investments from the client's own accounts at partner banks and brokers. All client portfolios are individually tailored to each investor's profile, risk tolerance, and goals rather than allocated to standardized fund products. The firm is supervised by Mexico's CNBV (registration 30077, CASFIM 90-077), and 100% of staff are AMIB-certified.

The firm's core technology surface is the Private Capital Vault platform, which consolidates financial and non-financial assets (real estate, official documents, inheritances, trusts, art) in real time across jurisdictions, secured by bank-grade encryption and two-way authentication on Oracle infrastructure. Investment decisions are supported by quantitative methodologies and algorithms operated by an in-house desk with 10+ years of experience. Supporting tools include the Smith client-access platform, an online Investment Simulator, and an educational Financial Wellness content brand.

Revenue is generated through advisory/management fees of 0.3% to 1.5% annualized on the average monthly investment balance, with performance-linked compensation and no third-party commissions, aligning advisor economics with client outcomes. Go-to-market is sales-led and relationship-based, targeting HNW individuals (minimum 2.5M MXN in Mexico) and enterprises (working capital optimization, institutional mandates, trusts, pension funds), with channel partnerships across Scotiabank, Invex, Santander, Banorte, Interactive Brokers, UBP, and CBH Bank enabling cross-border execution. The firm is privately held, has 1–10 employees, and discloses no external funding or ownership changes.

Name

Private Capital

Legal name

Private Capital Management, Asesor Independiente S.A.P.I. de C.V.

Website

https://privatecapital.com.mx

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Private Capital is a Mexico-based boutique investment advisor offering personalized, discretionary wealth management to high-net-worth individuals and enterprises across Mexico, the USA, and Switzerland via partner banks and a proprietary consolidated asset platform.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

akta.pro secondary industries

Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA), High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)

Keywords

• Investment advisory
• Wealth management
• Portfolio management
• Financial planning
• Private banking

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advisory/Management Fees: Charges between 0.3% and 1.5% annualized on average monthly investment balance. Fees are transparent from the start and deductible for taxes. No commissions from third parties, aligned directly with client returns.
2. Performance-linked Compensation: Compensation structure directly tied to client investment performance, ensuring interests are aligned between advisor and client.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Private Capital is an independent investment boutique firm in Mexico that provides personalized investment advisory and wealth management services to high net worth individuals and enterprises. The firm manages portfolios through clients' own bank accounts at partner institutions across Mexico, USA, and Switzerland, using proprietary technology including the Private Capital Vault platform and AI-powered quantitative models. Services include local and international investments, currency hedging, succession planning, and consolidated asset monitoring under a fee-based advisory model.

Product overview

Private Capital operates as a boutique investment firm offering personalized wealth management services. The core platform is Private Capital Vault, which consolidates all financial and non-financial assets in real-time across Mexico, USA, and Switzerland. The company provides independent investment advisory with discretionary management through CNBV-registered advisors and AMIB-certified traders, utilizing AI-powered quantitative models and algorithms. Services are offered through two main channels: Inversiones para Personas (individual portfolios with insurance-linked investments, heritage strategies, local debt, and BMV access) and Inversiones para Empresas (institutional accounts, traditional investments, and global accounts with international custody). The Smith Platform provides client access, while supplementary tools include an Investment Simulator and a Financial Wellness educational blog.

Differentiator

Problem solved

Functional benefit

Brands

• Private Capital Vault: A technology platform that consolidates all financial and non-financial assets in Mexico and worldwide in one place, with bank-grade encrypted communication and two-way authentication.
• Smith
• Financial Wellness

Products and services

• Private Capital Vault Consolidated wealth management platform providing real-time control, monitoring, and protection of financial and non-financial assets across Mexico, USA, and Switzerland. Features bank-grade encryption, two-way authentication, and Oracle database security infrastructure for managing total patrimonial legacy including real estate, official documents, inheritances, trusts, and art.
• Investment Advisory Services Independent investment advisory with discretionary portfolio management within pre-defined parameters, building optimized portfolios tailored to each client's investment profile, risk tolerance, and financial goals. Operated through CNBV-registered advisors and AMIB-certified traders using quantitative methodologies, algorithms, and state-of-the-art management systems.
• Inversiones para Personas (Personal Investment Services) Personalized investment portfolios for individuals including insurance with investment component, heritage strategy, confidential asset management, local debt instruments, and access to the Mexican Stock Exchange (BMV) and international capital markets. Minimum investment of 2.5 million MXN in Mexico.
• Inversiones para Empresas (Corporate Investment Services) Corporate investment portfolios including institutional accounts (mandate design, benchmarks, risk limits, trusts, private investment funds, pension funds, savings boxes), traditional investments (local money market, local debt, currency hedging, multi-asset strategy), and global accounts with international custody and multi-currency operations. Minimum 2.5 million MXN for Mexico investments.

Quantifiable outcome

• Commissions 0.3%-1.5% annualized vs typical mutual fund fees with standardized portfolios
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Interactive Brokers LLCcoreTechnology or IntegrationRegistered Broker-Dealer, Futures Commission Merchant and Forex Dealer Member regulated by SEC, CFTC, NFA, and FINRA. Provides execution and clearing services for international investment operations.
• Scotiabank (Banca Privada)coreChannel Partner/ Reseller/ DistributorPartner bank for private banking services and investment custody in Mexico.
• Invex (Banca Privada)coreChannel Partner/ Reseller/ DistributorPartner bank for private banking services and investment custody in Mexico.
• Santander (Banca Privada)coreChannel Partner/ Reseller/ DistributorPartner bank for private banking services and investment custody in Mexico.
• Banorte (Banca Privada)coreChannel Partner/ Reseller/ DistributorPartner bank for private banking services and investment custody in Mexico.
• Union Bancaire Privée (UBP)coreChannel Partner/ Reseller/ DistributorSwiss private banking partner for wealth management services. Implements the Swiss model of independent asset management.
• CBH BankcoreChannel Partner/ Reseller/ DistributorSwiss banking partner for international investment custody and diversification services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BlackRock Mexico: World's largest asset manager with Mexican operations offering model portfolios, ETFs, and advisory solutions. Competes for institutional and HNW mandates that overlap with Private Capital's enterprise and HNW segments.
• SURA Asset Management México: Subsidiary of Latin American financial group SURA, offering mutual funds, managed portfolios, and pension fund management. Larger incumbent competitor in Mexican asset management with broader retail reach, though less boutique and HNW-specialized than Private Capital.
• BNP Paribas Wealth Management: Global private bank offering HNW advisory, discretionary management, and cross-border wealth structuring. Comparable to Private Capital in international reach and cross-border service design, though at a much larger scale and with full banking capabilities.
• Morgan Stanley Private Wealth Management: Global private wealth manager serving HNW and UHNW clients with discretionary portfolios, lending, and cross-border solutions. Comparable to Private Capital in serving internationally mobile HNW clients with multi-currency, multi-jurisdiction needs.
• UBS Wealth Management Mexico: Global private bank with Mexican presence offering discretionary portfolio management, advisory, and lending to UHNW clients. Relevant peer given Private Capital's Swiss-bank partnerships (UBP, CBH) and shared cross-border HNW positioning.

Direct peers

• GBM (Grupo Bursátil Mexicano): Mexico's largest independent broker-dealer, offering wealth management, advisory, and discretionary portfolio management to individual and institutional investors. Directly competes with Private Capital in the HNW segment and operates a multi-asset platform with international execution.
• Actinver (Banco Actinver): Mexican wealth management and private banking firm with asset management, brokerage, and HNW advisory services. Competes for the same Mexican HNW and corporate treasury clients and offers multi-asset solutions including mutual funds and structured products.
• Finaccess Advisors: Mexican independent investment advisor (Asesor Independiente) regulated by CNBV, providing discretionary portfolio management and wealth advisory to HNW clients and family offices. Closest structural peer to Private Capital given shared independent-advisor regulatory model and multi-bank custody approach.

Emerging players

• Kuspit: Mexican digital investment platform offering managed portfolios and brokerage for retail and emerging-HNW clients. Competes with Private Capital on accessibility and tech-enabled advisory, though its target segment is lower-minimum than Private Capital's 2.5M MXN floor.

Others

• Interactive Brokers (Advisor Services): US broker-dealer providing execution, custody, and technology to independent advisors like Private Capital. Also serves HNW clients directly. Enabler/partner today and adjacent competitor for tech-savvy self-directed HNW clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PrivateCapitalM
• Facebookfacebook.com/privatecapitalmexico
• LinkedInlinkedin.com/company/privatecapitalmexico

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Capital