INVEX
- Company typePrivate
- Founded1994
- HeadquartersMexico City, Mexico
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
INVEX firmographics
Firmographics- Name
- INVEX
- Legal name
- INVEX Grupo Financiero
- Website
- https://invex.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
INVEX industry classification
Industry- Product category
- Diversified Financial Services
- NAICS
- Commercial Banking (52211), Credit Card Issuing (52221)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), National Commercial Banks (6021)
- akta.pro primary industry
- Consumer & Retail (CPG, Food, Apparel) (FSABACAM)
Keywords
Where INVEX is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
INVEX business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Banking Fees and Commissions: INVEX Banco generates revenue through various banking fees including custody fees (0.006% of portfolio value plus $25), account management fees (0.375% of total portfolio), transaction fees ($50 for SPEI transfers), and annual fees ($2,200 for investment accounts)
- Credit Card Operations: Revenue from co-branded credit card partnerships with Hilton and Walmart, including interchange fees and interest on revolving balances
- Investment Fund Management: INVEX Operadora generates revenue through management fees on investment funds, with various fund types including equity funds (INVEXCO), debt funds (INVEXMP), and structured bond funds (INVEXBE)
- Brokerage Commissions: Casa de Bolsa earns commissions on securities trading including 1.00% + IVA on buy/sell operations, physical deposit/withdrawal fees for shares, and custody fees
- Fiduciary Services: INVEX Fiduciario provides trust and fiduciary services generating fees for trust administration and management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Deposit Account - No annual fees |
| Subscription | Quarterly | Investment Account Management |
| Transaction based/ take rate | Pay-as-you-go | Securities Trading |
| Transaction based/ take rate | Monthly | Walmart Co-branded Credit Card |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
INVEX product offering
Product offeringCore offering
INVEX Grupo Financiero is a Mexican financial holding company operating multiple subsidiaries including Banco INVEX (banking), Casa de Bolsa (securities brokerage), Operadora de Fondos de Inversión (investment fund management), Fiduciario (trust services), and Consumo (consumer finance). It delivers private banking, corporate banking, credit cards (including co-branded cards with Walmart, Hilton, and Mastercard), investment funds, retirement savings products (INVEX Renacer), and digital banking via Now.Bank to individuals, businesses, and high-net-worth clients across Mexico.
Product overview
INVEX Grupo Financiero operates as a Mexican financial holding company with a multi-entity, platform-plus-module architecture. The group comprises INVEX Banco (multiple banking institution), INVEX Casa de Bolsa (brokerage), INVEX Operadora de Fondos de Inversión (fund operator), INVEX Consumo (consumer finance SOFOM), and multiple specialized services including INVEX Fiduciario, INVEX Infraestructura, INVEX Energía, and INVEX Arrendadora. The core banking platform (INVEX Banco) distributes a suite of credit cards (INVEX Tarjetas), digital banking products (Now.Bank, Claire, Amazon Access, YAYA, Cuenta NOW), and the retirement savings product INVEX Renacer. The brokerage and fund management arms (INVEX Casa de Bolsa and INVEX Operadora) collectively manage over a dozen investment fund series (INVEXCO, INVEXCP, INVEXCR, INVEXDO, INVEXDX, INVEXGU, INVEXIN, INVEXLP, INVEXMP, INVEXMX, INVEXTK, INVEXBE). Corporate clients access commercial banking services (Banca Empresas) and infrastructure financing through dedicated subsidiaries. Recent product launches include co-branded credit cards with Walmart and Hilton Honors, all powered by the Mastercard network.
Differentiator
Problem solved
Functional benefit
Brands
- Now.Bank: Digital banking platform offering mobile banking services
- INVEX Renacer
- INVEX Tarjetas
- Claire
- Fondo de Bonos Estructurados INVEXBE
Products and services
- INVEX Banca Privada Private banking service for high-net-worth clients offering personalized wealth management, investment management, fiduciary services, financing, and foreign exchange operations with confidentiality in asset administration.
- INVEX Tarjetas de Crédito Suite of credit cards including standard and premium variants, co-branded cards with Walmart (3.5% cash back), Hilton Honors, and Mastercard global acceptance, designed for different consumer lifestyles.
- Now.Bank Mobile-first digital banking platform offering online and mobile banking services with self-service account opening, IPAB-protected deposit accounts, and financial services for consumers.
- INVEX Renacer Retirement savings product enabling savers to invest tax-free for retirement, with investment strategies tailored to risk profile and tax-deductible contributions for long-term savings.
- INVEX Fiduciario Fiduciary services offered to both individual and corporate clients, including trust administration and estate management, with Fitch TR1 maximum rating maintained for 20 years.
- Banca Empresas Corporate banking services for businesses including commercial financing, factoring, letters of credit, foreign exchange and derivatives, treasury management, investment funds, institutional pension savings, and investment banking.
- INVEX Operadora de Fondos de Inversión Investment fund management services operating a family of funds (INVEXCO, INVEXCP, INVEXCR, INVEXDO, INVEXDX, INVEXGU, INVEXIN, INVEXLP, INVEXMP, INVEXMX, INVEXTK, INVEXBE) covering debt instruments, equities, structured bonds, and balanced portfolios for individual and institutional investors.
- INVEX Infraestructura Infrastructure financing services focused on long-term partnerships including financing structuring with flexible revolving lines, equity participation in venture capital without prepayment penalties, and project management via investment account guarantees.
- INVEX Energía Specialized energy sector financing and services operated through the INVEX Energía subsidiary (AMMPER), serving energy sector clients.
- INVEX Arrendadora Leasing services offered to corporate clients as part of the INVEX Grupo Financiero corporate banking ecosystem.
- INVEX Casa de Bolsa Securities brokerage services providing buy/sell operations for shares, custody services, foreign deposit/withdrawal of securities, and investment management for individual and institutional investors.
- Cuenta NOW Deposit account product offering NOW (negotiable order of withdrawal) banking features, IPAB-protected, accessible via the INVEX Now digital platform.
Quantifiable outcome
- Awarded Best Medium-Term Debt Fund at Morningstar Awards 2025 for INVEXMP B1 fund performance
- +1 more outcomes
Companies that use INVEX
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
INVEX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
INVEX partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- HiltoncorePartnership to launch Hilton Honors INVEX Credit Card and Hilton Honors INVEX Premium Credit Card, enabling members to earn Hilton Honors Points through everyday purchases. Cards offer global acceptance through Mastercard network with benefits including room upgrades, exclusive access, and complimentary services. Sustainability features include eco-conscious rewards and carbon-offset programs.
- AmazoncoreINVEX Banco accelerating consumer credit expansion through strategic partnership with Amazon using CNBV-approved digital banking models. Partnership extends INVEX's digital lending capabilities to Amazon's customer base.
- Walmart de México y Centroamérica (Walmex)flagshipStrategic partnership to launch co-branded credit cards targeting financial inclusion in Mexico where 50% of payments are made in cash. Cards offer 3.5% cash back on Walmart purchases, 1% on other purchases, no annual fee, and guaranteed credit approval for Walmart customers. Cards distributed through 3,214 Walmart stores reaching over 6 million daily customers.
- MastercardcorePayment network partner enabling global acceptance for INVEX co-branded credit cards with Hilton and Walmart. Provides the payment infrastructure and network for card transactions worldwide.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
INVEX competitors and assessment
Company assessmentEmerging players
- Nu México (Nubank): Digital-first Mexican consumer bank and credit card issuer targeting the same underbanked segment INVEX pursues via Walmart — emerging digital-native competitor with strong brand recognition.
Direct peers
- GBM (Grupo Bursátil Mexicano): Mexican brokerage and asset manager offering securities trading, investment funds, and wealth management — comparable to INVEX Casa de Bolsa and INVEX Operadora de Fondos.
- Banregio: Mexican regional bank (Banco Regional de Monterrey) offering commercial banking, private banking, and wealth management — comparable to INVEX in targeting SME and HNW segments with relationship-driven banking.
- Actinver: Mexican financial holding company (Grupo Financiero Actinver) operating Banco, brokerage, asset management, and fiduciary businesses — the closest structural analog to INVEX Grupo Financiero in scale and product breadth.
- Banca Mifel: Mexican private bank and financial group focused on HNW private banking, fiduciary services, and corporate banking — directly comparable to INVEX Banca Privada and INVEX Fiduciario offerings.
- Intercam Grupo Financiero: Mexican financial holding company with banking, brokerage, and fund management subsidiaries — comparable mid-tier Mexican Grupo Financiero with similar multi-subsidiary structure to INVEX.
Broad incumbents
- Santander México: Major Mexican commercial bank offering retail, private, and corporate banking plus credit cards — directly competes with INVEX Tarjetas and Banca Empresas at greater scale.
- HSBC México: Global bank with significant Mexican operations offering commercial banking, wealth, and FX services — competes with INVEX in corporate banking and cross-border/FX offerings.
- Banorte (GFNorte): Largest Mexican financial holding company offering commercial banking, brokerage, pensions, and insurance — a broad incumbent competing across all of INVEX's lines but at materially larger scale.
- BBVA México: Major Mexican commercial bank (subsidiary of global BBVA) offering retail, corporate, and credit card products — directly competes with INVEX in the mass-market deposit and card business at much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
INVEX social profiles
Digital presenceINVEX compliance and trust
Trust signalCompliance4 records
INVEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
INVEX leadership team
Management profileNumber of profiles
Profiles2 records
INVEX subsidiaries and ownership
Company hierarchySubsidiaries8 records
INVEX funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INVEX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INVEX
What does INVEX do?
INVEX Grupo Financiero is a Mexican financial holding company operating multiple subsidiaries including Banco INVEX (banking), Casa de Bolsa (securities brokerage), Operadora de Fondos de Inversión (investment fund management), Fiduciario (trust services), and Consumo (consumer finance). It delivers private banking, corporate banking, credit cards (including co-branded cards with Walmart, Hilton, and Mastercard), investment funds, retirement savings products (INVEX Renacer), and digital banking via Now.Bank to individuals, businesses, and high-net-worth clients across Mexico.
Is INVEX a public or private company?
INVEX is a private company. It is classified as public and is currently operating.
When was INVEX founded?
INVEX was founded in 1994. It employs 501 to 1,000 people.
Where is INVEX based?
INVEX is headquartered in Mexico City, Mexico, in the Latin America region.
How does INVEX make money?
Five revenue lines are on record. Banking Fees and Commissions are the primary driver. The others are credit Card Operations, investment Fund Management, brokerage Commissions and fiduciary Services.
Who are INVEX's main competitors?
Nu México (Nubank) is listed as an emerging player. Direct peers are GBM (Grupo Bursátil Mexicano), Banregio, Actinver, Banca Mifel and Intercam Grupo Financiero. Broad incumbents are Santander México, HSBC México, Banorte (GFNorte) and BBVA México.
Does INVEX have an API?
Yes. INVEX offers a public-facing API for ATM integration. The /register-apiatm endpoint allows external parties to register for API ATM access, enabling programmatic integration with INVEX's ATM network services. Full API documentation, SDK availability, and technical specifications are not detailed on the available pages.
What industry is INVEX in?
INVEX's product category is Diversified Financial Services. Its primary akta.pro industry code is FSABACAM, Consumer & Retail (CPG, Food, Apparel). Its NAICS code is 52211 and its SIC code is 6211.