What Bernhardt Hospitality does

Bernhardt Hospitality, established in 2009, is a commercial furniture division of the family-owned Bernhardt Furniture Company (founded 1889 and headquartered in Lenoir, North Carolina). It designs, manufactures, and supplies custom and inline casegoods, seating, and outdoor furnishings for hotels and resorts, senior living facilities, multi-family developments, commercial offices, and country clubs. Sales are conducted exclusively on a B2B project basis through architectural and commercial design firms, with a global sales-rep network active in more than 50 countries and six overseas offices supporting named installations including St. Regis Aruba, Palm House Hotel, Truist Leadership Institute, and Four Seasons Resort Rancho Encantado.

The product platform is organized around three core categories—casegoods (beds, headboards, dressers, console and dining tables, desks, media cabinets, mirrors/vanities), seating (sofas, sectionals, chairs, benches, ottomans), and outdoor furniture (sofas, daybeds, sectionals, chaises, dining sets)—supplemented by custom capabilities and a Quick Ship program for expedited orders. Manufacturing is anchored in eight North Carolina production facilities and combines traditional joinery (mortise and tenon, English/French dovetail) and multi-step finishing with specialty artisan techniques such as bone inlay, eglomise glass metal leafing, German silver application, petrified wood utilization, and white onyx setting. Materials include performance fabrics, performance leathers, Ultrafabrics, and outdoor-grade constructions with all-weather webbing, stainless steel hardware, and weep-hole drainage; EFEC certification covers five U.S. facilities and is aligned with SFI, FSC, and GREENGUARD programs.

Revenue is generated primarily from one-time project contracts, priced on trade/dealer terms (signed credit application and resale certificate, Net 30 from invoice, 1.5% monthly finance charge after 30 days), with each project scoped to a property or guestroom build-out. Bernhardt Hospitality shares infrastructure, overhead, and brand equity with sibling divisions Bernhardt Residential (1889) and Bernhardt Design (1981) under fourth-generation family leadership, and supports the A&D specification workflow through digital catalogs on Issuu, major hospitality trade shows (HD Expo, BDNY, Lodging Conference, High Point Market, NEWH membership), and direct client project management for hospitality installations.

Name

Bernhardt Hospitality

Legal name

Bernhardt Furniture Company

Website

https://bernhardthospitality.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bernhardt Hospitality is a North Carolina-based commercial furniture division of Bernhardt Furniture Company, manufacturing custom and inline casegoods, seating, and outdoor furniture for hotels, senior living, multi-family, commercial, and country club projects sold through architectural and design firms worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Lenoir

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Custom Commercial Furniture Sales: One-time project-based sales of custom casegoods, upholstery, and outdoor furnishings for hospitality projects including hotels, senior living, multi-family, commercial, and country clubs. Sales through architectural and design firms.
2. Residential Furniture Sales: Sales of Bernhardt Interiors, Bernhardt Exteriors, Bernhardt Loft, and Bernhardt Workspace brands through global retailers and residential interior designers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Bernhardt Hospitality designs, manufactures, and supplies fully custom and inline casegoods, seating, and outdoor furniture for the hospitality industry. The division serves lodging, senior living, multi-family, commercial, and country club projects, producing wooden casegoods, upholstered seating, and weather-resistant outdoor furnishings. Distribution is handled through architectural and commercial design firms, with a network of independent sales representatives covering more than 50 countries.

Product overview

Bernhardt Hospitality is a commercial furniture manufacturer that crafts fully custom and inline furnishings for the hospitality industry, including lodging, senior living, multi-family, commercial and country club projects. The product portfolio centers on three core product categories: Casegoods (beds, headboards, dressers, tables, desks, media cabinets), Seating (sofas, sectionals, chairs, benches), and Outdoor Furniture (weather-resistant seating and tables). These are complemented by a Custom Furniture capability for bespoke pieces and the Quick Ship program for expedited delivery. The product line is organized into multiple named collections (Albion, Antibes, Arcadia, Aventura, Axiom, Berkshire, Cornelia, East Hampton, Haven, Highland Park, Jet Set, Linea, Logan Square, Marquesa, Menton, Modulum, Neoteric, Outline, Prado, Santa Barbara, Sereno, Silhouette, Solaria, Tempo, Trianon, Tribeca, and others) that span across casegoods, seating, outdoor, and workspace applications. Materials include performance fabrics (Sunbrella, Revolution, Outdura), Ultrafabrics, performance leathers, and outdoor-specific fabrics. Bernhardt Hospitality is part of the larger Bernhardt Furniture Company, which also operates Bernhardt Residential (established 1889) and Bernhardt Design (established 1981) divisions.

Differentiator

Problem solved

Functional benefit

Brands

• Albion: Furniture collection catalog
• Antibes
• Arcadia
• Aventura
• Axiom
• Berkshire
• Casa Paros
• Cornelia
• East Hampton
• Foundations
• Foundry by Stacy Garcia
• Haven
• Highland Park
• Jet Set
• Linea
• Logan Square
• Marquesa
• Menton
• Modulum
• Neoteric
• Outline
• Prado
• Santa Barbara
• Sereno
• Silhouette
• Solaria
• Tempo
• Trianon
• Tribeca

Products and services

• Casegoods Wooden furniture category comprising beds, headboards, dressers, chests, tables, desks, media cabinets, mirrors, and vanities for guestrooms, suites, and public spaces in hotels, resorts, senior living, multi-family, and country club projects.
• Seating Upholstered furniture category including sofas, loveseats, sleepers, sectionals, chairs, leather seating, benches, and ottomans for guestrooms, suites, lobbies, and public spaces in hospitality environments.
• Outdoor Furniture Weather-resistant outdoor furniture line including sofas, daybeds, sectionals, chairs, chaises, benches, ottomans, cocktail/accent tables, dining tables, dining chairs/stools, and furniture covers for hospitality outdoor environments such as pool decks, patios, and terraces.
• Custom Furniture Capabilities Bespoke design and manufacturing service providing fully custom casegoods and upholstery for guestrooms, suites, and public spaces tailored to project specifications and brand identity.
• Quick Ship Program Expedited delivery program offering faster lead times for select in-line furniture products to meet compressed hospitality project timelines.
• Fabrics and Leathers Upholstery material program offering performance fabrics, performance moisture barrier fabrics, performance faux leathers, Ultrafabrics, performance leathers, and outdoor fabrics as options for seating and upholstered casegoods.
• Fabric on Frame Specialized upholstery construction method applying fabric directly to frame furniture pieces, offering design and durability benefits for hospitality seating.
• Essentials Seating Collection Core seating collection designed for hospitality environments, offering essential upholstered seating pieces.
• Senior Living Collection Furniture collection tailored for senior living facilities, addressing durability, accessibility, and aesthetic requirements of residential care environments.
• Workspace Collection Furniture collection designed for commercial workspace environments such as offices, meeting rooms, and corporate public spaces.
• Signature Seating Collection Distinctive signature seating collection featuring unique design elements and premium upholstery for high-end hospitality interiors.
• St. Regis Aruba Custom Project Custom furniture project for St. Regis Aruba furnishing 252 guestrooms and public spaces with casegoods, seating, and outdoor furniture reflecting Aruba's Dutch-Caribbean design heritage.
• Palm House Hotel Custom Project Custom furniture project for Palm House Hotel delivering 58 guestrooms and 21 suites with custom casegoods, seating, outdoor furnishings, and bathroom vanities inspired by the Palm Beach aesthetic.
• Truist Leadership Institute Custom Project Custom furnishings project for Truist Leadership Institute's 80,000+ sq ft North building, covering guest rooms, public spaces, learning spaces, and executive guest rooms.

Quantifiable outcome

• Fully upholstered outdoor seating tested and designed for both indoor and outdoor use with weather-resistant construction

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Shelby Williams: Shelby Williams is a leading hospitality furniture manufacturer specializing in indoor and outdoor seating, tables, and casegoods for hotels, restaurants, and country clubs, competing directly with Bernhardt Hospitality in the contract market.
• Kimball Hospitality: Kimball Hospitality is a major direct competitor in the contract hospitality furniture market, manufacturing casegoods, seating, and outdoor furniture for hotels, resorts, and senior living communities through design firm channels.
• Hancock & Moore: Hancock & Moore is a North Carolina-based manufacturer specializing in premium leather and upholstered seating for residential, hospitality, and contract markets, with overlapping artisan craftsmanship and shared geographic manufacturing base.
• Designer 5 (D5): Designer 5 is a hospitality furniture manufacturer serving hotels, casinos, and senior living with custom casegoods, seating, and outdoor furniture through a global sales rep network — directly comparable to Bernhardt Hospitality's go-to-market model.
• Baker Furniture: Baker Furniture is a heritage luxury casegoods and seating manufacturer serving both residential and hospitality/specifier channels, comparable in tier, craftsmanship emphasis, and design-led positioning.
• Universal Furniture: Universal Furniture is a residential and hospitality furniture manufacturer offering casegoods and upholstery through designer channels, with comparable North Carolina manufacturing and mid-to-upper tier hospitality positioning.
• Hospitality Furniture Solutions: Hospitality Furniture Solutions provides casegoods, seating, and outdoor furniture to hotels, resorts, and multi-family properties, targeting the same project-based A&D channel as Bernhardt Hospitality.
• Century Furniture: Century Furniture is a North Carolina-based manufacturer of upholstered and casegood furniture serving both residential and hospitality markets through designers, sharing geographic manufacturing overlap and a similar design-led, custom-capability approach.

Emerging players

• American Leather: American Leather produces custom upholstered seating, including sleeper sofas and sectionals, sold through residential and contract/hospitality channels. Less focused on full FF&E packages but overlapping in hospitality seating.

Broad incumbents

• Restoration Hardware (RH): RH is a luxury home furnishings brand with growing hospitality division (RH Guesthouse) and a much larger scale and consumer brand presence. Operates in adjacent luxury furniture space and increasingly competes for design specifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bernhardthospitality
• Facebookfacebook.com/bernhardthospitality
• LinkedInlinkedin.com/company/bernhardt-hospitality

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bernhardt Hospitality