Rusmur Floors Carpet One Floor & Home

What Rusmur Floors Carpet One Floor & Home does

Rusmur Floors Carpet One Floor & Home is a privately held, locally owned flooring retailer operating five showrooms across the Pittsburgh, Pennsylvania metropolitan area (Bridgeville, Moon Township, Monroeville, Ross Township, and White Hall). Founded in 1960, the company sells residential and commercial flooring products — including carpet, hardwood, luxury vinyl, laminate, tile, area rugs, and floor care accessories — and bundles professional installation services with material purchases. Specialty carpet variants (waterproof, pet-friendly, hypoallergenic) target higher-value subsegments, and the product line is supported by tiered warranty programs rated from One Diamond to Three Diamond, financing options, and free in-home estimates.

The business operates as a member of the Carpet One Floor & Home cooperative, franchised and managed by CCA Global Partners, Inc., a Delaware corporation. This cooperative affiliation provides national brand identity, cooperative marketing, shared supplier relationships, and warranty infrastructure (including 3M-backed Ultra 25a warranty protocols) while preserving local ownership autonomy. Distribution is exclusively through physical showrooms — the company does not appear to offer e-commerce or direct online purchasing — supplemented by consumer-facing digital tools such as the Room Visualizer, Style Quiz, and the ROOM by ROOM guided shopping experience, plus an extensive content library of flooring guides and a stain removal resource with a mobile companion app.

Revenue mechanics are transactional: unit-priced flooring materials sold with bundled installation labor priced per square foot, supplemented by financing-derived economics and warranty-backed service. Customer segments span residential homeowners (primary), rental property managers, pet-owning households, and small commercial accounts. Average customer rating stands at 4.4/5 across Google and Facebook. Revenue is not publicly disclosed.

Name

Rusmur Floors Carpet One Floor & Home

Legal name

CCA Global Partners, Inc.

Website

https://rusmurfloors.com

Company type

Private

Founded year

1960

Operating status

Operating

Short description

Rusmur Floors Carpet One Floor & Home is a privately held, locally owned flooring retailer operating five showrooms in the Pittsburgh metro area, selling carpet, hardwood, vinyl, laminate, tile, and rugs with bundled professional installation and financing for residential and commercial customers.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC), Hardwood Floor Installation (HSAPAGAA)

Keywords

• Residential flooring retail
• Flooring installation services
• Carpet and hardwood sales
• Luxury vinyl and tile
• Commercial flooring supply

Headquarters

HQ city

Bridgeville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Sale of flooring materials including carpet, hardwood, luxury vinyl, laminate, tile, and area rugs. Products sold through five retail showrooms to residential and commercial customers.
2. Professional Installation Services: Expert installation services offered to customers purchasing flooring. Includes warranty-backed professional workmanship by experienced installers.
3. Financing Services: Financing options available to help customers afford flooring purchases and installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rusmur Floors Carpet One Floor & Home is a locally owned flooring retailer that sells residential and commercial flooring products — including carpet, hardwood, luxury vinyl, laminate, tile, and area rugs — through five Pittsburgh-area showrooms. The retailer bundles professional installation, free in-home estimates, financing options, and tiered warranty coverage (One Diamond to Three Diamond) with each flooring purchase. Complementary digital tools (Room Visualizer, Style Quiz) and the "Beautiful Guarantee" satisfaction promise support the in-store customer experience.

Product overview

Rusmur Floors Carpet One Floor & Home is a locally owned flooring retailer serving the Pittsburgh area with five store locations. The company offers a comprehensive portfolio of flooring products including hardwood, tile, carpet, luxury vinyl, laminate, and area rugs. Their product portfolio includes specialized carpet variants such as waterproof carpet, pet-friendly carpet, and hypoallergenic carpet. The company also provides complementary services including professional flooring installation, a Room Visualizer digital tool for virtual floor previewing, The Beautiful Guarantee satisfaction promise, and warranty programs rated from One Diamond to Three Diamond. Additional resources include stain removal guides, a style quiz, and financing options. The company is part of the Carpet One Floor & Home cooperative network.

Differentiator

Problem solved

Functional benefit

Brands

• The Beautiful Guarantee: A satisfaction guarantee policy offered by Carpet One Floor & Home that promises to replace floors for free if the customer is not fully satisfied with their purchase.

Products and services

• Hardwood Flooring Hardwood flooring products in traditional styles, stains, and finishes, including water- and scratch-resistant options, sold to residential and commercial customers in the Pittsburgh area.
• Tile Flooring Tile flooring products available in varied colors, patterns, shapes, and sizes for residential and commercial projects.
• Carpet Soft floor covering offering warmth and comfort with modern performance features, including stain-resistant and durable options for residential and commercial buyers.
• Luxury Vinyl Flooring Vinyl flooring products offering wood, tile, and stone looks with durability and waterproof options, suitable for high-traffic residential areas.
• Laminate Flooring Low-maintenance, durable laminate flooring suitable for high-traffic areas of residential homes.
• Waterproof Carpet Carpet with durable waterproof backing preventing liquids from reaching padding or subfloor, intended for high-moisture and pet-active residential areas.
• Pet-Friendly Carpet Carpet with solution-dyed fibers and optional waterproof backing designed to resist pet stains and odors for households with dogs or cats.
• Hypoallergenic Carpet Carpet made from low-shedding fibers (wool, nylon, olefin) intended to reduce household allergens for health-conscious buyers.
• Area Rugs Area rugs sold to complement carpet and hard-surface flooring purchases in customers' homes.
• Carpet Padding Supportive cushioning layer installed between subfloor and carpet, available in bonded foam, synthetic fiber, memory foam, and felt variants.
• Floor Care Products Cleaning solutions, maintenance products, and supplies for ongoing floor care sold alongside flooring purchases.
• Flooring Installation Services Professional flooring installation services by experienced, warranty-backed installers for hardwood, laminate, tile, vinyl, and carpet flooring types purchased from Rusmur.
• The Beautiful Guarantee Carpet One Floor & Home satisfaction guarantee promising free floor replacement if a customer is not fully satisfied with their purchased flooring.
• Financing Services Financing options offered to qualifying customers to spread the cost of flooring purchases and installation over time.
• Warranty Programs (One Diamond to Three Diamond) Tiered warranty coverage ranging from One Diamond through Three Diamond, offering wear protection, stain warranties, and installation guarantees at increasing coverage levels.

Quantifiable outcome

• Most carpet installations complete in 1-3 days for standard rooms
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• New BeginningsminorStrategic or Co-development PartnerNon-profit organization providing transitional living for survivors and families of domestic violence, assault, and stalking based in Farmington, NM. Carpet One Floor & Home donated flooring materials and installation services for homes being renovated by New Beginnings. The partnership includes updating several homes over multiple years.
• Floor Covering Industry Foundation (FCIF)minorStrategic or Co-development PartnerRegistered nonprofit devoted to providing grants to colleagues in dire need of medical care and assisting with living expenses. The annual Alan Greenberg Charity Golf Tournament, hosted by CCA Global Partners, raised $130,000 for FCIF in its 20th year.
• CCA Global PartnerscoreStrategic or Co-development PartnerParent cooperative organization for Carpet One Floor & Home. Provides national brand identity, cooperative marketing, and member services agreement framework. Rusmur Floors operates as an independently owned member of the Carpet One cooperative.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Abbey Carpet & Floor: Abbey Carpet & Floor is a cooperative-style network of independent flooring retailers offering multi-category flooring products and installation services under a shared brand, structurally similar to Rusmur's Carpet One membership model.
• Flooring America: Flooring America is a competing cooperative of independent flooring retailers operating under a shared brand with similar multi-category product assortments and installation services, making member stores a structural parallel to Rusmur's Carpet One-affiliated model.
• LL Flooring (formerly Lumber Liquidators): LL Flooring operates specialty flooring retail stores focused on hardwood, laminate, vinyl, and tile with installation services available, closely matching Rusmur's product mix and showroom-driven retail model, though at much greater national scale.
• Empire Today: Empire Today is a national direct-to-consumer flooring retailer that combines in-home shopping, product sales, and professional installation services for carpet, hardwood, LVP, and tile — the same bundled retail-plus-installation model that Rusmur Floors operates locally in Pittsburgh.
• Aire Flooring, Carpet One Floor & Home: Aire Flooring is another independently owned member of the Carpet One Floor & Home cooperative, operating with the same co-branded model, product assortment, and service guarantees as Rusmur Floors; the broader Carpet One network (1,000+ member stores in North America) is the most direct peer set for any single Carpet One operator.

Broad incumbents

• Floor & Decor: Floor & Decor is a large specialty flooring retailer with warehouse-style showrooms selling hard surface flooring (tile, LVP, hardwood, laminate) along with installation accessories; while broader in assortment and national in footprint, it competes directly with Rusmur for DIY and pro-driven flooring purchases in the Pittsburgh market.
• Lowe's: Lowe's is a national big-box home improvement retailer offering a comparable flooring assortment and professional installation services, providing price and convenience competition to independent flooring retailers like Rusmur in the same regional market.
• The Home Depot: The Home Depot is a national big-box home improvement retailer with a deep flooring department (carpet, LVP, tile, hardwood) and installation services, competing with Rusmur for both DIY and professionally installed flooring projects in the Pittsburgh metro.

Others

• Mohawk Industries: Mohawk Industries is one of the world's largest flooring manufacturers (carpet, LVT, laminate, hardwood) and a likely upstream supplier to Rusmur via Carpet One's cooperative purchasing; its expanding direct-to-consumer and retail initiatives make it an adjacent competitor shaping the channel Rusmur operates in.
• Shaw Industries: Shaw Industries is a major flooring manufacturer whose carpet, hardwood, LVT, and tile products are sold through independent retailers like Rusmur; Shaw's growing retail partnerships and vertically integrated offerings make it both an upstream supplier and a strategic force influencing the independent retailer channel.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RusmurFloors
• YouTubeyoutube.com/user/carpetonefh
• Facebookfacebook.com/RusmurFloors
• Instagraminstagram.com/rusmurfloors
• Pinterestpinterest.com/rusmurfloors
• LinkedInlinkedin.com/company/rusmur-floors-carpet-one

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rusmur Floors Carpet One Floor & Home