Rawafid
Rawafid is a Cairo-based B2B consultancy founded in 2009 that delivers customized training and advisory services in sales, marketing, management, and human resources across Egypt, Saudi Arabia, Qatar, and Kuwait through four branded divisions.
- Company typePrivate
- Founded2009
- HeadquartersCairo, Egypt
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rawafid does
Rawafid For Development & Project Management is a Cairo-headquartered B2B professional services firm founded in 2009 that delivers customized consulting and human development training across the Middle East. The company's core offering comprises practical, result-oriented advisory and training programs in sales, marketing, management, and human resources, delivered by professional practitioners, trainers, coaches, and academic consultants rather than pure trainers. Service delivery is organized around four branded divisions: Sales Academy™ (the flagship, providing practitioner-led sales training created in partnership with international business partners), TrainTain™ (a gamified in-person training concept), Teaching Academy (consulting and training for educational-sector professionals in the Middle East and Gulf), and Family Academy™ (programs supporting employees' work-life balance). Underneath these brands, the firm maintains a catalog of more than 50 training programs spanning six categories: sales, marketing, management, human resources, family, and educational topics.
The underlying "technology" is methodological rather than software-based: TrainTain™'s training-through-games approach and a customer co-design process for highly customized solutions are the firm's primary method-level differentiators. Quality is reinforced by ISO 5001:2005 certification from UK-PQMS and accreditation from UK-CCL as a Professional & Vocational Educational organization, alongside memberships in ASTD, IFTDO, and Eitesal. There is no proprietary software platform, AI/ML capability, or digital product in the record; the IP is concentrated in the branded methodologies, certifications, and practitioner network.
The business model is a professional services model: quote-based, customized engagements sold through consultative direct sales to enterprise and government-adjacent clients across Egypt, Saudi Arabia, Qatar, and Kuwait, with regional offices in each country. Pricing is not publicly disclosed and is structured around multi-year enterprise contracts. The named customer base spans banking and financial services, real estate, healthcare, technology, and education, with approximately 70 enterprise logos publicly listed, indicating broad sector diversification rather than reliance on any single anchor account.
Rawafid firmographics
Firmographics- Name
- Rawafid
- Legal name
- Rawafid For Development & Project Management
- Website
- https://rawafid.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rawafid is a Cairo-based B2B consultancy founded in 2009 that delivers customized training and advisory services in sales, marketing, management, and human resources across Egypt, Saudi Arabia, Qatar, and Kuwait through four branded divisions.
- Ownership category
- akta.pro rank
Rawafid industry classification
Industry- Product category
- Business Consulting and Corporate Training Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Custom Corporate IT Training & Upskilling Programs (BPAEANAB)
- akta.pro secondary industries
- Supply Chain & Procurement Consulting (BPAHACAC), Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA), Workforce & Career Transition Noncredit Programs (EDAAAEAC)
Keywords
Where Rawafid is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices4 records
Markets served
Rawafid business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Consulting Services: Practical, professional, and result-oriented consultation services provided by professional practitioners and academic consultants in fields of Sales, Marketing, Management, and Human Resources. Services target organizations seeking competitive edge, those wanting to regain market position, and those just opening doors.
- Training Programs: Customized training programs delivered by professional practitioners' trainers, coaches, and consultants. Programs created along with international business partners. Training covers Sales, Marketing, Management, HR, Family, and Educational programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized corporate training and consulting |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Rawafid product offering
Product offeringCore offering
Rawafid provides business consulting and human development training services to corporate and institutional clients across the Middle East. Its offerings span sales, marketing, management, and human resources disciplines, delivered through branded sub-divisions including Sales Academy™, TrainTain™, Teaching Academy, and Family Academy™, and supported by international training partnerships.
Product overview
Rawafid is an innovative consultancy firm providing practical, professional consultation services and human development training programs. The company operates through four main branded divisions: Sales Academy™ (specialized sales training), TrainTain™ (gamified training through entertainment), Teaching Academy (educational field consulting), and Family Academy™ (employee social/family programs). Beyond these branded offerings, Rawafid provides extensive training programs across six categories (Sales, Marketing, Management, Human Resources, Family, and Educational Programs) and professional consultation services in sales, marketing, management, and human resources. The company collaborates with international business partners to deliver customized programs tailored to client needs.
Differentiator
Problem solved
Functional benefit
Brands
- Sales Academy™: A division creating practical, professional, and result-oriented Sales trainings; tailored or customized programs to meet specific client needs; offering unique differentiation through international business partnerships.
- Teaching Academy
- Family Academy™
- TrainTain™
Products and services
- Sales Academy™ Sales Academy™ is Rawafid's branded division delivering sales training programs that work to equip sales professionals with the essential tools, techniques, and insights needed to thrive in competitive markets; tailored to enterprises seeking to strengthen sales performance.
- TrainTain™ TrainTain™ is Rawafid's branded training division delivering structured human development and training programs in partnership with international firms, intended for corporate and institutional clients across the Middle East.
- Teaching Academy Teaching Academy is Rawafid's branded educational programs division offering tailored teaching and learning programs for institutions and individuals seeking structured educational development.
- Family Academy™ Family Academy™ is Rawafid's branded division providing programs designed to strengthen family cohesion and personal development, targeted at family-oriented audiences across the Middle East.
- Sales Training Programs Customized sales training programs for sales professionals across the Middle East, covering tools, techniques, and insights for competitive selling.
- Marketing Training Programs Customized marketing training programs for marketing professionals and teams, covering principles and practices tailored to client needs across the Middle East.
- Management Training Programs Customized management training programs for supervisors, managers, and executives, covering leadership and management disciplines tailored to client needs across the Middle East.
- Human Resources Training Programs Customized HR training programs covering HR principles and practices tailored to the requirements of client organizations across the Middle East.
- Business Consultation Services Customized business consulting services provided as an extension of client organizations, drawing on Rawafid's senior practitioners and international training partners to support enterprise clients across the Middle East.
Companies that use Rawafid
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles1 record
Rawafid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rawafid partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Prince Sultan College for Tourism and ManagementcorePartnership for Sales Diploma and Sales Management Diploma programs. First alumni graduated from Sales Academy Saudi Arabia Branch received certificates in cooperation with this college.
- ASTD (American Society for Training & Development)minorASTD is the world's largest association dedicated to workplace learning and performance professionals. Members come from more than 100 countries and connect locally in more than 130 U.S. chapters and with more than 30 international partners.
- UK-PQMS (United Kingdom of Quality Management Standards)coreUK-PQMS certified Rawafid as an organization applying and maintaining standard guidelines of professional quality management standards under UK-CCL QMS 5001:2005.
- UK-CCL (UK Commission for Consistent Learning)coreUK-CCL is a unique Professional Assessing, Examining and Validation educational establishment. It has accredited Rawafid training programs as Professional & Vocational Educational organization implementing international Standards.
- IFTDO (International Federation of Training & Development Organizations)minorIFTDO was founded in Geneva, Switzerland in 1972. It is a network of HR management and development organizations linking professionals in HR societies, corporations, universities, consultancies, government organizations. Through members it represents more than 500,000 professionals in 50 countries. It has Special Consultative Status with ECOSOC of the United Nations.
- EitesalminorEitesal helps in developing and implementing a strategy for the evolution of Egypt's ICTE industry. The aim is to improve the business environment for members by promoting their local and international interests and creating synergy among Egyptian industry stakeholders.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rawafid competitors and assessment
Company assessmentDirect peers
- Dale Carnegie Training: Global corporate training provider offering customized sales, management, and leadership development programs — directly comparable to Rawafid's customized corporate training across Sales, Marketing, and Management domains.
- AchieveGlobal: Provider of sales performance, customer service, and leadership training with global partner network — comparable to Rawafid's customized sales/management/leadership training and partner-driven delivery.
- Wilson Learning Worldwide: Specializes in sales, sales management, and leadership training solutions sold through global partners — comparable to Rawafid's Sales Academy and international partnership model.
- GP Strategies Corporation: Customized corporate training, learning solutions, and performance consulting for global enterprises — overlaps directly with Rawafid's customized training programs across sales, management, and HR.
- The Ken Blanchard Companies: Leadership and management training provider with international licensee partners — directly comparable to Rawafid's Management Training division and partner-based go-to-market.
- FranklinCovey: Provider of leadership, sales performance, and effectiveness training with licensed local partners worldwide — comparable to Rawafid's blended methodology and multinational partnership model.
- BTS Group: Sales force effectiveness and leadership development consultancy with customized enterprise programs — directly comparable to Rawafid's customized sales and management training offerings.
- Cegos: International training and development group offering customized enterprise programs in management, leadership, sales, and HR — comparable to Rawafid's full-spectrum corporate training portfolio.
Broad incumbents
- Korn Ferry: Global organizational consulting firm with dedicated leadership/professional development training offerings — broader incumbent that overlaps with Rawafid's consulting and customized training portfolio.
Regional players
- Meirc Training & Consulting: Middle East-based corporate training and consulting firm with extensive course catalog in management, HR, and sales — directly comparable regional peer headquartered in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rawafid social profiles
Digital presenceRawafid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rawafid leadership team
Management profileNumber of profiles
Profiles3 records
Rawafid subsidiaries and ownership
Company hierarchySubsidiaries4 records
Rawafid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rawafid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rawafid
What does Rawafid do?
Rawafid provides business consulting and human development training services to corporate and institutional clients across the Middle East. Its offerings span sales, marketing, management, and human resources disciplines, delivered through branded sub-divisions including Sales Academy™, TrainTain™, Teaching Academy, and Family Academy™, and supported by international training partnerships.
Is Rawafid a public or private company?
Rawafid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rawafid founded?
Rawafid was founded in 2009. It employs 11 to 50 people.
Where is Rawafid based?
Rawafid is headquartered in Cairo, Egypt, in the Africa region.
How does Rawafid make money?
Two revenue lines are on record. Professional Consulting Services are the primary driver. The others are training Programs.
Who are Rawafid's main competitors?
Direct peers on record are Dale Carnegie Training, AchieveGlobal, Wilson Learning Worldwide, GP Strategies Corporation, The Ken Blanchard Companies, FranklinCovey, BTS Group and Cegos. Korn Ferry is listed as a broad incumbent. Meirc Training & Consulting is listed as a regional player.
Does Rawafid have an API?
No public API is recorded for Rawafid.
What industry is Rawafid in?
Rawafid's product category is Business Consulting and Corporate Training Services. Its primary akta.pro industry code is BPAEANAB, Custom Corporate IT Training & Upskilling Programs, with a secondary code of BPAHACAC, Supply Chain & Procurement Consulting. Its NAICS code is 611430 and its SIC code is 8200.