Rhetorik-akademie Tubingen Gmbh

What Rhetorik-akademie Tubingen Gmbh does

Rhetorik-Akademie Tübingen GmbH is a privately held, founder-controlled rhetoric and communication training institute headquartered in Tübingen, Germany. Founded in 2017 by Lorenz Brockmann and Prof. Dr. Dietmar Till as a spin-off from the University of Tübingen's Seminar für Allgemeine Rhetorik — the only academic program in Germany where rhetoric can be studied as a university discipline — the company operates as a competence center for practical business rhetoric in the German-speaking region.

The company sells a tiered portfolio of training products delivered in person at its Seminarzentrum Westspitze facility, via video conferencing, and through customized inhouse engagements at client sites. Anchor products are the 12-week Rhetorik Masterclass (targeted at professionals seeking to overcome speech anxiety and improve presentation presence) and the 24-week Rhetorik-Ausbildung (a TÜV-certified trainer certification program with a business track for graduates who want to launch their own training practice). These are complemented by single-day seminars (e.g., 'Bring's auf den Punkt' at 980 EUR net), individual coaching, and bespoke inhouse corporate training for clients including Siemens, s.Oliver, Körber, Pöppelmann, Balluff, LBV, and government entities such as Stadt Würzburg, Regierungspräsidium Stuttgart, and Nationalpark Schwarzwald.

The business model combines professional services revenue (corporate inhouse seminars, multi-week programs), one-time individual seminar bookings (with self-serve online registration and reseller distribution via Copecart and Digistore24), and subsidized education flows enabled by the company's multiple-certified education provider status, which lets buyers claim 10–90% public funding. Go-to-market is sales-led, with free consultation calls as the primary conversion mechanism, supported by event-driven community building (annual Summerfest) and a multi-channel digital marketing stack (Mailchimp, Google Ads, organic social, SEO). The company is bootstrapped, owns no subsidiaries, has no external funding, and reports over 6,500 entrepreneurs, executives, and managers trained across its programs since inception.

Name

Rhetorik-akademie Tubingen Gmbh

Legal name

Rhetorik-Akademie Tübingen GmbH

Website

https://rhetorik-akademie.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Rhetorik-Akademie Tübingen GmbH is a German rhetoric and communication training academy that delivers seminars, coaching, and TÜV-certified trainer programs to professionals, entrepreneurs, and corporate teams across the DACH region.

Ownership category

akta.pro rank

Product category

Professional Communication and Rhetoric Training

NAICS

Professional and Management Development Training (611430), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDAMAOAC

Private Debate Academies & Speech Coaching Centers

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Public Speaking & Debate Clubs

SECONDARYEDAMAOAJ

Corporate/Professional Public Speaking Training (Presentation Skills)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Public Speaking & Debate Clubs

SECONDARYEDABAAAJ

Conflict Management, Negotiation & Difficult Conversations

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYEDAMAOAL

Teacher/Coach Training & Curriculum for Speech & Debate

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Public Speaking & Debate Clubs

Keywords

• Rhetoric training programs
• Communication coaching services
• Public speaking seminars
• Corporate communication training
• Trainer certification programs

Headquarters

HQ city

Tübingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Training and Seminars: Revenue generated from professional training services including the 12-week Rhetorik Masterclass for professionals seeking to improve their presentation skills and overcome speech anxiety, the 24-week Rhetorik-Ausbildung for those wanting to become certified rhetoric trainers, single-day seminars like 'Bring's auf den Punkt' at 980 EUR net, and customized inhouse seminars for corporate clients.
2. Single Seminar Bookings: One-time fee for individual seminar attendance, such as the 'Bring's auf den Punkt' seminar priced at 980 EUR net (1,166.20 EUR incl. VAT).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rhetorik-Akademie Tübingen GmbH delivers rhetoric and communication training through structured multi-week programs (Rhetorik Masterclass, 12-week intensive; Rhetorik-Ausbildung, 24-week TÜV-certified trainer certification), compact single-day seminars (Bring's auf den Punkt at 980 EUR net, Rhetorik Power-Tag, Menschen verstehen und führen), customized in-house corporate seminars, and individual 1:1 coaching sessions. The offerings target professionals and executives seeking to overcome speech anxiety and improve presentation skills, aspiring trainers building their own rhetoric training business, and corporate teams needing communication and leadership training.

Product overview

Rhetorik-Akademie Tübingen GmbH operates as a communication and rhetoric training institute offering a portfolio of educational products. The core offerings consist of the Rhetorik Masterclass (12-week program for professional communication skills) and the Rhetorik-Ausbildung (24-week TÜV-certified trainer certification program). These are supplemented by compact seminar modules including 'Bring's auf den Punkt' (one-day clarity communication seminar), Rhetorik Power-Tag, and 'Menschen verstehen und führen'. For corporate clients, the company provides customized Inhouse-Seminare (in-house corporate training). Individual support is available through 1:1 Coaching and Beratung sessions. All programs are delivered through in-person training, video conferencing, and telephone sessions, with some digital content access provided via the Learning Suite platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhetorik Masterclass A 12-week intensive training program designed to overcome speech anxiety and develop confident rhetorical presence for professional settings, meetings, and presentations. Targeted at professionals seeking to be more visible, secure, and persuasive at work.
• Rhetorik-Ausbildung A 24-week professional certification program leading to TÜV certification as a communication and rhetoric trainer, with a business focus for those looking to start their own training business. Delivered over 6 months with system, certificate, and business focus.
• Bring's auf den Punkt A compact one-day seminar focused on clear, precise, and convincing communication. Priced at 980 EUR net (1,166.20 EUR incl. 19% VAT), running 10:00 to 17:30, and including vegetarian lunch, snacks, and beverages. Participants learn techniques for getting messages across effectively and handling spontaneous situations.
• Rhetorik Power-Tag An intensive single-day seminar for rhetoric and communication training.
• Menschen verstehen und führen A seminar focused on understanding people and developing leadership communication skills.
• Inhouse-Seminare / Firmen-Trainings Customized in-house seminars for corporate teams, professionally tailored to company-specific needs with practical application focus. Delivered either at client premises or at the Seminarzentrum Westspitze Tübingen.
• 1:1 Coaching / Beratung Individual coaching and consultation sessions for personalized guidance on rhetoric and communication challenges, delivered as a free, no-pressure consultation call to help prospects identify which program fits their needs.

Quantifiable outcome

• Trainers report day rates of 1,000-2,700 EUR after completing certification
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

One partnership is on record.

• University of Tübingen / Seminar für Allgemeine RhetorikcoreStrategic or Co-development Partner · 1 January 2017Founding partnership with Prof. Dr. Dietmar Till as founding partner and scientific advisory board member. Direct connection to the University of Tübingen's Seminar for General Rhetoric, which was founded by Professor Walter Jens in 1966. This is the only place in Germany where rhetoric can be studied as academic Master program.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Haufe Akademie: Large established German corporate training provider with a broad catalog spanning communication, leadership, and management development. Operates in the same DACH enterprise L&D market but as a diversified generalist rather than a niche rhetoric specialist.
• Center for Creative Leadership (CCL): Global leadership development research and training institution offering executive programs including communication and presence training. Comparable in target customer (senior leaders) and trainer-led delivery, but operates at significantly larger scale and broader scope.
• mce (Management Centre Europe): Established European executive development and management training provider serving large corporate clients with communication, leadership, and management programs. Comparable customer segment (corporate L&D) but broader portfolio and larger scale.

Direct peers

• ComTeam: German consulting and training firm specializing in communication, cooperation, and leadership development with inhouse corporate programs. Directly comparable in DACH B2B communication training offerings and enterprise customer segment.
• Friedl Bernhard Training: German-speaking rhetoric and presentation training provider with similar professional seminar and keynote offerings. Directly comparable as a regional rhetoric academy competing for the same DACH professional and executive customer base.
• Dale Carnegie Training: Global public speaking and corporate communication training franchise with a similar model of multi-week courses, corporate inhouse seminars, and certified trainer network. Directly comparable in offering, customer base (executives, corporate teams), and trainer-led delivery format.
• Toastmasters International: World's largest public speaking and leadership development membership organization with club-based learning format. Comparable in core topic (public speaking, communication) and target learners, though delivery model is volunteer-led clubs versus paid professional seminars.
• Speakers Trust: UK-based public speaking and communication training provider offering workshops and coaching for executives and teams. Directly comparable in product offering (public speaking coaching, workshops) though operates in different geography.
• Linguarama: European business communication and language training provider offering corporate inhouse programs for executives and teams. Comparable in corporate communication training offerings, inhouse delivery model, and European enterprise customer base.

Regional players

• St. Gallen Business School: Swiss German-language executive education provider offering leadership, communication, and management seminars. Comparable in DACH executive training positioning, certification-style programs, and seminar-led delivery, though broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rhetorikakademie
• Instagraminstagram.com/rhetorik_akademie
• LinkedInlinkedin.com/company/rhetorik-akademie-tuebingen
• YouTubeyoutube.com/@RhetorikAkademieTuebingen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhetorik-akademie Tubingen Gmbh