Rowley's Red Barn

What Rowley's Red Barn does

Rowley's Red Barn is a family-owned Utah farm and agritourism business headquartered in Santaquin, operating two farm-market retail locations (Santaquin since 1984 and Washington since 2013) under continuous family stewardship that traces fruit-growing heritage to 1913. The company's two core revenue streams are a year-round retail farm market — selling own-grown apples, peaches, cherries, and pumpkins alongside ice cream (since 1999), bakery items, and fresh not-from-concentrate apple cider produced on-site since 2007 — and a seasonal agritourism operation centered on the "Back 40" entertainment area, which hosts up to six seasonal festivals annually (Blossom, Sunflower, Harvest, Fall, Easter Celebration, and Summer Day Music Festival) plus the Red Barn Railroad, school and homeschool tours, and pick-your-own produce.

The technology footprint is intentionally lightweight and consistent with a small family operator: the company runs a Shopify-based e-commerce storefront (rowleysredbarn.com and countryspoon.com), outsources event ticketing to the CocoaTickets third-party platform, and uses hCaptcha and Google Maps as commodity website utilities. There is no proprietary technology, no AI/ML capability, no mobile app, and no disclosed software engineering function.

The business model is direct-to-consumer and transaction-based across both revenue streams: festival admissions priced $7-15 per person with tiered discounts for groups and $42-52 season passes, railroad rides at $2 per person, homeschool days at $6 per person, and pay-only-for-what-you-pick at the orchard with no admission fee. Retail pricing for produce, ice cream, and bakery is not publicly disclosed. Go-to-market is event-driven and locally concentrated within Utah, supported by a website, an email newsletter, and seasonal festival marketing. The company has no external funding, no institutional investors, no parent company, no disclosed management team beyond the founding family, and no record of acquisitions, mergers, or leadership changes.

Name

Rowley's Red Barn

Website

https://rowleysredbarn.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Rowley's Red Barn is a family-owned Utah farm operating two farm-market retail stores in Santaquin and Washington, selling own-grown produce, ice cream, bakery, and on-site-pressed cider alongside seasonal agritourism festivals, the Back 40 entertainment area, and the Red Barn Railroad.

Ownership category

akta.pro rank

Product category

Farm-Fresh Retail & Agritourism

NAICS

Fruit and Vegetable Retailers (44523), Apple Orchards (111331), Baked Goods Retailers (445291)

SIC

Retail-Grocery Stores (5411), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC), Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)

Keywords

• Farm fresh produce
• U-pick apple orchards
• Agritourism festival events
• Apple cider production
• Farm market retail

Headquarters

HQ city

Santaquin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Store Sales: Year-round retail sales of farm-fresh produce (apples, peaches, cherries, pumpkins), fresh dairy products, breads, and baked goods from two store locations. Ice cream and cider sales started in 1999 and 2007 respectively.
2. Pick-Your-Own Produce: Customers pay for produce they pick themselves from the apple orchard. No admission cost to orchard; customers only pay for what they harvest.
3. Festival and Event Admissions: Ticketed entry to Fall Festival, Easter Celebration, and other seasonal events. Includes attractions, activities, and free train rides with admission. Season passes available for Fall Festival.
4. Red Barn Railroad: Train rides at $2 per person during railroad season. Admission included with Fall Festival ticket. Additional revenue from special seasonal events including Christmas rides.
5. School Tours and Homeschool Days: Educational farm tours for preschools, elementary schools, and homeschool families. Priced per person with different pricing for homeschool days ($6/person). Includes Back 40 experience and educational presentations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rowley's Red Barn operates two farm-market retail stores in Utah (Santaquin and Washington) selling fresh fruit (apples, peaches, cherries, pumpkins, sweet corn, tomatoes), dairy, baked goods, ice cream, and not-from-concentrate apple cider. The business also runs seasonal agritourism attractions including pick-your-own orchards, multiple ticketed festivals, the Back 40 entertainment area, and a Red Barn Railroad experience.

Product overview

Rowley's Red Barn operates as a dual-location Utah farm market and agritourism destination combining retail farm products with seasonal attractions. The core offering consists of Farm Fresh Produce (apples, cherries, peaches, pumpkins, dairy, and breads) and Ice Cream and Bakery items, alongside Apple Cider and Juice produced in their Cider Mill since 2007. The business expanded in 1999 with the Red Barn retail structure in Santaquin (Rowley's South Ridge Farms established 1984) and opened a second location in Washington, Utah in 2013. The agritourism division centers on the Back 40 entertainment area featuring attractions including corn maze, barnyard, apple cannons, zip lines, bouncers, and slides, which hosts seasonal festivals (Fall Festival, Harvest Festival, Blossom Festival, Sunflower Festival, Easter Celebration, Summer Day) and educational school tour programs. The Red Barn Railroad provides an additional seasonal attraction. Two retail store locations serve customers in Santaquin and Washington, Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Fresh Produce Apples, peaches, cherries, pumpkins, sweet corn, tomatoes, onions, watermelon, cantaloupe, peppers, asparagus, dairy, and breads sold at two farm-market retail locations in Santaquin and Washington, Utah. Targeted at individual consumers and families seeking fresh, locally grown produce.
• Not-From-Concentrate Apple Cider & Juice Not-from-concentrate apple cider and apple juice pressed from fruit grown on the Rowley family farm. Sold at the farm market locations and via the company's online store (countryspoon.com).
• Ice Cream and Bakery Hand-dipped and soft-serve ice cream plus baked goods available at the farm market counters, targeted at families and visitors.
• Fall Festival Ticketed annual fall event featuring access to the Back 40 entertainment area, wagon rides, slides, farm animals, and farm market concessions. Targeted at families and groups.
• Harvest Festival & Pick Your Own
• Sunflower Festival Ticketed summer/early-fall festival set in the farm's sunflower fields, paired with farm flowers and photo opportunities.
• Blossom Festival Spring ticketed event celebrating the farm's fruit-tree blossoms, offering orchard viewing and on-farm activities for visitors.
• Easter Celebration Ticketed Easter-themed spring event featuring egg hunts, photos with the Easter Bunny, and family activities on the farm.
• Summer Day at the Back 40 Seasonal access to the Back 40 entertainment area during summer months, including wagon rides, slides, and farm animal interactions.
• Red Barn Railroad Miniature train ride attraction available as part of the farm's entertainment experiences.
• Farm Flowers Cut-your-own flower and bloom experience tied to the Sunflower Festival and similar seasonal offerings, including sunflowers and zinnias.
• School Field Trips Guided educational farm tours for elementary, middle, and preschool groups covering farm operations, fruit growing, and seasonal farm activities.
• Homeschool Days Scheduled farm visit days designed for homeschool families, with educational content about the farm and produce.

Quantifiable outcome

• Farm fresh produce from own orchards and local farms

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Cornbelly's: Utah-based agritourism operator featuring seasonal corn mazes, fall festivals, and family farm attractions; directly comparable to Rowley's Back 40 entertainment area and Fall Festival model, competing for the same Utah family-experience customer base.
• Terhune Orchards: Princeton, New Jersey family-owned orchard operating a farm market, pick-your-own, bakery, cider, and seasonal festivals; closely mirrors Rowley's combination of farm market, U-pick, and event-driven agritourism revenue.
• Stribling Orchard: Virginia orchard offering pick-your-own apples, farm market, cider, and seasonal family activities; comparable multi-generational orchard-retail-experience operator in a different geography.
• Riley's Farm: Oak Glen, California apple orchard and farm market offering pick-your-own apples, cider, bakery items, and themed farm dinners; comparable vertically integrated orchard-retail-experience model at a larger regional scale.
• Stone Hill Orchard: Mid-Atlantic family orchard with pick-your-own apples, farm market, and on-site cider production; comparable vertically integrated orchard and farm-store business model with seasonal event revenue.
• Hee Haw Farms: Pleasant Grove, Utah agritourism farm offering fall festivals, corn mazes, animal encounters, and school tours; competes head-to-head with Rowley's for Utah family festival attendance and school field trip business.
• Fishkill Farms: Hopewell Junction, New York family orchard offering pick-your-own fruit, farm store, cider, and seasonal events; comparable multi-generation farm market and U-pick experience operator.

Regional players

• Cox Honeyland & Orchard: Utah family farm combining honey production with orchard and farm market; comparable Utah farm-market operator with overlapping local customer base and similar year-round retail model.
• Temple's Fruit Stand: Long-standing Utah farm stand selling local produce and seasonal items; competes for the same central-Utah farm-fresh customer and adjacent to Rowley's Santaquin catchment.
• Thanksgiving Point: Lehi, Utah nonprofit destination featuring farm and garden experiences including a working farm, corn maze, and seasonal events; competes with Rowley's for Utah family-outing dollars but operates at a much larger institutional scale.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rowleysredbarn
• LinkedInlinkedin.com/company/rowleysredbarn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowley's Red Barn