Rocket Flood

What Rocket Flood does

Rocket Flood (legal entity Rocket MGA LLC) is a West Palm Beach, Florida-based insurance agency and Managing General Agent founded in 2017 that operates a digital marketplace for residential and commercial flood insurance. The platform aggregates quotes from over 30 A-rated flood insurance carriers in real time, enabling customers to obtain comparative quotes in under three minutes through a website, mobile app, phone, and live chat channels. The company's core technical differentiator is proprietary LiDAR elevation analysis that uses NASA/US Government-grade terrain data to surface elevation-based discounts on flood premiums, complementing its comparative quoting engine and FEMA NFIP coverage comparison.

The business model is a technology-enabled brokerage: Rocket Flood earns carrier commissions on policies placed and broker-of-record compensation across the policy term, with annual billing and quote-based pricing that varies by property location, flood zone, elevation, and coverage limits. Coverage scales up to $20 million for buildings and $5 million for personal contents, with optional enhancements including Replacement Cost on Contents, Loss of Use, Loss of Rents, Other Structure Coverage, Basement Contents, and Pool Repair/Refill. Customer segments are primarily residential property owners (homeowners, vacation rental investors, and real estate buyers with mortgage-mandated flood coverage), with a growing commercial flood insurance line for business owners and commercial real estate operators.

Rocket Flood is licensed as a Florida Property & Casualty Insurance Agency (license L099428) and operates across 49 U.S. states, with state-specific SEO landing pages covering all 50 states. Marketing is digital-first, relying on content marketing, organic search, paid digital advertising, email, and SMS, supplemented by inside-sales agents for higher-touch support. The company appears bootstrapped with no disclosed institutional funding rounds and is privately held; no revenue figures are publicly disclosed.

Name

Rocket Flood

Legal name

Rocket MGA LLC

Website

https://rocketflood.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocket Flood is a digital insurance marketplace that aggregates and compares flood insurance quotes from over 30 A-rated carriers for residential and commercial property owners across the United States, using proprietary LiDAR elevation technology to unlock premium discounts.

Ownership category

akta.pro rank

Product category

Flood Insurance Brokerage / Marketplace

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Flood Insurance (FSAJACAG)

Keywords

• Flood insurance brokerage
• Flood insurance marketplace
• Residential flood coverage
• Commercial flood insurance
• Insurance rate comparison

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Commission Revenue: Rocket Flood operates as a licensed insurance agency/broker earning commissions from insurance carriers when policies are sold or renewed. The company shops insurance on behalf of customers and receives compensation from insurance companies for policies placed.
2. Broker of Record Compensation: When customers authorize Rocket Flood as their broker of record, the company receives commissions or other compensation from insurance carriers throughout the policy term.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rocket Flood is a technology-enabled flood insurance brokerage and marketplace that shops, compares, and places residential and commercial flood insurance policies on behalf of customers with over 30 A-rated flood insurance carriers (versus the 1-3 carriers a typical agent represents). The company uses proprietary LiDAR-based elevation technology to identify premium discounts and delivers side-by-side quotes in under 3 minutes through its website, mobile app, and inside-sales agents. Coverage limits up to $20M for buildings and $5M for contents are supported alongside optional endorsements such as Loss of Use, Loss of Rents, Replacement Cost on Contents, Basement Contents, Other Structure Coverage, and Pool Repair/Refill.

Product overview

Rocket Flood operates as a digital flood insurance marketplace/platform that connects customers with over 30 A-rated flood insurance providers. The core product is a comparative quoting platform that allows users to obtain quotes in under 3 minutes. The platform offers both residential and commercial flood insurance products with coverage limits up to $20 million for buildings and $5 million for personal contents. Key differentiators include proprietary LiDAR elevation technology for risk assessment and elevation-based discounts, and various coverage enhancements such as Replacement Cost on Contents, Loss of Use, Loss of Rents, Other Structure Coverage, Basement Contents, and Pool Repair/Refill. The platform also provides flood zone analysis and FEMA comparison services. Rocket Flood functions as both an insurance agency and Managing General Agent (MGA), with licensing across all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Flood Insurance Marketplace Digital marketplace platform that aggregates and compares flood insurance quotes from over 30 A-rated insurance providers, enabling customers to obtain competitive coverage in under 3 minutes and serving as the core delivery mechanism for both residential and commercial products.
• Residential Flood Insurance Flood insurance coverage for homeowners and residential properties, including primary residences, vacation homes, and rental properties, with coverage limits up to $20,000,000 for building and $5,000,000 for personal contents, sold through the Rocket Flood digital marketplace.
• Commercial Flood Insurance Flood insurance coverage for commercial properties and businesses, with coverage limits up to $20,000,000 for building and $5,000,000 for personal contents, sold through a dedicated commercial flood portal.

Quantifiable outcome

• Customers save up to 40% on flood insurance premiums through elevation discounts and carrier comparison
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 30+ Flood Insurance CarrierscoreChannel Partner/ Reseller/ DistributorRocket Flood maintains appointments with over 30 A-rated flood insurance providers enabling comprehensive market comparison. These carrier relationships allow the company to shop quotes from multiple insurers on behalf of customers. All partner carriers hold A+ ratings from AM Best and/or Demotech rating agencies.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wright Insurance Group: Wright Insurance Group is a specialty flood insurance MGA writing residential and commercial flood coverage. It is a direct peer in the flood MGA/channel space where Rocket Flood operates.
• FloodInsurance.com: FloodInsurance.com is an online flood insurance agency comparing NFIP and private flood policies. It competes head-to-head with Rocket Flood for digital-first flood insurance shoppers.
• Neptune Flood: Neptune Flood is a digital flood insurance agency/MGA that aggregates quotes from multiple private carriers. It is the closest direct competitor to Rocket Flood, sharing the technology-enabled brokerage model targeting residential and commercial flood buyers.

Broad incumbents

• Progressive: Progressive is a national P&C carrier that offers flood insurance through its agency channel. Comparable as a large incumbent with brand and direct distribution that competes for the same flood buyers.
• Selective Insurance Group: Selective Insurance Group is a regional P&C carrier and flood insurance writer that competes for the same flood risks through its own agency channels. Comparable as a flood underwriter whose appetite influences Rocket Flood's market.
• Allstate: Allstate is a national P&C carrier writing homeowners and flood through NFIP and private markets. Comparable as a large incumbent capturing flood premium through bundled home policies.
• Hiscox: Hiscox is a specialty insurer with small commercial and personal lines offerings. Comparable as a carrier whose flood and specialty capacity can be aggregated by Rocket Flood's marketplace.
• ICW Group: ICW Group is a specialty commercial property insurer writing catastrophe-exposed risks. Comparable as a specialty property carrier whose appetite affects private flood capacity.
• Palomar Holdings: Palomar Holdings is a specialty insurer with earthquake and inland marine lines and is expanding into flood-adjacent perils. Comparable as a specialty carrier expanding private-market flood capacity that Rocket Flood distributes.

Emerging players

• Lemonade: Lemonade is a digital-first insurtech expanding into homeowners and adjacent personal lines. Comparable as a technology-led entrant that could eventually bypass brokers and sell flood coverage directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rocketfloodinsurance
• LinkedInlinkedin.com/company/rocket-mga

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocket Flood