Radio Sangam

What Radio Sangam does

Radio Sangam is a UK not-for-profit community radio station serving the South Asian diaspora, broadcasting 24 hours a day on 107.9 FM and 94.7 FM in Yorkshire and on DAB Digital across Greater Manchester, Birmingham, Sheffield, Rotherham, Blackburn, Burnley, Leeds, and Glasgow. The station operates from state-of-the-art digital studios in Kirklees with two additional media training rooms used for community programs, and reaches a claimed 3.5 million UK audience alongside 2.7 million app downloads across 54 countries via iOS/Android apps, Apple CarPlay, Amazon Alexa, YouTube Live, Facebook Live, Radioplayer, and website streaming. It is the lead brand within Sangam Media Group, which also encompasses Sangam Records (music label), Sangam TV (television), Sangam Urdu News (Urdu-language news portal), and Sangam Silver Screen (film distribution working with UK multiplexes).

The business runs on a volunteer-supported, non-profit operating model. Revenue is generated from radio advertising, listener donations, and membership programs; specific pricing is not publicly disclosed. Programming combines Asian music, local news, cultural content, podcasts (e.g., Older People Matter, Post Office Cultures), and live event coverage — including 63+ community events over the past two years featuring artists such as Rahat Fateh Ali Khan, Atif Aslam, Guru Randhawa, and Gurdas Mann. The station pioneered the first mobile app for a UK Asian radio station (2008) and was the first UK Asian station to broadcast on Facebook and YouTube Live.

Radio Sangam is led by Qaisar Mahmood (CEO, also CEO of parent Communities Together) with Tanveer Khatana as Head of News and Station Manager. Partnerships span Kirklees Council (community programming), Apna Bazaar (Chand Raat events), WCL Cricket (2025 media partner for the World Championship of Legends), and the Bollywood Big One UK Tour (event organizer/promoter). The company holds a registered trademark and received a 2025 award from the University of Bradford's Justice Society and Peace Society for supporting women through the 16 Days of Activism campaign.

Name

Radio Sangam

Legal name

Radio Sangan (d/b/a Radio Sangam)

Website

https://radiosangam.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Sangam is a UK not-for-profit community radio station serving the South Asian diaspora with 24/7 FM and DAB broadcasting, a mobile app in 54 countries, events, and a multi-brand media group spanning records, TV, news, and film.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Asian music radio
• Community broadcasting
• Digital radio station
• Live event production
• Cultural media services

Headquarters

HQ city

Huddersfield/Kirklees

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Radio advertising as primary revenue stream for the not-for-profit community station
2. Donations and Membership: Voluntary financial contributions from listeners and community members supporting the station

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Radio Sangam is a UK-based Asian music radio station broadcasting Asian music, news in Urdu and Punjabi, and cultural programming 24 hours a day on FM (107.9 FM and 94.7FM in Yorkshire) and DAB Digital Radio across multiple UK cities. It also distributes content globally through a free mobile app (iOS and Android, 2.7 million downloads in 54 countries), Facebook Live, YouTube Live, website streaming, and Amazon Alexa. The station additionally produces podcasts and organises cultural live events featuring prominent South Asian artists.

Product overview

Radio Sangam operates as a multi-platform South Asian media company under Sangam Media Group, offering radio broadcasting (FM and DAB), mobile applications, podcasts, and event organization. The core product is Radio Sangam radio station, supplemented by Sangam Records (music label), Sangam TV, Sangam Urdu News, and Sangam Silver Screen (film/cinema division). The company also organizes the annual Sangam Festival and live events featuring prominent South Asian artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Sangam Radio Station UK's most followed Asian music radio station broadcasting 24 hours a day on FM (107.9 FM and 94.7FM in Yorkshire) and DAB Digital Radio across Greater Manchester, Birmingham, Sheffield, Rotherham, Blackburn, Burnley, Leeds and Glasgow. Targeted at the South Asian diaspora in the UK and global app listeners.
• Radio Sangam Mobile App Free mobile application available on iOS App Store and Google Play with over 2.7 million downloads in 54 countries, enabling global listening to the station.
• Radio Sangam Podcasts On-demand podcast content including 'Older People Matter' (covering dementia, falls prevention, and related topics) and 'Post Office Cultures' series, providing culturally relevant community programming.
• Sangam Festival Annual cultural festival promoting South Asian arts and culture through events and activities for the community.
• Sangam Records Music record label under Sangam Media Group featuring a number of renowned South Asian artists.
• Sangam TV Television broadcasting division of Sangam Media Group, operating alongside the radio and film divisions.
• Sangam Urdu News News portal in Urdu language under Sangam Media Group, providing news content for Urdu-speaking audiences.
• Sangam Silver Screen Film division of Sangam Media Group working with UK multiplexes to screen classic Bollywood and Hollywood movies to community audiences.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• WCL CricketminorGTM or Marketing Partner · 1 January 2025Radio Sangam is proud to be working with WCL Cricket in 2025 as a media partner, providing coverage and interviews for the World Championship of Legends cricket tournament
• Bollywood Big One UK TourminorGTM or Marketing PartnerRadio Sangam supports the Bollywood Big One UK Tour as an event organizer and promoter
• Apna BazaarminorStrategic or Co-development PartnerRadio Sangam partners with Apna Bazaar to host Chand Raat community events at Huddersfield Market, providing live entertainment and radio hosting
• Kirklees CouncilminorStrategic or Co-development PartnerCollaboration with Kirklees Council for community events, cultural programming, and local initiatives

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sabras Radio: Leicester-based Asian community radio station serving UK South Asian listeners with music, news, and cultural programming. Comparable regional Asian radio operator with similar multi-platform distribution.
• Panjab Radio: London-based Punjabi-language radio station serving the UK Punjabi community. Directly comparable South Asian language radio format targeting overlapping diaspora audience.
• BritAsia Radio: UK-based Asian music and entertainment broadcaster operating across radio, TV, and digital. Comparable Asian-focused music format with multi-platform distribution and entertainment programming.
• Lyca Radio: London-based Asian radio station broadcasting in Hindi and English with expansion into TV (Lyca TV). Comparable UK Asian broadcaster with multi-platform strategy and subsidiary media brands.
• Sunrise Radio: London-based commercial Asian radio station broadcasting to the UK South Asian community across FM and digital. Directly comparable format, audience, and advertising-driven revenue model to Radio Sangam.
• Desi Radio UK: UK-based online Asian radio station streaming South Asian music to diaspora listeners. Comparable digital-first Asian radio format without traditional FM broadcast.
• Radio XL: Birmingham-area Asian radio station broadcasting in South Asian languages to UK diaspora audiences. Comparable community-focused Asian radio operator with overlapping UK regional footprint.
• 96.9 Spice Radio: Leeds-area community radio station broadcasting Asian music and cultural content in West Yorkshire. Comparable regional Asian community radio operator with overlapping Yorkshire footprint.

Broad incumbents

• Asian Media Group: UK publisher of Asian-focused print and digital media including Eastern Eye and Asian Sunday. Adjacent incumbent serving the same UK South Asian consumer base with cross-media advertising inventory.
• BBC Asian Network: Nationwide BBC radio service dedicated to British Asian audiences with national DAB/FM coverage. Much larger incumbent in the same Asian-format radio category with broader geographic reach and public-service funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/radiosangam
• Facebookfacebook.com/radiosangam
• LinkedInlinkedin.com/company/radio-sangam

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Sangam